Ilyssa Sadagursky

Nerd alert 🤓 Has your PR team ever told you that your press release received a bazillion impressions and an ad equivalent of a gazillion dollars? Check out my take on (actually) measuring the success of your earned media programs. How are you defining PR wins?

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The onslaught of political ads will push brands out of some traditional channels. Here’s how to help your brand campaign break through.

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Magnite's CEO, Michael Barrett, recently spoke about the benefits of Clearline and how it's directly integrated into platforms like MediaOcean to help clients execute better. In a recent interview with BeetTV, Barrett highlighted Clearline's progress and the evolution of SSP. To learn more about how Clearline can benefit your business, check out the link below. [Link to article]

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If you're at #DMSBYLUMA, hope you are at the CTV Opportunity panel with industry experts including tvScientific (Chris Riedy), LG Ad Solutions (Serge Matta), Magnite (Michael Barrett), Innovid (Zvika Netter) and TVREV (Alan Wolk), discussing how to navigate challenges and seize opportunity as CTV brings precision to a growing group of marketers in the channel. #DMSBYLUMA #CTV #OutcomeDriven #PerformanceAdvertising

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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New Insights on Gen Alpha to help brands prepare.

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Reporters typically work on day-of stories. Timeliness is key: Slide into the journalist's preferred communication channel before their morning editorial meeting. And BE RESPONSIVE! - Michael Perchick #NACCDOPAMN2024 #PR #PublicRelations #ContentMarketing

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I know I'm not alone in feeling like everything in the #marketing ecosystem is changing faster than ever. But when I talk to marketers (and that's a major part of my job), I'm surprised by how often #media convergence is mentioned in passing or relegated to a second-class priority. That's why I am slightly obsessed with our new report; it's the product of many conversations with media leaders like Deanna (Cullen) Mulkeen and Sammy (Frankel) Rubin who are extremely clear-eyed about the major impact these trends are going to have on the industry as a whole, from audience strategies to media planning to campaign-level optimization. They're carving a new strategic path forward that will help brands capitalize on these opportunities, unsilo teams and integrate data sets to generate powerful insights, and set up an insurmountable edge in the market for our clients. H/T to Praveen Sharma for the amazing visuals and Grayson Gilcrease for the research backing it all up.

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Strategy development does not end with the brief. You don't know your true creative strategy until the creative is done and in market.

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Build trust with your audiences using concrete data to amplify the reach and impact of your press releases. Learn more from Business Wire: how to enrich your content and fortify its influence and trustworthiness across all audiences. Learn more about how #data can enhance your #pressrelease, #communications, and #publicrelations strategies. Boost your #engagement and #askmehow https://lnkd.in/ehD3fgVY

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Whether you are the hiring manager interviewing a candidate, or the one being interviewed for a great role, being able to read the other person accurately can be a huge advantage to how the conversation goes. We've all perceived how someone thinks or feels on a subconscious level, and assume accuracy out of that "feeling", but there are methods we can employ to make it more that just a guess. This article describes 6 criteria that you can use to read someone in 22 seconds (that's their math) using FBI negotiation techniques. A very interesting read! #interviewtips #interviewtechnique #interviewskills

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The surge in streaming video consumption signifies a significant shift in how audiences engage with television content, marking a departure from traditional linear TV viewing. This trend underscores the growing dominance of on-demand, personalized entertainment experiences over scheduled programming. As streaming platforms continue to innovate and diversify their offerings, the landscape of television and media consumption is poised for further transformation, with implications for content creators, advertisers, and the broader entertainment industry. #Streaming #TV #Advertising

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There are a lot of lessons business leaders can learn from X as it relates to PR and corp comms. But if you remember only one, PLEASE let it be that you should not--under any circumstance--respond to journalist inquiries with 💩 And if you happen to forget and do reply with that emoji...and it is written up in the WSJ like the screenshot below...please then remember that V2 Communications has strong issues management chops 😉 Full story on X's Joe Benarroch, head of business operations (including oversight of comms), stepping down here: https://lnkd.in/eitJaqSu

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Great Article Evan!! Great to highlight the power of Spectrum Reach!!!!

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In his first article for Forbes Technology Council, Ben Dwinal of Locana/TRC, discusses why it's important for execs to become data whisperers. Read the full article here: https://okt.to/NFqn7o

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What a great expansion to The Gauge. Nielsen’s first of its kind, cross-platform view of total TV consumption ‘The Media Distributor Gauge’ is an aggregated rank by media company. Looking across broadcast, cable and streaming, aggregated and ranked by media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. #nielsen

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Looking to maximize your press release impact? 🚀 Don't stop at just sharing it! Learn how top comms teams repurpose content for different platforms and audiences to reach more eyes 👀 #PRstrategy #contentmarketing #engagementboost

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