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Explore more posts
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Dane Storrusten
#AIThoughts Designer and Creatives. We should be happy about the rise of AI. It will likely spawn two key changes in our world. Certainly it will revolutionize production through scale while relieving many industries of mundane execution tasks & activities. More importantly though, it will (perhaps unintentionally) elevate the affinity and value of one-of-a kind, beautifully flawed, thoughtful, nurtured, organic creative work–made by humans. 😉 Thoughts? #creative #creativity #design #AI
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Hunter DeVries
One Creator's Opinion Plummets a Company to Near Bankruptcy?! 🤯 Marques Brownlee published a video titled "This is the Worst Car I've Ever Reviewed" which was a detailed review of the Fisker Ocean. True to the title, he didn't recommend the car. The stock was at 75 cents per share on the day he published that video and is currently at 6 cents per share today. Shortly after the video went live, the Fisker team wanted to know how Marques got a hold of the car. They tracked down and called the owner of the vehicle that rented Marques the car for the review. They asked him a variety of questions and showed a lot of concern. Little did the Fisker team know the owner was recording the whole conversation and, shortly after, published it on TikTok. The TikTok went viral, and it has racked up 6+ million views so far. The video is definitely worth a watch: https://lnkd.in/gFmcWpJx MKBHD gave them another fair shot because they stated they've resolved many of the issues with an update. The video just went live and already has wracked up 990k views so far: https://lnkd.in/gNhtT__H Kudos to Marques for giving them a second shot. The real question is, did Marques really cause Fisker to lose that much value? No. Fisker has been losing value since their IP back in 2020. Do I think this is the perfect case study of the power of creators in the press? Absolutely. If you plan to offer a product or service to the public, be prepared for genuine reviews. Be prepared for consumers and creators to share their opinions about your company. Ensure that your product or service is truly valuable to the general public. If it is, this will build up your brand in the marketplace. If it isn't valuable, it will hurt you.
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Bruce Carey
Buckminster Fuller once said, "A designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.'" Designers aren't just creators of beauty; they're bridges between art and reality. Think about it. Every product revolution, customer experience enhancement, started as a design challenge. Designers are key to navigating these ⚙️ merging varied fields, creating aesthetically pleasing 👁️, economically viable 💰, and strategic solutions 💼. The future of design? A horizon full of opportunities. It's not just about crafting objects but integrates complex systems and strategic foresight that molds the future 🔮.
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Max Jung
Let’s bring some nutrition into cards. That’s something OPC (Organic Playing Cards) probably thought of themselves when they started to create playing cards with various fruit and vegetable themes. Together their team and I refined OPC’s positioning allowing the brand to double down on the things it is already known for. In a collaborative effort, we discussed ways to redefine OPC during multiple strategy sessions. The goal was to clarify OPC’s voice and approach to ideate, produce, and sell products as a community-first brand. Eager to grow and expand awareness the following are some learnings we discovered. Complete Case Study: https://lnkd.in/ewCPvx3T —- Client: Organic Playing Cards Strategy: Max Jung
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Ryan Waite
I am not bashful about being a Liquid Death fan, both of the products but also their approach to marketing or, more accurately, anti-marketing. This post by Cheryl Miller Houser (she/her) succinctly explains the power of LD and their storytelling. Many brands have the ability to follow suit, but "you have to be confident about who you are and taking bold creative risks." #storytelling #bold #antimarketing #antibranding
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Meredith Post
🍭 Top 3 Takeaways from this week's Sweets & Snacks Expo: 1️⃣ Occasions are the NEW Seasonal While traditional seasonal products aren't going anywhere (pumpkin spice: you *ARE* safe), consumer demands are evolving FAST. Whether it's aligning an LTO with a Taylor Swift album drop or deciding what snack to buy for a Vanderpump Rules Reunion watch party with friends, brands and retailers that solve for occasions in culture will outpace their peers by a mile. A standout example was Jack Link's Protein Snacks Bloody Mary Mixes: "people were already putting beef sticks in their Bloody Marys, so it made sense that we show up at brunch!" 2️⃣ The Better-for-You vs. Indulgence Battle Continues NCA Sweet Insights reports that only 53% of consumers believe BFY confections exist, and just 1 in 10 purchase them frequently (predominantly Gen-Z). Experts confidently state: "Indulgence is not going anywhere," even as consumers cut back on snack purchases citing health concerns. The takeaway? Consumers will never give up indulgence—it will just look different in the future. There's a MASSIVE, untapped opportunity in this space. Standout brands already threading the needle beautifully include BEHAVE and NICKS, both of which highlight indulgence with drool-worthy flavor and texture, and an "oh-by-the-way this is actually better for you" twist. FFUPs also caught my eye with their unabashed "NOT HEALTHY" claims, embracing the pure joy and emotional benefits of snacking without any B.S. 3️⃣ Foodie Influence International flavors aren't new, but what stood out was the expressive brand storytelling in snacking. There were so many founders on the expo floor sharing the flavors of their culture with infectious joy. El Nacho was particularly memorable—their tortilla chips were not only delicious, but their packaging was a vehicle for storytelling with cheerfully rebellious characters. I am an immediate fan (especially of Ms. Mango). Nomad Snacks also drew me in with their journey of international flavors like chimichurri and ramen. Lastly...our team has a few more takeaways in our pocket too spicy to publish here 👀 DM if you want to hear more! #SweetsAndSnacks #ConsumerTrends #foodandbev LPK Emily Dominick Kyle
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Chuck Killorin
Prize pools on sweepstakes are big draws for consumers. The bigger the prize the greater the draw. So when defining your Estimated Retail Value (or ERV) for each prize keep in mind there are other costs associated with those prizes, one of which is, in the US, anything with an ERV over $600 will require a 1099 to be issued to the winner. This means more work to administer the sweeps and more money to mail those forms. Making sure you factor those costs into your total budget will lessen any surprises later on. #yesterlearnings #sweepstakes #promotions #design
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Jeremy Lockhorn
This unauthorized ad for Volvo - created in less than 24 hours using Runway’s Gen-3 model - may not be perfect, but it showcases the power and potential of AI-generated video. Check out the full story - including 5 tips from creator Laszlo Gaal - at AdAge 👉 https://buff.ly/3WlkyGv Or see this and hundreds of other examples from brands using emerging technologies (mostly authorized, real world examples) at my marketing innovation blog ... 👇
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Bobby Hundreds
Around the start of the pandemic, we noticed a new dynamic within the brand. More than ever, our community was rehashing their favorite memories with The Hundreds. And they’re reliving these moments by digging for vintage pieces in secondary marketplaces. Many brands don’t survive long enough to see this happen, but we’ve left such a deep trail behind us that there are legions of followers who have filled the journey. Multiple generations have emotional touchpoints with specific product, events, and eras. The Blog years, RSWD/POST/GRND/BDWY, the collabs. And at 20 years old, we are now speaking to a young customer who wasn’t even alive when the brand was founded. For them, the search for vintage 2000s streetwear is more about culture than clothing. We started talking to the eBay team about how we could work together to address this turn. We’d already been quietly amassing vintage The Hundreds (Greatest Hits) in our archive. For us, it was about reference and design process. But, it turned out many others have been hunting also, as eBay disclosed the number of searches and sales "The Hundreds" was fetching on their platform. From deadstock shoes on Japanese online auction houses to Round Two and StockX, vintage has featured in the street fashion ecosystem for decades. Yet, it surprises me that most of the brands that are being traded don’t play an active role in their exchange. Especially considering how particular they are with image and how vigilant they are with distribution. They do all the thoughtful work to set up the art, then let the resellers dictate the rest. The Hundreds and eBay have partnered on an official home for The Hundreds Greatest Hits. We are sourcing pieces directly from our archive room and refreshing inventory on a bi-weekly schedule. Ben and I are personally curating these skateboards, watches, toys, and clothing to tell the story how it was intended to be told. Meanwhile, our community is assured that these items are not only authenticated but meaningful to the future of The Hundreds. On a broader note, we are excited to galvanize the next chapter of vintage collecting. We’re probably a couple years out from striking that mid-2000s sweet spot, but we believe a renaissance of independent T-shirt labels is on the horizon. We’ll see... Nobody knows what’ll happen next, but we can tell you what happened before. Greatest Hits on The Hundreds eBay is now LIVE. ebay.com/thehundreds
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Jem S.
⚽️💔😅 Twas good while it lasted ..…. Back to work.... A few random but informative facts. "60% of consumers globally are willing to pay premium for brands aligned with their values." (Source: Edelman's 2023 Brand Trust Report) "Brands with a strong, differentiated brand story can command a 17% price premium compared to competitors. Customers are willing to pay more for brands they identify with and trust." (Source: Study by Prophet) "78% of consumers are more likely to buy from a brand they follow on social media. (Source: Sprout Social.) More fun, random informative facts here. 👀 ❤️ 🔗 https://lnkd.in/edWkNJGj #Branding #Euro2024 #Goodwhileitlasted
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Josh Robinson
Tim Richardson has some wise and witty words to say about niche running brands like Acid Running being the new niche cycling apparel brands. My ten cents to add is based on extensive qual research (aka chats) with many runners at registration tents for organised trail runs. Almost without exception, runners talk about how running is a source of mental wellbeing. The physical and visual connection with the outdoors - the feel of the dirt, puddles, foliage, wind, rain…and the site of open fields, rolling hills, blue skies, dappled light through trees - seems to be felt particularly strongly when we run. And then there’s the pure escapism that comes with running in the countryside - away from roads, cars, junctions, traffic lights, honks and hammering. Runners talk a lot about the unbeatable freedom they feel when out on their own on the open trail. Many cyclists who now trail run (instead or as well as running) describe these same benefits. Yes there’s MTB and gravel, but there’s a purity and a simplicity and perhaps a spontaneity to running that just makes it easier to ‘go’. I’m a cyclist too, and I am by no means unaware of cycling’s mental benefits - there is freedom there, a romantic camaraderie when your pulling through a long ride with your mates, and even a childlike feeling of playfulness as you pedal and roll and twist and turn. But, the raw simplicity and strong sense of escapism that come with trail running are a massive reason for its recent rise. It’s no surprise the likes of The North Face and Peak Performance have specialist trail divisions. Interested to hear what others think about the mental health benefits of cycling and running.
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Stephen Pretorius
Excited about supercharging your design team? 🌟 Don't miss our April Gather & Grow webinar! Learn how DesignOps can transform your design crew into your brand’s MVP and drive sustainable ROI. 🚀 Join Aletheia Delivre from Zapier, Jasmine Price from Airbnb, and Kim Marchant from JPMorgan Chase & Co as they dive into strategies for keeping that creative spark alive, seamlessly integrating brand and product, and why embracing progress over perfection matters. Plus, get insights on leveraging AI for feedback and shifting from centralized to distributed teams effectively. Ready to elevate your design game? Sign up now and let's make magic happen together! ✨ #DesignOps #Webinar #CreativeMomentum
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Edward Cotton
The Power of Physical Space This slide from Rivian's Investor Day deck is a reminder of the power of physical spaces. Brands are so obsessed with the ease and seamlessness of digital, that they often negate the power of physical spaces to not delight and enlighten customers concerning the brand. What's especially interesting here is that Rivian reports a direct sales lift resulting from the opening of a new store. The new breed of car brands has a huge advantage in transforming "the dealership" from the last place prospective buyers want to visit into something desirable. #automotive #brandexperience
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Luke Vidamour
I’ve seen a ton of people on social media highlight that Sabrina Carpenter’s billion-stream hit “Espresso” is made of two off-the-shelf loops from Splice.com. This is akin to Nike using an image from Unsplash or Getty for an Olympics campaign; it feels lazy and unoriginal, and some even call it unethical. Ideas range from highly derivative to highly original, and using off-the-shelf assets tends to result in the former. The sample pack containing these loops has been online for years, so if making this song was so easy, why didn’t any other bedroom producer create a viral hit? The reason is the producer’s good taste. Good taste is a blend of past, present, and future ideas—a mix of lateral thinking and deep curiosity, breaking down cultural reference points and reassembling them in ways that connect on a human level. Some have good taste in a specific field; others in almost anything. Original ideas are the holy grail, but good taste can do a lot with a little. Work with people whose opinion and taste you trust—it’s worth its weight in gold.
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Brian Creath
It was 1994 and I was receiving a CLIO award in San Francisco for a three-word billboard I wrote for Volvo. What I knew to be true had just been validated: It’s all about the message. Now, years later, our firm (Cohesion) has proved that truth over — and over again. For some of the largest organizations in the world; for the most complex businesses and situations. Without the right message, (and the right message architecture) marketing is ungrounded, and too often fails. (Read the full post, below.) #brand #branding #messaging #Volvo #cohesion
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Fooch Foo Chi Sung
Imagine a world where design processes that once took months are now completed in days. Thanks to the convergence of Generative AI (GenAI) and Computational Design, this is no longer a distant future; it's the reality we're stepping into as computational power becomes ubiquitous and generative AI reshapes our industries. Now that's the opening paragraph for the insight Tristan Morgan wrote. Read more of it at: https://lnkd.in/gGAjP5_3 #aurecon #bringingideastolife #computationaldesign #GenAi #exemplarforum2024
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Reagan Mackrill
Suing a brand for bringing back a logo you created for them years back 🤔 That’s what this guy is doing and it’s against the New York Jets NFL team. Yeah, the team Gary Vee bangs on about. So Jim Pons (pictured) at 81 is suing the New York Jets demanding compensation for using the logo he designed back in the 70s, which the team adopted and trademarked from ‘78-‘97, and is now bringing it back for the 2024 season. I’ve never heard of this occuring before from a logo designer. And there’s been many brands, especially of late, that have brought back old logos, like Burger King for example. Jim said of the Jets bringing this logo back, "I had no idea they were even thinking about it, nor did I know that it was that popular with the Jets fans. They told me the fans demanded we go back to the old logo, to my logo. So really, that's wonderful. I'm very happy about that, very proud of that." But Jim now wants compensation. I don’t think he’ll get it as it’s been trademarked by the Jets for nearly 50 years. But it’s an interesting case that I’d never even considered would be a thing, especially being a logo designer myself. What do you think? Does Jim deserve additional compensation? #logodesign #logos #branding #newyorkjets
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