“David was my direct supervisor for my entire career at Webroot and I can say that, without a doubt, I have worked with none better. David's intelligence, dedication and ability to understand the core issues in the most complex of issues was astounding. No less astonishing was his ability to inspire confidence and loyalty among the people he worked with. I grew both professionally and personally through David's example.”
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Drumroll, please 🥁 Check out our newest promo video for a peek into how we help eCommerce brands grow through website optimization. Whether you’re…
Drumroll, please 🥁 Check out our newest promo video for a peek into how we help eCommerce brands grow through website optimization. Whether you’re…
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Taylor Holiday
eCommerce hits 15.9% of total retail sales in Q1 of 2024 Remember when we cared soooo much about this data? Now the numbers get released to little or no fanfare. Up roughly 8% YOY, the reality is that physical retail still dominates and the titanic shifts in behavior that COVID foretold are long behind us. So my question is... does this modest eCommerce growth rate change how we should be thinking about channel strategy for brands in the coming years?
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17 Comments -
Eric Martindale
Kroger just launched keyword bidding to drive retail velocity. If you’ve used 8451 to drive your shelf turns… …you’ve probably been frustrated with their Auto campaigns. The real magic is always in Manual bidding. And Kroger has just never had the option. Well, they launched Bid Modifier last week. After a week of testing, here’s how it works: -> It is built off of auto campaigns. -> The campaign gets a starting bid. -> Kroger selects the keywords, 100 per campaign. -> You can then “boost” any of the identified keywords. Is it fully manual? No. It’s more of a hybrid. And heads up: the keywords selected are not great. But early results look promising, and ROI is 🚀 If you need help driving velocity at Kroger, shoot me a DM. —— 🔹 We grow brands on Amazon. 🔹 We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #instacart
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11 Comments -
John Glennon
Did you know....... Sinch's transactional email platform - Mailgun has the highest deliverability rates in the industry at 97.4% vs the industry average 84.85? Getting someone to read your email has gotten harder in the last few years and SPAM filters are getting more aggressive. Increasing your deliverability (the % of emails that hit an inbox) by 13% has to be worth looking at. Sinch - Powering the way the World communicates Trusted by the worlds largest brands to deliver their message.
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1 Comment -
Tom Rathbone
So… if a link in an “organic” result is actually an affiliate link, crediting a paid partner with a click, a site visit or a sale… That would mean search engines are monetizing search listings, including allegedly organic Map results for #retail locations. Here’s what we’ve uncovered: https://lnkd.in/dQr_DqiU #SEM #affiliatemarketing #marketingROI #searchengines #ftc
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Dylan Jones
Instacart not having negative keywords as an option is the best example of what "machine learning" actually costs brands to support. The best solution I've found? Take their auto applied keywords and make their bid the lowest possible (30 cents). I built a really solid ads structure supporting each of our Target sku's and woke up to us bidding on "Ben and Jerry's" as a "optimized auto applied suggesition" for our Vanilla Ice Cream Whey. Gee, I wonder what sophisticated dev team decided "auto bid on product title". Yeah, in the world of CPG there could neeevvverrr be issues with that. Who leads this team and how much do you make. (Hint: too much). Happy Friday to everyone except overpaid leadership that don't actually understand what they're building and get paid boat loads of money for it.
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Sean Simon
MTA is Dead, in case you weren’t aware. There is a better way to measure media performance and its impact on revenue by channel. If you use MTA or nothing at all, which is the same thing, you are likely making the working optimizations to your media. Please DM me if you want to learn more. Prescient is our partner for good reason and I am happy to tell you why and then help you navigate this noisy and confusing space… Tom Barbaro Cogent Collective The MarTech Matrix Podcast #performancemarketing #Shopify #ecommercemarketing
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1 Comment -
Stuart Crow
Scott Brinker published yesterday the latest Martech Map - it’s a 27.8% increase from last year. So what are the ones to watch? ttps://https://lnkd.in/gPZnhg5J For our money, it’s the tools that respond to a latent problem. A problem that everyone suddenly ‘gets’ when they see the answer. Think about the category-defining martech of yesteryear: Eloqua ➡ Of course! We should be able to track beyond email click-throughs to what people are actually doing on our website. HubSpot ➡ Of course! There must be an all-in-one tool to centralise management and reporting in this new world of inbound. Zapier ➡ Of course! There has to be an easier way to connect all these tools without marketers having to learn about API configs. So what is the biggest latent problem facing B2B marketers in 2024? The problem is that only a fraction of the buyer journey now happens on owned website properties. Websites restrict signals to just email capture, lead scores and IP look-up. So much more now happens across social media, communities and third-party websites. More buyer research is happening on LinkedIn, Slack and G2 than on the corporate blog. There is gold in the buying signals available from these properties, but it is very difficult to stitch everything together for coherent marketing intelligence. These vendors are doing a phenomenal job of scratching this new itch: In no particular order: www.commonroom.io www.hockeystack.com https://dreamdata.io/ If you get bored evaluating these tools, there are only another 14,103 other martech tools to look at…
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John Tardiff
Q: Should I structure my Facebook ads account around ABO? CBO? ASC? A: It doesn’t really matter - so long as you have the ability to do the following: 1. Clearly track your north star metrics down to the ad level (CPA, nCPA, ROAS etc). 2. Scale your creative winners in place. (successful duplication should be a bonus, not a pre-requisite to success). 3. Avoid egregious auction overlap in your ad account. 4. Allocate the majority of your spend towards broad audiences (maximum TAM). Over the last several months I’ve seen a variety of structures perform well. The observable commonality? See 1-4 above. Test what you can and suspect all dogma.
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Hayim E Paices
It's that time of year when many merchants selling on Target+ feel frustrated. I just received the Target+ partner email detailing the new attribute requirements. I pasted the text below as 👇 📩 "These new requirements must be added in your next merchandise type attribute submission by August 9, 2024. If you update other merchandise type attributes for an item and the item is missing a newly required attribute, the item will be systematically rejected but not removed from Target.com." #omnichannel #marketplace #ecommerce #brands #consultant #expert #EDI #retail
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Ryan Dietrich
Your Amazon strategy can't live in a silo. That's one thing I learned working on the brand side at companies like Kraft Heinz. Decisions made for Amazon don't just affect your Amazon business. Think about Kraft Mac & Cheese: It's available on Amazon, but also at Walmart, Costco, Target, and pretty much everywhere else. The impact of an Amazon product listing is not just on Amazon, but everywhere it could be sold (and, god forbid, price matched). One-off actions can setoff compounding problems that impact online retailers, brick & mortar stores, advertising partners, you name it - and it could take weeks to cleanup. I've seen it firsthand — having an agency only skilled at Amazon is a recipe for mistakes. It will inevitably cause churn and slow down your entire company. #EcommerceStrategy #OmniChannel
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TR Venkatesh
Overview: Omnichannel analytics enables unified commerce by integrating data from various channels (in-store, mobile, e-commerce, etc.) into a single, cohesive platform. This integration allows retailers to provide a seamless and personalized shopping experience across all customer touchpoints. Here’s how it works in a technical sense:1. #Business #Omnichannelandmultichannel #Omnichannelcommerce #Omnichannelretailstrategy
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Brad Paschal 🔧
Here is one of the reasons I left the marketing side of auto: A new store has a Sincro, an Ansira company website. Sincro uses Google 360 but doesnt give dealer access to GA4 within that. They didnt help the dealer setup their own GA4. The support tanked with Sincro so the dealership decides to switch to Dealer Inspire. Now they have to create a new GA4 acct and lose all historical data. It will cost them dearly when it comes to advertising. Lesson from this: Do the right thing, the right way everytime to be a great partner. This is the 💩 that makes us good vendor partners look bad. #bebetter
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Brian Pappas
There's still quite a bit of unknown of how Google integrating Gemini into its standard search experience (referred to as Search Generative Experience, or SGE) will broadly impact SEO. But more and more data is coming out about the current state of the SGE. Search Engine Journal published an in-depth report with their findings today. Below are the key takeaways: 🔥 This is critical: websites can only accrue organic traffic from the SGE AFTER users click on the source of the AI-generated content. We all know how much adding an additional click to the process of the user journey can negatively effect traffic. This alone will likely decrease how much organic traffic is being driven to everyone's website 🤖 Some results (around 5%) don't even have original sources, meaning the content of the results are produced by Google 📈 The appearance of SGE's varies drastically by vertical, but will holistically increase over time. Of the industries analyzed, Beauty saw the highest rate of SGE at 95% and Finance saw the lowest at 47% 📊 In some cases, Google will show a generate button prior to showing the AI-based results. Safe to assume Google is experimenting with different layouts of this new experience, and testing how users will engage with Gemini if the AI results aren't delivered right away. The discrepancy between these two experiences also varied drastically by vertical 📉 Verticals with a higher portion of SGE results will have less time to pivot their SEO strategy accordingly. The Health industry has the highest portion of auto-generated SGE results, and therefore will be the most impacted by this change 🤑 Primary conclusion - This change will drastically overhaul everything we know about SEO, and everyone needs to be ready to pivot to this new reality very quickly. My personal opinion: everyone will likely see less organic traffic, and have to become more reliant on Paid Search. https://lnkd.in/gRj_Gwp9
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Corey Zieman
🎯 In most niches, using TROAS (maximize conversion value) bidding is going to absolutely crush TCPA bidding when going head to head. 💡 I am going to explain if this applies to you as well in this video. 📹 Full Video on Youtube: https://lnkd.in/gwKxSuiF Keywords: TCPA vs TROAS, target CPA vs target ROAS, which is better tcpa or troas?, is troas the best bidding strategy?, is tcpa the best bidding strategy?, what is the best bidding strategy type?, should si use tcpa, should I use troas? #TCPAvsTROAS #TargetCPA #TargetROAS #BiddingStrategy #GoogleAdsBidding #DigitalMarketing #AdOptimization #PPCStrategies #CostPerAcquisition #ReturnOnAdSpend #AdSpendEfficiency #ConversionOptimization #EcommerceMarketing #LeadGeneration #RevenueMaximization #MarketingROI #AdvertisingGoals #PerformanceMarketing #BiddingComparison #MarketingStrategy
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Ashvin Melwani
Success across all TOF strategies are absolutely NOT going to look the same. Discount codes, site usage, etc has barely any return -- you have to look at OTHER avenues to see the actual value of it. The ad account lift or in your post purchase response -- where are people noting they're finding you from? So many brands think their TOF approach will generate the same return as meta ads -- it's not. So you need to have different thresholds for what you deem successful.
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Shabir Nudrat
Scaling an ecommerce SaaS is tough. It's like climbing a mountain - you need the right gear, a detailed map, and a support crew to reach the summit. One of the most critical pieces of gear? A trusted group of advisors and advocates. These are your best customers - the industry leaders who not only use your product, but also provide invaluable feedback and guidance. They're the ones who can tell you: ↳ Are you angling your messaging right? ↳ Is your content resonating? ↳ Are your new features actually worth it? ↳ Is your pricing on point, or is it missing the mark? They can help you understand what's good, what's bad, and what needs to change. For example, let's say you're planning to launch a new product. You can approach your trusted advisors and ask: "Would this new feature provide value to you? Is this something you would be willing to invest in? They can provide candid feedback: "Absolutely, this solves a major pain point for us. We'd definitely be interested in paying for this." ✔️ Or: "To be honest, several other companies are offering similar solutions. I'm not sure if it would be worth the investment for us unless you can differentiate it by improving X and Y." ❌ See how valuable that is? You're not just guessing what the market wants - you're getting insights straight from your target customers. But it goes beyond product development. These advisors can also help you refine your sales pitch, craft killer content, and spread the word about your brand. When they're blown away by what you're doing, they'll become your biggest cheerleaders - shouting your praises on LinkedIn, Twitter, and at industry events. That kind of advocacy is priceless. So how do you build this ecosystem? Start by identifying your best customers - the ones who are really engaging with your brand and seeing great results. Reach out to them personally. Invite them to be part of your inner circle. Make it clear that you value their input and want to collaborate closely. Then, lean on them. Ask for their feedback regularly. Get their thoughts on your ideas. And when they give you advice, actually listen and take action. Provide incentives to keep them invested and motivated. This could be early access to new features, exclusive discounts, or even equity in your company. Make sure they're truly invested in your success. Over time, you'll build a group of advisors who are personally invested in your success. And that can make all the difference when you're trying to scale your ecommerce SaaS brand. It's like having a team of expert climbers helping you navigate the most challenging parts of the ascent. With their support and guidance, you'll be able to move faster, avoid pitfalls, and reach heights you never thought possible. So start building your partner ecosystem today. Agreed/disagreed?
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Stephen Cozzolongo
Google is pushing a setting change hard on ALL accounts even though it will hurt SOME accounts. Expect it to hurt yours if your product or service is a necessity purchase. I’ll explain. The big push is… From TCPA (Target Cost per Acquisition) To TROAS (Target Return on Ad Spend) With TROAS the algorithm is looking for value-based conversion. i.e. Searching for higher conversion value or higher revenue per order. And one of the primary ways it does that is by targeting users who typically spend more online. In Google’s giant mass of aggregated data, that tactic works. Because for the vast majority of online purchases, how much I spend online is a great indicator of how much I’m likely to spend in the future. But not for something like a certified document translation. And that’s exactly what one of our clients sells. Obviously: It’s a service you would only buy when you need it. And your need has nothing to do with your spending habits. So anytime Google suggests a setting change in your account… Think about it before blindly clicking accept. If you can’t figure out why it makes sense for you, chances are it doesn’t. And if you’re not sure, I highly recommend asking an expert.
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7 Comments -
Daniel Peleg
Do you sell consumables? Here’s an email flow you NEED to utilize: I’m talking about a replenishment flow. It’s a timely reminder email that the product your customers purchased is about to run out. Or even better, let Klaviyo’s AI algorithm predict and send it at the perfect time. The beauty of this flow is that you’re not throwing a discount coupon at them. You’ve simply raised their need for your product. Dollar Shave Club is a great example of a consumable-selling brand that uses a replenishment flow. Send me a connection request if you’d like help setting one up.
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2 Comments -
Luke McGinnis
Why I believe Trellis is one The Top E-commerce SaaS software for managing your Amazon and Walmart Seller Accounts- 🛠️ Features Built For Brands By Brands. The tool is built around actual Amazon seller feedback. Limited feature fatigue and easy to use. 📞 Direct access to leadership and product teams. We built features and products our sellers and customers ask for, NOT what we think you want. Implementing direct feedback from our clients is a core principle here at Trellis. 🧾 Transparent Pricing and accurate billing. You know exactly what you are paying for and you only pay for the services you use. No sneaky stuff or surprise Billings each month. 🧠 Technical Founders and Innovators. The entire team are builders, resulting in features and the tool always being innovated and improved upon. 🙅🏻♂️ Zero egos and a very present leadership team. The CEO and founders are some of the most accessible leadership teams I’ve seen in my career. The willingness to always meet with clients and prospects and accept feedback is awesome. Feedback is a gift! 💬 Responsive and Knowledgeable team. The entire team at Trellis is extremely knowledgeable about the space and is also very responsive. Working with a team that cares about you and your business. ❤️ Great people. The entire Trellis team is extremely bright and personable. Happy employees = Happy customers. If you’re in the Amazon or Walmart space and are looking for a software partner that uses AI and human intuition to help you manage your Pricing, Product Content, Promotions, or Placements, we would love to show you how Trellis combines AI and human intuition to help you make the most of each customer interaction! Here is what our customers have to say - Case Studies in comments. 🤜🏼🤛🏼
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