That's a wrap on an incredible few days at the iMedia Future of Marketing Summit in Taupō, New Zealand! We were honoured to sponsor and participate in such a collaborative and forward-thinking event. A special shoutout to our very own Sandra Scott, NZ Sales & Partnership Director, and Joshua Turney, Programmatic Channel Lead at oOh! for delivering an engaging panel discussion on "The Rise (and Rise) of Programmatic OOH." A big thank you to iMedia Summits & Events AU, NZ & SEA for hosting us, and to everyone who joined our session and connected with us. We're excited to build on this momentum and explore the exciting opportunities ahead. 🚀 #iMediaFOMNZ
Vistar Media
Advertising Services
We're the world's leading end-to-end programmatic ecosystem for digital out-of-home.
About us
Vistar Media is the home of out-of-home (OOH). Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon. At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data and expertise that allow brands to capture a better kind of attention. We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. We’ll see you out there.
- Website
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http://www.vistarmedia.com
External link for Vistar Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Vistar Global HQ, NYC
- Type
- Privately Held
- Founded
- 2011
- Specialties
- DOOH, location-based media, ad serving, exchange, geospatial systems, inventory management, programmatic, digital signage, digital out-of-home, out-of-home, Enterprise solutions , Software as a service, SaaS, Content management system, CMS, and Outdoor advertising
Products
![Click here to view Vistar Media]()
Vistar Media
Location Intelligence Software
We connect marketers to out-of-home (OOH) networks, helping them scale campaigns for personalized, contextual storytelling around the world. DSP: Vistar’s DSP connects marketers to the largest network of ad space in OOH. Built to power a programmatic digital out-of-home (DOOH) ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: OOH thrives on the ability to integrate campaigns seamlessly into the physical world, inspiring moments of action. Vistar's supply-side platform (SSP) brings automation to the physical ad space so that media owners can manage OOH inventory efficiently and make their screens part of those serendipitous marketing moments.
Locations
Employees at Vistar Media
Updates
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Going global with your DOOH campaigns? 🌍 Let Vistar be your compass! 🧭 Our platform simplifies international advertising, enabling you to reach diverse audiences across the globe with captivating visuals and strategic placements. Unlock the full potential of your #DOOH strategy: ✔️ Unify your cross-country campaigns ✔️ Reach your ideal audience ✔️ Think globally, act locally ✔️ Optimize every impression Brands using our global platform have already seen the impact. Are you ready to join them? 👉 https://hubs.la/Q02KcBtL0
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Point-of-purchase isn't just another display—it's your brand's last chance to make an impression and influence a consumer's shopping cart. Capture those pivotal moments in your customer's journey with impactful, eye-catching displays. 🌟 #POP delivers your message with vibrant colors, engaging graphics, and urgency through exclusive offers and messages that drive immediate action. Best of all, POP advertising turns browsers into buyers, connecting with shoppers when it matters most! 🚀 Ready to boost your brand's visibility and sales? Embrace the power of POP today! 👉 https://hubs.la/Q02GCYJK0
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As the 2024 elections approach, the battleground for voters' attention is not just online or on TV screens—it's in the physical world we navigate daily. Digital out-of-home advertising (DOOH) is emerging as a pivotal arena in political campaigns, offering a blend of the digital targeting capabilities of online ads with the time-tested benefits of engaging audiences where they spend their time. Ready to gain a strategic edge with DOOH? https://hubs.la/Q02KfWsr0 Download our guide and learn 👇 ✔️What DOOH is + why it's reshaping political advertising ✔️How to use DOOH for a winning campaign strategy ✔️How to target voters, achieve mass reach and measure impact ✔️What creative strategies can help drive results
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What makes a billboard unforgettable? 💡 Here are our top 10 picks to show the magic of billboard advertising at its best. From thought-provoking messages to eye-catching visuals, these billboards create moments that resonate — turning ordinary spaces into extraordinary canvases. 🏙️ Ready to explore the most captivating billboards out there? 👉 https://hubs.la/Q02K59ZC0
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Samsung Electronics Benelux is taking home the gold! 🥇 In a genius move to capitalize on the momentum of the Olympics and celebrate with the Dutch, Samsung used real-time data triggers to activate specialized creative right when its 3x3 basketball team won the finals. What a beautiful example of dynamic creative & cultural relevance at its finest - we are honored to have powered this #DOOH campaign alongside Publicis Groupe ⭐️
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Looking to make an impact with your upcoming election campaign? #DOOH is the only channel that seamlessly blends into daily life. ✨ Digital out-of-home offers advanced creativity and data-driven targeting, engaging voters at any moment. To help political planners gain support where they need it the most, we've compiled the top seven advantages of leveraging programmatic DOOH to drive campaign success. Discover them here 👉 https://hubs.la/Q02GYtx10
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#OOH advertising thrives in the real world, seamlessly integrating into the human routine. Using dynamic creative paired with out-of-home only amplifies this connection. 🌟 Optimizing your campaigns using dynamic creative will deliver more relevant, engaging, and effective messaging that drives action. With custom insights like nearest store locations, live sports scores, weather forecasts, and timely promotions, there is no limit to ways you can elevate your campaigns and reach audiences where they are.🌇 Ready to leverage dynamic creative in your next campaign? Discover the endless possibilities 👉 https://hubs.la/Q02JTKBf0
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New Deals API integrations with Google DV360 & The Trade Desk are officially available for buyers! Read the full press release to learn how these new integrations shorten campaign go-live time, and minimizes offline communications and coordination with media owners – ensuring DOOH activations launch quickly and effectively. ✔️ https://hubs.la/Q02JTSMS0
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In an article for @The Drum , Diederick Ubels, Managing Director of EMEA at Vistar Media, highlights the crucial role of investing in programmatic out-of-home (OOH) technology for media owners' growth. This investment facilitates seamless cross-market buying and enhances efficiency, transforming OOH from a niche medium into a major player in ad spend. Embracing programmatic technology as a long-term strategy promises to elevate OOH’s role in the advertising landscape and unlock its full potential. Click to read the article 🔽 https://hubs.la/Q02JRy8X0.
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