Christopher Appelgren

“I first met Chris during the interview process at Envoy and he was one of the key reasons I took the job. He has the rare quality to be both a team collaborator in the weeds supporting those around him to rising up and driving the business strategy forward. We’ve worked closely to define and hone the SQL funnel for email expansion marketing efforts. He has been instrumental in driving this project forward. He asks probing questions regarding audience segmentation and messaging strategy. As someone new to working in demand generation, Chris shares his expertise freely and has a depth of knowledge on hitting and exceeding MQL to SQL goals. He is a strong communicator who defines project goals and timelines while also supporting his cross-vertical partners with patience, empathy, and industry knowledge. Given any opportunity, I welcome the chance to work with Chris again.”

“I've known Chris since September 2017. We first worked together when Chris joined the Eventbrite marketing team via the acquisition of Ticketfly. Since then, I've worked with Chris in a few different capacities - as his direct manager at Eventbrite, to working together in different groups, and now, most recently, he's been reporting to me directly at Envoy since September 2020. You'll see this in other reviews of Chris, and it is 100% true. He is an absolute JOY and a pleasure to work with. Chris takes his role and his responsibilities very seriously. We recently did a Strengthsfinder exercise on the marketing team, and Chris' top 5 strengths are as follows: Responsibility | Input | Context | Intellection | Belief. Responsible is ABSOLUTELY a word that I'd associate with Chris. He follows through on his commitments. He's a natural problem solver. And he is known as a go-to resource across the marketing and brand design organization for all manners of things: whether it is in his formal wheelhouse and role or not. When Chris joined Envoy, he was responsible for our website and email + lifecycle operations. He quickly also took on ownership of our webinar program. Across these three areas, he played a major role in ensuring we were taking our traffic and converting it into leads, and taking our leads and converting them down funnel into MQLs and SQLs. For the entire FY22 (calendar year 2021), the demand generation organization met or exceeded all targets for leads, MQLs, SALs and SQLs, and we saw nearly 3x growth in our raw volume of SQLs generated from marketing. This is in no small part due to Chris' work on email & lifecycle operations. He helped to shore up our prospect email program, improving our raw volume of emails delivered, as well as improving our open rates from below industry standards to exceeding benchmarks. He instituted new strategies like abandoned cart programs, triggered programs, and a regular program of email resends. On the customer marketing side of things, he partnered closely with the product marketing team on shipping regular GTM communications for Tier 1 launches as well as regular customer newsletters. Chris also played the driver role for a high-priority initiative called "At Work." Chris was the driver of all of our promotional efforts for this content - across channels that he owned (email, web), as well as partnering with the rest of the marketing & brand design organization on channels like paid, organic and enablement. Due to Chris' work driving this effort, we exceeded all of our benchmarks for traffic, leads and MQLs for this asset. Finally, Chris has pioneered a new way of conducting website testing and performance optimization for Envoy. So far, we've been able to launch nearly 30 tests and we are driving incremental lead generation as a result. We are still working together, so I don't want anyone else to hire Chris away from me, but you'd be doing yourself a favor if you did.”