Wild Gravity

The NBA is using cutting-edge tech to enhance player performance and thrill fans. But how do we capture this magic in a video without showing player faces or fan reactions? Wild Gravity journeyed to NBA Headquarters then our Post-team worked wonders to bring the excitement. Curious? Watch our video to see the NBA's innovations in action.

Want to create ads that actually work? Ditch the vanity metrics and focus on these 5 breakthrough ad metrics that actually matter. Watch the video to learn the secrets the industry doesn't want you to know. #advertising #wildgravity #videoproduction

How do you make “supply chain” interesting? That’s what we did when making this piece for Lifetime & Microsoft. The answer: You get close to the leadership, and they give you a tour behind the curtains. Watch the video to hear the full story. #videoproduction #customertestimonial #wildgravity

What do you do when you’re awarded a sweet project only to find out you’ve got about half the time you really need to do it? If you’re us, you put the pedal to the metal and haul ass to Columbus, OH, to film some of the nicest people who are working with cutting-edge Microsoft technology to achieve phenomenal ROI. Check out the video to see how they’re innovating with Microsoft Dynamics 365. #CustomerTestimonial #Microsoft #GJPepsi #ProductionLife #InnovationInAction

At Wild Gravity we make videos, but I always say we're in the service industry. How we get the job done is as important as the final product. Here's a simple example: A client emails with a last-minute change. One approach is to immediately dive in, determine whether it's possible, and then send a "yes or no" email. The other approach? Acknowledge the request, let the client know you're on it, and then follow up with the answer. The outcome is the same, but the client experience is vastly different. In the second scenario, the client feels heard and reassured, knowing their problem is being taken care of. It's a small difference that makes a big impact. This is just one of the many ways we can apply service industry principles to any business. Be the bartender who acknowledges the customers and makes them feel seen. It's the key to building trust and providing great service.

Ever wondered what makes a truly great ad? Discover the Five Magic Metrics of Advertising that every marketer needs to know. Learn how these metrics work together to create unforgettable campaigns that drive results. In this insightful post, you'll: ☑️ Uncover the five essential metrics: Breakthrough, Brand Recall, Message Recall, Likeability, and Purchase Intent. ☑️ See real-world examples: Analyze how insurance giants like Geico, State Farm, and Progressive fare against these metrics. ☑️ Gain actionable insights: Understand how to apply these metrics to your own marketing efforts. Don't miss this opportunity to elevate your advertising game. Read the full post and unlock the secrets of successful advertising. 👇🏼

We're happy to share the second scenario video for the new Windows 11 Copilot+ PCs launch. Our incredibly talented VFX team meticulously crafted each screen, ensuring every frame is pixel perfect. And a BIG shoutout to everyone who worked on these spots for all the amazing, creative work. At Wild Gravity, we make your creative vision a reality - and we may have some fun along the way. Reach out at liftoff@wildgravity.net to start your next project with us! #WildGravity #Microsoft #Copilot #AI

The secret is finally out! After months of work, we are excited to share the two scenario videos we created for the launch of the new Windows 11 Copilot+ PCs. The first PCs with AI baked into the hardware - Neural Processing Units deliver blistering fast performance to power unmatched AI capabilities. Our VFX artists worked in hand-in-hand with Windows Brand, Product, UX, and Engineering teams to build out and animate every screen from scratch. Thank you to our partners at Microsoft, we are honored to be part of yet another immensely successful product launch with you. #WildGravity #Microsoft #Copilot #AI

This was a huge week for Wild Gravity. We delivered five videos for the Microsoft Build conference, which is happening right now. Two of the videos were completely Top Secret because they were for the launch of Microsoft Windows 11 Copilot+ PCs. These are the first computers with AI baked into the hardware, featuring a Neural Processing Unit (NPU) that unleashes blistering fast AI computational power. Look inside to watch the videos

Is Generative AI replacing video production companies? What's really going on in the industry now that Sora and others like it have burst on the scene and Gen AI is everywhere? Here's some insight from Wild Gravity's founder, Jon Sneider