Congratulations to our Global Skate team rider Elijah Berle for landing the October 2024 cover of Thrasher Mag. Photo: Michael Burnett https://lnkd.in/gGfYd6HV
About us
Vans is a globally iconic skate brand, forever rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends, and we are constantly inspired by the future generation of positive catalysts. At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 1.Effortless Authenticity: We embrace those who are unapologetically themselves. 2.Radical Creativity: Creativity remains key to everything we do. 3.Unconventional Community: We are inclusive and connected to our consumers, our communities and each other. 4.Relentless Passion: We listen to our people, our athletes and our consumers. 5.Playful Irreverence: We see through the eyes of youth and celebrate the underdog spirit, so we never take ourselves too seriously. VF Corporation VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive.
- Website
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http://www.vans.com/careers
External link for Vans
- Industry
- Retail
- Company size
- 10,001+ employees
- Headquarters
- Costa Mesa, California
- Type
- Public Company
- Founded
- 1966
Locations
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Primary
1588 South Coast Dr
Costa Mesa, California 92626, US
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1588 South Coast Drive
Costa Mesa , CA 92626, US
Employees at Vans
Updates
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We’re honored to see three of our Classics — the Authentic, Old Skool, and Slip-On— named to Footwear News’ “Greatest Shoes of All Time” list released earlier this week. The curated line-up features the most iconic styles that have stood the test of time and reflect historical significance as well as current trends. As a brand committed to inspiring the next generation and pushing culture forward, we’re humbled to see these timeless styles continue to influence today’s youth culture.
Today, we are delving into our August print issue and our special package highlighting the greatest shoes of all time.
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In a new documentary from The New York Times, Vans Global Surf team rider and one of South Africa’s most stylish surfers Michael February shares his journey of perseverance and self-discovery, including becoming the first Black South African on the World Surf League Championship Tour. Bringing together Michael’s love for the ocean, his family’s history in Cape Town and his desire and optimism to elevate what’s possible for the next generation, the new film - aptly titled “New Wave” - is a powerful example of pushing progression and positive change by living “Off The Wall.” Watch it now: https://lnkd.in/gMB6J_kj
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On the heels of our “Always Pushing” Brand Anthem launch, our team celebrated a new global approach to storytelling at The Bunt Jam 2024 in Toronto, gathering more than 5,000 fans over this past weekend. An example of our free-spirited mindset and commitment to pushing progress and bringing the global skate community together, the invitational event featured incredible skating from a talented roster of skateboarders and a party-like atmosphere with live music performances from Paris Texas and a 3-on-3 basketball tournament. Check out The Bunt Jam 2024 coverage over at Thrasher https://lnkd.in/ejtDBehf and a video recap from the event below.
The Bunt Jam 2024 Video Presented by Vans
https://www.youtube.com/
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Today, we’re unveiling our “Always Pushing” Brand Anthem, a new approach to our brand’s global storytelling. An ode to the free-spirited mindset of progression and youthful optimism that drives skateboarding culture, Always Pushing is a tapestry of content that spans cities worldwide from Paris to LA to Tokyo. Developed in partnership with creative director ALEX/@TONE and featuring music by Paris Texas, the anthem embraces the ethos of the next generation of creatives and their fearless commitment to pushing culture forward. Check out the hero story below and read more about the making of Always Pushing in this Hypebeast interview with ALEX/2TONE: https://lnkd.in/gWmBRCjA
VANS | ALWAYS PUSHING
https://www.youtube.com/
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We’re celebrating the launch of Vans World 2.0 on Roblox, the latest iteration of our immersive experience bridging the real and virtual worlds of skateboarding which was recently nominated for Roblox’s Innovation Awards 2024. In partnership with developer studio The Gang, the game blends skateboarding across global iconic landmarks, unlocking virtual access on the platform to cities from Paris to LA to Tokyo. Highlighting our dedication to always pushing the sport and culture forward, Vans World 2.0 marks a major milestone with the first-ever virtual launch of our all-new silhouette, the Mixxa. The shoe will launch globally at physical locations and online later this month. Additionally, the game introduces Vans Global Skateboarder Lizzie Armanto, showcasing her unique style to inspire the next generation. To learn more, visit Vans World 2.0 on Roblox here: https://lnkd.in/dQ9gK8hj
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Congratulations to all our athletes who took top honors at Summer X Games in Ventura, California. The weekend saw standout performances from Vans global skateboarders Arisa Trew, who took 1st place in Women’s Vert and Park for the second year in a row, and Pedro Barros, who secured 3rd place in Men’s Park. Marking the inaugural year for Women’s BMX at X Games, Vans team rider Perris Benegas earned 2nd place in the first-ever Women’s BMX Park contest. Global team rider Kevin Peraza took home three medals, placing 1st and earning Best Trick in Men’s BMX Street, and taking 2nd in Men’s BMX Park. We’re beyond proud of our athletes who are constantly pushing progression for themselves and their sports, and who truly embody Vans’ “Off The Wall” mindset.
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Ad Age reporter Adrianne Pasquarelli recently sat down with our Global Chief Marketing Officer Drieke Leenknegt to catch up on our upcoming brand anthem, “Always Pushing,” which is set to launch in July. As Vans brings skateboarding to the forefront of global culture, “Always Pushing” is anchored in our free-spirited mindset of progression and youthful optimism to inspire future generations through unique storytelling and irreverent experiences. Read the full Ad Age story at the link below.
Why Vans’ new CMO is bringing the brand back to its skateboarding roots
adage.com
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Last Friday, our Vans global teams closed out Men's Paris Fashion Week with an experience that merged skateboarding, design, art, and music bringing skateboarding to the forefront of global culture. Following activations honoring Anthony Van Engelen’s footwear progression with the AVE 2.0 and legendary skate photographer Atiba Jefferson’s significant contribution to skate culture through photography, we hosted a joint celebration for Go Skateboarding Day and Fête de la Musique that featured a live skate exhibition with team riders including Efron Danzig, Curren Caples, and Mami Tezuka, and musical performances from Justice, Kaytranada, Venus X, Busy P, and Tatyana Jane. Read more about the unique experience on Vogue: https://lnkd.in/gpQ8W2kq , and check out photos from the evening below.
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WWD caught up with our Global Chief Marketing Officer Drieke Leenknegt about Vans’ “Always Pushing” journey, taking over Paris for a week of activations and bringing Skateboarding to the forefront of global culture. Read the full story below and stay tuned to @Vans, @OTWbyVans, and @VansSkate channels to follow the journey and see what’s to come.
Vans Brings Skatepark to Paris’ Sacré-Coeur for Men’s Fashion Week
https://wwd.com