Craig D.

Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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90% of an organization’s customer data is trapped in unstructured formats like PDFs and emails. Data Cloud Vector Database is now generally available to help businesses unify and unlock the power of this unstructured data to: 👉 improve prospecting 👉 respond quicker to sales RFPs 👉 personalize sales outreach and customer engagement 👉 efficiently manage customer requests 👉 improve cross-sell and upsell recommendations 👉 proactively resolve issues Learn more:

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Thanks to Dave Rigotti and team for a wonderful #PLGTM conference in SF. I had great discussions with sales and marketing leaders and here are some observations on how PLG has evolved. Part 1: Time to rethink PLG practice ✔ While the core idea of PLG revolves around self-service adoption and user-driven growth, the practice has evolved, and companies are recognizing the need for a hybrid approach. ✔ For a lot of practitioners, PLG means self-service and users adopt the product without sales support. In practice, PLG leads to increases S&M costs increasing CAC. So, it no more just about building a product but putting the marketing $ behind it. ✔ Enterprise buyers are researching on their own and have good information before they come to the call. Huge number of prospects want sales help in navigating the value prop but want to try out themselves. ✔ PLG does lead to execution speed driving the awareness, showing the value, decreasing sales cycles and enabling simple and faster expansion. ✔ There is a myth that only startups or B2C companies use PLG and has to be bottom-up approach. While many of the companies we know and products we use might be B2C, lot of enterprise B2B companies are PLG as well. e.g. users can simply signup and start using Calendly, Canva or Airtable. teams can start using the products like loom, figma and datadog. ✔ Bringing customers need a hybrid approach in 2024. You need to provide user value created by the product and buyer value created by sales teams. Think about product market fit and product customer fit - leading to greater number of happy customers ✔ Every KPI you are measuring should drive an outcome. If you collect data, ask "what is it used for? " and "how does it help customer or adoption?" ✔ As the PLG model continues to evolve, companies must adapt and embrace a balanced approach that leverages the power of self-service adoption while providing sales support to drive customer success and long-term growth. Thanks to David Yockelson and Dave Boyce for providing engaging discussion on the core of PLG. #productledgrowth #productledsales #salesledgrowth #startups #salesleadership #productmanagement

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Excited to be representing OutSystems with Sergio A. at the upcoming Evanta, a Gartner Company, SoCal CIO Executive Summit tomorrow in Long Beach, CA. We look forward to seeing many SoCal Tech Leaders there! The marriage between AI and High Performance Low Code software is truly transforming organizations. Do NOT sleep on this evolution. #OutSystems #EvantaaGartnerCompany #CIOExecSummit #SoCal #AI #HighPerformanceLowCodePlatform #Software #DigitalTransformation #DevelopmentEvolution #EmergingTechnologies

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Understanding operational maturity begins with decoding the reporting structure, says RevOps authority Camela Thompson. Explore key issues in revenue operations further with these enlightening reports from our latest State of RevOps Survey. https://gag.gl/nVwKoF #RevOps #data

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Bay Area connections, this is for you! Acxiom is hosting an afternoon of insightful conversations on July 31 about the #datadriven practices, tools and techniques that can guide your brand's #marketing decisions and strengthen your #customer #acquisition programs. This is going to be an awesome event! #datafoundation #martech #digitalmarketing

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The Power of Partnership: Love procurement, and let it be the catalyst for your success. ✨ Read more in Levelpath's latest blog post: https://lnkd.in/gx-saQZD #delightfulprocurement #AI #Levelpath

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🌐 The role of the CMO is evolving, with AI adoption being a top priority for 2024. Our CMO Intentions Study highlights that 57% of CMOs believe AI investments will drive the most value and ROI. Yet, many are still exploring its potential. It's time to harness AI for better customer insights and predictive analytics. Read this article for more insights from this study.  #CMO #AIMarketing #DigitalTransformation

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McKinsey & Company has identified eight key priorities for CEOs this year: • Outcompeting with technology by rewiring organizations to extract maximum value from digital transformations • Driving continuous growth • Leveraging generative #AI across business operations and scaling its applications • Identifying and leveraging organizations’ unique strengths • Appreciating the critical role of middle management • Navigating the energy transition - a significant capital reallocation • Ensuring resilience against geopolitical disruptions • Navigating the complexities of a fluctuating macroeconomy

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The digital marketplace is evolving, and so should your strategy. Join us on August 15th at 11:30 am for an exclusive session featuring industry leaders from #Fossil and #TaylorMade! Session Highlights: ✨ Expert insights on marketplace success ✨ Pros and cons of selling on third-party channels ✨ Determining if diversifying sales channels fits your business model ✨ Strategies to scale your operations effectively Don't miss this opportunity to gain actionable insights and strategies to excel in these unowned channels. Seize the chance to learn from industry pioneers and enhance your marketplace strategy! #Marketplaces #Ecommerce #RetailSuccess #DigitalTransformation #Akeneo #BusinessGrowth #Omnichannel

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Invest in leaders and hire employees who invest in themselves. #executivecoaching, #lifecoaching, #corporatecoaching, #leadershipdevelopment

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Whether you've seen a demo of SiteZeus Locate or not, it's time to consider taking a peek! We’ve recently launched groundbreaking gains in sales forecasting accuracy—the most significant advancements in our company’s decade-long history. Reach out if you want to test drive your brand with our latest and greatest AI strides!! #AI #SaaS #MarketPlanning #SiteSelection #RealEstate #LocationIntelligence

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Over 100,000 online sellers rely on ShipStation to fulfill their orders and help them scale their shipping operations. We feel an enormous amount of responsibility in the role we play to help them grow which is why our team spends so much time speaking with customers about their pain points and discussing which features, integrations, and processes would help solve them. We're excited to showcase our latest product enhancements which will help online sellers automate even more of the daily work required to get orders out the door, all while delivering a better delivery experience for their customers. Sellers can: -Update stock levels across all selling channels as orders ship. -Prioritize orders with strict delivery deadlines such as those associated with Amazon Prime and Shop Promise. -Let customers decide their shipping service in the cart. Surface the best live rates without sacrificing profitability. -Manage complex warehouse workflows with add-on services like 3PL (manage multiple clients from one login), dropship, cubiscan, and more. Learn more here: https://lnkd.in/gT7YS7jk

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Agree 💯 Jeffrey Eiben! So many companies, big & small, can easily fall into the trap of using tech just for tech's sake and lose site of the actual problems they need to solve or are trying to solve. When you're adopting any kind of new tech, and actually every step along the way of adoption to Day 2 & beyond, it's so important to bring the team back to the original reason for the whole project in the first place. What business need made you adopt a new technology? At the most basic level, the reason for your tech investment was based on some kind of business need. So teams are wise to continue to ask themselves along the journey, Why are we doing this again? What are our goals? This as your north star will help make the decision making process that much easier. ;) Great tip Jeff from River Point Technology! #techtips #valuecreationtechnology #cloudautomation #csuitetips

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🕒 Tomorrow, join us to attend an exclusive webinar with Forrester's VP Mike Gaultieri and Domino Data Lab's Kjell Carlsson, Ph.D. What does it take to lead #AI initiatives and navigate the evolving landscape? Register now: https://lnkd.in/gAThxu_b #AILeadership #DigitalTransformation #leadership #GenerativeAI #GenAI #ResponsibleAI #datascience #machinelearning #ml #mlops #EnterpriseAI #AIatscale

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