Chris Elam

For Marketers: This article could also have been titled "How Brands Got So Boring." Agencies have always dealt in cultural arbitrage, but to create true and lasting differentiation we need to start paying more attention to the divergent ideas and get off the short-cycle hype machine. https://lnkd.in/eXh8Juqw

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What we've learned about brand podcasts in this first ever benchmark report for branded podcasts.

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🌟 What’s the difference between Consumer Segmentation and Shopper segmentation? 📢 Find out Thursday for C+R Research's Emerge Smarter Webinar, showcasing our new proprietary Shopper Segmentation tool. It's your opportunity to boost your brand’s sales by understanding shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. 🎯 You'll also learn: 🧐 Profiles of shopper segments: dive into their mindset, preferences, & driving factors 🔧 Utilization of our advanced typing tool for precise targeting & enhanced customer insights. 🗓️ Don't miss out - Thursday, April 25, at 12 PM CT!    ➡️ Register now & emerge smarter! https://lnkd.in/gmx28Jvg   #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar #PathToPurchase #ElevateYourBrand

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Discover why new products are key for retail success in the latest Circana article! From impulse buys to influencer recommendations, it's all about that dopamine rush. https://lnkd.in/eZgb6XTC

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Nostalgia is just one way shoppers are growing the joy economy. As consumer behaviors shift, it’s critical to provide products and services that reflect the emotional needs of today’s shoppers. Learn more in Circana's report, The Great Escape: Exploring the Rise of the Joy Economy.

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Pricing strategy is critical, especially in this economy. Thank you to Beth Horn for sharing her expertise on this important topic. #strategy #pricing #consumerinsights

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Over $600 billion is spent annually on advertising, yet many retailers lack insights into shopper behavior. Eye-tracking reveals what catches customer attention, helping optimize store layouts, product placements, and promotions. Companies using eye-tracking see significant improvements in NPS and revenue. Ready to boost your retail experience? Discover more: https://lnkd.in/eTuwsbZ8 #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Sponsorships can work great, but they're not a slam dunk. The key to success is proper measurement - check out our latest ROI Genome report which includes best practices and guidance for more successful sponsorships!

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/eUbD_nsd

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Discover how recent innovations in video tracking are revolutionizing the retail experience for consumers – increasing shopper engagement and boosting purchase conversion. Uncover the impact of how marketers can utilize these insights a recent MSI working paper. #Retail #ShoppingExperience #InStoreMarketing #advertising #theARF

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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With all the recent news surrounding the fallout brands have faced from their support of social and environmental causes, it may be tempting for brands to pull back, or press pause, on any corporate advocacy efforts. However, in this article Jeremy and Eric show why authentically supporting causes and issues is essential for brand leadership. Check it out!

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Conscious shoppers are changing the balance of essential and discretionary purchases in the consumer basket; with profound impact on volume sales; and a new opportunity to drive category growth; from Circana's latest research study on Volume Growth. Essential items have split into a new category of items that consumers buy less, use less, stock up less, or find alternatives (not always Private Labels) - these items are still essential but the opportunity to re-engage shoppers is a huge opportunity to drive growth. https://lnkd.in/ejPMgExp

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How Do I Choose When I Sort of Like Both? Using Cursor Tracking to Understand How Consumers Analyze Brand Versus Product Attributes http://dlvr.it/T887gm #AMA #Marketing #Advertising

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter. Take a look! https://lnkd.in/eF9R4QKR Rachel Rodgers Shelley Yang Pedr Howard For deeper insights on how to advertising during an election year, please join us on May 22 https://lnkd.in/esSiUJWF

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Optimizing the digital shelf is key to brand success at leading retailers, but has proved challenging due to the complexities involved. Mars United Commerce is here to help! Join our ecommerce experts, Kristin Wall and Emily Baynard for an exclusive webinar on June 11 to learn how to win and drive growth on the digital shelf at 8 key retailers including Amazon, Walmart, and Target! They'll examine the capabilities at each retailer featured in our latest edition of the Digital Shelf Report, look at recent updates, and offer tips on how to best use the report to drive success on the digital shelf. RSVP link in the comments 👇 #digitalshelf #webinar #ecommerce #brandstrategy

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Did you know that in the U.S., adults ages 18 and older contributed over $1.5 billion in toy sales in the first quarter alone, surpassing all other age groups? The teen and adult market is a significant contributor to the growth of the toy industry. Circana introduces the new State of the Toy Consumer report to help you delve into this expanding market segment. Reach out for more details! #ToyMarketTrends #Kidults #Toys

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