Whiteboard

BibleProject helps people experience the Bible as unified story that leads to Jesus. BibleProject team needed to develop a solution to their MarTech stack that could support rapid testing and iteration in their marketing team's performance marketing campaigns while maintaining high design fidelity, all without requiring valuable engineering time to be spent developing the dozens of landing pages needed. The Whiteboard team came alongside BibleProject to develop a campaign landing page building tool that would leverage an extensive design system of core components that would could support core campaigns throughout the year to acquire new leads, develop new donors relationships, and promote featured content and product releases year round. Whiteboard partnered with BibleProject to design and engineer a dynamic landing page builder for their team to build out custom marketing campaigns focused on their library of content. Deliverables: - Technical Strategy - Digital Design System - Landing Page Builder - Content Marketing Strategy Check out all of the amazing things BibleProject has going on at https://bibleproject.com/

Human Rights First equips the skilled to abolish the oppressed. They take critical action in the face of critical threats. It is where asylum-seekers find solace and oppressors find justice. When Human Rights First began their journey of reorienting their digital impact, they found themselves with a disjointed brand position that was unable to accurately communicate the scope of work they accomplish daily. Our team was tasked with reimagining their digital home from the ground-up. Our friends over at Matchstic were able to help them make the first major strides towards a cohesive mission. Matchstic crafted a beautiful brand identity for them that captured the nuances of Human Rights First being a varied NGO held together by the common thread of equipping and activating the skilled to abolish oppression. Our design team then metabolized the core pillars of Human Rights First into a creative design system that put mission first. The pillars on the home page are a direct line to the core principals of the organization. Woven throughout the various elements of this new system are flashes of orange that, once activated, stand out among the profound color palette. The collaborative work our team accomplished resulted in a site that directs users to the information they need. Visitors can now enjoy the flexibility of a site that signals important categories of information and allows for seamless navigation. The content system we created allows the team to remain agile in continuously presenting creative content while answering the needs of their already impressive database. It’s not always easy to systematize an organically-shaped NGO into a logical set of user-flows, but our sustainable content model made that possible. Posturing themselves as an earnest, focussed, mission-driven force for good, Human Rights First is doing real work that is deeper than feel-good virtue signaling. They see the problems and help solve them. And now, the world can see that posture being proudly displayed. Check out the full case study here: https://lnkd.in/e6QxWSCx

Utilizing web design to reflect the energy and impact a brand is making in all sectors of our society. Community uses enterprise-grade SMS software to connect people with political figures, brands, and leaders in their community. With massive success in both grass-roots organizations and popular brands, Community was looking for a way to make their print brand come alive on the web, along with the ability to customize future web pages. Our process began by diving deep into Community’s current visual identity, looking for opportunities to reposition it as a living, flexible brand. We analyzed competitor landing pages to determine the necessary components for different landing page types and assessed what design and functionality elements needed to be adaptable. Together, our teams landed on a flexible design system, which informed a build out of a new home page and a robust, dynamic landing page builder. The new home page presented Community as a bold, exciting voice, making it easy for users to purchase and/or learn how to get involved. The landing page builder allowed the Community team to quickly build, customize, and adapt new pages for specific audiences. Community now has the toolkit they need to feel empowered to own their brand and their outreach. Their website now represents the powerful grassroots initiatives impacting our world, and their web presence is positioned to make the same kind of positive change. Check out the full case study here: https://lnkd.in/et4eYG9U

For over 30 years, Dean Sikes & You Matter has brought hope & restoration to teenagers facing: - Anxiety & Hopelessness - Rejection & Unforgiveness - Suicidal Thoughts With recent publications such as "The Anxious Generation", "Is Teen Mental Health in a State of Crisis?", and "Why American Teens are So Sad", You Matter is aiming to not only do their part in eradicating this hopelessness, but also to teach the next generation how to build up and inspire hope into their piers. Over the course of the last 15 years, Whiteboard has been honored in being a part of this missions through: - Brand - Website Design & Development - Marketing Awareness Campaigns ...all amplifying the truth that every single teenager's life matters. Check out the project by visiting https://www.youmatter.us/ -- Link to mentioned publications: - The Anxious Generation: https://a.co/d/agqEdxo - Is Teen Mental Health in a State of Crisis?: https://lnkd.in/ev2xgne4 - Why American Teens are So Sad: https://lnkd.in/g5XKhFaM

What makes a leader visionary? How is visionary-ness developed, and what does it look like in practice? Taylor Jones joined Justin Wheeler on the Nonstop Nonprofit Podcast (powered by Funraise) to discuss how anyone can develop their capacity for visionary leadership through practice and intentionality. https://lnkd.in/eqYZf7DF

We empower visionaries to lead meaningful brands: Visionaries and leaders who are creating solutions, celebrating entrepreneurship, standing for justice, and believing in the common good. As we empower leaders in navigating the future with wisdom and imagination, we serve both established companies and new ventures, whether for-profit or non-profit, on both global and local scales Brand Expression: Excavating brand strategy and identity through treatments in mission, vision, and core values: - Brand Architecture - Positioning - Identity Systems - more... Brand Experience: Leveraging creativity and technology to create meaningful opportunities for your brand to grow and achieved desired impact. - Websites - Apps - Digital Products - More... Brand Expansion: Developing ongoing campaigns that invigorate momentum, social connections, and real-world action: - Go to Market - Campaigns - Brand Awareness - Lead-Gen - More... Let's get started on a project today: https://lnkd.in/geSu8hwD.

At Whiteboard, we help purpose-driven organizations leverage the Internet for good. The organizations that shape the future will be the ones that are the most natively digital. Whether we’re helping you create and launch an innovative app or website, build a digitally focused brand, develop and execute a broad digital marketing strategy, or explore the technological frontiers of artificial intelligence and beyond, we work closely with our clients and become a core part of your team because the future of our society is digital. We believe technology can be a force for good, rather than a source of darkness, noise, and distraction. Our goal is to help you create digital environments for your audiences that feel more human, not less human. We serve our clients in three ways: 1. We consult. 2. We create. 3. We teach & facilitate. Whether we’re helping you get your product in the hands of more customers, find and engage new audiences, or think with greater imagination, we’re in it with you to win it.

This is just the beginning... A beginning towards a brighter future where kids who are adopted become incredible adults, with life-changing stories. Coming alongside of I Am That Kid, Whiteboard was chosen as a partner to bring this idea from heartbeat to lived experienced in: - Brand - Messaging - Web Design - Storytelling - Campaign Launch & Audience Growth To the kid wondering if their story matters and if they can do something impactful with their lives - we believe in you, and so do those who are just like you. Check out the site at https://lnkd.in/eckFvZRu

Want to get a better understanding of all that Whiteboard can do to empower you as a visionary leader to lead meaningful brands? We bring vision to life in 3 distinct ways: - Brand Studio - Web Studio - Growth Studio BRAND STUDIO We excavate the truest story about your organization and your audience to bring a shared vision to reality and turn insight into impact through: - Audience Insights - Brand Strategy - Brand Execution WEB STUDIO We plan, craft, and build digital experiences that drive real impact. From custom, extensible CMS platforms to low-code marketing tools, we accomplish this through: - Web Strategy & Creative Direction - Web Development - Web Launch & Support GROWTH STUDIO We leverage creativity and data to identify, reach, engage, and convert audiences to action through: - SEO - Campaign Strategy - Campaign Launches - Go to Market Strategy & Launch - Campaign Performance Optimization Check out one of the most recent capabilities here: https://lnkd.in/efDAFv2v

TED Conferences bring together a group of industry leaders and impactful people for unique, multi-day experiences dedicated to TED’s global mission of sharing meaningful new ideas. In the quickly-evolving and inspiring conference industry, TED Conferences found themselves needing a website that made it easy to add events and update details without a heavy development effort each time while reflecting their creativity and innovation for each unique event. To ensure that there was enough flexibility in the system for each unique event brand, we created components that allow the TED team to upload brand elements, including animated illustrations, to each conference page. WHAT WE DID By the time of launch, the TED Conference team had a website that was easy to update with conference-unique assets and the Whiteboard team had a blast problem-solving a solution that would empower their team and give their conferences a visually-compelling digital home with a 20% conversion rate. DELIVERABLES Website Design Website Development CMS Landing Page Builder Lottie Animations Stripe API Payment Integration Mixpanel Cross-domain Analytics Configuration Read the full case study here: https://lnkd.in/eepavdtr