WillowTree

Fuel iX, an enterprise-grade #AI engine, accelerates your development of generative AI solutions. It helps you: ⚡ Create fast impact thanks to #GenAI copilots ⚡ Centralize control for good AI governance ⚡ Enhance trust with safe, responsible AI practices All while avoiding vendor lock-in so you stay flexible. Fuel iX already helps CIOs leaders like Hesham Fahmy of TELUS “lower the barrier of entry into generative AI.” #FueliX is in beta, too. Now’s the time to try it for free. https://www.fuelix.ai/

We are just 4 days away from Ai4 2024, and WillowTree is bringing an all-star crew. If you’re joining us there, stop by Booth 123 — it’s the easiest booth number to remember! — or schedule a meeting with our team to learn how we can accelerate your AI roadmaps: https://lnkd.in/eTN3Pxfu Looking for a reading recommendation on your way out? Dig into our Data & AI Knowledge Hub and explore the latest insights from our Data and AI Research Team: https://lnkd.in/ebiij72e See you in Vegas! Ai4 - Artificial Intelligence Conferences #Ai4Vegas #Ai4 #Ai42024

We had a blast welcoming our community partners and student mentees from C4K to our headquarters in Charlottesville, VA. With #mentorship from WillowTree staffers, students who participated in C4K’s “App Journey Camp” built a mobile app from scratch and fully dove into the #digitalproductdevelopment lifecycle. They facilitated user research, performed data analysis, engaged in thoughtful product design, held an impactful “client” presentation, and much more — in just ONE week! The end product? An app that polled our WillowTree mentors about their favorite snacks — a very on-brand choice to maximize target audience engagement. 😉 WillowTree is committed to community-based organizations like C4K that are helping to make technology accessible to everyone — especially those who have been historically denied equal opportunities. Learn more about the important work of C4K and our #socialimpact commitment to bridging the #digitaldivide : https://lnkd.in/eqWE347B

We've got CMOs on the brain today, as our WillowTree crew is attending The Millennium Alliance Transformational CMO Assembly in Charlotte this week. Take a listen to our latest #RoomForGrowth podcast episode featuring seasoned #CMO and eCommerce leader Pauline Reader. In this clip, Pauline shares how #AI and #machinelearning developments drove transformational change at Stitch Fix, in both customer-facing applications and internal business operations. Check out the full episode here: https://lnkd.in/eb--2iYk And DM us if you're interested in guesting on the show, we'd love to connect!

Join us on #RoomForGrowth as we chat with CMO Pauline Reader, a seasoned marketing and eCommerce expert whose impressive resume includes leadership roles at eBay, Minted, Stitch Fix, and Podium. Now offering fractional CMO services as Reader Consulting, she shares her years of experience using AI and machine learning in B2B and B2C marketing strategies. AI isn't new for Pauline. She's harnessed data science and ML to enhance customer experiences and improve operations for many years now and offers practical examples of blending human judgment and technology for powerful results. Billie Loewen and Pauline explore topics like data collection, personalization strategies, customer privacy, and decision-making in tech investments. They also discuss balancing short-term goals with long-term North Star AI strategy. Other hot topics include: 🚀 Using AI to understand customer preferences on eCommerce platforms 🚀 Navigating data compliance and privacy in AI strategies 🚀 Leveraging unstructured data through machine learning 🚀 Considerations for rolling out AI changes in customer-facing tech Tune in to Room for Growth today: https://lnkd.in/eb--2iYk #DigitalMarketing #AI #MachineLearning #DataScience #eCommerce

We’re excited to head to Charlotte, North Carolina next week for the Transformational CMO Assembly! From best-in-class personalization to data-driven marketing, this conference is an unparalleled opportunity for marketing leaders to connect on today’s trends, challenges, and opportunities. Joining us there? Be sure to connect with WillowTree Chief Marketing Officer Jarrod Cady, VP of Business Development Parshant Dhiman, and Delivery Partner Steven Nitz. Explore how WillowTree can help drive marketing ROI: https://lnkd.in/eq_RhGmc

For more than two decades, dance-fitness brand Zumba earned most revenue via instructor licensing and membership, and DVD/VHS sales. But the pandemic accelerated industry-wide digital transformation, boosting virtual fitness offerings for those stuck at home. Zumba partnered with WillowTree's Digital Strategy Consulting practice to research the ROI of a new operating model that would embrace the existing ecosystem while introducing enhanced D2C digital capabilities. Our consultants, PhD researchers, and product designers guided Zumba through its mission-critical digital transformation, helping the beloved brand garner… ⚫ 400,000 app downloads four months post-launch ⚫ “Best New Subscription” from SubSummit Cube Awards, the largest awards in subscription, loyalty and membership ⚫ 4.7+ star reviews in the App Store and Google Play Store, on average Let’s review the choreography… https://lnkd.in/eerkVe2A #zumbaapp #stepintohappy #virtualfitness #digitalstrategy

Celebrating National Intern Day! Today, we want to give a big shoutout to our 44 incredible interns across our offices in Charlottesville, Columbus, Durham, Porto Alegre, Sao Paulo, and Vancouver! Their hard work, enthusiasm, and dedication have made a significant impact on WillowTree, and we are truly grateful for their energy and contributions. Internships are a transformative experience, providing personal and professional growth. We strive to create an inclusive and supportive environment where interns can thrive, learn, and gain hands-on experience on active client projects. Our interns have also been involved in some of our philanthropic initiatives this summer, helping to bridge the digital divide in our local communities. We also want to extend our sincere appreciation to our intern mentors and project teams for fostering a nurturing environment for our interns. Their mentorship, guidance, and support have made a lasting impact. Happy National Intern Day to all our interns! Thank you for your dedication and the positive impact you have made in just a few months here. Here's to celebrating your success and a bright future ahead! #NationalInternDay #InternAppreciation #ThankYouInterns #FutureLeaders

Whether you're a local shop or a global enterprise, choosing the right #loyaltyplatform is crucial for engaging customers, collecting valuable data, and driving business growth. We see value in a wide variety of platforms, depending on the needs of the enterprise, and here Growth Partner Ross Koon shares his insights and practical tips to ensure your loyalty program's success. 📈 Ross discusses three key steps to consider when selecting a loyalty platform: 1️⃣ Define your loyalty strategy, including objectives, earning and redemption models, gamification elements, benefit tiers, expiration rules, and potential partnerships. 2️⃣ Determine your capacity for program maintenance to find the right fit for your team's technical expertise and ongoing success. 3️⃣ Consider loyalty platform functionality, ensuring flexibility, seamless integration with your MarTech stack, scalability, and support for gamification features, reward types, and future frontend enhancements. Read Ross's article now to make informed decisions and unlock the full potential of your loyalty program. 🔓✨ https://lnkd.in/etH9Cidc #LoyaltyPrograms #CustomerEngagement #DigitalMarketing #BusinessGrowth

A huge congratulations to the TELUS team for been honored as a recipient of the prestigious 2024 CIO Awards Canada for their achievement with SPOC Copilot. SPOC Copilot which is powered by Fuel iX, an advanced AI engine, has revolutionized the tech support experience at TELUS. By accelerating the resolution of technical issues, enabling self-service for team members, and significantly reducing costs and time, this innovative tool has transformed the company's tech support experience. Congratulations to the entire team on this well-deserved recognition!