Adam Wagner

Need to reach the right people in the Santa Monica and Los Angeles area? Our Google Ads, Facebook Ads, and retargeting services can help! We'll create targeted ad campaigns that drive qualified leads to your business and maximize your ROI. Stop wasting ad spend and see actual results – let's chat about how to grow your business online! #DriveTrafficMedia #digitalmarketingagencylosangeles #SantaMonicaseocompany #socialmediaLosAngeles #SEOLosAngeles #webdesignlosangeles #PPC #emailmarketing #Adwords #contentcreation #SEO #branding

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A hard truth for CMOs: likes and follows don’t drive revenue. I know this can be a hard pill to swallow. But CMOs aren’t using metrics to their full potential. Watch this video to find out the better way to use metrics to increase your ROI.

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As every brand promises to inundate us with personalized and highly optimized content – where will consumers’ preferences shift? When anything becomes commoditized and ubiquitous, humans tend to crave the opposite. Is the ever popular "creator economy" evolving into a "meaning economy”? This intriguing topic is explored in Scott Belsky’s latest edition of Implications.com. It’s a topic that isn’t new. The meaning economy has been spoken about since 2010 – and it's leaders like Scott that remind us not be complacent about it.   From a marketer’s perspective, I'm curious to hear from my colleagues -- what has to change with branding and marketing in order to tell a more meaningful story? If content is free and abundant, how do we stand out to consumers?

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The Daily SharktAInk™ - The AICX Institute has signed an agreement with a major Silicon Valley Venture Capital firm to provide strategic advisory on the AI tech space. This is important to 1) brands investing in AI marketing ecosystems and 2) AI technology vendors - software, digital agencies & consultants - needing to generate awareness of their role in the strategic customer-facing AI personalization stack. The MET-A™ scoring system is a proprietary AI algorithm that scores vendors on their ability to support 10 major Business Use Cases - see graphic below. VCs use MET-A to evaluate targets for M&A and investment. Brands use MET-A to evaluate potential winners and long-term strategic partners in the AI tech space. aicxinstitute.com https://lnkd.in/gGYcGAM2 https://lnkd.in/gkVWYRav https://lnkd.in/gGUScT4T #CX #AI #VC #AIVC #martech #marketingautomation #brandAI #AImarketing #personalization

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Cost controls are like selling snowcones on the hottest day of summer in California. Here's what I mean: Cost caps react to the Meta auction, they aren't flat spending. So what does this have to do with snowcones? ➝ Imagine you're a snow cone vendor: if you know the weather is going to be hot and sunny outside, you want to work as much as possible. But if you know the weather is going to be cold or rainy, you know it's probably not worth your time. Same thing goes with your ads and cost controls: When the auction has cost-effective opportunities (relative to your target CPA), Meta will pour in more spend. For example, say you have a target CPA of $50: ➝ Monday: plenty of < $50 options in the auction ➝ Tuesday: not a ton of < $50 options in the auction ➝ Friday: plenty of < $50 options in the auction ➝ Saturday: not a ton of <$50 options in the auction On Mondays and Fridays, Meta will amp up spend to take advantage of the favorable CPA target. Meanwhile, on your bad days (like Tuesday/Saturday), Meta will throttle spend when it's not as profitable. Like a snowcone vendor and sunny days, you're putting in the most work (budget) when the conditions are most favorable. Meanwhile, highest volume campaigns are like showing up every day to the beach, trying to sell snowcones — rain, sun, cold, hot, it doesn't matter. HV will spend your budget every day, like a snowcone vendor trying to sell snowcones every day. Don't get caught being the snowcone vendor in the middle of winter. Have any problems with cost controls? Let me know.

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Let's be honest, traditional website design can be a nightmare! Headaches, unreliable results, and a process stuck in the past. ‍ There's a better way! Growth-Driven Design (GDD) focuses on delivering real business value, not just a fancy website. Here's how it's different: Faster Results: See measurable improvements in lead generation and conversions. Reduced Risk: Minimize frustration with a data-driven approach. Continuous Improvement: We constantly optimize your website based on real data. Ditch the website redesign drama and find out how Ocean 5 Strategies can help you implement Growth-Driven Design and achieve your business goals! https://bit.ly/3Gle9T8 #GrowthDrivenWebDesign #WebDesign #WebsiteDesign #WebsiteMarketingStrategies

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#AI, #NLP, listening and #EarlyRadar were big themes this afternoon at Kroger's 84.51˚office where five local startups talked up the future to twenty or so national brands. Nichefire showcased breakthrough work forecasting actionable trends and the next "secret sauce" (literally) for marketers while NativeAI highlighted the power of #NPL to unlock more value from feedback loops. InfoTrust saves brand builders a ton of money and time through next-gen data analytics and Narratize is accelerating time to market with #GenerativeAI for impactful scientific, technical, and medical content. From my end, representing BrandRank.AI , I noted that "search and discovery as we know it are being disrupted" and that brands MUST get in front of the "Prompted Moment of Truth" shopper journey. I also added a little "Gamification" to the mix, asking the audience to guess the brand behind AI-generated visual metaphors (e.g. Kroger is an increasingly green and healthy "Busy Bee," Walmart is an industrious beaver) -- this to stress the urgent importance for brand builders. "Thinking and acting like algorithms." Thanks John Stieger for organizing this session (and your indefatigable support of local startups...for 5+ years I might add). Mark Wood of Cintrifuse thx for your support of the event as well and great to see you. 🔥 Judy Zitnik thanks for the partnership, deck collaboration, and always spot-on feedback/suggestions. 🔥Michael Howard 🔥Khalil El-Amin Catherine O'Shea Sarah Sanders Katie Trauth Taylor, PhD #CincyAIWeek Hank Hudepohl Kelly Cohen Summer Crenshaw Bill Hildebolt

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In continuing to explore attention metrics on earned media, we found something neat. The initial press release is vital, a good quality release, means good quality write ups. In a recent sample we found on average a release loses about 15% of attention compared to the eventual write up. Sure you can't control what someone writes, but by starting with a good release, you set them up for success. Why Is attention important? Attention shows the quality and engagement from the audience. It signals to search that it is a good piece worth indexing. And it helps convert engaged readers. So don't leave attention on the table ;)

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Master the art of demand creation to propel consistent revenue growth. Over 8 weeks in the Hype Incubator, you’ll: Identify and target your audience effectively Fill product spectrum gaps as your business evolves Price your offers strategically Define and strengthen your brand’s identity and messaging Develop a resilient marketing mindset Choose effective go-to-market strategies Create purposeful online content Utilize email marketing for lead hype Collaborate for growth without common pitfalls Stay motivated and advocate for your business success! Transform your business processes and excite your audience’s passion for your brand by the program’s end. #marketingstrategy #revenuemanagement #smallbusiness #businesstips #startupbusiness #targetaudience

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Great brands aren't built overnight. They evolve, and build momentum over years. In episode 7: Building the YGN Brand we talk about the evolution of the YGN brand and how we're building for the long term. Listen here 👉

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Only 2 days until my session at the Seattle Interactive Conference 2024. I promise a fun #gamified session where where I will teach savvy brand leaders how to UNLOCK GAMING AUDIENCES. At my highly educational session you will discover how to tap into the massive, engaged gaming community—a goldmine for marketers struggling to reach GenZ in today's fragmented media landscape. Learn: - Key stats on the gaming market's size and demographics - Strategies for authentic engagement with gamers - Insights into gamer psychographics - Brand first tactics for the gaming space Equip yourself with a comprehensive playbook to create genuine connections in this booming arena. #gamification, #brandmarketing, #gaming, #competition

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This article makes a colossal blunder regarding how barter works. It does not run on remnants or use bushels of apples and last season's Herman Miller chairs as compensation for media. I wonder if the author spent any time speaking to someone who knows how barter works. Corporate barter and trade is a principal risk capital finance practice that takes on that risk in the form of a depressed or depreciated asset from a client in exchange for a commitment from that client to spend a multiple of the value of that asset through the barter and trade company on goods and services the client would ordinarily be buying. The goods typically on offer are media. The way the barter company secures that media at an undisclosed cost basis that is lower than the market happens in any number of ways. While an exchange with the media owner to secure that leverage can include goods and services they want that the barter company has access to, it is never in lieu of money, and it is rarely -- except for travel-related assets -- done using the distressed or depreciated assets in which the barter company has taken its principle risk.

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Is your brand looking to reach doctors, C-level or other hard to reach audiences? Learn how Zig’s hyper-targeted media and content creates, connects, and converts. Download the pdf guide: https://lnkd.in/guSDwzU8 #Audience #CLevel #MarketingStrategy #HyperTargeting #HardToReachAudience

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Augie Getting Positive Reviews Here’s a really positive review about the video platform I love to use and am very happy to help make better known. Jeremy Toeman Gabi Rubino, MBA JT White #Video #AI #creators #marketing #social #pr #advertising #aitools #tools #timesaving

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Scaling an ecommerce brand from $9M to $25 takes a well-executed plan — and that’s what Jessica Curdi helped accomplish at StriVectin Operating Company. Now she’s doing it all over again for The Rootist as they scale from $0 to over $200,000 in ad spend in just a couple of months. Jessica has over 15 years of experience working on consumer brands in the fashion and beauty space, including StriVectin, L'Oréal, and YNAP (YOOX NET-A-PORTER), helping them reach growth objectives through ecommerce and digital marketing transformation. Her expertise spans brand awareness, growth and acquisition, and retention and loyalty. She is currently VP of Digital Marketing at The Beauty Bank, an innovative beauty brand incubator, leading digital marketing strategy across the growing portfolio of brands. In this episode of the Up Arrow Podcast by Elumynt, Jessica and I dig into: ✅ The details of how Jessica Curdi's methodical approach to digital marketing fueled rapid growth at StriVectin ✅ How to balance performance-focused and brand-centric advertising ✅ The importance of retention marketing strategies in maintaining customer loyalty after rapid growth ✅ Simpson’s Paradox, and how it impacts ad performance ✅ The challenges of scaling a brand’s ad spend from zero to several hundred thousand in just three months ✅ Retail vs. DTC… where are you sending your traffic, and why? ✅ The brilliant analogy about the South Pole and leadership in John C. Maxwell’s book, The 21 Irrefutable Laws of Leadership. Plus, and as always, we get into a little of the personal stuff as we talk about her love for literature including The Great Gatsby by F. Scott Fitzgerald and The Hitchhiker's Guide to the Galaxy by Douglas Adams, nerds who like to learn about fonts, and the importance of dancing in any situation. And I butcher both the French and Russian languages in a single sentence. You can watch the video here: https://lnkd.in/g9suXDgJ Plus, a special shoutout to Michael Harris, Founder and CEO of Bamboo Software, LLC … and my brother, for introducing me to Jessica. P.S. There’s a wonderfully, semi-embarrassing story about Mike and Jessica and their time at ESSEC Business School. #ecommerce #DTC #retail #digitalmarketing #ecommercemarketing #podcast

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8 New Findings About The Podcast Audience From Cumulus Media’s 2024 Audioscape: 1. Podcast audiences have scale: Among 25-54s, one-third listen daily, 44% listen weekly, and 59% listen monthly 2. If you listen to podcasts, they are your number one audio platform 3. The median age of the podcast audience has held at 34 despite massive audience growth 4. The podcast audience profile is employed, upscale, and educated, according to Nielsen Scarborough 5. Most podcast listening occurs at home throughout the day 6. Podcasts have opportunities for growth in markets 51+ where listening is underrepresented 7. Podcast’s share of time spent on the smart speaker is up 4X since 2018 8. Advertiser Perceptions: Marketer/agency podcast advertising spending consideration and intention are at record highs Via the link below, access the executive summary, deck, and explainer video.

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Olympics + Tech Product Launch - *HUGE* client going for gold 🏅 🤯 Brands leveraging the Olympics see a 30% increase in consumer engagement. A client in the tech industry is gearing up for a product launch and needs an engaging user experience tied to the upcoming Olympics. We’re creating an interactive campaign featuring Olympic mascots and showcasing their new phone's AI features. ✨ We're integrating these elements into fun, interactive games. ✅ Tip: Combine instant win mechanics with other game types using the Combo™ feature to boost participation and maintain high excitement levels. Gamification paired with strategic marketing content ensures your campaign is both entertaining and impactful, leaving a lasting impression on your audience. 🤩 Planning to ride the Olympic hype? We can help!

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As Seb Joseph points out in this latest piece in Digiday, the same publishers purchased through TRUSTX are 50% more environmentally friendly than they would be if purchased through other supply-side platforms, as audited by Scope3. But it's not because we have less carbon-heavy MFA inventory than other SSPs. It's because we don't have any. Never have. Never will. Zero MFA, ever. It's not easy being green. But it is worth it.

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Here are my 6 favorite link building strategies for fashion brands (only watch if you're serious about growing your brand's organic traffic & revenue):

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