Ali Dib

An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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Looking to stay ahead in the evolving TV advertising landscape? Come read how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. Unlock the future of TV advertising with data-driven insights and targeting capabilities using Simpli.fi's ZTV solution.

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What does the current TV media buying landscape look like? I think Nielson's Alison Gensheimer nails it on the head - "TV isn’t going anywhere, it’s going everywhere." Today's TV media buying landscape is becoming more like programmatic media buying, and I think that's a good thing. For advertisers, its always has been about finding the right audience, and now more than ever programmatic TV is leading the way and paving a path for how the future of linear TV buying will be done. #MediaBuying #TV #MediaBuyers #programmaticmediabuying

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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If you're at #DMSBYLUMA, hope you are at the CTV Opportunity panel with industry experts including tvScientific (Chris Riedy), LG Ad Solutions (Serge Matta), Magnite (Michael Barrett), Innovid (Zvika Netter) and TVREV (Alan Wolk), discussing how to navigate challenges and seize opportunity as CTV brings precision to a growing group of marketers in the channel. #DMSBYLUMA #CTV #OutcomeDriven #PerformanceAdvertising

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Great insights from Jack Murphy on Waystar's S-1 filing! As the IPO market heats up with Waystar following #Rurik, #Reddit, and #AsteraLabs, it's essential for comms teams to understand the strategic elements in these filings. Check out how Waystar uses various levers like customer testimonials, AI integration, and its diverse client base to help build investor confidence. A must-read for anyone navigating the path to public markets. If you have an IPO on the horizon, check out our IPO Playbook: https://lnkd.in/gc-VvN5h ....or get in touch with the Brands2Life team. #IPO #CommsStrategy #Waystar #AI #CustomerSuccess #InvestorRelations

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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Nerd alert 🤓 Has your PR team ever told you that your press release received a bazillion impressions and an ad equivalent of a gazillion dollars? Check out my take on (actually) measuring the success of your earned media programs. How are you defining PR wins?

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More and more brands are wondering how they can advertise effectively to consumers across a fragmented identity ecosystem. Kristina Prokop's recent article in AdExchanger drills down the 4 ways brands can continue to maintain addressability for their omnichannel advertising strategies. 💫 Integrate audience data and first-party data: Brands can unlock more information about their customers and enable more precise targeting and personalized experiences by enriching their first-party data with audience data. These enriched data sets can then be used to find new like-minded audiences that represent a brand’s most receptive prospects. 💫 Use context: Contextual data and targeting – fueled by data and insights into the content people are consuming and how they’re consuming it – enables brands to tap into predictive audiences without relying on cookies. 💫 Adopt universal ID solutions: Brands can engage their users without cookies across channels by shifting to strategies that embrace universal IDs. While no single ID will replace the cookie, an ID-agnostic approach that combines the power of multiple IDs can go a long way while complying with all applicable privacy rules. 💫 Target omnichannel environments: Brands should also deepen their investments in channels that have never depended on cookies, including audio, CTV, DOOH and others. These channels represent growing opportunities to reach relevant, engaged audiences. Dun & Bradstreet Eyeota, a Dun & Bradstreet company https://lnkd.in/ex87Grxe

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Have loved reading (and listening to) Kimeko McCoy, Digiday ask questions when it comes to #genai and what how to mitigate marketers' concerns. Razorfish's Cristina Lawrence joined in on the conversation, with a big point around brand reputation and perception when it comes to #ai. Have a read: "At the end of the day, with the brand clients, what they care about is the perception of the brand and the implications to brand perception. As we continue to refine the content labeling and that provenance piece, I think we will get to a point eventually where that apprehension will subside." https://lnkd.in/gb2wPKT8

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Thank you The Trade Desk and The Current for the opportunity to weigh in on shifting trends in political advertising! At LoopMe, we partner with agencies to take CTV advertising to a new level - AI optimization based on real-time voter feedback. #adtech #streaming #politicaladvertising

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✅🖥️ Variety (7/1): “ Pay TV. SVOD. AVOD. Social video. They aren’t often grouped together, but the latest data in the new Variety report “Social Video vs. SVOD: The Race to Replace TV” suggests they can be thought of as a series of historical shifts in U.S. audience viewing behavior. First, the cable business broke broadcast TV’s stranglehold in the 1980s. Thirty years later, Netflix led a field of successor streaming services that siphoned eyeballs at equally sizable scale from linear TV. And now even though streaming is hardly done in terms of its growth relative to broadcast and cable, there are signs of a paradigm shift already in motion: a third wave of fragmentation in which social video begins to eat into the market share of major streaming services. Data keeps mounting that video consumption on the big social platforms — primarily YouTube, TikTok and Instagram — is growing strongly, with users spending more time on these platforms each year. In this report, Variety provides a data-driven probe into how this viewing may impact time spent with subscription video.” ⬇️ #streamingtv #ctv #ott #upfronts #socialmedia #tv3 #cordcutting #genz https://lnkd.in/eUbfGa_D

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Leverage the collective experience of a full-service digital marketing agency like New York Ave and run your business like a…well, Boss. The right experience. The right plan. The right results. Start here: https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Advertising pioneer and author Michael Farmer, veteran brand and agency procurement guru Sabrina Traskos and XR Extreme Reach President Jo Kinsella discuss what's real and what's bull "shite" when it comes to the current advertising market, creative utilization and outcomes relative to growth brands need and deserve. Jo - As an industry, we haven't spent any time focusing on the creative. That's broken. Creative is the New KPI. Michael - Sabrina, if you were dictator for the day, what would you do to fix things? Sabrina - First, you have to fix all the broken practices. True or False 1) More creative is better than fewer? Jo: More valuable is better than more or less. 2) AI? Jo: Not holy grail but important. Not the Ozempic of adtech. Proceed with caution and use it intelligently. Use it to facilitate a marketplace where all sides win. AI should help us govern and optimize ads to truly reflect and align creative with audience. #AdTechEconomicForum #ATEF24

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This one was a real treat. Ryanne Brown is one of the most thoughtful and innovative media consultants in the business, with such a depth of knowledge that we couldn't fit it all into one issue. See Part 1 of our conversation below regarding all things contextual -- what is it really useful for? Can it approximate voter sentiment? Will it have staying power over the coming cycles? Part 2 coming soon - make sure you subscribe to Nexxen Connect so you don't miss it!

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