Helio Fred Garcia

There is a process for managing infectious disease outbreaks, and Ebola showed that the U.S. was pretty good at it. So crisis management expert Helio Fred Garcia was astonished in the early months of the pandemic that the U.S. was not following the infectious disease management playbook for COVID-19. Rather, the U.S. was making all the predictable crisis management mistakes that he and his colleagues always warn their clients against. Garcia began to document what was happening. This book is… Show more

There is a process for managing infectious disease outbreaks, and Ebola showed that the U.S. was pretty good at it. So crisis management expert Helio Fred Garcia was astonished in the early months of the pandemic that the U.S. was not following the infectious disease management playbook for COVID-19. Rather, the U.S. was making all the predictable crisis management mistakes that he and his colleagues always warn their clients against. Garcia began to document what was happening. This book is the consequence of that documentation. It is Garcia’s attempt to bear witness to the decision-making that unnecessarily cost so many lives and disrupted life as we knew it. This book also provides valuable lessons to help leaders avoid similar failures when they manage future crises. Show less

Published in Vietnamese as Quản lý danh tiếng: Chìa khóa để thành công quan hệ công chúng và truyền thông doanh nghiệp.

This is the fourth edition of the first book on reputation management. The co-authors' work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio… Show more

Published in Vietnamese as Quản lý danh tiếng: Chìa khóa để thành công quan hệ công chúng và truyền thông doanh nghiệp.

This is the fourth edition of the first book on reputation management. The co-authors' work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation, to their peril.

This book is an established how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations.

Each chapter is fleshed out with real-world experience by the authors contributions from 37 leaders in the field including from The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman, and Ketchum. Show less

Words on Fire is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critics.

The book includes a history of such rhetoric, and identifies a playbook consisting of twelve forms of communication that typically precede… Show more

Words on Fire is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critics.

The book includes a history of such rhetoric, and identifies a playbook consisting of twelve forms of communication that typically precede genocides and other acts of mass violence. The Nazis used all twelve; the Rwandan Hutu used ten. Trump uses all twelve. The language triggers lone wolves to commit violence. Since 9/11 the use of rhetoric that provokes violence has been known as “stochastic terrorism,” a phrase that tends to confuse and that makes discussion difficult. The author suggests a more accessible name: lone-wolf whistle violence, on the model of “dog whistle” politics. The book draws on the most recent scholarship on lone wolves, their mindset, and what it takes to activate them to commit violence.

The book documents Trump’s increasingly dangerous rhetoric through the campaign and first 2 ½ years in office, and how some lone wolves were motivated by the rhetoric to commit violence.

It also describes the changes in the nation’s political culture and media that led to Trump’s nomination and presidency. It profiles leaders who dialed back their rhetoric when it was shown to put people’s lives at risk. Words on Fire closes with a call to action: We can learn the lessons of today to prepare for tomorrow, to help civic leaders, engaged citizens, journalists, and public officials recognize the phenomenon and take steps to hold other leaders accountable in the future when they use such language.

Words on Fire is available in paperback, e-book, and audio book.
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Crisis Counsel is essential reading for anyone involved in crisis. Tony Jaques has written a masterful guide to managing the natural tension between lawyers and communicators. Crisis Counsel: is a highly readable guide to effective and respectful interaction among lawyers, communicators, and business leaders. He helps us understand the mindset of lawyers and the mindset of communicators, and how leaders can exercise good decision skills. He includes a wealth of real-world examples of well and… Show more

Crisis Counsel is essential reading for anyone involved in crisis. Tony Jaques has written a masterful guide to managing the natural tension between lawyers and communicators. Crisis Counsel: is a highly readable guide to effective and respectful interaction among lawyers, communicators, and business leaders. He helps us understand the mindset of lawyers and the mindset of communicators, and how leaders can exercise good decision skills. He includes a wealth of real-world examples of well and poorly handled crises from around the world and across forms of organization. It contains both wisdom and practical tools for responding effectively in a crisis. An important contribution to our understanding of crises, leadership, and decision-making. It’s the kind of book I wish I had been able to read when I was just starting in crisis decades ago. And it is a valuable book for lawyers, communicators, and leaders in all sectors. Show less

This is the fourth edition of the first book on reputation management. The co-authors' work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation, to their peril.

This book is an established… Show more

This is the fourth edition of the first book on reputation management. The co-authors' work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation, to their peril.

This book is an established how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations.

Each chapter is fleshed out with real-world experience by the authors contributions from 37 leaders in the field including from The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman, and Ketchum. Show less

The Agony of Decision: Mental Readiness and Leadership in a Crisis is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis. First, by thinking clearly; second by making smart choices; and third by executing those choices effectively.

The Chinese edition was translated from English by Xinyin Lu, deputy director of the Institute of Corporate Communication at the Academy of… Show more

The Agony of Decision: Mental Readiness and Leadership in a Crisis is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis. First, by thinking clearly; second by making smart choices; and third by executing those choices effectively.

The Chinese edition was translated from English by Xinyin Lu, deputy director of the Institute of Corporate Communication at the Academy of Media and Public Affairs at the Communication University of China, and by Dr. Steven Guanpeng Dong, Chair Professor and Dean of the School of Government and Public Affairs at the Communication University of China, the leading Chinese university specializing in journalism, communication, documentary filmmaking, and related disciplines. Dr. Dong also wrote the foreword to the Chinese edition.

The Chinese edition of The Agony of Decision has been endorsed by:

Yang Yujun, dean of the Academy of Media and Public Affairs at the Communication University of China, former head of the Information Bureau of the Ministry of National Defense of China, and former spokesperson for the Ministry of National Defense of China. Both Yang and Dr. Dong are part of the Expert Committee for the COVID-19 pandemic in China.

Du Shaozhong, vice chair of All-China Environment Federation (ACEF), and former deputy director and spokesperson for the Beijing Municipal Environmental Protection Bureau.

Wang Lianglan, former spokesperson for The National Medical Products Administration (the FDA of China)

Lv Dapeng, spokesperson for China Petroleum & Chemical Corp.

Wu Huanling, managing director of China Public Relations Association (CPRA), former vice president of General electric medical system (China) Co., Ltd.,
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Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.”How do you ensure it’s the former, not the latter? Based on the authors’ 20+ years of research, the answer couldn’t be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on Five Frequencies®:1.Your decisions and actions2.What you reward and recognize3.What you tolerate (or… Show more

Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.”How do you ensure it’s the former, not the latter? Based on the authors’ 20+ years of research, the answer couldn’t be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on Five Frequencies®:1.Your decisions and actions2.What you reward and recognize3.What you tolerate (or don’t)4.How you show up informally5.Your formal communications. To make a bad culture good, or a good culture great, you’ve got to deliberately transmit strong and steady signals. This guide shows you how. Fast-paced and loaded with real-life examples, Five Frequencies prescribes more than 20 practical Signal Boosts for turning culture into competitive advantage. Show less

The Agony of Decision was named one of the best crisis management books of all time by Book Authority, the world's leading site for nonfiction recommendations. Book Authority had previously named it one of the Best New Crisis Management Books of 2018.

This book is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis. First, by thinking clearly; second by making smart… Show more

The Agony of Decision was named one of the best crisis management books of all time by Book Authority, the world's leading site for nonfiction recommendations. Book Authority had previously named it one of the Best New Crisis Management Books of 2018.

This book is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis. First, by thinking clearly; second by making smart choices; and third by executing those choices effectively.

It is available on all major audio platforms, including Audible, Amazon, and iTunes. Show less

Agony of Decision was named number 2 of the 51 Best Crisis Management Books of All Time by Book Authority, the world's leading site for nonfiction book recommendations.

The Korean language edition of the Second Edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication. The co-authors' work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay… Show more

The Korean language edition of the Second Edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication. The co-authors' work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. Show less

Jock Talk is an inspiring book that will help any reader enhance his or her leadership communication skill. Well worth reading, digesting, and applying.

by John Doorley and Helio Fred Garcia. March, 2015.
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured… Show more

by John Doorley and Helio Fred Garcia. March, 2015.
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This third edition is far more global in perspective than the first two editions, and also incorporates social media and social networking throughout the book, rather than just in its own chapter. Show less

The Chinese language translation of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Foreword (Forethoughts) in compendium by European thought leaders on ways to redefine and reimagine public relations for the 21st Century.

The Power of Communication is bundled with three other leading business books in an e-book collection to provide executives with strategies for making ethical decisions and building competitive advantage.

From the publisher:
"From world-renowned business leaders, executive coaches, and consultants Helio Fred Garcia, Ken Blanchard, Colleen Barrett, Jon M. Huntsman, Doug Lennick, and Fred Kiel

An extraordinary new eBook collection reveals how you can lead more honorably and… Show more

The Power of Communication is bundled with three other leading business books in an e-book collection to provide executives with strategies for making ethical decisions and building competitive advantage.

From the publisher:
"From world-renowned business leaders, executive coaches, and consultants Helio Fred Garcia, Ken Blanchard, Colleen Barrett, Jon M. Huntsman, Doug Lennick, and Fred Kiel

An extraordinary new eBook collection reveals how you can lead more honorably and successfully in your own organization. In Winners Never Cheat: Even in Difficult Times, New and Expanded Edition, Jon M. Huntsman shows how to succeed at the top, without sacrificing the principles that make life worth living. Huntsman personally built a $12 billion company from scratch, the old-fashioned way: with integrity. Next, in Lead with LUV: A Different Way to Create Real Success, the legendary Ken Blanchard ("The One Minute Manager") and former Southwest Airlines CEO Colleen Barrett help you achieve amazing results by leading with love. In Moral Intelligence 2.0: Enhancing Business Performance and Leadership Success in Turbulent Times, Doug Lennick and Fred Kiel show why sustainable optimal business performance requires superior moral and emotional competencies. In The Power of Communication, Helio Fred Garcia focuses on the most indispensable leadership discipline: honorable and effective communication. If you need to earn and win hearts and minds, you need this book now." Show less

The second of two companion videos to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

From the publisher:

"This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia, drawn from Chapter 7 of the book, “Performance: The Physicality of Audience Engagement.” Leaders who do not communicate well will not lead.

This video discusses three elements of… Show more

The second of two companion videos to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

From the publisher:

"This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia, drawn from Chapter 7 of the book, “Performance: The Physicality of Audience Engagement.” Leaders who do not communicate well will not lead.

This video discusses three elements of communication: the basic skills for engaging an audience, ways to organize content so that the audience is more likely to pay attention and to remember what the speaker wants the audience to remember, and an approach for leaders to make getting good at engaging audiences well part of their personal professional development plan." Show less

One of two companion videos to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

From the publisher:
"This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. The Nine Principles of Effective Leadership Communication are the book’s key concepts for winning the hearts and minds of stakeholders.

The introduction, each of the nine principles, and the… Show more

One of two companion videos to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

From the publisher:
"This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. The Nine Principles of Effective Leadership Communication are the book’s key concepts for winning the hearts and minds of stakeholders.

The introduction, each of the nine principles, and the conclusion combine a real-world case study with foundational principles of effective leadership communication. Together they present a powerful conceptual framework for enhancing your own power of communication." Show less

Communication has power, but like any powerful tool, it needs to be used effectively or it can cause self-inflicted harm. Harnessing the power of communication is a fundamental leadership discipline.
This book is about how leaders can inspire, persuade, and earn the confidence of stakeholders through verbal engagement. About how they can build trust, inspire loyalty, and lead effectively.
The book does three things:
1. It translates core leadership and strategy doctrine of the United… Show more

Communication has power, but like any powerful tool, it needs to be used effectively or it can cause self-inflicted harm. Harnessing the power of communication is a fundamental leadership discipline.
This book is about how leaders can inspire, persuade, and earn the confidence of stakeholders through verbal engagement. About how they can build trust, inspire loyalty, and lead effectively.
The book does three things:
1. It translates core leadership and strategy doctrine of the United States Marine Corps, as embodied in its Warfighting manual, into guidelines for effective leadership communication. These provide an important conceptual framework, and the individual principles serve as guideposts along the journey the reader takes. But they’re merely the starting point.

2. It applies best practices in leadership communication drawn from the the author’s 33 years of advising and coaching leaders, and from his 24 years of teaching management and communication in graduate programs at NYU and other universities around the world. This is the meat of the book—the big takeaway. It could easily exist without the Warfighting principles, but the author has found that the combination is more powerful than either standing alone.

3. It makes extensive use of case studies and examples, of both effective and ineffective communication by leaders in high-stakes situations.
The book closes with the Nine Principles of Effective Leadership Communication, drawn from the earlier chapters of the book, that can serve as reference points for a leader's own communication ability.

The book was named one of eight leadership titles on the United States Marine Corps Commandant's Professional Reading List from 2013 to 2017. The book was translated into Chinese and published in China in 2014 by Pearson Education Asia Ltd. (Hong Kong) and Publishing House of Electronics Industry (Beijing). Show less

by John Doorley and Helio Fred Garcia. Chinese edition pending 2016 by Tsinghua University Press; Korean edition pending 2016 by Alma Books.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as… Show more

by John Doorley and Helio Fred Garcia. Chinese edition pending 2016 by Tsinghua University Press; Korean edition pending 2016 by Alma Books.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals. Show less

There are three kinds of employees: Some are Saints; they’re always accountable. Some are Sinners; they’re never accountable. But most are Save-ables; sometimes they make good choices, sometimes they don’t. What makes the difference? Leadership without Excuses has the answers.

Corporate crisis causes a company to lose the balanced relationship it had enjoyed with its stakeholders. Effective crisis management is the systematic recovery of such lost balance. This collection of essays from leading business journals around the world was published in book form in India by ICFAI University Press.

by John Doorley and Helio Fred Garcia
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and… Show more

by John Doorley and Helio Fred Garcia
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. Show less