Allison M. Krupke

Charlotte Palermino is the CEO & cofounder of Dieux Skin. I was Blown Away by her transparency. If you are someone looking to partner with friends and make a business this episode is for you. Charlotte, @joycedeezy and @marta came together with a perfect balance of strengths to launch Dieux Skin. Entrepreneurship can be lonely and talking to Charlotte I realized that partnership is not only possible it can be one of the biggest assets to accelerated growth. “The first 3 years were very very hard.” - @charlotteparler On Episode 19 of @ittakesavillagepod, co-founder and CEO of @dieuxskin, Charlotte Palermino, shares with us the intricacies of building a clinically vetted and price transparent skincare line even when she was told that “it was a bad idea.” We delve into various topics including: *making friends with beauty founders in the industry *addressing the impact of diet culture on women’s health and well-being *dispelling myths in skincare. * the early work as a brand founder * not taking a salary the first couple years * balancing being a consultant while building a company * finding a manufacturer * how to find an investor and what to look for Join us at @ittakesavillagepod, available on Apple Podcasts, Spotify, and you can watch THE FULL episode on YouTube. https://lnkd.in/e4Ke4_Vc https://lnkd.in/e6HePwEb #entrepreneur #entrepreneurship #entrepreneurpodcast #podcastshow #ittakesavillagepodcast #raisinganentrepreneur #businesstips #businesspodcast #businessgrowth #businessstrategy #BeautyPodcast #BusinessPodcast #PodcastClip #BeautyTips #BusinessAdvice #Entrepreneur #PodcastEpisode #BeautyAndBusiness #BusinessGrowth #ContentCreation #PodcastLife #BeautyCommunity #BusinessCommunity #Inspiration #SuccessStories

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COLLAGERIE's chief creative officer, lucinda chambers, shares her plans for US expansion and reveals the common denominator shielding fashion players from economic headwinds. Subscribe to read the interview below. #MyFashionLife #fashionnews #international #expansion #fashion #retailnews

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THE BRAND IS MORE IMPORTANT THAN PRODUCT Jing Daily by Daniel André Langer: Most luxury brands are too focused on their products. While products may attract attention, it is a differentiating brand story that captures hearts. 🌪 While attending a recent luxury summit in Venice, Italy, one conversation stood out. “Brand is more important than the product,” Alberto Galassi, the CEO of Ferretti Yachts, highlighted on stage. Regular readers of my column will note that this is a point I have been making for years. Yet, when I regularly audit many luxury brands, an estimated 90% of them have relatively generic positioning. In other words, the brand is not differentiated in the eyes of clients. This often sharply contrasts with an internal view of being unique. The reason for the mismatch? The internal focus is often on the products. Many brands are satisfied if they believe their products have different designs, materials, or features. ⛱ For many luxury brands, the products themselves are often perceived as the centerpiece, the reason clients come and purchase. Iconic handbags, bespoke suits, limited-edition watches, and even yachts command attention and drive desire. Yet, in today’s hyper-competitive and social media-influenced market, it’s not the product alone that captivates consumers. The true essence of luxury lies in the story behind the product — in other words, what the brand stands for and its values. The brand story is what transforms a well-crafted and beautiful object into a symbol of culture, identity, and desire. This phenomenon is rooted in human psychology: people crave meaning, connection, and a sense of belonging. Only when a luxury brand presents a compelling and authentic story does it create extreme value. 🌊 Success stories Consider the success of brands like Hermès, Chanel, Louis Vuitton, and Patek Philippe. Their products are undoubtedly exquisite, crafted with the finest materials and impeccable attention to detail. However, what truly sets them apart is their precise brand story, including the legends and myths that surround them. The Hermès Birkin is the most iconic handbag in the world and a piece of fashion history because of its origin and connection with the iconic Jane Birkin. Chanel’s No. 5 is more than a fragrance; it is an olfactory masterpiece with a century-old legacy that evokes the story, personality, and allure of Coco Chanel herself. Louis Vuitton inspires extraordinary journeys through each of its products. This was recently embodied in its iconic Core Values campaign, which featured Roger Federer and Rafael Nadal, and will culminate in the opening of the first Louis Vuitton hotel in Paris in 2026. learn more: https://lnkd.in/gB3zFNhs #ai #fashion #metaverse #investment

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The business of beauty has changed remarkably in the last few years. I wrote about the changing beauty landscape and what brands need to do to compete: https://lnkd.in/eVkbzsfy

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Fabric Of Hair Celebrates: The California Blonde Trend🌞 California Blonde is a trendy hair color that blends the best of both worlds: blonde and brunette. It’s an ideal choice for those who can’t decide between the two. Here are some key features of the California Blonde trend: 1. Natural Blend: California Blonde achieves a harmonious balance by brightening up brunettes with naturally-placed highlights or adding depth to high-level blondes. The result is a medium blonde tone with perfectly sun-kissed features. 2. Low Maintenance: With an easy grow-out phase and the option to enjoy various shades between appointments, it’s the ultimate low-maintenance hair color. By creating lower contrast highlights, both blondes and brunettes can maintain their color for longer with less damage to the hair. 3. Versatility: California Blonde works well with various skin tones and can be adapted to different styles, from casual to professional. Whether you’re looking for a subtle change or a bold statement, this trend offers flexibility. Remember, the key to achieving the perfect California Blonde is well-placed highlights through the mid-lengths and ends, with a break in the tone at the root. Regular gloss appointments help maintain the ideal shade. So, if you’re ready to embrace the sun-kissed vibes, consider trying out this beautiful hair color trend! 🌞🌞🌞🌞🌞 #californiablonde #blonde #color #texture #summerhair #2024hair #eugenedavishair #hairexpert #beautyexpert #haireducation #beautyeducation #celebrityhairstylist #colorytrend

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Barneys Plots a Bigger Comeback Thanks to Neiman-Saks Deal. Talks include Barneys-branded home goods, outerwear lines. Contingent on negotiations, close of Saks-Neiman deal https://lnkd.in/euFeFyzJ #tradeguard #receivableputoptions #arputs #receivableputs #tradereceivables #accountsreceivables

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With their immense buying power and influence, why are women aged 55+ barely visible in the fashion industry? Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with ROAR Forward’s Tony Case on why we see so few women 55+ in fashion campaigns. Jeremy explained that the underrepresentation stems from the misconception that younger adults have more buying power than they actually do. What many brands fail to realize is that including models from a broader age group brings authenticity and inspiration to campaigns. Remember Christie Brinkley is 70. Jennifer Aniston is 55 and Angela Bassett is 65. It’s past time to make fashion a more inspirational and inclusive place. For the full report, visit the link in the comments. #Fashion #Marketing #Representation

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Victoria’s Secret & Co. has been on the decline for the last few years. Reviving the fashion show may be grasping at straws but I think this could be exactly the thing that puts VS back on the map. 🙋🏽‍♀️Customers are craving reasons to engage with a brand, online and offline. Victoria Secret could offer exactly this if they lure customers into the stores with activations, promotions, and interesting experiences. 🔹They could also get it very wrong but either way, they will get the customers talking. Low sales, low engagement, decrease in brand loyalty etc. - time will tell. 🦋Net sales peaked in 2016 with another jump in revenue before the pandemic. Many will disagree with bringing back this dated view of looking at scantily clad women in wings on the runway but I beg to differ. The consumer has evolved and there may be a new VS customer on the horizon. 👙With weight loss injections flooding the market and retailers struggling with excess inventory, the lingerie and swim world could be categories that will save retail brands. With more women trading in cover ups for bikinis, there will be a new customer empowered with body positivity. This customer could save Victoria Secret from extinction. Thanks Nicole Kirichanskaya and Inside Retail US for including my POV. Shoutout to Marie Driscoll, CFA also quoted in this discussion. Find the link to the full article in the comments. #retail #retailnews #victoriasecret #TRE #TopRetailExpert #TheMerchantLife #stores #fashion

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For those of us working in Sustainability in fashion it can feel lonely. When I worked at Theory 19 years ago, one of my responsibilities was to develop all the trims. I insisted that all metal trims be "nickel free" Nickel is a hard silvery-white metal that may cause irritation to the skin. Exposure can harm the lungs, stomach, and kidneys. Exposure to nickel may lead to cancer. Workers may be harmed from exposure to nickel.This was not popular because nickel finishes are super shiny and appeals to design sensibilities and cheaper. Luckily I had the authority to insist that we only use nickel free products. Eight years ago when I was heading up production at 3.1 Phillip Lim we were faced with the dilemma of a coating on a fabric that would make it waterproof but contained PFAS, versus a coating that would only be water repellent that did not contain PFAS. Again I insisted we should proceed to not use the waterproof coating despite sales would like it to be waterproof. PFAS is a forever chemical that has health effects on immunological, developmental or reproductive, hepatic, hormonal and carcinogenic – basically everything from asthma to testicular cancer. There is now the beginnings of a ban on them. Often there may not be regulations or awareness of the harm many of the materials or substances used in the production of clothing. Sustainability at a fashion company is not a department that drives revenue, your actions are often not popular like turning over rocks in the supply chain. But your work is important and vital. As I reflect on actions I made in the past this week, I am grateful that I insisted and that they had impact for both people and the environment.

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Reinventing and shaping your brand for the future without loosing the values of what made you successful in the first place is what we do at BDA London

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We’ve come too far to turn back, give up, or become complacent. Independent brands closing their doors underscores a fear that things may worsen. These are the dreams of our friends, family, and loved ones—many of whom have waited a lifetime for a mere glimpse of hope and an opportunity to showcase their talent. Creators shape our beautiful world, yet struggle every day to stay afloat, create, eat, live, and often simply breathe. There can be no equity without systemic change and no true belonging without all of us making room for others to feel part of this industry. It’s not enough to rely on social impact organizations to fix these issues, pipeline talent, educate artists, fundraise, and distribute small grants that serve as mere month-to-month subsidies—all while facing insurmountable obstacles. The question is, what are we going to do about it? What are you going to do about us? Thank you Vogue Business for inviting me to contribute to this conversation. To learn more: https://lnkd.in/gPCCqNFq ##vogue #voguebusiness #crisis #fashion #support #diversityandinclusion #raisefashion

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We belong to the earth — la tierra — intimately connected to it and each other. Our skincare products are rooted in Mayan healing wisdom to uplift this reciprocity.  As wisdom-keepers and change-makers, we feel a deep responsibility to positively contribute to the planet and future generations. That’s why we’re so excited to expand our existing D2C growth to ***values-aligned retail partnerships***!  We strive to be a clean beauty resource you can count on, whether you’re a partner of ours, or an industry friend. Because truly clean, sustainable, ethically-sourced beauty deserves to flourish, and we can’t get there alone. If you’re a fellow clean beauty advocate, retailer, or want to explore how to connect with more conscious consumers, send us a DM or visit https://lnkd.in/gc4utwEd to get started.

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M.M.LaFleur & Perigold are teaming up and Modern Retail asked me why brand collaborations are important and what makes them successful. Some thoughts: - When you think about what consumers are craving, it’s really being a part of a community - When brands are purposeful, they think through what that lifestyle would be, and they give you a more holistic experience around that - When you’re more inventive about these strategy partnerships, instead of just getting them in the door to know your brand the one time, the value proposition you’re delivering is also much stronger From a strategy perspective, not only does a collaboration help save on acquisition costs but it can lead to a stickier customer. See the full piece: https://lnkd.in/erk_KuP3 Cc MG2 Design

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An awkward interaction at Sephora 💄 that reinforced the need for transparency in brand marketing: As I was perusing the skincare section, a woman dressed all in black (like the Sephora employees) asked if I needed help. I said I liked my moisturizer but didn't love the scent of it. She whipped out her phone and said, oh there's this great app we can use to scan the barcode and see if there are any bad ingredients in it. Oh neat, I said. Then I noticed it was an app made by a competing skincare brand. Ah, and the app just happens to be made by a different brand, I said. I was trying to be jokey. 🙃 She got super flustered and defensive, and I said, oh it's ok, I know how marketing works. She said, "I'm not marketing anything!" But of course she was. She was paid by Competing Skincare Brand to talk up their products in Sephora. And you know what? She did a great job. After we smoothed things over and she assured me that she doesn't make commission and really cares about helping people with skincare, and I assured her that I didn't mean anything offensive and I understood, I bought a $34 exfoliating toner! 💸 And then I crept around to the other side of the display and bought more of my moisturizer, too. This interaction didn't have to be so awkward. If she had approached me and said "Hi, I'm an expert in Competing Skincare Brand, could I show you some of the products?" I would have said yes. Or if she had shown me the app and said, "Competing Skincare Brand makes this cool app you can use to check the ingredients of any products, even from other brands. Let's take a look at your moisturizer!" I would have thought that was nifty. A tool that can be used to verify quality ingredients in other brands' products is a great way to build trust in a brand. It's a competitive advantage. All marketers, from the in-store retail rep to the CMO, should be confident enough in their products to not be sneaky about selling them. Consumers are smart. They understand how marketing works. Just talk to them like you know that. 🎓

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