Barak Kassar

What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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TLDR: Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. https://lnkd.in/d4tyritu

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At Inspired Capital, we love entrepreneurs who are deeply and personally infected by a problem. "Infected" is the right word because they can't stop thinking about it. They live, dream it, and breathe it every day. They exist in a future we cannot yet see and are immensely confident in their vision. This certainty in their solution gives them the conviction to will their vision into existence—no matter what it takes. To learn more about the founders we back and the businesses we help build at Inspired Capital, tune in to my recent conversation with Nick Moran on The Full Ratchet podcast:

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Are you familiar with #semantic #data? If you're an advertiser or publisher you should be. Quo Vadis interviewed Luke McGuinness, one of the founders of Above Data, the leader in the semantic data space. They know a thing or two about data... they built LiveRamp's data marketplace. A semantic data layer translates data that is unusable for marketing purposes and makes it usable. That's a big deal. Check out the interview here: https://lnkd.in/d-CPvSAn

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At B2B Summit this year, my colleague Hannibal Scipio led a panel discussion with real talk from partner ecosystem leaders. Some key observations -- "Suppliers must prioritize and communicate the value of all ecosystem partners within their organization, not just through sales numbers, marketing narratives, and slide decks. It is essential to demonstrate a commitment to ecosystem-centric GTM success through actions, behaviors, and core principles – active listening, competence, trust, and leadership." Check out more in Hannibal's blog: https://lnkd.in/dUC4Us78 #partnerecosystems #partnermarketing #B2B

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Had a great discussion with Christine Lagorio-Chafkin from Inc. Magazine on G's rollout of some major AI changes in search. Great insights from various founders and CEO's on what's happening and what's to come. https://shorturl.at/ln0k2 #AIoverviews #SEO #googlesearch #AI #CSP

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We partnered with Walter Thompson, former TechCrunch editor to create Fund/Build/Scale as a podcast to provide actionable advice to ideation stage AI founders. The final episode of our 10 part series features Manish Chandra and Dheeraj Pandey, two Mayfield serial entrepreneurs who have built iconic consumer and enterprise companies - Poshmark and Nutanix. Their evergreen learnings should be a great guide to founders who are starting their journey: 1. Prioritize reducing friction from every process. 2. Embrace a design-first mentality from Day Zero. 3.It’s tricky, but you need to find the right balance between confidence and humility. 4. You are the face of the company, so “keep it 💯.” 5. Idea-stage founders have more freedom than CEOs of public companies.  6. Building a strong personal network is part of your job. Listen to podcast here: https://lnkd.in/esgqH7y3

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This is so great to see! As we head into the Upfronts and Newfronts, brands need to know they can reach a massive audience, using video, that doesn't get skipped or ignored and is 4x more efficient on a cost per second viewed metric. Efficiency AND Impact from In-Scene Media #uninterrupted #advertising with #AI

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Are we talking about this enough? We have not seen an anti-trust ruling like this in decades, perhaps you recall the case against Microsoft in the 90s? It had a huge impact on Microsoft. What impact do we think this will have on Google? For Microsoft, it inspired/forced product innovation. https://lnkd.in/e9BCnQ2a #letstalkaboutgoogle #adtech #google #digital

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Upon releasing and publishing research for the Products That Count 2024 CPO Insights Report, we discovered that more and more CPOs are being promoted CEO. Discover all of the research here: https://lnkd.in/gaZcRQN4 What are your thoughts and reactions? Comment below. #chiefproductofficer #pathtoceo #cpoinsightsreport

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And now over to Nicole Pytel on our Irony Desk for this blog post about the importance of video in content marketing. https://lnkd.in/gg2U4t7i

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You're not the only association that gets phone calls from members asking where content lives on your website. Not the best look, that's for sure. Why isn't your best content findable? We’ve spent years helping associations like yours tackle this exact challenge. The simple solution? A combo of sound content strategy and powerful AI Search. Let's break it down: 💡 Content Strategy: It's your blueprint. Ensuring every piece of content is audience-centric, goal-driven, and constantly refined based on real feedback. 💡 AI Search: This is no ordinary website search. AI Search breaks down silos, delivers precise results, and curates all disparate content sources into a single index. Your content is discoverable and useful again. Combine these two, and you've got a website dream team! Check out the 8 ways we've help revolutionize the way content gets found for organizations just like yours. https://lnkd.in/gBhG_PCq #federatedsearch #facetedsearch #fusesearch #aisearch #contentstrategy #assnchat #associations

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Roundtable Recap: Discussion on the #SaaS -enabled #Marketplace #Trend https://lnkd.in/g2zq_Xyi

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Let's reconvene in about three years (AI years are faster) to check in on these AI leaders (companies) to watch from Bain & Company. https://lnkd.in/eUcDDFyG

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The latest isssue of HPC Today is published by the great tks | publisher, event organiser, media agency. Here's the surfactants insights column. "Will LAS be Replaced?" This is a really easily readable online magazine format. Check it out. Many peer reviewed articles in here also (not my opinion pieces, I hasten to add) #surfactants #alkybenzene

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