About
Articles by Janet
Contributions
Activity
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Use the 220 characters of your LinkedIn headline to address your target audience. Who might that target be? Potential client Lapsed client Referral…
Use the 220 characters of your LinkedIn headline to address your target audience. Who might that target be? Potential client Lapsed client Referral…
Shared by Janet Falk
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Insights on marketing from a networking conversation with Anthony LoFrisco Jr, founder of AdEdge Digital Marketing: Great Performance + Great…
Insights on marketing from a networking conversation with Anthony LoFrisco Jr, founder of AdEdge Digital Marketing: Great Performance + Great…
Shared by Janet Falk
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UPDATE: In yesterday’s conversation with the alumna, I spoke about: - Starting my business without any clients - People who work in her selected…
UPDATE: In yesterday’s conversation with the alumna, I spoke about: - Starting my business without any clients - People who work in her selected…
Shared by Janet Falk
Experience & Education
Licenses & Certifications
Volunteer Experience
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Associate Editor
Women Owned Law
- Present 3 years 3 months
Solicit and edit member-written columns for monthly newsletter of professional women's membership organization. Contribute columns with proven tips on public relations, marketing communications and networking.
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Marketing Communications Consultant
Collaborative WIM (Women in Investment Management)
- Present 1 year 11 months
Edit conference agendas and promotions, newsletters and assorted marketing materials for international women’s professional membership organization.
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Senior Editor, Communications Committee
100 Women In Finance
- 9 years 5 months
Under deadline pressure, supervised a team of seven editors, who each year crafted 100+ witty and compelling announcements of events for distribution to global membership of 15,000, driving sell-out registration at programs. Subsequently hired as Consulting Director, Global Communications to edit 250+ invitations per year.
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Public Relations Consultant
Roosevelt Island Historical Society
- Present 16 years 7 months
Arts and Culture
Conduct media outreach to promote events and mission of the RIHS. Media coverage in The New York Times, The New York Daily News, Newsday and other publications has attracted 85%-90% of attendees at events, generating increased revenue. For more information, please visit www.rihs.us.
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Elected Community Representative
Roosevelt Island Residents Association
- 6 years
Served as representative of 35-member group promoting the interests of 14,000 residents for a better quality of life on Roosevelt Island, in New York City. Provided editorial support to committee chairs and officers. As Chair of Communication Committee (2019-20, 2014-16), revitalized website www.riraonline.com, utilized social media to promote events and managed external communications with the media.
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Media Relations Partner for New York City
2020 Women on Boards
- 5 years
Conducted media outreach to promote 2020 Women on Boards annual event held in New York City. Secured news story of national campaign in Corporate Secretary magazine. 2020 Women on Boards promotes efforts to increase the percentage of women on U.S. corporate boards to 20% or greater by the year 2020. 2020 WOB is well known for its research on the gender composition of boards of directors. For more information, please visit www.2020wob.com.
Publications
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(Article) How You Can Manage Your Daily Pie of Time and Set Priorities
PLI Chronicle
Imagine your many daily, weekly and monthly tasks as a pie; you'll soon discover your time is fully allocated and the pie is all sliced. How will you increase your marketing efforts to attract more clients? Consider whether you will skip an activity, add it , outsource it to an associate or consultant or drop another task to make room for this new project. Use the Eisenhower Matrix to set priorities among the many actitiies on your plate.
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(Podcast) How to Prepare for Your Next Meeting or Conference
Legal Mastermind
Get ready for your next conference or bar association meeting by reaching out in advance to people you want to meet, as well as speakers. Learn tips to follow up after the event.
Other authorsSee publication -
(Podcast) Marketing Made Easy
Profit with Law
Learn proven tips to promote your law practice:
Boost your law firm's visibility with effective marketing strategies.
Expand your network and attract new clients with successful networking tactics for law firms.
Elevate your reputation and establish credibility by securing speaking engagements as a lawyer.
Harness the power of content marketing with expertly written articles to promote your legal services.
Take your law firm's marketing to the next level with comprehensive Public…Learn proven tips to promote your law practice:
Boost your law firm's visibility with effective marketing strategies.
Expand your network and attract new clients with successful networking tactics for law firms.
Elevate your reputation and establish credibility by securing speaking engagements as a lawyer.
Harness the power of content marketing with expertly written articles to promote your legal services.
Take your law firm's marketing to the next level with comprehensive Public Relations and marketing services tailored to the legal industry. -
(Podcast) Three Most Popular Episodes
Cg Team
(Starting at 39:35) Learn a baseball-themed approach to marketing your business or practice: Networking, Speaking, Writing, Participating in the Trade Association of Your Target Market and Your Online Presence.
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(Article) Look Back on 2023 and Look Ahead to 2024
Spotlight Branding
At year end, share your forecasts with reporters who want to give their readers a head start on the trends that will characterize the new year.
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(Podcast) 25 Tips to Prepare for Your Next Conference or Bar Association Meeting
Law Firm Growth
Listen to tips to help you prepare to attend a conference and stand out. Have a small item, not a pen, that promotes your law firm practice and will be useful to others.
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(Article) Make Your Holiday Greeting Card Memorable and Meaningful
Spotlight Branding
You are not required to send a holiday greeting card in December. Sadly, many professionals and businesses overlook the opportunity to send a distinctive card. Follow these tips to make your card stand out among the many your clients and contacts will receive.
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(Podcast) Getting The Most From Your Next Conference
The Law Entrepreneur
Hear practical tips to repare for your next conference. Contact attendees and speakers in advance of the event. Have substantive interations. Follow-up after the event to continue the conversation.
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(Podcast) "No Comment" is the Wrong Answer
The Practice
Attorney: when you get a call from a reporter about a client mattter, is your first inclination to answer "No Comment"? Great, you've effectively told the reporter to look for another source who, guaranteed, does not see the situation in the same light as your client. Learn best practices in media relations for attorneys.
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(Article) 25 Tips to Prepare for Your Next Conference (Part 2 of 2)
PLI Chronicle
After the conference, follow these tips to follow up with the people you met. Share what you learned at the meeting with colleagues and contacts.
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(Article) 25 Tips to Prepare for Your Next Conference (Part 1 of 2)
PLI Chronicle
You've invested money and time to attend a conference. Learn best pratices to prepare for the big event and how to make the most of your participation.
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(Article) Use Hashtags to Filter Your LinkedIn Feed for News, Inspiration, Networking and Collaboration
PLI Chronicle
Learn how you can filter the posts that the LinkedIn algorithm directs to your feed so that your reading is directed and productive, not random.
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(Article) Tips to Effectively Participate in Your Clients’ Trade Association
American Bar Association, Litigation Section, Intellectual Property Litigation Committee
Many attorneys overlook the opportunity to get involved with the trade association, professional membership organization, or industry group of their target clients. Learn tips on networking and volunteering. After joining and finding yourself the only attorney (or one of a few), you’ll bring to bear your professional knowledge and contribute to the growth and success of the association. The leaders will recognize how your interests are aligned with theirs, and new business opportunities and…
Many attorneys overlook the opportunity to get involved with the trade association, professional membership organization, or industry group of their target clients. Learn tips on networking and volunteering. After joining and finding yourself the only attorney (or one of a few), you’ll bring to bear your professional knowledge and contribute to the growth and success of the association. The leaders will recognize how your interests are aligned with theirs, and new business opportunities and referrals are likely to follow.
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(Article) 7 Tips To Increase Your Law Firm's DEI Efforts in 2023
Law 360
Law firms seeking to advance their diversity, equity and inclusion efforts should consider implementing new practices and initiatives, including some that require nominal additional effort or expense. Tactics include Introduce diverse attorneys to the media, nominate them for awards and promote them as speakers on business and industry topics. Other intitiatives can yield bottom-line results with target action and more investment.
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(Article) 10 Questions for an Improved Website
Practising Law Institute
You should update your website every three to five years. Audit your site with these 10 questions and discover whther your Home Page, List of Services and Practice Areas and other pages are contemporary, focus on the needs of clients and refer to client successes and results.
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(Article) Show Your Clients Appreciation During the Holiday Season and All Year Round
Practising Law Institute
As the December holiday season nears, consider how to thank clients for the work you’ve performed for them. It’s also appropriate to acknowledge your referral sources and the business they have sent your way.
Some say that client appreciation takes place all year round. Think about your options to show client appreciation that suit your budget for December and the year ahead. -
(Article) Harvest Networking Contacts in Your Association’s Directory
Practising Law Institute
As a member of a bar association, industry or trade organziation or local chamber of commerce, you are listed in the association's directory. Review your listing for accuracy and completenes. Then, peruse the descriptions of other members. Look for people with allied interests and possible referral sources. Consider introducing yourself to these members to expand your network.
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(Article) The Nuts and Bolts of Starting Your Law Firm Part II: Marketing to Launch Your Firm and Beyond
Practising Law Institute
Congratulations on launching your law practice. Having establsihed your office, technology and other infrastructure, consider how to promote your services. Key elements are: Website; Logo, Stationery and Business Cards; Database of Contacts; Announcement and Press Release; Social Media Profiles and Activity; Networking Groups; FREE Informative Material; Media Contact; Writing; Newsletter and Speaking. You can't do it all at once, so prioritize your activities and set a timeframe to cmplete the…
Congratulations on launching your law practice. Having establsihed your office, technology and other infrastructure, consider how to promote your services. Key elements are: Website; Logo, Stationery and Business Cards; Database of Contacts; Announcement and Press Release; Social Media Profiles and Activity; Networking Groups; FREE Informative Material; Media Contact; Writing; Newsletter and Speaking. You can't do it all at once, so prioritize your activities and set a timeframe to cmplete the rest.
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(Article) Drive Your Marketing Strategy with Your Wheel of Content
Practising Law Institute (PLI) Chronicle
Speak to your potential clients by offering them ideas across multiple platforms: written checklists, articles blog posts, newsletters, webinars, workshops, podcasts and more. Then reformat that same content in another media to maximize the distribution of your insights.
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(Article) 5 Easy Steps to Polish Your LinkedIn Profile
Spotlight Branding
Maximize your online networking by presenting your best digital self. Make sure your headline will help other find you; change your job title to include keywords prospects are likely to use in search. Update your background. Customize your profile URL. Display a professional photo. Keep the details in your Contact Info current.
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(Article) Connect with the Media Throughout Your Career
Practising Law Institute (PLI) Chronicle
Attorneys can professionally introduce themselves to reporters at key moments in their careers. When they become partner or launch a firm is not the only time to send a press release. When a case is filed in court, a press release can generate a news story that puts pressure on opposing counsel. A looming deadline for compliance with a law or regulation may prompt a sophisticated attorney to explain technical details for a key target market in an industry or local area. More tips and a sample…
Attorneys can professionally introduce themselves to reporters at key moments in their careers. When they become partner or launch a firm is not the only time to send a press release. When a case is filed in court, a press release can generate a news story that puts pressure on opposing counsel. A looming deadline for compliance with a law or regulation may prompt a sophisticated attorney to explain technical details for a key target market in an industry or local area. More tips and a sample Media Profile (http://bit.ly/2tMUOZ3) are discussed.
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(Article) How and When to Engage with the Media Throughout Your Career as an Attorney
Lawline
Learn about the milestones and moments when an attorney should proactively reach out to reporters. These include: becoming a partner and launching a firm, as well as promoting a litigation win. Consider publishing an article in the industry publications your clients and prospects read, among other opportunities. Introduce yourself to reporters as a source for comment with a Media Profile (http://bit.ly/2tMUOZ3).
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(Article) Best Practices for Networking Success in Law School and Beyond
New York State Bar Association
Networking is THE best way to attract clients. Learn how to introduce yourself to the movers and shakers of the organization hosting a networking event. Prepare a succinct elevator pitch. Design a background for virtual networking events, plus more tips, whether you are a law student or a practicing attorney.
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(Article) Why You Should Post ALL of Your Newsletters to Your Website
Spotlight Branding
Don't treat your newest subscriber like a second-class citizen! Post ALL your newsletters to your website so they can read what you discussed last year. Don't hide your content from your readers. Make it easy for them to learn more about your services, case studies and insights.
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(Article) Five Steps to Reconnect with Your Contacts and Top Referral Sources
Practising Law Institute (PLI) Chronicle
Keep in touch with lapsed contacts and former clients with these five steps: Make a List; Get Organized; Sort and Filter; Make Contact; Maintain Momentum. They may be wondering how to re-connect with you, so make the first move to re-starting the conversation.
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(Article) It's Time to Update Your Voicemail Greeting
Spotlight Branding
Keep your voicemail recorded greeting short; callers want to confirm they have reached the correct person, leave a message and get on with their day. Follow the model script to ensure brevity. Write out the phone number as words so that you will recite it more slowly and the caller can write it down for future reference.
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(Article) Polish Your Digital Presence for the Hybrid Work Environment
Practising Law Institute (PLI) Chronicle
Clients and referral sources review your digital presence on your website and in many other online locations. At the start of the New Year and periodically , review and refresh your LinkedIn profile, connections and your activity. Compose a newsletter (at least quarterly) and create a quiz or tip sheet that can be downloaded and shared.
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(Article) Get Media Coverage by Predicting Trends for 2022
Practising Law Institute (PLI) Chronicle
As the year ends, reporters publish articles that survey the past and look ahead to the future. Introduce yourself as a source who has their finger on the pulse of what is happening in a client's industry or in a specific area of law. Offer ideas that survey the big picture and also focus on narrower topics, following these questions.
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(Article) The December Dilemma: Printed Card vs. E-Card
Practising Law Institute (PLI) Chronicle
It's not required that you send a holiday greeting card; who would notice if you didn't? Take the opportunity to re-connect with your many clients and contacts with a seasonal card. Will you send a printed card, with the expense of design, printing and postage? Or do you choose an e-card, because you can rely on the email address of contacts who may not be working at their office address. Consider the pros anc cons of each approach.
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(Article) Four Tips for Solo Attorneys to Build Their Marketing and Media Relations Skills
Lawline
Frame your legal knowledge from the perspective of the client. Give proof that you are the attorney who understands and can solve their problem with case studies, plus articles, client testimonials and podcast appearances. Reach out to the industry, local business and legal reporters at the publications read by your clients.
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(Article) Cover All the Bases: Extending Your Presence Online
Practising Law Institute (PLI) Chronicle
Be present on the social media platforms that your potential clients and referral sources search. Use these best practices to polish your LinkedIn profile and be more active online.
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(Article) Root for the Home Team: Participating in the Trade Association of Your Target Market
Practising Law Institute (PLI) Chronicle
Being active in the trade association of your target market will provide numerous benefits. You will learn the jargon your potential clients use, understand their concerns and establish yourself as a credible resource.
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(Article) Keep the Box Score: Writing
Practising Law Institute (PLI) Chronicle
Consider the multiple platforms to write about issues clients face: newsletter, blog, articles, reports. Learn how to suggest a timely article to the editor of an industry publication read by your clients and referral sources.
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(Article) Here's the Pitch: Speaking
Practising Law Institute (PLI) Chronicle
Speaking to groups and on podcasts enables you to show your understanding of the group's and audiences issues. Learn how to introduce yourself to event organizers and podcast hosts to promote your practice.
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(Article) Get on Base: Networking
Practising Law Institute (PLI) Chronicle
Networking is the best way to attract new business. If the best clients come from from referrals, consider that referrals come from your network. Learn these tips to make the most of your network so that it works for you.
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(Article) Create and Monitor Your Marketing RBI
Practising Law Institute (PLI) Chronicle
There are FIVE ways to grow your practice: Networking, Speaking, Writing, Being active in the trade association of your target market and Extending your presence online. Get an overview of these tactics and delve more deeply into them in this series.
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(Article) How to Ethically Introduce Yourself to Reporters as a Source
PLI Chronicle
Learn proven tips to get in the news with a sample Media Profile (http://bit.ly/2tMUOZ3) that highlights trends and issues that reporters should focus on,, so YOU will be they call, Also, be aware of ethical issues when you introduce yourself to journalists. with advise from attorney Craig Dobson.
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(Article) Solo Attorneys: Should You Charge a Retainer, Flat Fee or Hourly
The New Jersey Law Journal
Attorneys with a solo practice review the advantages of charging clients a flat fee, retainer or hourly, considering the nature of their practice: litigation,, matrimonial, IP and real estate transactions. Review yur rate periodically or annually and consider the market rate as well.
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(Article) Tips to Be a Podcast Host or Guest
The New York Law Journal
Podcasts are all the rage as a way to share your insights. Learn best practices to host a podcast and promote it on social media to attract listeners. Follow the steps to introduce yourself to podcast hosts and suggest topics for discussion. As a host, be alert to issues of copyright and have guests complete and sign a release.
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(Article) How Solo Attorneys Practice Client Appreciation
The New Jersey Law Journal
At the holiday season, you can show your clients you appreciate their business and relationship by sending a greeting card. Some attorneys send a consumable item, such as a fruit basket or wine. Others make a donation to a nonprofit group favored by the client or where they are a supporter. Perhaps you will organize a special event, such as attending a movie or a local sports game. Find a way to thank the client and acknowledge that you value the client relationship at the holiday season and…
At the holiday season, you can show your clients you appreciate their business and relationship by sending a greeting card. Some attorneys send a consumable item, such as a fruit basket or wine. Others make a donation to a nonprofit group favored by the client or where they are a supporter. Perhaps you will organize a special event, such as attending a movie or a local sports game. Find a way to thank the client and acknowledge that you value the client relationship at the holiday season and throughout the year.
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(Article) Solos and Small Law Firms: Conduct Your Cybersecurity Check-up
The New Jersey Law Journal
Learn best practices on cybersecurity to protect your files from hackers and access them securely in the office, at home and in court.
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(Article) Referrals: One for Me and One for You
The New York Law Journal
There are three types of referrals: from a client, to another attorney and from an attorney. Learn how solo attorneys manage their referrals, including referral fees.
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(Article) How YOU Can Be a Podcast Guest
Spotlight Branding
Learn how to introduce yourself to podcast hosts so that you may be featured speaking about vital legal issues that affect businesses and individuals in your target market. Sample letter describes how to highlight your experience, suggest topics and describe why your insights would be valuable to the podcast audience.
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(Article) Media Relations 101 for the Solo Attorney
The New Jersey Law Journal
Hear how solo attorneys master the basics in contacting reporters, managing the interview and promoting the news story in which they are quoted.
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(Article) Using COVID-19 as a Springboard for New Marketing Activity
The New York Law Journal
Learn how solo attorneys developed new marketing tactics of website, video, podcast, client alerts, newsletters and more to promote their practice during the COVID-19 lockdown. many will continue these marketing activities in the future.
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(Article) Your Physical, Home or Virtual Office: Then and Now
The New Jersey Law Journal
Solo attorneys in New Jersey may rethink the merits of a physical or virtual office after working from a home office during the COVID-19 lockdown. Consider the benefits each option offers.
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(Article) Social Media Activity for the Solo Attorney
The New York Law Journal
Be active on the social media platforms where your clients, prospects and referral sources are looking for resources and information.
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(Article) Market Your Solo Practice with Free Tips and Brief Consultations
The New Jersey Law Journal
Offering a downloadable tip sheet, article or report to website visitors shows your insights and makes it easy for them to share with others. A brief FREE consultation is another way for prospective clients to become acquainted.
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(Article) Maximize Speaking and Attendance at Conferences
The New York Law Journal
Learn to maximize your speaking engagement at a conference by promoting it in advance and afterwards by referring to the highlights of your remarks. Follow these tips to BE a speaker at a conference.
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(Article) Which Webinar and How to Be a Speaker
The New Jersey Law Journal
Consider how to select webinars to master the material and earn CLE. Learn how to introduce yourself to be a webinar presenter.
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(Article) Your Administrative Team
The New Jersey Law Journal
Solo attorneys describe how they autonomously manage paralegal, bookkeeping, marketing and web activities or hire consultants and legal interns.
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(Podcast) How to Grow Your Practice Using Public Relations
The Law Entrepreneur
Discussion of multiple aspects of Media Relations for attorneys of any practice. Communications is an investment; consider your website, newsletter, speaking at events; consider a professional service that is outsourced. Highlights: http://bit.ly/36V8NK5
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(Podcast) How to Be the Attorney that The Wall Street Journal Calls
Law Firm Growth
Best practices for attorneys to introduce themselves to reporters, so they can reach potential clients and referral sources. Highlights: http://bit.ly/316cyLn
Other authorsSee publication -
(Article) Best Practices to Maintain Relationships with Reporters
Spotlight Branding
Once you have introduced yourself as a source for comment, follow these three Do's and three Don'ts for working with reporters so that they will keep seeking you out for comment. Be alert to timely topics. Be available. Be quotable. Don't speak in legal jargon. Don't ask to see the quote before publication. Don't count on being in the news story when the editor has to trim the draft.
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(Article) How YOU Can Get on a Reporter's Go-To List
Spotlight Branding
Introduce yourself to reporters with a Media Profile (http://bit.ly/2tMUOZ3) that identifies your areas of practice and industry trends that bear watching. Periodically update this profile as new issues emerge. Be alert to events where your experience grants you insight into the consequences of that event. Prepare for your media interview with succinct discussion points.
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(Article) From Cards to Coffee: Showing Client Appreciation
The New York Law Journal
Solo attorneys acknowledge client appreciation during the holiday season with cards, candy and charitable gifts. Some invite clients to dinner and networking events.
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(Video) How to Introduce Yourself to Reporters as a Source for News
The B2B Show
Best practices to introduce yourself to reporters with a Media Profile that focuses on what the reader or audience needs to know. Assemble a theme, an authoritative source and a client as a story idea for a winning package, tied up in a bow. Sample Media Profile: http://bit.ly/2tMUOZ3
Other authorsSee publication -
(Article) Marketing From Your Computer
The New York Law Journal
Solo attorneys use website, free consultation, video, blog, newsletter and tip sheets to promote their practice.
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(Article) Attract Media Interest with Year-End Predictions
SoloPracticeUniversity.com
Attorneys may introduce themselves to reporters and offer predictions of what lies ahead for specific industries and markets.
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(Article) Make Cybersecurity a Priority
The New York Law Journal
Solo attorneys review how they manage passwords, backups, updates and protecting clients,
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(Article) Promote a Court Decision Through News, Client Alert, Social Media and More
The New York Law Journal
Prepare in advance to announce a favorable court decision with a press release, client alert, newsletter and article on LinkedIn, plus other proactive steps.
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(Article) Flat Fee or Hourly Rate: A Solo Attorney’s Question
The New York Law Journal
Solo attorneys consider the pros and cons to flat fees, hourly rates and payment services.
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(Article) Technology Is a Solo Attorney’s Silent Partner
The New York Law Journal
Solo attorneys use a variety of technology tools to work more efficiently.
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(Podcast) Improve Your ePresence, Introduce Yourself to Reporters and Networking Tips
HowsYourePresence.com
Use a Media Profile to introduce yourself to reporters. Focus on how your insight will help someone Save Time, Save Money or Make More Money. Use a pre-event marketing strategy prior to a networking event to introduce yourself to the leaders of the host organization. Highlights: http://bit.ly/30qORvM
Other authorsSee publication -
(Article) Size Up an Ideal Office Space
The New York Law Journal
Solo attorneys consider the pluses and minuses of a solo office, subtenant in a larger office, co-working space and home office.
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(Podcast) How Small Law Firms Can Use Media Relations to Promote Their Firm (26-minutes)
Good2bSocial.com
Learn tips to: introduce yourself as an attorney and source to reporters; publish an article in a trade publication read by clients and referral sources; advise a client in a trouble when the media calls. Someone will be quoted in that news story; make the source be you. Highlights http://bit.ly/2VpFoBR
Other authorsSee publication -
(Article) Advising a Client on Crisis Communications: The Three Rs and Three Fs
Marketing the Law Firm
A crisis is no longer a question of IF, but WHEN. The Three Rs of communication are Regret, Recompense and Reform. A company must immediately acknowledge the occurrence, compensate the injured party (or their survivor) and announce that an inquiry will be conducted, recommendations made and changes implemented. The Three Fs are Be Fast, Be Factual and Be Flexible in responding to internal and external audiences. Conduct a periodic simulation to test and update the crisis communication plan.
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(Podcast) Legal Public Relations with Janet Falk
The Secret Sauce: Marketing Tastings with Kimberly Rice
Interview on Public Relations, Media Relations and Marketing for law firms (39 minutes). Key takeaways: Professionally introduce yourself as a source to reporters with a Media Profile http://bit.ly/2KS4dma Answer three questions: Why YOU, Why NOW and Why should anyone care. Continually propagate the news story in which you are quoted across other platforms: your website, LinkedIn profile, and email signature. Highlights: http://bit.ly/2Tq4ErB
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(Article) Why Communications: Why Now, Why It Matters
BoardAssist.org
Communications activities at nonprofit organizations, sadly, are often considered an expense, rather than an investment. See Communications as an opportunity and consider how Boards can make a difference by taking a lead.
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(Article) How to Leverage Media Relations Throughout an Attorney's Career
Marketing the Law Firm
From Associate to Partner and beyond, these tips will help an attorney to introduce herself to reporters and generate news coverage that supports business development.
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(Article) Healthcare PR: 12 ways to promote your news story (applies to all markets)
LevinsonBlock.com
12 ways to promote a news story that features the organization or an executive: newsletter, online activity, re-purposing the content and more.
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(Article) Improve Your Networking Success at Industry Events
The New York Law Journal
Improve your networking success at industry events by contacting the officers of the host organization in advance, following the email format, steps and questions provided. Link for non-subscribers: http://bit.ly/2CSWN0H
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(Article) Co-authored Articles in Industry Trade Publications
Marketing the Law Firm
An article that uses a case study written with a client has multiple benefits. Editors welcome proven tips and tactics that will help readers, plus you share your knowledge with prospects. The collaboration process strengthens the relationship with the client and enhances her or his stature as a thought leader among industry peers. The client's role as co-author means the article is written in industry lingo and paves the way for acceptance and publication by the editor.
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(Article) Pinpoint Highlights of 2017 and Offer Forecasts for 2018 to Industry Publications
New Jersey Law Journal
Attorneys (and Thought Leaders) can attract reporter interest for year-end wrap-up articles. (requires subscription) (Link for non-subscribers http://bit.ly/2iM0zNV)
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(Article) How to Network with Reporters and Potential Referral Sources at an Industry Conference
Marketing the Law Firm
Prior to attending an industry conference, plan ahead to identify the reporters who will moderate the sessions, the speakers on panels of interest. Email them one week in advance, saying that you will attend the session and look forward to meeting them. (You may also contact the officers of the host organization.) Arrive early to the session and introduce yourself; they are expecting to meet you. Exchange cards and set a time to meet at a future date.
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(Article) Action Tips for Public Relations and Networking (Highlights of radio interview)
Business Profits in the Real World
Highlights of interview with Michael Kessler, CPA. Use a Media Profile to introduce yourself to reporters. Focus on how your insight will help someone Save Time, Save Money or Make More Money. Use a pre-event marketing strategy prior to a networking event to introduce yourself to the leaders of the host organization.
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(Radio) Janet Falk speaks in French about Hillary Clinton and FDR prior to Election Day 2016
RTBF Radio Télévision Belge Francophone
Interview with the public broadcasting organization of the French community of Belgium. I spoke about Hillary Clinton’s admiration for Eleanor Roosevelt and FDR. Click on the first recording http://bit.ly/2eXnKkM and once it starts, nudge the bar to 102-155. You will be able to follow along, even if you do not speak French.
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(Article) Highlights of 2016 And Predictions for 2017 Attract Year-End Media Interest
Marketing the Law Firm
Many industry, business and legal publications will assemble a year in review to summarize the significant new products, corporate transactions, litigation, legislation and court decisions of the calendar year. Here are questions to get ideas that you can pitch to reporters, so they will interview attorneys for insights and quotes.
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(Podcast) Using Public Relations as a Proactive Strategic Legal Tool
Legal Marketing Studio podcast (22 minutes)
How law firms can use Public Relations proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. There are multiple “publics” that public relations can reach, which are increasingly fragmented in the digital age. Hear some examples of Public Relations being used to reach particular groups in order to advance clients’ interests.
Other authorsSee publication -
(Article) Use LinkedIn to Build a Welcoming Committee at Your Next Industry Networking Event
Connect2Collaborate.com
Before you attend an industry networking event, identify the leaders of the organization. Reach out to them by email and use their LinkedIn profiles to learn of mutual interests. Knowing of your wish to become a member of the group, they will welcome you. Ask these insiders to introduce you to their colleagues. Follow-up by inviting them to connect on LinkedIn and you become an insider, too.
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(Article) 'Why Her and Not Me?’ Best Practices for Initiating and Maintaining Relationships with Reporters
Marketing the Law Firm
Reporters are under tremendous pressure to publish their stories quickly and attract readers. That makes it even more imperative for communications professionals to make it easy for journalists to remember which of a law firm's attorneys are available for comment on key issues, have something to share that is both insightful and has bottom-line impact, and are readily accessible for comments. (Subscription required. Copy available upon request.)
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(Radio) Spell My Name
Ask Me Another, radio show on NPR
Contestants on the pop culture trivia game show Ask Me Another listen to a song with clues about famous women. They are challenged to state and spell the woman's name, in the style of Van Morrison's song "Gloria (G-L-O-R-I-A)". Raucous humor ensues. http://bit.ly/1HoXkhJ
Other authors -
(Article) 5 Networking Tactics to Make Good Contacts at Industry Events
LawMarketing.com
Plan ahead. Pre-market yourself in advance of attending an industry event and you create your own welcoming committee. These connections will turn you from an onlooker to an insider, when you follow this game plan.
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(Article) 7 Steps to Get on a Reporter's Go-To List
LawPracticeAdvisor.com
Reporters (and clients) call an attorney whom they've heard of. Follow these steps to introduce yourself to journalists as an authoritative expert who can discuss the business impact of legal issues.
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(Article) Maximize Client Alerts
Marketing the Law Firm
Nine tactics for attorneys and legal marketing professionals to compose alerts that are actionable from a client's perspective and quotable from a reporter's perspective. Please contact me for details.
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(Article) Investment vs. Expense: How Do You Categorize Your Communications Costs?
Ventureneer.com
Communications is an investment, not an expense. Ask prospects and clients "How did you hear about us?" Track the responses to evaluate your spending.
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(Article) Tell the Media What Your C-Suite Executives See in the Crystal Ball
CommPro.biz
In December, reporters are eager to learn the outlook for the new year in every market sector. Use this six-step checklist to start preparing executives to be the one who predicts the trends about to happen in 2014.
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(Article) Investment vs. Expense: How Do You Categorize Your Communications Costs?
Ventureneer.com
It's up to a company or nonprofit to actively promote its services and programs. That means Communications is an investment, not an expense. Ask new customers or donors how they heard of you and track the ROI.
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(Article) Should You Get Personal (in Your Business Newsletter)?
www.Marketing-Mentor.com
A theme of a workshop on newsletters: A subscriber’s attention is yours to lose. Keep your readers engaged with insightful and timely tips that they will implement in their business. Chatter about personal circumstances is irrelevant, in my view, unless there is a lesson to be drawn from the experience. Some may disagree.
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(Article) Your NEW and Improved Newsletter
Philanthropy Journal
"The reader's attention is yours to lose." Practical tips for a newsletter that engages and informs subscribers.
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(podcast) Essential Tools for Public Relations Success
ScalingUpServices.com
Essential tools are Media Profile, Press Release, Website, Newsletter and online presence. Highlights here: http://bit.ly/2J4ovIp
Other authorsSee publication -
Falk Communications and Research Newsletter
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Monthly newsletter with timely tips that enhance your Public Relations and Marketing Communications activities and support your organization's growth. www.janetlfalk.com/newsletters. Subscribe here: http://bit.ly/1xYySR0
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Selected Publications on Communications Strategy
Various newsletters and blogs
Articles, blog posts and podcast providing insight, tips and guidance on diverse topics of communications and strategy. www.janetlfalk.com/publications
Projects
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A Novel Approach to Networking
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Connecting at Conferences: 25 Tips
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Conference season is in full swing. Whether you are a seasoned networker, speaker and attendee, or you are new to the conference circuit, master these actionable steps to make the most of your attendance at a bar association meeting or an industry event.
Learn how to connect with speakers and attendees in advance of the conference. Bring business cards and a small giveaway branded with your law firm's name. Engage in casual conversations over meals and between sessions. Take selfie…Conference season is in full swing. Whether you are a seasoned networker, speaker and attendee, or you are new to the conference circuit, master these actionable steps to make the most of your attendance at a bar association meeting or an industry event.
Learn how to connect with speakers and attendees in advance of the conference. Bring business cards and a small giveaway branded with your law firm's name. Engage in casual conversations over meals and between sessions. Take selfie photos with small groups that you will soon post on social media. Send a follow-up email within a few days after the event and schedule a reminder for a future date to re-connect.
You've had a conversation, exchanged contact information and perhaps provided helpful materials with the speakers, attendees and conference organizers. Following these tips will help you establish and deepen these new relationships with colleagues, clients and potential referral sources.
Topics to be addressed include:
Prepare before the conference: Visit the event/organization website and contact the speakers and attendees in advance
During the conference: Focus on the panelists and attendees, not on your email or members of your firm. Be deliberate and spontaneous in your networking conversations, always providing value.
After the conference: Follow-up by email and send materials promised and social media connection requests as appropriate, using the template provided. -
Business Development, Baseball and Ethics
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There are five ways to grow your book of business. Consider the ethics of each activity and follow these baseball-themed approaches:
Networking: Get on Base
Speaking: Here's the Pitch
Writing: Keep the Box Score
Participating in the trade association of your target market: Root for the Home Team
Extending your digital presence: Cover All the BasesOther creators -
Create and Monitor Your Marketing RBI Presented by Lawline
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There are five ways to attract business in your Marketing RBI (Runs Batted In). Gain insights on how you can grow your law practice following these baseball-themed approaches:
Networking: Get on Base
Speaking: Here's the Pitch
Writing: Keep the Box Score
Participating in the trade association of your target market: Root for the Home Team
Extending your digital presence: Cover All the Bases -
High-Profile Arbitration & The Press: What About Confidentiality?
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As an attorney representing a high-profile entertainer in an arbitration, you must follow the rules of the American Arbitration Association and the NYSBA Rules of Profesional Conduct. Be aware of confidentiality issues in all press interactions before, during and after the arbitration proceedings.
Other creators -
Why HER and Not ME? How YOU Can be the Attorney Reporters Call (2023 Update) Presented by Lawline
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Effective Marketing Strategies for Arbitrators, Mediators, and Other Neutrals to Promote Our Services Presented to American Bar Association
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High-Profile Arbitration & The Press: What About Confidentiality? Presented to New York State Bar Association
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What happens when a high-profile entertainer is in a dispute that lands in arbitration? Consider confidentiality obligations and press relations in the context of arbitration proceedings. Learn from varying perspectives: the entertainment litigator, the arbitrator, the press relations manager, and the American Arbitration Association.
Other creators -
Why That Attorney and Not ME? How YOU Can Be the Attorney Reporters Call Presented to Pennsylvania Bar Association
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Did you see your colleague quoted in the news? Why are reporters calling them and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to introduce yourself professionally (and ethically) to the media as a source for comment so YOU will be the one they call. When you are preparing to file litigation on a big case, will you contact the media with a press release? Would a news story put…
Did you see your colleague quoted in the news? Why are reporters calling them and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to introduce yourself professionally (and ethically) to the media as a source for comment so YOU will be the one they call. When you are preparing to file litigation on a big case, will you contact the media with a press release? Would a news story put pressure on opposing counsel? Are you prepared to speak about your own case? When you get a call from a reporter, do you know how to make yourself more quotable and memorable? Are you ready to comment on a case in the news or explain how a change in regulation will affect business operations? Learn the mechanics for connecting with and talking to the media. A sample Media Profile and Press Release are provided.
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Ethically Strengthen Your Networking Skills Presented to New York County Lawyers Association
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Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.
Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce…Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.
Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce these new contacts to those you already know, based on their aligned interest.
You will learn a step-by-step process to introduce yourself to the leaders of the host organization whose members are likely referral sources and prospective clients. Hear tips to create a memorable elevator pitch.
Prepare to ask problem and solution questions that will prompt your new contacts to describe their business successes and ideal clients. Learn to collect business cards, plus how to use them once you have them.
Be alert to ethical issues regarding referral fees.Other creatorsSee project -
How to Ethically Introduce Yourself to Reporters Presented to Injured Workers Bar Association
Did you see your colleague quoted in the news? Why are reporters calling her and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to ethically introduce yourself to the media as a source for comment.
When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Are you prepared to safely speak about your own…Did you see your colleague quoted in the news? Why are reporters calling her and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to ethically introduce yourself to the media as a source for comment.
When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Are you prepared to safely speak about your own case? Are you ready to comment on a case in the news or explain how a change in regulation will affect the status quo?
Janet L. Falk, Ph.D., Chief Strategist, Falk Communications and Research, and Christopher Stringham, Partner, MCV Law, will present the tactics and ethics requirements for connecting with and talking to the media. They will:
Address the ethical issues of presenting yourself to reporters as a source (15 minutes)
Review the ethical issues of speaking to reporters about a case your own firm filed in court (15 minutes)
Discuss how to develop brief biographical material to introduce yourself to the media as a credible source on legal and business issues (15 minutes)
Offer suggestions on how to prepare material (press release) to announce a decision by the NYSWCB (15 minutes)
A sample Media Profile and Press Release will be provided.Other creatorsSee project -
Public Relations for Administrative Assistants Presented to Lorman
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Did you see a competitor quoted in the news? Why are reporters calling her and not the people at your law firm or company? Why does your company or law firm want to be quoted in the media anyway There’s more to Public Relations than getting in the news, so look at the bigger picture of the many activities that comprise Public Relations. Learn how to introduce an attorney or executive to reporters as a source for comment on timely issues that have business implications for individuals, business…
Did you see a competitor quoted in the news? Why are reporters calling her and not the people at your law firm or company? Why does your company or law firm want to be quoted in the media anyway There’s more to Public Relations than getting in the news, so look at the bigger picture of the many activities that comprise Public Relations. Learn how to introduce an attorney or executive to reporters as a source for comment on timely issues that have business implications for individuals, business owners or corporations. Being quoted in the media can help generate new business, be top of mind for referral sources, even attract employees. Reporters are always looking for sources; but they won’t call someone if they don’t know who the person is and why what they think on a subject is important to their readers.
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Three Steps for More Success on LinkedIn Presented to Women Owned Law
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You're on LinkedIn. Have you polished your profile to attract clients? Are you connecting with potential referral sources? Do you actively share ideas, insights and information? Review the three components of your LinkedIn presence: profile, connections and activity. Take advantage of the many spaces on your profile to promote your knowledge and experience. Learn how to post and engage with potential clients, peers and referral sources on the world's largest professional network and database.
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Why That Attorney and Not Me? Presented to the Morris Essex Small Firm Networking Group
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If you want to be the attorney reporters call, you must professionally introduce yourself to reporters. When you file a case; in court, prepare to issue a press release to generate a news story that will put pressure on opposing counsel. Stay within the lines of the Rules of Professional Conduct.
Other creators -
Effective Networking: Improve Your Success in a Hybrid World Presented to PLI
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Sharpen your networking skills for virtual and in-person events. Consider your goals. Connect with the leaders of the host organization in advance of the event. Polish your elevator pitch. Be mindful of the Rules of Professional Conduct
Other creatorsSee project -
How to Plan Your Networking to Meet Your Goals Presented to Lawline
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An informal conversation with two master networkers. Approach networking as an opportunity to gather resources and be helpful to others. Select a group where you may meet potential contacts and referral sources, whether in your profession or a client's industry. Prepare your elevator pitch to be memorable.
Other creatorsSee project -
Improve Your Virtual and In Person Networking Success Presented to My CPE
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Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.
Networking is the best way to attract business.
Many accountants say their best clients are referrals.
Where do referrals come from?
Referrals come from your network.
In the COVID era, you face new challenges to participate in online meetings…Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.
Networking is the best way to attract business.
Many accountants say their best clients are referrals.
Where do referrals come from?
Referrals come from your network.
In the COVID era, you face new challenges to participate in online meetings and connect with the people you meet there.
Improve your virtual networking success and learn tips for when you attend in person events.
Prepare to make networking work for you!
Key topics covered:
Why Networking?
How to recruit resources?
How to maintain contacts?
How to stay up to date informally?
Virtual and In Person Networking
How to maximize virtual networking? -
Leverage Media Relations to Impact Your Small or Solo Legal Practice Presented to Lawline
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There are many reasons why you may want to be seen in the news. Learn how to introduce yourself to reporters with a Media Profile. Prepare to attract attention for the case you file in court with a Press Release. Master answering a reporter's questions in an interview. Write an article for an industry publication that will show your knowledge of the issues business owners face. This series of 10 presentations delivers the fundamentals of media relations for attorneys.
Other creatorsSee project -
Working with the Press Presented to NELA-NY
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Will it help your client and your cause to be mentioned in the media? Learn how to contact the press when filing litigation; how to make yourself more quotable and how to be a source for comment on cases in the news, all while observing ethical rules of the RPC and the ABA Model Rules.
Other creators -
Ethical Best Practices: Attorney Outreach Activities Presented to NYSBA
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Spoke on five essential best practices for communicating your value to clients, referral sources and colleagues: networking, online client reviews, website, being a source to reporters and showcasing your expertise ay New York State Bar Association's Solos and Small Firm Lawyers Conference. Co-presenter Nancy Schess, Esq. spoke on ethical issues.
Other creatorsSee project -
Improve Your Marketing RBI: FIVE Ways to Grow Your Business Presented to My CPE
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Learn the five essential ways to promote your business and build its visibility — for any individual and any organization.
This Online CPE Webinar contains the best strategies for marketing and growing your business using the below-mentioned methods:
Networking
Speaking
Writing
Being active in the trade association of your target market
Extending your Digital Presence
Consider which approaches are most comfortable for you — and which will be most effective…Learn the five essential ways to promote your business and build its visibility — for any individual and any organization.
This Online CPE Webinar contains the best strategies for marketing and growing your business using the below-mentioned methods:
Networking
Speaking
Writing
Being active in the trade association of your target market
Extending your Digital Presence
Consider which approaches are most comfortable for you — and which will be most effective in reaching your target market. Set a goal of participating in these marketing activities every month — and track your progress to evaluate your success
Attend this online continuing education webinar and learn the best practices to implement with your prospective clients and referral sources as you swing for the fences utilizing all these strategies. -
Rev Up Your Newsletter or Start One Presented to My CPE
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Why do YOU have a newsletter?
If it’s to promote your background, you might be wasting your time. The audience wants to learn how your experience will benefit THEM.
Why should you focus on the reader’s interest?
The goal of your newsletter is to remain top-of-mind so that YOU will be the accountant of choice. A potential client or a referral source will call you for counsel on the topics you have so cogently explained in the analyses and commentaries of your…Why do YOU have a newsletter?
If it’s to promote your background, you might be wasting your time. The audience wants to learn how your experience will benefit THEM.
Why should you focus on the reader’s interest?
The goal of your newsletter is to remain top-of-mind so that YOU will be the accountant of choice. A potential client or a referral source will call you for counsel on the topics you have so cogently explained in the analyses and commentaries of your newsletters.
If you don’t currently have a newsletter, why not?
There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. -
Why HER and Not ME? How YOU Can Be the One Reporters Call Presented to Beacon Networking for Life, Philadelphia
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Professionally Introduce Yourself to the Media. Reporters call the people they know. They don’t call you because they don’t know you have valuable insights that will help readers Save Time, Save Money or Make More Money.
Master the basics of a Media Profile that highlights how you are a keen observer of hot topics people need to know more about. -
Why HER and Not ME? How YOU Can Be the One Reporters Call Presented to My CPE
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Did you see your colleague quoted in the news?
Why are reporters calling her and not you?
The answer could be that reporters call the people they know. They don't call an accountant they never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source for comment.
Are you prepared to speak about your business?
When you get a call from a reporter, do you know how to make yourself more quotable and memorable?
Are you ready…Did you see your colleague quoted in the news?
Why are reporters calling her and not you?
The answer could be that reporters call the people they know. They don't call an accountant they never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source for comment.
Are you prepared to speak about your business?
When you get a call from a reporter, do you know how to make yourself more quotable and memorable?
Are you ready to comment on a company in the news or explain how a change in tax law regulation will affect business operations or individuals?
Learn the mechanics for connecting with and talking to the media.
A sample Media Profile and Press Release will be provided. -
Lessons for In-Person Networking Success Presented to My CPE
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You may know someone who is afraid to walk into a room where they do not know anyone.
Networking may be scary.
Learn how you can take control of the situation and make networking work for you
Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.
Networking is the best way to attract…You may know someone who is afraid to walk into a room where they do not know anyone.
Networking may be scary.
Learn how you can take control of the situation and make networking work for you
Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.
Networking is the best way to attract business.
Many accountants say their best clients are referrals.
Where do referrals come from?
Referrals come from your network.
How many times have you attended a networking event where you met a number of good people but never spoke with them again? it's a shame to ignore new contacts you can potentially turn into new business. The key to improving your social capital isn't the number of contacts you make. What's important is making contacts that become mutually beneficial relationships.
Becoming a smart networker means creating a connection with the other person that leads to a lasting impression.
Learn best practices to improve your in-person networking success.
Prepare to make networking work for you!
Key topics covered in this online CPE webinar:
Why Networking?
How to set and reach your networking goals
How to follow-up within networking -
Level Up Your LinkedIn Presence and Activity Presented to CPA Academy
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You're on LinkedIn, but do you know how to polish your profile to attract clients? Are you actively sharing ideas, insights, and information?
Level up your LinkedIn presence to take advantage of the many spaces on your profile to promote your expertise. Learn how to post and engage with potential clients, peers, and referral sources on the world's largest professional network. -
Improve Your Virtual and In Person Networking Success Presented to My CPE
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Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.
Networking is the best way to attract business.
Many accountants say their best clients are referrals.
Where do referrals come from?
Referrals come from your network.
In the COVID era, you face new challenges to participate in online meetings…Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.
Networking is the best way to attract business.
Many accountants say their best clients are referrals.
Where do referrals come from?
Referrals come from your network.
In the COVID era, you face new challenges to participate in online meetings and connect with the people you meet there.
Improve your virtual networking success and learn tips for when you attend in person events.
Prepare to make networking work for you!
Key topics covered in this online CPE webinar:
Why Networking?
How to recruit resources?
How to maintain contacts?
How to stay up to date informally?
Virtual and In Person Networking
How to maximize virtual networking? -
Boost Your Marketing During COVID-19 Presented to NYC Bar Association
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Update your marketing with traditional, non-traditional and new to you approaches to promote your law practice: website, chat bot, LinkedIn profile and activity, newsletter, podcast, video and more.
Other creatorsSee project -
Why HER and Not ME? How YOU Can be the One Reporters Call Presented to Women in Funds
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Spoke on how women attorneys in the investment sector can introduce themselves to reporters and self-inscribe in directories of experts and sources.
Other creators -
How to Ethically Introduce Yourself to Reporters and Speak About Your Practice, Cases and Other Matters Presented to NACLE
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Reporters call the attorneys they know. If you want to be seen in the news, you must learn how to introduce yourself to the media as a source to comment on a case or the business implications of a new law. When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Prepare to safely speak about your own case. Get ready to comment on a case in the news or explain how a change in regulation will affect business operations.
Other creatorsSee project -
How to Ethically Introduce Yourself to Reporters Presented to Hofstra University Law School
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Learn best practices to introduce yourself to reporters, prepare a press release to announce the status of a case filed in court, while following the ethics requirements for contact with the media.
Other creatorsSee project -
Using COVID-19 as a Springboard for New Marketing Activity Presented to Bronx County Bar Association
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Review and polish your marketing activity now that COVID-19 has moved more of your efforts online. Consider new and non-traditional ways to spark your website, LinkedIn presence, newsletter, use of video, appearance on podcasts and other marketing initiatives.
Other creatorsSee project -
How to Ethically Introduce Yourself to Reporters and Speak About Your Practice, Cases and Other Matters Presented to PLI
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Learn how to introduce yourself to reporters using a Media Profile so you can comment on timely issues of interest to potential clients and referral sources. Understand how to write and use Press Releases. Consider the ethical issues of contact with the media.
Other creatorsSee project -
OMG! They're in the Lobby with the Cameras Presented to Beverly Hills Bar Association
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Learn the ethics of speaking with reporters, plus how to introduce yourself to journalists with a Media Profile. Consider the ramifications of responding "No Comment" to a reporter on a client matter, among other issues.
Other creators -
Rev Up Your Newsletter (or Start One) Presented to NYC Bar Association
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If you don’t currently have a newsletter, why not? There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Plus, YOU control the subscriber base and the frequency of your email newsletter, not a subject-to-change algorithm of Facebook, LinkedIn and Twitter.
Learn best practices to design, write and distribute your email newsletter, while following the Model Rules and Rules of…If you don’t currently have a newsletter, why not? There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Plus, YOU control the subscriber base and the frequency of your email newsletter, not a subject-to-change algorithm of Facebook, LinkedIn and Twitter.
Learn best practices to design, write and distribute your email newsletter, while following the Model Rules and Rules of Professional Conduct. -
There’s a Reporter on the Line to Talk with You Presented to Westchester County Bar Association
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When a reporter calls you, do you know how to best articulate your point of view, share information, advocate for your client and have a memorable quote? Master ten tips to maximize a media interview.
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There’s a Reporter on the Line: Ten Tips to Maximize a Media Interview Presented to Women Owned Law
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You probably want to be seen in the news to attract more clients, keep in touch with referral sources and be recognized as a thought leader in your area of practice.
When a reporter does call, do you know what you will say?
Learn Ten Tips to Maximize a Media Interview. -
Ethically Strengthen Your Networking Skills Presented to NYC Bar Association
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Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.
Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce…Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.
Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce these new contacts to those you already know, based on their aligned interest.
You will learn a step-by-step process to introduce yourself to the leaders of the host organization whose members are likely referral sources and prospective clients. Hear tips to create a memorable elevator pitch.
Prepare to ask problem and solution questions that will prompt your new contacts to describe their business successes and ideal clients. Learn to collect business cards, plus how to use them once you have them.Other creatorsSee project -
How to Ethically Improve Your Networking Skills Presented to NY County Lawyers Association
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If you attend networking events to get new clients, you are wasting your time. Instead, learn how to adopt a new perspective and adopt the role of resource curator.
Once you assume this role, understand how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules.
During this program, you will learn to develop a…If you attend networking events to get new clients, you are wasting your time. Instead, learn how to adopt a new perspective and adopt the role of resource curator.
Once you assume this role, understand how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules.
During this program, you will learn to develop a list of provocative questions to better position yourself as the go-to expert, as well as hear the secret to gathering business cards and what to do with them once you have them. Learn proper etiquette, professionalism, best practices, ethical considerations and techniques of successful networking, the effective elevator pitch and how to position yourself for prosperous business development.Other creatorsSee project -
Ethically Improve Your Networking Skills to Cultivate Relationships and Attract Referrals and Clients Presented to NY County Lawyers Association
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Why do YOU attend networking events? Consider yourself in the role of resource curator. Then, learn how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules. Have a list of provocative questions to better position yourself as a go-to-resource. hear the secret of gathering business cards and what to do with them once you…
Why do YOU attend networking events? Consider yourself in the role of resource curator. Then, learn how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules. Have a list of provocative questions to better position yourself as a go-to-resource. hear the secret of gathering business cards and what to do with them once you have them.
Other creatorsSee project -
Why HER and Not ME? How YOU Can Be the Attorney Reporters Call Presented to National Law Institute
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How did your colleague get quoted in the news when you know much more about that issue? Learn to professionally introduce yourself to reporters, while adhering to the Rules of professional conduct. Clients, prospects and referral sources will see you in the media and have you top of mind.
Other creatorsSee project -
Using the Media/Press to promote your business and enhance the value of your cases Presented to New Jersey State Bar Association
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Panel discussion on strategies for contacting the media and ethics issues at New Jersey State Bar Association's 2018 Solo and Small-firm Conference.
Other creatorsSee project -
70th Anniversary Commemorative Brochure
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Mr. T Carting, one of the six largest private carting companies in New York City, and one of the ten oldest family-owned businesses in Queens, celebrated its 70th anniversary in 2017. A commemorative brochure features a history of the company with photos of the three generations leading the company and of its founder, Tom "Pop" Toscano, standing by his first truck.
Other creatorsSee project -
Why Her and Not Me? How You Can Be the Attorney Reporters Call Without Losing Your License Presented to Lawline
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Attorneys learned how to professionally introduce themselves to reporters and still remain within the boundaries of what is permissible under the ABA Guidelines and the RPC in this webinar for CLE.
Other creatorsSee project -
The New York Times reports Roosevelt Island Historical Society found long-lost Queensboro Bridge lamppost base
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The Queensboro Bridge lamppost base, which was hiding in plain sight in a Department of Transportation storage yard, was "adopted" by The Roosevelt Island Historical Society. The costs of moving, restoring, transporting and installing the ornate structure on Roosevelt Island were funded by a grant I secured. The New York Times conducted extensive interviews and published the news story with a color photo.
Other creatorsSee project -
Nonprofit Professionals Learn to Manage Public Relations and Communications on Top of Everything Else Presented to the Support Center for Nonprofit Management and Partners in Philanthropy.
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Nonprofit organizations with budgets under $2 million may assign Public Relations and Communications activities to a staff member who, although a strong writer, may not be experienced in press contact, website, newsletter and related projects.
The workshop was designed to help nonprofit professionals from other arms of the organization to learn -- and master -- essential Communications efforts to support the organization, while managing the multiple tasks that are the core…Nonprofit organizations with budgets under $2 million may assign Public Relations and Communications activities to a staff member who, although a strong writer, may not be experienced in press contact, website, newsletter and related projects.
The workshop was designed to help nonprofit professionals from other arms of the organization to learn -- and master -- essential Communications efforts to support the organization, while managing the multiple tasks that are the core responsibilities of their role. This workshop was presented at the Support Center for Nonprofit Management and Partners in Philanthropy. -
Make YOUR Season's Greetings Card Memorable
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Does your company's Season's Greetings card effectively express your brand? Not if it could be sent by a competitor or a dentist. Some ideas for thought and implementation.
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Use These Ten Fast Tips to Maximize a Media Interview Presented to Nonprofit Resource Group
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Put your best foot forward with the media. Prepare three essential points and create memorable examples using visual imagery, rhyme, alliteration and word play to be quotable. A workshop for the Nonprofit Resource Group of consultants advising nonprofit organizations; the workshop guided participants for their own business development and to advise their respective clients.
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Media Coverage of Pianist Leads to Carnegie Hall Concert
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How does a pianist get to Carnegie Hall?
Practice, practice and publicity.
Ka Kit (Chris) Yip is an adult piano student at The Brooklyn Music School. I promoted a benefit concert that he performed in February 2011.
As a result of media outreach (see Brooklyn Music School Benefit Concert below), The New York Times and The New York Daily News wrote articles about police officer Yip and took photos of him practicing the piano in his street clothes and a portrait in his police…How does a pianist get to Carnegie Hall?
Practice, practice and publicity.
Ka Kit (Chris) Yip is an adult piano student at The Brooklyn Music School. I promoted a benefit concert that he performed in February 2011.
As a result of media outreach (see Brooklyn Music School Benefit Concert below), The New York Times and The New York Daily News wrote articles about police officer Yip and took photos of him practicing the piano in his street clothes and a portrait in his police officer's uniform.
The media coverage brought Yip to the attention of the members of The New York Piano Society. The group presents free concerts with artists whose primary profession or field of study lies outside the field of music.
Yip auditioned and was selected to be one of eight non-professional musicians who performed at the NYPS annual Gala Benefit Concert in March at Weill Recital Hall of Carnegie Hall.
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Photo in The New York Times Sparks Triple Expected Attendance to Roosevelt Island Cherry Blossom Festival
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Media Relations to promote event generated TRIPLE the expected attendance at the Roosevelt Island Cherry Blossom Festival. Coverage included large photo in The New York Times Weekend Calendar.
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News Story Helps Brooklyn Music School Sell Tickets and Raise More Funds at Benefit Concert
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Secured media coverage of adult piano student in The Daily News and The New York Times. The hook? Ka Kit (Chris) Yip is a police officer. News stories generated increased ticket sales for Brooklyn Music School's Benefit Concert.
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Holiday card
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This distinctive holiday card effectively raised awareness of the Staten Island Historical Society and Historic Richmond Town, New York City’s only historic village. A woman in late 19th Century dress posed next to a Victorian-style Christmas tree. Inside was a 17th Century recipe for candied fruit. On the back was printed the standard description of Historic Richmond Town with address, phone and URL. The experience of admiring the unusual photo and reading the recipe transported the recipient…
This distinctive holiday card effectively raised awareness of the Staten Island Historical Society and Historic Richmond Town, New York City’s only historic village. A woman in late 19th Century dress posed next to a Victorian-style Christmas tree. Inside was a 17th Century recipe for candied fruit. On the back was printed the standard description of Historic Richmond Town with address, phone and URL. The experience of admiring the unusual photo and reading the recipe transported the recipient to Staten Island’s past. The card was mailed to business, community and political leaders of Staten Island and helped improve communication and strengthen relationships.
Other creators
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
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French
Professional working proficiency
Organizations
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Women Owned Law
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- PresentActive member of New York chapter. Featured speaker on topics of media relations for attorneys. Associate Editor of Member Column for monthly newsletter.
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Law Firm Media Professionals
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- Present
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Today's presentation on Public Relations to Sandra Holtzman's class on Marketing will include an analysis of an article by Teddy Schleifer, Mike…
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What have you done for your alma mater lately? When a student emailed me, inspired by my listing in the alumni directory, I replied that I would be…
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