Greg Babel

I honed my copywriting chops as a freelancer for a kick-ass content development agency while I traveled through New Zealand.

-- Owned online marketing strategy, incl. social media & email content development, for 10 clients
-- Researched industry insights to align copy w/ market drivers; structured copy to boost customer nurturing & clickability
-- Collaborated w/ clients to deliver creative solutions & non-traditional storytelling, building brand identities & client… Show more

I honed my copywriting chops as a freelancer for a kick-ass content development agency while I traveled through New Zealand.

-- Owned online marketing strategy, incl. social media & email content development, for 10 clients
-- Researched industry insights to align copy w/ market drivers; structured copy to boost customer nurturing & clickability
-- Collaborated w/ clients to deliver creative solutions & non-traditional storytelling, building brand identities & client relationships
-- Drove 90% client re-up Show less

I collaborated with Swedish businesses looking to enter the US market, providing strategic branding and market fit advice. I also ran local marketing operations.

Highlights
-- Managed social media & digital marketing program; formulated consistent brand language and structure for all communications; created & presented dashboards to US VP; set & met KPIs
-- Created optimized landing pages & infographic presentation structures to highlight sector insights; used to streamline content… Show more

I collaborated with Swedish businesses looking to enter the US market, providing strategic branding and market fit advice. I also ran local marketing operations.

Highlights
-- Managed social media & digital marketing program; formulated consistent brand language and structure for all communications; created & presented dashboards to US VP; set & met KPIs
-- Created optimized landing pages & infographic presentation structures to highlight sector insights; used to streamline content creation process & maximize sales efficiency
-- Designed numerous email campaigns for marketing events, workshops, and general engagement; segmented viable customers, provided all copy, and managed rollout of emails
-- Lead member of the Digital Strategy & Technology industry practice groups; provided weekly team updates on market insights; designed & created numerous infographics & reports focused on local brand exposure generation
-- Product managed & led analysis for 20+ consulting clients; projects focused on product-market alignment, including US marketing best practices; created professional looking reports & delivered presentations to clients’ C-suite members
-- Awarded Impact Prize honoring my creative approach and critical thinking in service of solving clients’ challenges Show less

I managed a team establishing a UK market presence for a Germany-based sustainable consumption marketplace. My team and I developed branding and marketing content to help bring new partners and customers into the world of easy ethical shopping.

Highlights:
-- Managed B2C marketing programs, incl. landing page design, graphic presentation, content marketing, & social media
-- Led team delivering content strategy; delegated tasks as needed to meet KPIS - engagement, SEO, ROI, &… Show more

I managed a team establishing a UK market presence for a Germany-based sustainable consumption marketplace. My team and I developed branding and marketing content to help bring new partners and customers into the world of easy ethical shopping.

Highlights:
-- Managed B2C marketing programs, incl. landing page design, graphic presentation, content marketing, & social media
-- Led team delivering content strategy; delegated tasks as needed to meet KPIS - engagement, SEO, ROI, & rapid growth
-- Wrote & designed customer segmented digital content & product marketing, delivering substantial user growth
-- Compiled & presented analytics dashboards & key retention takeaways (incl. Google Analytics data) to the CMO weekly
-- Owned expansion marketing budget, aligning tasks & spend with exposure goals
Show less

I spent the summer helping this social enterprise develop and implement its growth strategy.

Highlights:
-- Created email outreach materials to capture attention of potential new partners, leading to 3 high quality portfolio additions
-- Generated customer segmentation dashboard based on thorough market research, structuring 1-year growth strategy
-- Organized cross-functional input into cohesive document, writing all technical copy, for gov’t RFP; led to final round

I managed a 10-employee start-up cognitive skills training company in New York City.

Highlights:
-- Designed & implemented workflows to recruit, train & develop new employees; mastered technical components of program to ensure proper implementation; set & met team goals surrounding customer success and net promoter score
-- Organized & led monthly in-person progress meetings with clients; owned troubleshooting of user experience issues

I managed daily activities for clients at an in-patient treatment center for attachment-resistant youth.

At its heart, this job consisted of providing stable emotional relationship and mentoring for emotionally vulnerable, behaviorally maladjusted youth.

I assisted a criminal defense lawyer for anti-death penalty proceedings and youth-based violent crimes.

Highlights:
-- Interviewed death-row inmates, violent crime perpetrators, and their respective families to gather necessary information
-- Compiled pertinent information from lengthy interview transcriptions into coherent “stories”, which were used by expert witnesses in trial

Design and construct database; Assist with projects for supervisor