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Before diving into your next sales conversation, ask yourself: 1️⃣ What does this company sell? 2️⃣ Who do they sell it to? 3️⃣ How do they sell it? 4️⃣ How does this company make money? Jen Allen-Knuth, Founder of DemandJen, shares how to avoid generic pitches and instead bring a relevant, insightful point of view to the table. ⬇️

Lines between brand awareness and demand gen are blurring. So, what does this mean for your marketing team? 🧐 Traditionally, marketing strategies have been segmented into top-of-funnel (TOFU) and bottom-of-funnel (BOFU) activities, often treating brand awareness as a TOFU-only concern. Join TrustRadius for a live event as Millie Beetham, Sr. Director GTM Strategy & ZI Labs, and Sinehan Kerman, MBA, Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), discuss how 'brand gen' should be seamlessly integrated into every stage of the buying journey. No registration required — just click 'Attend' to save your seat: lnkd.in/gFuVV3-8

Unlock the power of revenue intelligence with Chorus by ZoomInfo. 🔓 From identifying risk factors to tracking essential communications, Chorus helps you stay on top of every opportunity and prioritize your accounts. Watch as Solutions Consultant Anthony Cruz shows how to gain key insights into your deals and optimize your sales strategy with Chorus. ⬇️

Want the 411 on buyer personas, sales intelligence tools, or mastering RevOps? 🤔 Today's newsletter dives into each. Read below:

The future of sales tech stacks is changing fast, and AI is at the forefront. 🚀 Imagine a world where mundane tasks like data entry are fully automated, freeing up your team to focus on what really matters — building relationships and closing deals. Meka Asonye, Partner at First Round Capital, recently joined Ben Salzman and Millie Beetham on the ZI Labs podcast to share his thoughts on the transformative power of AI in sales. 🎧 Listen to the full episode on Apple or Spotify. Links below!

How is the AI boom transforming the job market? 💥 Our latest analysis reveals that AI-related job titles have tripled in just two years, with no signs of stopping. From engineers and researchers to developers and scientists, the demand for AI talent is skyrocketing. AI-focused leadership roles are also on the rise. In fact, our research shows a staggering 428% increase in AI-related C-Suite roles in two years — reflecting a shift in prioritizing top-down AI investment. Read more about how AI is revolutionizing the workplace and what it means for your business: bit.ly/4cgqkOG

Buyer personas turn disjointed data points into actionable market intelligence that teams can use. 🧠 In our latest blog, we share detailed persona examples, how to create a great buyer persona, and how to use them to improve your marketing campaigns. Here are four steps for crafting accurate buyer personas: 1️⃣ Use CRM data to create broad segments based on existing customers’ traits 2️⃣ Analyze prospect and customer data 3️⃣ Incorporate social media audience data and competitor data 4️⃣ Interview current customers to understand priorities and brand sentiment Head to the blog to learn more 🔗: bit.ly/3WEv9LB

Announcing our new ZoomInfo Copilot and Gong integration! 🥳 This integration gives Gong and Copilot users even better insights and fuller account visibility for faster deals. Explore how Gong call data can fuel Copilot account insights and personalized recommendations. Check it out 👉 bit.ly/46AW2oq

Are prospects ghosting you or are they just on vacation? 🏝️ After analyzing three years of out-of-office replies to outreach messages, we found some surprising, and some expected, trends: • September to November have generally low rates of OOO replies • OOO rates spike around December holidays • OOO replies fluctuate during the summer months Learn how to plan your outreach around peak OOO times: bit.ly/3WzEcxx