Visit SLO CAL

Visit SLO CAL’s PR team collaborated with Visit California and its partners at Highway 1 Road Trip and Travel Paso to secure earned media coverage on The TODAY Show! Jesse Ashlock from Condé Nast Traveler appeared as a guest speaker to discuss Highway 1 during a Highway 1 Road Trip segment. This broadcast highlighted Highway 1, with stops in Paso Robles Wine Country, Hearst Castle and Cavalier Oceanfront Resort in San Simeon. The segment received national viewership of 1,535,617 and had an ad value of $99,661.54. Additionally, the segment was published on The TODAY Show website, titled, “Looking to Hit the Road This Summer? Here are Some Road Trip Ideas!” reaching 24,143,789 viewers and generating an ad value of $223,330.05! Check out the segement below:

Save the date! Get ready for an exciting evening with Visit SLO CAL at the Downtown SLO Farmer's Market on Thursday, August 29th from 6pm-9pm! Don’t miss our special SLO CAL Crafted pop-up, where you can shop unique, locally made products, groove to live music by The Vibe Setters, and capture Instagram-worthy moments at the SLO CAL selfie wall. Celebrate the talented makers, farmers, and artists who create amazing goods right here in our community, including hand-poured candles, natural plant-dyed clothing, custom leather goods, locally grown olive oil, and more! Our featured partners will include: 🕯️ The Mayan Collective 🏄♀️ Surf Gems ✍️ Amanda Lee Designs 💐 Couleur De La Vie 🫒 The Groves on 41 💼 Maven Leather 💜 Hambly Farms We can't wait to see you there!

SLO CAL is more than just gorgeous views, thrilling adventures and laid-back luxury. We are excited to announce that SLO CAL is home to seven standout dining experiences recognized by Michelin for their excellence! 🍽️ ⭐️ Michelin Stars ⭐️ * The Restaurant at JUSTIN: One Michelin Star, One Green Star for sustainability. 
“Make your way through winding roads to find this lush retreat nestled within the Justin Winery. This restaurant champions local product sourced nearby and from the property's own 150-tree orchard, edible flower fields, vegetable and herb gardens, and apiary.” - Michelin Guide
 * Six Test Kitchen: One Michelin Star.
“Hidden away in industrial Tin City, Chef Ricky Odbert quietly and confidently cooks like few others in the region. Dry-aged fish and meats, seasonal produce, and delicious sauces come together in a breezy space with soaring ceilings.” - Michelin Guide
 ⭐️ Michelin Guide Mentions ⭐️ * Ember (Arroyo Grande) * Hatch Rotisserie & Bar (Paso Robles) * Les Petites Canailles (Paso Robles) * Nate’s on Marsh (San Luis Obispo) * Ox + Anchor (San Luis Obispo) Explore #SLOCAL’s culinary gems and taste the excellence!

Visit SLO CAL is thrilled to be attending #ESTO24! We look forward to connecting with everyone and sharing insights into the dynamic world of travel and tourism. We encourage all attendees to join the panel discussion "Coopetition: Creating Synergy Across Destination and State Partners," happening on August 13, 2024, from 11:30 AM to 12:30 PM. Learn more about the panel here: https://lnkd.in/dXPMGwEx Don't miss this opportunity to gain valuable insights and network with industry leaders. If you haven't registered yet, make sure to do so and join us for an engaging and enlightening discussion! We hope to see you there!

Happy National Intern Day! 🎉 At Visit SLO CAL, our internship program offers hands-on experience in tourism and hospitality, equipping interns with valuable skills and industry insights while fostering their professional growth and development. We are proud to highlight the success of a previous intern Rachel Goode, who grew from her internship role to a full-time position as a Communications Coordinator. Today, we celebrate the incredible contributions of our talented interns. Special shoutout to Ellie Conway, Elizabeth Morton, and Lauren Liu for your hard work, fresh perspectives, and passion for the industry. You make a real impact every day, and we're grateful for the energy and creativity you bring to our team!🌟

Vegas, baby! ✈️ The SLO County Airport (SBP) has announced the return of daily direct flights to Harry Reid International Airport (LAS) in Las Vegas, in partnership with Alaska Airlines! Starting Saturday, October 26, 2024, and running until April 21, 2025, this service is back by popular demand for both leisure and business travelers. Experience the convenience of seamless access to the vibrant Las Vegas Valley, renowned for its entertainment, dining, and business opportunities. Tickets are now available on the Alaska Airlines website and through their customer service channels. Book early to secure your seats and enjoy this exclusive opportunity! 🛫

Discover Los Osos: where natural beauty, delicious food, and local vibes meet 🌊 From the stunning coastlines to Montaña de Oro's diverse landscapes, this town is an outdoor enthusiast's dream. Spend a day here, and you'll feel like a #SLOCAL local.

Join us for a day of radical collaboration at the SLO CAL Summit '24, Visit SLO CAL's annual celebration of the tourism industry! Here's the details: 📅 Date: Wednesday, September 25, 2024 🕦 Time: 11:30 AM – 5:00 PM 🏨 Location: Embassy Suites SLO This event unites lodging investors, tourism-facing businesses, elected officials, and DMO partners from across #SLOCAL for an afternoon filled with education, updates from Cathy Cartier, Visit SLO CAL’s President & CEO, and invaluable networking opportunities. Don't miss this opportunity to connect with peers and explore the SLO CAL Crafted Pop-Up Market at the after-summit reception. Visit the link below for more information and to purchase tickets! https://lnkd.in/gdU5syxX

We are thrilled to announce that SLO CAL has been selected for Wanderlust Travel Media Magazine's 2024 Green List! 🌍 As the UK’s largest and longest-running travel magazine, Wanderlust has been championing authentic and responsible travel for over 30 years. Since 1993, Wanderlust has been ahead of the curve, emphasizing the importance of responsible travel long before it became a global necessity. The Green List, launched in 2023, stands out as the only annual celebration dedicated to the most promising and exciting initiatives in sustainable travel for people and the planet. Being recognized on this prestigious list is a testament to our commitment to sustainability and our efforts to create a positive impact. Join us in celebrating this achievement and continue to support responsible travel! Read the article below!

Are you looking for the next step in working for a strong destination marketing department? We are seeking a talented, passionate, and collaborative individual to join our team here at Visit SLO CAL! This position is integral to the efficiency and branding of SLO CAL as a destination. Interested? Apply today!