WebFX

Storytime 😃 Kevin is a musician 🎸 and he's thinking about opening his own instrument repair shop. He's never done anything like this before, so he goes to his favorite search engine 🔎 and looks up stories about people who opened up their own shops. He's wondering how much effort a venture like this requires. The first thing he sees is a sales-focused blog post with plenty of calls-to-action for an expensive accounting software. 🤑 But, hold on. Kevin hasn't even decided to start his business yet. He's just beginning his search for answers, and he's not at the stage in his journey where he's ready to make any purchases. Maybe one day he will be, but today is not that day. You don't want your business to be like the accounting company in this example, spending your valuable time and marketing dollars creating content that doesn't 🚫 match your audience's intent. Kevin just needed information on what it's like to start a business. He wasn't looking to make a purchase. That's why it's extremely important to consider the stages of the marketing funnel when you're launching marketing campaigns. People will have different needs at different stages of the funnel 🌪️ and your strategy should reflect that. Macy explains more about the B2B sales funnel in her blog post, including what each stage is, and which strategies work best for them. Check it out! https://buff.ly/45XNSq0

The Enduric Plumbing team offers a variety of residential and commercial plumbing services to its North Carolina customers. The team came to WebFX with the goal of increasing website traffic, calls, and leads. After partnering with our experts for SEO, web design, and the powerful technology behind MarketingCloudFX, Enduric Plumbing saw a 303% increase in organic sessions and a 120% increase in form leads year-over-year. We asked the experts at Enduric Plumbing to share their thoughts on their WebFX partnership. "WebFX has played an integral role in the development of our online presence. Between the website design and SEO work, we have been able to grow our business, reach qualified clients, and build long-term commercial and residential client relationships." Want to grow your online presence and hit your goals like Enduric Plumbing? Get in touch with our team! 💻 https://buff.ly/3XMvQVo

Did you know that ABBA wrote "Dancing Queen" about Liz Wardwell? Okay, perhaps we made that up. 😜 ...But if ABBA actually did that, we would believe it. In the latest edition of #SpotlightFX, we had a conversation with expert Internet marketer and lifelong dancer Liz. Peek into the life of this superstar by reading the full article! ✨

If you keep up with our socials (thank you, btw), you probably know that our team loves reading. 📚 What are their favorite books right now? We asked, and they DID 👏 NOT 👏 HESITATE 👏 to share their recommendations.

Influencers exist in pretty much every industry. And to be considered an influencer, people don't need millions of followers. They just need a loyal base of people who trust their insights. Shannon explains more about the different types of influencers online. 🔽 This wide variety of influencers means that there's someone for every business, whether yours is a small team or a large company.

Do your marketing and sales teams get along? We're here to tell you that they should. Actually, they should be besties. 👉👈 Marketing drives leads. Sales closes deals from leads. Marketing and Sales learn from each other. It's the perfect friendship. 😍 Celeste has more advice on connecting your marketing and sales teams in her blog post. 💡https://buff.ly/3VPRVjn

Just call us Web "Organization of the Year" FX. 🏆 Okay, don't actually do that. It's just our silly little way of announcing that we've been named Organization of the Year by the SAMMY Awards for our SEO services. The SAMMY (Sales and Marketing Technology) Awards honor "innovators [that] are leading the charge, providing cutting-edge solutions that bridge the gap between companies and their audiences."🤯 Want to speak to a team member about our award-winning SEO services? We have a link for that! 👇 🔗 https://buff.ly/4aKOLD1

Meet Katia. Internet marketing expert by day. 👩💻 Barista...also by day. ☕ When she's not driving results for clients, Katia creates some very fun drinks to keep our Ft. Myers, FL team hydrated and caffeinated.⚡ ⚡⚡

With liberty and justice for all. Happy Fourth of July from WebFX! ❤️ 🤍 💙

Thinking about using AI to create all of your website content? Maybe...don't. Lead Ongoing Strategy Consultant Alec explains why. 👇