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Los Angeles, California, United States
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It was a blast to work on designing this booth for Sephora SMC 2024, and to see it all come to life with the amazing team at Josie Maran.
It was a blast to work on designing this booth for Sephora SMC 2024, and to see it all come to life with the amazing team at Josie Maran.
Shared by Dara Weinberg
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Tomorrow marks my first day as an employee of Henkel, working in luxury-professional grade haircare as the Social Media Manager for Authentic Beauty���
Tomorrow marks my first day as an employee of Henkel, working in luxury-professional grade haircare as the Social Media Manager for Authentic Beauty…
Liked by Dara Weinberg
Experience & Education
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Josie Maran
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Honors & Awards
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GD USA Student to Watch 2013
GD USA Magazine
Named one of 25 "students to watch in 2013" from schools across the country in GD USA Magazine's 50th anniversary issue.
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MFA Award for Design Excellence Scholarship Prize
Academy of Art University MFA Graphic Design Department
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Brand New Awards 2011
Brand New
Recipient of an award in the Student Comprehensive Identity Program category for rebranding of Members Only.
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Farhan Mubin
I revamped (concept ) the hero section for Korn Ferry Here are the changes I made: ✅ Updated to modern typefaces for improved legibility ✅ Emphasized the primary color ✅ Provided more context within the hero section ✅ Incorporated illustrations strategically for enjoyable scrolling and highlighting key points ✅ Refined copy and layout for enhanced conversion ✅ Placed the video demo prominently Which update do you prefer the most? P.S. Need help with your landing page design? Let's discuss optimizing it for conversions!
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Nathan Hendricks
You've likely heard "pets are the new kids." But it's more nuanced than that, says Senior Creative Director Meredith Post: "We're noticing how pets are treated differently than children: they are an idyllic extension of a person's identity. We treat them better than we treat ourselves and use them as a signal of who we are and want to be.” It means pet CPG is extending into realms like personalized nutrition and luxurious self-care. For more insights from Meredith Post, Carina Sandoval and Kyle Schutte, head here: https://okt.to/fA9oNI #petbrands #petcpg #consumerstrategy #petcare
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Valerie Sebring
Many times a layout requires multiple headshots for an about page, annual report or article listing important people. The problem: designers will get a variety of submitted headshots, some wonderful editorial-style images, some standard year-book style, some low resolution, and even selfies. Trying to create a professional, cohesive look, becomes a challenge with differences in photograph lighting and colors. The solution: A popular go-to remedy is the “make them all black and white” technique, but when dealing with low resolution issues, the solution has to be, “hire an illustrator.” As an in-house designer with a limited or no budget, I created this fun graphic style and found it an excellent solution to an ongoing problem. When you need something a little more artsy and out of the box, be bold! And it works well in both black and white and color! #artlover #digitalart #artmarketing #corporateportraits #portraits #illustration #illustrator #popart
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Pamela F.
Solid advice. I know too many Creative Directors that want to have one foot in the "doing" and one foot in the "directing/leading/mentoring". If you are hungry for the "doing" then consider stepping back. There's no shame in that. It's fun doing the do. When I see Creative Directors on every photo shoot, video shoot, brainstorm session, meeting, inserting themselves everywhere–that's not leading, that's feeding your ego. You might not be ready to lead. Trust your team, give them the guidance they need then get the eff out of the kitchen. A skilled Creative Director will know when to step in. https://lnkd.in/gCTZmA6q
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Bruce Carey
Buckminster Fuller once said, "A designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.'" Designers aren't just creators of beauty; they're bridges between art and reality. Think about it. Every product revolution, customer experience enhancement, started as a design challenge. Designers are key to navigating these ⚙️ merging varied fields, creating aesthetically pleasing 👁️, economically viable 💰, and strategic solutions 💼. The future of design? A horizon full of opportunities. It's not just about crafting objects but integrates complex systems and strategic foresight that molds the future 🔮.
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Shelby Mathews
What happens to all the Executive Creatives? Do they sail away with their 🦁🏆 to an island full of chunky acetate glasses and endless production budgets? It's a question I asked for most of my career. Where do you go after Creative Director? After CCO? Do you stay in that lane forever? It took a while for me to notice them: the creatives who didn't have 'Creative' in their title anymore. Because they became CEO. They started leading Growth, or Revenue, or People. 💡 Of course that's where they go. When you're solving complex business problems, you need someone to balance imagination and reality. Someone who will listen intently to what you're NOT saying, to what you're feeling. You need someone with insatiable curiosity — an opportunity truffle pig, rooting around to unearth the people on this earth who simply must have what you have to give. Creativity is the ultimate business and leadership skill. So what's happening to this Executive Creative? 🙋♀️ No islands (yet). I'm going to keep straying from my lane: this time into a new race where Creative isn't in my title, but it's in my blood. (dramatic? Finally started GoT, sue me.) My new role is telling the story of Native Digital. This group of berserkers moonlighting as marketers, looking for brands who need an injection of perspective-tilting energy and quick wins that add up to long-term growth. I'll continue to pour into the creative powerhouses on the team, to convince every performance media team member that they are also creative, and to help our clients cut through the noise. I've been doing this for years. I won't start wearing power suits or stop getting tattoos. It's just a label change, but it comes with a request: TALK TO ME. Tell me what you need. Ask me anything. Dish out advice. I want to listen.
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Haylee Jordan
Kinesis.tv builds tactile and immersive stories that connect human experiences. Kennon Fleisher came to me early this year and asked if I’d be interested in helping brand his studio dedicated to the art of motion design for original series, documentaries, feature films, and game trailers. Um… YES. With projects like Thank You, Goodnight – The Bon Jovi Story (Hulu) and In the Arena with Serena Williams (ESPN), it was an obvious YES on my part. We started with the foundation by carefully crafting the brand strategy and copywriting in collaboration with Julianna Roppo, all while keeping a strong focus on the human aspect of Kinesis through tactile storytelling. We worked on positioning, mission, values, tone of voice, and the overall strategic design system. My efforts went into telling the story of Kinesis through the logomark, logotype, color palette and typography pairings. ◇ ◇ ◇ Here is a little info on the top three design elements. Logomark The logomark stands as a distinctive keyframe with a unique twist—a half keyframe and half star. It embodies the notion of surpassing the ordinary; it symbolizes our dedication to elevating and propelling content into the realm of the iconic. This logomark exudes a sense of progression and momentum, as if moving forward along a timeline. Color Palette Our color palette embodies the essence of illumination, perfectly aligned with our core brand value of energy. Typography Pairings PP Hatton draws attention to key messages, adding a human touch to infuse warmth and approachability. P.S. We love the built-in keyframe “tittle.” ◇ ◇ ◇ It’s a joy to work with other creatives because you understand the depth in which they work. It’s hard to explain the effort and immense workload that a small piece of motion design takes. Kinesis.tv truly takes it a step further and puts their efforts into expressing the human experience in different forms. What a great team! Kennon Fleisher Corinne Bremmer Julianna Roppo
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Tamara Gould
Creating creates space and peace. It is our built-in regulatory system. So easy we often forget to do it. We think that we have to be in the right frame of mind to begin. Silly, because only by engaging in creating can we actually achieve the right state of mind. Give it a try. #thecreativeact #theactofcreation
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Chuck Killorin
We're building out this promotion where we wanted to give sweeps entries for a Watch or a Like on a YouTube video. Unfortunately, that appears to be a oneway ticket to getting our client's page taken down. In an attempt to ensure video engagement is authentic, YouTube's Fake Engagement Policy prohibits you from exchanging things like that for compensation (i.e. an entry). I always recommend checking with Legal first, but also, just come up with a more creative way to grab those eyeballs. #yesterlearnings #youtube #engagement
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Rachel Gogel
Thank you, Creative Review, for capturing my perspective on the rise of fractional creative leadership roles: https://lnkd.in/gBQuJVj6 💃🏽 While I know this model is not for all companies and organizations, I have had the privilege of doing this now for... → HoneyBook (Fractional ECD) → Godfrey Dadich Partners (Fractional Head of Creative) → loyalkaspar (Fractional ECD) → Dropbox (Fractional Employee Experience Design Lead) → Airbnb (Fractional Head of Creative, Ground Control) → Great Mondays (Fractional CD) → Giant Spoon (Fractional ECD, Departures) Thank you to all my clients for trusting me in these roles 🙏🏼 If you’d like to learn more about this collaborative working model, you can also check out my website: https://lnkd.in/gVZ66E2G Who here has a successful fractional creative leadership story to share? Respond in the comments 👀 #FractionalCreativeLeadership #Fractional #Leadership #CreativeReview
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Joseph Myers
Had so much fun on this one in 2021: ECD: Farhan Mirza Art: Joseph Myers Designer: Silas owiti Copy: Sammi J Mwasina Content: Leonard Dzoga Account Management: Mwaura Alex THE BRIEF: Launch Bloom premium 3 ply Toilet paper and create awareness and quick uptake THE INSIGHT: Toilet paper is one of those everyday essentials that people don't tend to think much about until they need it. When shopping, the ply doesn't come into play yet it determines the quality, rigidity and how long it lasts. THE RATIONALE: There is an opportunity for bloom to educate masses about the 3 ply and how it lasts longer than 2 ply while giving a premium feel. A little goes a long way to clean up the mess. Hence..... THE BIG IDEA: LET'S TALK DIRTY
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Erick Laubach
Sprucing up my portfolio for the first time in quite a while. I've added a bunch of new things, including some work I did at Petco and a The Beachbody Company logo and app concept that I created when I was leading UX and Product Design for them. If curious, this is how the logo concept was born: The heart is the hardest working muscle in the body. Fun fact: if you rotate a heart 90 degrees clockwise, it magically turns into the letter "B." Outline this "B" and, voila, a second "B" appears in the negative space, giving you "BB" for Beachbody. Finally, adding a circle around this design creates a sense of community and belonging. Bonus: it looks sweet as a mobile app icon. 👍 More here > https://cottonblend.com Did I mention I’m currently open to consulting and would also consider full-time opportunities as well? Let’s talk! #design #productdesign #ux #branding #creative #iOS
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Paul McShea
Content packaging, video editing, branding for client: Steve Kamer https://lnkd.in/eSKWhTrm Journey into an authentic, honest, and compelling visual experience with custom design work that is bound to captivate and resonate with your audience. Immerse yourself in compelling graphics that authentically reflect your brand's essence, leaving a lasting impression on visitors. Our approach exudes honesty, ensuring a genuine connection with your users. Our thoughtfully crafted visuals will intuitively guide your visitors to explore further. With our search engine optimized design, your website will not only attract more traffic but also rank higher in search results, elevating your online presence. Embrace the power of authenticity, honesty, and genuine design, as your website becomes more attractive to visitors, propelling your online success to new heights. #webdesign #branding #identity #logo #adobe #photoshop #illustrator #grahicdesign #ux #ui #print #typography #marketing #evolve #sustainable #quality #integrity #humancentereddesign
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Maureen Daley
It's a short week, so why not have a little fun? Check out our latest blog post to discover what font matches your astrological sign! From bold Aries to dreamy Pisces, find your perfect typeface pairing. Click the link to see which font fits your personality: What Font Are You Based on Your Astrology Sign? https://lnkd.in/gsWbmrmF
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Allyssa Ellis
It’s time to reinvent the mood board. Mood boards are a great way to gather visual references and ideas. But recycling ideas from the same Pinterest images from feeds of many like-minded creatives isn’t the way to create brands that stand out, surprise, or delight. Think of it like figure drawing or plein air paintings, both of which pull directly from life’s observations, and over time, each person can develop their perspective as a result. But with how things are currently, it’s like we’re all looking at each other’s results, rather than the initial inspiration, the initial source material. Which causes everything to get watered down. When making mood boards, we need to think beyond the scroll and curated algorithms. Normalize bringing other forms of references and ideas to your mood boards. Normalize bringing references that depict a visual aesthetic or feeling, rather than the exact, designed result of someone else’s feeling. Normalize bringing dreams, sketches, and real-life experiences into mood boards. Bring the abstract, the weird, and the silly ideas. Not the same typographic poster every designer has probably seen 100 times. We create a different future by being different. - #creativity #moodboard #design Photo Courtesy of Toa Heftiba via Unsplash
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Sean Danconia
Creating upcoming #Superman / #ChristopherReeve + #LyndaCarter #mixedmedia #art and #midjourney continues to supply interesting poses and ideas based on my very rough collaged mockups. Not Reeve's face specifically (I use other processes for that) but even just for creating hairstyles or other elements, it's an invaluable, wildly imaginative method to test out ideas. #ArtificialIntelligence #Art #ArtDirection #CreativeDirection #SupermanArt #MiamiArt #creativeDirector
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Eva Crawford
Your often curmudgeonly veteran designer dropping into your timeline again. Have I mentioned my time in the design trenches? Oh I did? Well anyways let's talk about Navigating the Challenges of Creative Partnerships with SMBs. I brought Krislam Chin, MS and Hello World Studio, LLC into my office to co-write this one. As creatives, we often find deep fulfillment working with small and emerging businesses. These relationships can be rewarding and lead to great portfolio work, but they come with a whole pile of challenges. Is it possible to manage these projects to achieve the best results for both the client and ourselves? Remember you are investing in the client by working on the lower end of your sliding scale and committing time you could be dedicating to a client with deep pockets. You should not be discouraged from periodically doing work for a cause or business you really believe in, just go in prepared. So then, what strategies can help ensure a balanced and respectful partnership? 1. Budget real talk: If a client's budget is significantly lower than what the work is worth in the outlined SOW, it's crucial the client recognize our expertise in creative design. Transparency about the actual value of the work helps set realistic expectations and fosters mutual respect. Be upfront about the actual cost of the project and the discount offered. This helps SMBs understand the true value of the work and take the partnership seriously. 2. Process Control: Clients with lower budgets must grant us more control over the design process. This ensures we can deliver quality work efficiently and within the agreed timelines. 3. The timeline matters (a lot): Be a stickler about the allotted revision cycles and maintain the timeline. For example the HWS studio schedule is carefully planned, and any deviation can disrupt our workflow. 4. It won't always work: Recognize when a client is not as invested as you are and learn to be zen about it. Match their energy and manage expectations accordingly. Sometimes you make plain oatmeal, sometimes you make the fancy souffle. *shrugs* Do not be afraid to tell a client, "please do not promote me as the designer for this piece. I'm happy you are confident this is what your business needs at this time. But it's not the kind of work I want to bring more of in." (listen if you love working in google slides, hey, I'm not the boss of you. It's not the thing I want to do personally every day. But I do have someone else at HWS who does love making some slides, I pass it off to them :) they can out themselves if they want.) Designers should have a say in the process, not just be content producers. Without mutual respect, the process fails, leading to mediocre work and resentful talent. It's all about balancing passion with business sense. And yes, sometimes unflavored oatmeal pays the overhead, but aim for the fancy-pants souffle experience whenever possible. The end, I hope you get a great portfolio piece
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