About
Contributions
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How can you use collaborations to support your digital strategy?
Cultivating a culture of transparency, innovation, and inclusivity is a top priority for me. Never complacent, I continually challenge others to harness their passions into everything they do. The work I do is all about making an impact on the lives of others and the world around us. As a leader I always try to stay at the tip of the spear, with a focus on keeping an infinite mindset and leading from the front. It’s all about the intrinsic value one adds ABOVE what they get paid for.
Activity
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Incredible Billboard articles highlighting the development, launch and continued strategy as a first of its kind around @Shaboozey with “A Bar Song…
Incredible Billboard articles highlighting the development, launch and continued strategy as a first of its kind around @Shaboozey with “A Bar Song…
Shared by Heather Vassar
Experience & Education
Licenses & Certifications
Volunteer Experience
Honors & Awards
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Billboard Top 25 Movers & Shakers
Billboard
The strides that the LGBTQ+ community has made toward wider cultural acceptance in both music and society should not be understated, nor should the work that still needs to be done.
This year, Pride Month comes at a perilous time for queer and trans people. A flood of anti-LGBTQ+ bills threatens to weaken rights and erode protections for the community across the United States, while internationally, discriminatory rhetoric continues to endanger global conversations about the space the…The strides that the LGBTQ+ community has made toward wider cultural acceptance in both music and society should not be understated, nor should the work that still needs to be done.
This year, Pride Month comes at a perilous time for queer and trans people. A flood of anti-LGBTQ+ bills threatens to weaken rights and erode protections for the community across the United States, while internationally, discriminatory rhetoric continues to endanger global conversations about the space the queer community occupies.
But in the music industry, LGBTQ+ artists keep breaking new ground with each passing year. The same can be said for the professionals who work behind the scenes to effect change at their companies and in the business at large.
Billboard spoke with 25 of the industry’s most notable LGBTQ+ movers and shakers — from those working with superstars like Sam Smith to those boosting up-and-comers like Villano Antillano — about what it means to be out in the industry today, how they celebrate Pride and the most pressing challenges facing LGBTQ+ professionals in music. -
Billboard Women In Music
Billboard
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Billboard Country Power Player
Billboard
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Billboard Indie Power Player
Billboard
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OMMA Award
MediaPost
ENTERTAINMENT: GAMES/MOVIES/MUSIC/SPORTS/TV
JOSH TURNER “DEEP SOUTH” INSTAGRAM TAKEOVER BY UNIVERSAL MUSIC GROUP NASHVILLE FOR UNIVERSAL MUSIC GROUP NASHVILLE - JOSH TURNER -
2017 Silver ADDY Award
ADDY Awards
Account Manager to Parachute Media
http://parachutemedia.co/portfolio-posts/umg-lyric-cards/
The Challenge:
To creatively promote artists’ upcoming releases, without violating copyright laws regarding artists’ music.
The Solution:
Parachute Media created a campaign of lyric and quote cards around each album and single release. These graphics pair beautiful imagery with inspirational lyrics and quotes. Each piece utilized custom typography to visually represent the quote…Account Manager to Parachute Media
http://parachutemedia.co/portfolio-posts/umg-lyric-cards/
The Challenge:
To creatively promote artists’ upcoming releases, without violating copyright laws regarding artists’ music.
The Solution:
Parachute Media created a campaign of lyric and quote cards around each album and single release. These graphics pair beautiful imagery with inspirational lyrics and quotes. Each piece utilized custom typography to visually represent the quote or lyric.
The Results:
This is one of the top performing campaigns for this client because the viral reach of this content indicates that these pieces are frequently shared when posted on social, informing our team that users deem this content worthy of a repost. -
Top 25 Independent Radio Songs
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Chasing Beautiful was the first single released by Heather Vassar. It was named Top 25 Independent Radio songs of 2010 remaining on the charts for several months.
Organizations
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Recording Academy
Member
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Dream Big Framework
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Academy of Country Music
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- PresentMission “Improving lives by connecting fans, artists and the industry.” That’s the overriding mission of the Academy of Country Music---whether through the annual ACM Awards show or the organization’s charitable arm, ACM Lifting Lives. In the 50-plus years since its inception, the Academy has grown from a regional Southern California trade organization to a national powerhouse dedicated to a higher purpose.
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Country Music Association
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- PresentCountry Music Association MISSION STATEMENT Heighten the awareness of Country Music and support its on-going growth by recognizing excellence in the genre, serving as a repository for critical and timely information and communication, while providing a forum for industry leadership dialogue toward its goals. VISION STATEMENT CMA is dedicated to bringing the poetry and emotion of Country Music to the world. We will continue the tradition of leadership and professionalism, promoting the music…
Country Music Association MISSION STATEMENT Heighten the awareness of Country Music and support its on-going growth by recognizing excellence in the genre, serving as a repository for critical and timely information and communication, while providing a forum for industry leadership dialogue toward its goals. VISION STATEMENT CMA is dedicated to bringing the poetry and emotion of Country Music to the world. We will continue the tradition of leadership and professionalism, promoting the music, and recognizing excellence in all its forms. While fostering a spirit of community and sharing, we will respect and encourage creativity and the unique contributions of all. CMA will be a place to have fun and celebrate success. We will take risks, embrace change, and always exceed the expectations of those we serve.
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NSAI
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BMI
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On-site
Alumni
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Belmont Songwriting Association
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More activity by Heather
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Another groundbreaking week! https://lnkd.in/gYk7Rk93
Another groundbreaking week! https://lnkd.in/gYk7Rk93
Shared by Heather Vassar
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Really grateful to Billboard! I loved chatting strategy as we continue to make history! 💫 https://lnkd.in/gVhzJ4Ug
Really grateful to Billboard! I loved chatting strategy as we continue to make history! 💫 https://lnkd.in/gVhzJ4Ug
Shared by Heather Vassar
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Sharing this with a heart of gratitude! I'm honored and excited to be a part of this amazing group. #LeadershipNashville #I❤️Nashville
Sharing this with a heart of gratitude! I'm honored and excited to be a part of this amazing group. #LeadershipNashville #I❤️Nashville
Liked by Heather Vassar
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