Alicia Valencia

𝟲𝟰% of our clients have never tried lash extensions before! The current US market for eyelash extension services is 💲𝟰.𝟲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻, and of course we are wondering if we can expand that market by elevating the experience to a new level. At our Ulta Beauty pilot, we've been finding that a large majority of our clients are those that have been sitting on the sidelines until now. 64% say that they've never tried it before. Expand we will. We're in the largest unstudied market you'll ever find. In fact, though the services side of the business in the US is at least $4.6B, you'll never find a study on the services side of the market. What you'll find is a bunch of studies on the market for artificial eyelashes: the products like strip lashes, cluster lashes, etc. that are sold in beauty supply stores and drug stores. That $1.8B product market includes the extensions that are used in the service we provide, but the extensions themselves only represent about $2 of a $200 service! I have potential investors tell me all the time they think that our market is $1.8B because of the bad terminology used in these reports, and I get frustrated. However, then I remember that this is just another reason that technologists completely ignored this jewel of a market before we arrived. 🤣😂🤣 #beauty #machinelearning #technology #robotics #startup #Robots #angelinvesting #artificialintelligence #chatgpt

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Beauty and skincare brands are advised to lean toward educating their customer bases these days, as a means to promote transparency and trust. Like any lesson, it's easier to learn when it's fun. Plus, "educational" isn't exactly the most riveting ad format and often times can be costly. It’s another pathway that needs attention to detail and time. I think what CeraVe is doing is refreshingly clever, heeding the needs of the consumer with a fun twist. #Marketing #Beauty #Branding

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Circana reported that while US beauty sales slowed overall, the prestige beauty market grew by 9% in Q1 of 2024. Spending as a whole has slowed. Inflation prices have people restructuring their financial priorities, cutting out unnecessary expenses. Prestige's resilience is partly due to financial capacity - affluent people buying premium products. But, it's something else too. It's natural to want to indulge, even when money is tight. With beauty, that indulgence is a bit more accessible. One purchase will pay off for weeks or even months, depending on the product. Consumers' perception is that they can trust these investments, thanks to the quality and reputation of the prestige brand. They're often returning to a product they've been loyal to for years. Prestige brands can build on that perception for sustained success. The tricky part is differentiation. Competition is hot. Prestige brands need to make sure that they're offering an experience like no other. That goes for all aspects, from product development to branding. #Beauty #PrestigeBeauty #MarketTrends #Sales

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The Circles of Hell and Aesthetics In Dante Alighieri's "Divine Comedy," Hell is depicted as nine concentric circles, each representing a different sin and its corresponding punishment. This classic tale inspired us to reimagine these circles in the realm of aesthetics, reducing them to five distinct challenges faced by those seeking beauty through cosmetic procedures. Each circle represents a common fear or obstacle, and just as Dante's protagonist finds his way out, so too can we navigate our path towards aesthetic enlightenment. 1. Uncertainty and Fear can paralyze many from undergoing aesthetic procedures that can help them feel better in their own skin. Some fear pain, side effects, or unsatisfactory results. All these can be addressed at the time of the consultation so that you can make a more informed decision. Do research and prepare yourself so you can ask questions. Knowledge is empowering and can help you throughout the process. 2. Financial Burden Taking care of yourself is many times not covered by insurance and is an elective procedure. Many wonder if this is the appropriate prioritization or use of their money. However, by considering the possible treatments, planning carefully, and exploring the financial options this fear can be addressed. Just make sure to prioritize your well-being! 3. Social Pressure and Expectations The pressure to conform to beauty standards can lead to unnecessary procedures and dissatisfaction. Aging by itself, is a process that affects the way we look and feel. This circle embodies the external voices influencing our self-perception. By focusing on personal goals and preferences over societal expectations, and seeking procedures that boost your confidence and well-being, you can make sure that the selected procedures are the most appropriate for you. 4. Complications and Risks Every medical procedure carries inherent risks, and aesthetic treatments are no exception. This circle highlights the fear of complications and unforeseen outcomes. Make sure that you discuss all possible options, risks, and complications with your provider. Understand the required after care and instructions. All along make sure to maintain realistic expectations about results and recovery. 5. Over-reliance or Addiction The quest for beauty can sometimes lead to an unhealthy obsession with cosmetic procedures. This final circle represents the danger of becoming addicted to enhancements. However, at Med Aesthetics Miami, self-love and self-awareness are among our goals. In other words, helping you feel better about yourself should be the goal of all aesthetics procedures. This should help you cultivate a balanced perspective. Navigating the world of medical aesthetics requires careful consideration, education, and mindful decision-making. By recognizing and addressing these challenges, you can ensure positive outcomes and lasting satisfaction with your results. Please remember, “Our Promise Is More Than Beauty”.

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The Circles of Hell and Aesthetics In Dante Alighieri's "Divine Comedy," Hell is depicted as nine concentric circles, each representing a different sin and its corresponding punishment. This classic tale inspired us to reimagine these circles in the realm of aesthetics, reducing them to five distinct challenges faced by those seeking beauty through cosmetic procedures. Each circle represents a common fear or obstacle, and just as Dante's protagonist finds his way out, so too can we navigate our path towards aesthetic enlightenment. 1. Uncertainty and Fear can paralyze many from undergoing aesthetic procedures that can help them feel better in their own skin. Some fear pain, side effects, or unsatisfactory results. All these can be addressed at the time of the consultation so that you can make a more informed decision. Do research and prepare yourself so you can ask questions. Knowledge is empowering and can help you throughout the process. 2. Financial Burden Taking care of yourself is many times not covered by insurance and is an elective procedure. Many wonder if this is the appropriate prioritization or use of their money. However, by considering the possible treatments, planning carefully, and exploring the financial options this fear can be addressed. Just make sure to prioritize your well-being! 3. Social Pressure and Expectations The pressure to conform to beauty standards can lead to unnecessary procedures and dissatisfaction. Aging by itself, is a process that affects the way we look and feel. This circle embodies the external voices influencing our self-perception. By focusing on personal goals and preferences over societal expectations, and seeking procedures that boost your confidence and well-being, you can make sure that the selected procedures are the most appropriate for you. 4. Complications and Risks Every medical procedure carries inherent risks, and aesthetic treatments are no exception. This circle highlights the fear of complications and unforeseen outcomes. Make sure that you discuss all possible options, risks, and complications with your provider. Understand the required after care and instructions. All along make sure to maintain realistic expectations about results and recovery. 5. Over-reliance or Addiction The quest for beauty can sometimes lead to an unhealthy obsession with cosmetic procedures. This final circle represents the danger of becoming addicted to enhancements. However, at Med Aesthetics Miami, self-love and self-awareness are among our goals. In other words, helping you feel better about yourself should be the goal of all aesthetics procedures. This should help you cultivate a balanced perspective. Navigating the world of medical aesthetics requires education, and mindful decision-making. By recognizing and addressing these challenges, you can ensure positive outcomes and lasting satisfaction. Please remember at Med Aesthetics Miami, Our Promise Is More Than Beauty. Contact us at 305-356-7402.

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Book Preview Excerpt. "Help! I'm Covered in Adjectives - Cosmetic Claims & The Consumer" Second Edition. #cosmeticclaims #beautyclaims #beauty #cosmetics #cosmeticindustry #beautyindustry #cosmeticbusiness #cosmeticregulations #influencer #journalist #cosmeticscience

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🤔 I review business news from many sectors every morning, especially beauty... and then add in big changes in US cosmetic regulatory environment. This isn't likely isn't a going to be the most desirable of predictions but I expect some big contractions in the beauty industry in coming years. R&D (and product launches) will experience shrink and become more focused but regulatory, quality and analytical chemist positions will become vastly more important. These will be essential functions that every manufacturer and brand should have been investing in by now. #beautyindustrynews #cosmeticscience #cosmeticchemist #businessofbeauty

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80s volume is back, bigger and bolder! 💥 To my fellow beauty industry pros: Extensions are no longer just an add-on; they're your golden ticket to blending past trends with today's innovation. It's time to elevate our services, mix in that dramatic '80s flair, and truly innovate. Ready to revolutionize the beauty game with me? How do you see this retro revival shaping our industry's future?

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I develop pricing strategies for startup beauty brands. Finding the perfect blend of metrics that offer a multi-dimensional view of customer behavior and market dynamics is crucial. I think E.L.F, Bubble and Nyx do this exceptionally well. Their products strike a chord between quality and affordability, demonstrating a clear understanding of their customer's needs. They've captured market share and built serious brand loyalty amongst their audience. Hitting that sweet spot drives profitability. The beauty space is highly saturated, and success hinges on more than just product innovation. Pricing has to be spot-on for today's consumers to bite. If you need help finding those metrics, reach out. #Startups #Beauty #Pricing #Profit

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For industry people, the opportunity pockets opening up for product innovation are right underneath new consumer needs–think about the skincare formulations that Ekta Yadav mentioned. The "Ozempic Economy" is skewing the luxury industry in that direction in most categories, and there's room for all of them to find solutions to concerns just over the horizon. For consumers, that means wider access to the drug fairly soon. As with anything you put on or in your body, pay close and careful attention to long-term effects. The market is forecasting what those effects will look like. Decide whether engaging is worth the time, money, and energy you will likely invest later. Keeping a close eye on size inclusivity will be important. “[Plus-size] will be the most at risk category if Ozempic becomes mainstream outside of medical and celebrity usage. Even when the body acceptance movement was at its peak, the industry wasn’t responding fast enough.” - Kayla Marci, EDITED market analyst #Luxury #Trends #Predictions

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It's great to see hype around the WNBA, and even better to see beauty brands eager to partner with them. It feels like a perfect opportunity. Since Urban Decay is investing 30% of all marketing and community-building funds in this WNBA partnership, it's clear they think so too. #BeautyBrands #Partnership #WNBA #Marketing

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Introducing Spicebomb Dark Leather, Our Most Powerful Fragrance Yet In a world saturated with fragrance, how do you command attention? By embracing contradiction. By defying expectation. By crafting a scent that's as powerful as it is seductive. That's exactly what we've accomplished with Spicebomb Dark Leather, the latest addition to the iconic Viktor & Rolf fragrance family. This isn't just another launch. It's a statement of intent. A bold exploration of masculine sensuality. We meticulously crafted this fragrance for those who aren't afraid to embrace their inner rebel, those who understand that true confidence lies in embracing every facet of themselves. Here's a glimpse into the world of Spicebomb Dark Leather: - A Clash of Sensations: Spicy black pepper and warm nutmeg collide with smooth leather and smoky tobacco, creating a fragrance that's both electrifying and undeniably alluring. - Crafted for Impact: Every detail, from the intense scent to the sleek black bottle, is designed to make a statement. - More Than a Fragrance, It's an Experience: This is a scent for those who want to leave a lasting impression, for those who aren't afraid to stand out from the crowd. Now, it's your turn to experience the power of Spicebomb Dark Leather. #SpicebombDarkLeather #ViktorAndRolf #NewLaunch #MensFragrance #UnleashYourSensuality #fragrancelaunch #fragrance

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"If I could sum up the largest change in the beauty industry over the last decade into two words, it would be indie brands." As someone who helps build these brands and bring them to market, I couldn't agree with Tish Poling more. I see incredible innovative ideas from these companies, and they're continuously blurring the lines between beauty and wellness. I think Poling's right on that account too - give it another decade, and the two will likely be indistinguishable. #BeautyIndustry #IndieBeauty #BrandStrategy

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👑 Is the 'Kim K Effect' real in Hair Extensions? Ever wondered why everyone's clamoring for the latest Kim K-inspired hairstyle in the beauty biz? 💥 In 2024, we're not just following trends—we're setting them. The Kim K Effect transcends mere buzz - it's an unstoppable force. But what can we learn from it? 🌟 Insights 🌟 • I witness it firsthand from 'the chair' with countless asks to emulate her hair design. You either 'get it' as a professional with recommendations, or you don't - and potentially lose revenue. Your POV on trends impacts your bottom line. • Fact: Following Kylie Jenner's admission of lip augmentation in 2015, searches for "lip fillers" skyrocketed by 3,233 percent (Source: Allure). • The Kardashian's influence on the beauty industry can be measured by the success of her many collabs, product launches (KKW made $100 million in first year!) and social media impact. She has the ability to drive consumer trends (Source: Forbes). 🔥 Hot Takes 🔥 • Myth: People think it's all about the fame. • Truth: Real influence come from the transformative confidence her style brings. • My two cents? Kim K's not just setting styles - she's creating new beauty stories and will be for decades to come. Bottom line? The beauty industry isn’t just about copying looks. It’s about the deeper influence and the bold statements we make with our style recommendations and choices. 💡 Seen the Kim K Effect play out in your business? Drop your stories insights below. Let's get this convo started! #TrendingInBeauty #NextLevelLuxe #TaniaCrawford

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Mark Your Calendar: Tuesday, July 23rd at 2pm EST E-Commerce has become one of the most important growth drivers for the beauty industry and investors have taken notice, spawning a new ecosystem of capital sources and acquisition platforms focused on digital selling that supplements more traditional venture capital and private equity sources. This renewed investor interest comes at a perfect time, since a robust omnichannel strategy that includes digital channels like DTC, Amazon, social selling, and retailer marketplaces is no longer an option - it’s a requirement - but with that comes increasing complexity, cost, and a need for specialized knowledge to thrive in a crowded space. We'll discuss what it take to thrive in the digital space and strategies for using digital success to attract thriving exits. Our Panel: - Amber Weinfurtner, SVP Global Sales, LAWLESS Beauty - Michal Baumwald Oron, CEO and Co-Founder of Fortunet - E-Commerce Investment Banking - Chad Annis, Founder Market Defense - John Cafarelli, President and Co-Founder BeautyMatter Register: https://lnkd.in/eyyHv-vf #ecommerce #investmentbank #mergersacquisitions #investment #dealflow #beautyindustry #beautytrends #omnichannel

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What is Clean Beauty Cosmetics?🧐 The beauty industry has witnessed a significant shift towards clean beauty cosmetics. This movement is more than a fleeting trend; it represents a fundamental change in how consumers view and select their beauty products. But what exactly is clean beauty, and why has it become such a pivotal concept in the cosmetics world? Understanding Clean Beauty Clean beauty is a term used to describe products that are mindfully created and produced without any proven or suspected toxic ingredients. These products are designed to be safe for both the consumer and the environment. The focus is on transparency, safety, and sustainability. Unlike some marketing buzzwords, clean beauty comes with a clear set of principles: ● Ingredient Safety: Clean beauty products avoid ingredients that are harmful or potentially harmful to human health. This includes known carcinogens, hormone disruptors, and skin irritants. Commonly avoided ingredients include parabens, phthalates, sulfates, and synthetic fragrances. ● Transparency: Brands committed to clean beauty provide full ingredient transparency. Consumers can see exactly what goes into their products, fostering trust and allowing informed decision-making. ● Sustainability: Environmental consciousness is a key aspect of clean beauty. This involves using sustainably sourced ingredients, eco-friendly packaging, and cruelty-free practices. Why Clean Beauty Matters? The rise of clean beauty is driven by an increasing consumer awareness of the potential dangers posed by certain chemicals found in traditional cosmetics. Reports and studies have highlighted the adverse effects of these substances, leading to a demand for safer alternatives. Additionally, the ethical considerations surrounding animal testing and environmental impact have pushed consumers towards brands that prioritize these values. Regulation and Certification While the term "clean beauty" is not regulated, several certifications can help guide consumers. Organizations such as the Environmental Working Group (EWG) and certifications like Leaping Bunny and Ecocert provide standards and verification for clean beauty claims. These certifications ensure that products meet stringent safety and ethical criteria. Aurora Global Brands: Committed to Clean Beauty💪🏻 At Aurora Global Brands, the company is committed to the principles of clean beauty. Their formulations are developed to exclude harmful ingredients while maintaining high performance and efficacy. They prioritize the use of natural and sustainably sourced ingredients, ensuring their products are safe for both customers and the planet. As consumers continue to prioritize health, safety, and sustainability, the demand for clean beauty products will only grow. Aurora Global Brands is dedicated to leading this movement and providing bespoke packaging and formulations that adhere to clean beauty standards. #CleanBeauty #SafeCosmetics #SustainableBeauty #GreenBeauty

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The journey, the science, and the formulations....It's all here in this episode of Skincare Anarchy to add to your podcast rotation.

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A sensual harmony. #IOClinic #IOClinicbeauty IO.Clinic Shampoo and Cream Conditioner ionized by PLATINUM: Discover a new hair routine for sensitive scalps! Like an explosion of light feathers, PLATINUM shampoo, and conditioner gently relieve your scalp from dryness, reduce dandruff and itching, delight with tropical mango aroma, and recover hair at the deep molecular level. PLATINUM shampoo carefully regenerates the sensitive scalp. It provides essential moisture and shine to your hair. PLATINUM cream conditioner promotes skin regeneration maintains a healthy scalp and prevents scalp diseases. It helps to moisturize and repair the hair from root to tip. Protects your hair against adverse environmental factors and damage at high temperatures.

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