Janet Falk

50+ and self-employed? Need to brush up on your virtual and F2F networking skills? This webinar led by networking pro, Janet Falk, who will show you how to warm up the water before, during and after a networking event, so you can stay top of mind with your colleagues!

Conference season is in full swing. Whether you are a seasoned networker, speaker and attendee, or you are new to the conference circuit, master these actionable steps to make the most of your attendance at a bar association meeting or an industry event.

Learn how to connect with speakers and attendees in advance of the conference. Bring business cards and a small giveaway branded with your law firm's name. Engage in casual conversations over meals and between sessions. Take selfie… Show more

Conference season is in full swing. Whether you are a seasoned networker, speaker and attendee, or you are new to the conference circuit, master these actionable steps to make the most of your attendance at a bar association meeting or an industry event.

Learn how to connect with speakers and attendees in advance of the conference. Bring business cards and a small giveaway branded with your law firm's name. Engage in casual conversations over meals and between sessions. Take selfie photos with small groups that you will soon post on social media. Send a follow-up email within a few days after the event and schedule a reminder for a future date to re-connect.

You've had a conversation, exchanged contact information and perhaps provided helpful materials with the speakers, attendees and conference organizers. Following these tips will help you establish and deepen these new relationships with colleagues, clients and potential referral sources.

Topics to be addressed include:

Prepare before the conference: Visit the event/organization website and contact the speakers and attendees in advance
During the conference: Focus on the panelists and attendees, not on your email or members of your firm. Be deliberate and spontaneous in your networking conversations, always providing value.
After the conference: Follow-up by email and send materials promised and social media connection requests as appropriate, using the template provided. Show less

There are five ways to grow your book of business. Consider the ethics of each activity and follow these baseball-themed approaches:
Networking: Get on Base
Speaking: Here's the Pitch
Writing: Keep the Box Score
Participating in the trade association of your target market: Root for the Home Team
Extending your digital presence: Cover All the Bases

There are five ways to attract business in your Marketing RBI (Runs Batted In). Gain insights on how you can grow your law practice following these baseball-themed approaches:
Networking: Get on Base
Speaking: Here's the Pitch
Writing: Keep the Box Score
Participating in the trade association of your target market: Root for the Home Team
Extending your digital presence: Cover All the Bases

As an attorney representing a high-profile entertainer in an arbitration, you must follow the rules of the American Arbitration Association and the NYSBA Rules of Profesional Conduct. Be aware of confidentiality issues in all press interactions before, during and after the arbitration proceedings.

Learn to professionally and ethically introduce yourself to a reporter so that potential clients, referral sources, lapsed clients and contacts will see you quoted in the news.Include media strategy in your litigatio strategy with a Press Release.

Consider five ways to promote your arbitration and mediation practice: Networking, Speaking, Writing, Participating in the Trade Assocaition of Your Target Market and YourOnline Presence.

Refresh your conference attendance and networking skills. Reach out to contacts and speakers in advance of the event. Interact with colleagues meaningfully. Follow-up after the event using these tips.

Walk into a networking eent with confidence by contacting the leaders of the host organization in advance of the program and building a "Welcoming Committee."

Prepare to attend more in-person events by introducing yourself in advance to the leaers of the organziation hosting the networking event. Consider ethical issues of networking.

What happens when a high-profile entertainer is in a dispute that lands in arbitration? Consider confidentiality obligations and press relations in the context of arbitration proceedings. Learn from varying perspectives: the entertainment litigator, the arbitrator, the press relations manager, and the American Arbitration Association.

Did you see your colleague quoted in the news? Why are reporters calling them and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to introduce yourself professionally (and ethically) to the media as a source for comment so YOU will be the one they call. When you are preparing to file litigation on a big case, will you contact the media with a press release? Would a news story put… Show more

Did you see your colleague quoted in the news? Why are reporters calling them and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to introduce yourself professionally (and ethically) to the media as a source for comment so YOU will be the one they call. When you are preparing to file litigation on a big case, will you contact the media with a press release? Would a news story put pressure on opposing counsel? Are you prepared to speak about your own case? When you get a call from a reporter, do you know how to make yourself more quotable and memorable? Are you ready to comment on a case in the news or explain how a change in regulation will affect business operations? Learn the mechanics for connecting with and talking to the media. A sample Media Profile and Press Release are provided. Show less

Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.

Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce… Show more

Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.

Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce these new contacts to those you already know, based on their aligned interest.

You will learn a step-by-step process to introduce yourself to the leaders of the host organization whose members are likely referral sources and prospective clients. Hear tips to create a memorable elevator pitch.

Prepare to ask problem and solution questions that will prompt your new contacts to describe their business successes and ideal clients. Learn to collect business cards, plus how to use them once you have them.

Be alert to ethical issues regarding referral fees. Show less

Did you see your colleague quoted in the news? Why are reporters calling her and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to ethically introduce yourself to the media as a source for comment.

When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Are you prepared to safely speak about your own… Show more

Did you see your colleague quoted in the news? Why are reporters calling her and not you? The answer could be that reporters call the people they know. They don't call an attorney they never heard of. Therefore, it is critical to learn how to ethically introduce yourself to the media as a source for comment.

When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Are you prepared to safely speak about your own case? Are you ready to comment on a case in the news or explain how a change in regulation will affect the status quo?

Janet L. Falk, Ph.D., Chief Strategist, Falk Communications and Research, and Christopher Stringham, Partner, MCV Law, will present the tactics and ethics requirements for connecting with and talking to the media. They will:

Address the ethical issues of presenting yourself to reporters as a source (15 minutes)
Review the ethical issues of speaking to reporters about a case your own firm filed in court (15 minutes)
Discuss how to develop brief biographical material to introduce yourself to the media as a credible source on legal and business issues (15 minutes)
Offer suggestions on how to prepare material (press release) to announce a decision by the NYSWCB (15 minutes)
A sample Media Profile and Press Release will be provided. Show less

Did you see a competitor quoted in the news? Why are reporters calling her and not the people at your law firm or company? Why does your company or law firm want to be quoted in the media anyway There’s more to Public Relations than getting in the news, so look at the bigger picture of the many activities that comprise Public Relations. Learn how to introduce an attorney or executive to reporters as a source for comment on timely issues that have business implications for individuals, business… Show more

Did you see a competitor quoted in the news? Why are reporters calling her and not the people at your law firm or company? Why does your company or law firm want to be quoted in the media anyway There’s more to Public Relations than getting in the news, so look at the bigger picture of the many activities that comprise Public Relations. Learn how to introduce an attorney or executive to reporters as a source for comment on timely issues that have business implications for individuals, business owners or corporations. Being quoted in the media can help generate new business, be top of mind for referral sources, even attract employees. Reporters are always looking for sources; but they won’t call someone if they don’t know who the person is and why what they think on a subject is important to their readers. Show less

You're on LinkedIn. Have you polished your profile to attract clients? Are you connecting with potential referral sources? Do you actively share ideas, insights and information? Review the three components of your LinkedIn presence: profile, connections and activity. Take advantage of the many spaces on your profile to promote your knowledge and experience. Learn how to post and engage with potential clients, peers and referral sources on the world's largest professional network and database.

If you want to be the attorney reporters call, you must professionally introduce yourself to reporters. When you file a case; in court, prepare to issue a press release to generate a news story that will put pressure on opposing counsel. Stay within the lines of the Rules of Professional Conduct.

Sharpen your networking skills for virtual and in-person events. Consider your goals. Connect with the leaders of the host organization in advance of the event. Polish your elevator pitch. Be mindful of the Rules of Professional Conduct

An informal conversation with two master networkers. Approach networking as an opportunity to gather resources and be helpful to others. Select a group where you may meet potential contacts and referral sources, whether in your profession or a client's industry. Prepare your elevator pitch to be memorable.

Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.

Networking is the best way to attract business.

Many accountants say their best clients are referrals.

Where do referrals come from?

Referrals come from your network.

In the COVID era, you face new challenges to participate in online meetings… Show more

Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.

Networking is the best way to attract business.

Many accountants say their best clients are referrals.

Where do referrals come from?

Referrals come from your network.

In the COVID era, you face new challenges to participate in online meetings and connect with the people you meet there.

Improve your virtual networking success and learn tips for when you attend in person events.

Prepare to make networking work for you!

Key topics covered:

Why Networking?
How to recruit resources?
How to maintain contacts?
How to stay up to date informally?
Virtual and In Person Networking
How to maximize virtual networking? Show less

There are many reasons why you may want to be seen in the news. Learn how to introduce yourself to reporters with a Media Profile. Prepare to attract attention for the case you file in court with a Press Release. Master answering a reporter's questions in an interview. Write an article for an industry publication that will show your knowledge of the issues business owners face. This series of 10 presentations delivers the fundamentals of media relations for attorneys.

Will it help your client and your cause to be mentioned in the media? Learn how to contact the press when filing litigation; how to make yourself more quotable and how to be a source for comment on cases in the news, all while observing ethical rules of the RPC and the ABA Model Rules.

Spoke on five essential best practices for communicating your value to clients, referral sources and colleagues: networking, online client reviews, website, being a source to reporters and showcasing your expertise ay New York State Bar Association's Solos and Small Firm Lawyers Conference. Co-presenter Nancy Schess, Esq. spoke on ethical issues.

Learn the five essential ways to promote your business and build its visibility — for any individual and any organization.

This Online CPE Webinar contains the best strategies for marketing and growing your business using the below-mentioned methods:

Networking
Speaking
Writing
Being active in the trade association of your target market
Extending your Digital Presence


Consider which approaches are most comfortable for you — and which will be most effective… Show more

Learn the five essential ways to promote your business and build its visibility — for any individual and any organization.

This Online CPE Webinar contains the best strategies for marketing and growing your business using the below-mentioned methods:

Networking
Speaking
Writing
Being active in the trade association of your target market
Extending your Digital Presence


Consider which approaches are most comfortable for you — and which will be most effective in reaching your target market. Set a goal of participating in these marketing activities every month — and track your progress to evaluate your success

Attend this online continuing education webinar and learn the best practices to implement with your prospective clients and referral sources as you swing for the fences utilizing all these strategies. Show less

Why do YOU have a newsletter?

If it’s to promote your background, you might be wasting your time. The audience wants to learn how your experience will benefit THEM.

Why should you focus on the reader’s interest?

The goal of your newsletter is to remain top-of-mind so that YOU will be the accountant of choice. A potential client or a referral source will call you for counsel on the topics you have so cogently explained in the analyses and commentaries of your… Show more

Why do YOU have a newsletter?

If it’s to promote your background, you might be wasting your time. The audience wants to learn how your experience will benefit THEM.

Why should you focus on the reader’s interest?

The goal of your newsletter is to remain top-of-mind so that YOU will be the accountant of choice. A potential client or a referral source will call you for counsel on the topics you have so cogently explained in the analyses and commentaries of your newsletters.

If you don’t currently have a newsletter, why not?

There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Show less

Professionally Introduce Yourself to the Media. Reporters call the people they know. They don’t call you because they don’t know you have valuable insights that will help readers Save Time, Save Money or Make More Money.

Master the basics of a Media Profile that highlights how you are a keen observer of hot topics people need to know more about.

Did you see your colleague quoted in the news?

Why are reporters calling her and not you?

The answer could be that reporters call the people they know. They don't call an accountant they never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source for comment.

Are you prepared to speak about your business?

When you get a call from a reporter, do you know how to make yourself more quotable and memorable?

Are you ready… Show more

Did you see your colleague quoted in the news?

Why are reporters calling her and not you?

The answer could be that reporters call the people they know. They don't call an accountant they never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source for comment.

Are you prepared to speak about your business?

When you get a call from a reporter, do you know how to make yourself more quotable and memorable?

Are you ready to comment on a company in the news or explain how a change in tax law regulation will affect business operations or individuals?

Learn the mechanics for connecting with and talking to the media.

A sample Media Profile and Press Release will be provided. Show less

You may know someone who is afraid to walk into a room where they do not know anyone.

Networking may be scary.

Learn how you can take control of the situation and make networking work for you

Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.

Networking is the best way to attract… Show more

You may know someone who is afraid to walk into a room where they do not know anyone.

Networking may be scary.

Learn how you can take control of the situation and make networking work for you

Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.

Networking is the best way to attract business.

Many accountants say their best clients are referrals.

Where do referrals come from?

Referrals come from your network.

How many times have you attended a networking event where you met a number of good people but never spoke with them again? it's a shame to ignore new contacts you can potentially turn into new business. The key to improving your social capital isn't the number of contacts you make. What's important is making contacts that become mutually beneficial relationships.

Becoming a smart networker means creating a connection with the other person that leads to a lasting impression.

Learn best practices to improve your in-person networking success.

Prepare to make networking work for you!

Key topics covered in this online CPE webinar:

Why Networking?
How to set and reach your networking goals
How to follow-up within networking Show less

You're on LinkedIn, but do you know how to polish your profile to attract clients? Are you actively sharing ideas, insights, and information?

Level up your LinkedIn presence to take advantage of the many spaces on your profile to promote your expertise. Learn how to post and engage with potential clients, peers, and referral sources on the world's largest professional network.

Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.

Networking is the best way to attract business.

Many accountants say their best clients are referrals.

Where do referrals come from?

Referrals come from your network.

In the COVID era, you face new challenges to participate in online meetings… Show more

Networking is essential for your accounting practice. Whether you seek to attract new clients, keep in touch with contacts or remain top of mind with referral sources, networking is a vital business development strategy.

Networking is the best way to attract business.

Many accountants say their best clients are referrals.

Where do referrals come from?

Referrals come from your network.

In the COVID era, you face new challenges to participate in online meetings and connect with the people you meet there.

Improve your virtual networking success and learn tips for when you attend in person events.

Prepare to make networking work for you!

Key topics covered in this online CPE webinar:

Why Networking?
How to recruit resources?
How to maintain contacts?
How to stay up to date informally?
Virtual and In Person Networking
How to maximize virtual networking? Show less

Update your marketing with traditional, non-traditional and new to you approaches to promote your law practice: website, chat bot, LinkedIn profile and activity, newsletter, podcast, video and more.

Spoke on how women attorneys in the investment sector can introduce themselves to reporters and self-inscribe in directories of experts and sources.

Reporters call the attorneys they know. If you want to be seen in the news, you must learn how to introduce yourself to the media as a source to comment on a case or the business implications of a new law. When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Prepare to safely speak about your own case. Get ready to comment on a case in the news or explain how a change in regulation will affect business operations.

Learn best practices to introduce yourself to reporters, prepare a press release to announce the status of a case filed in court, while following the ethics requirements for contact with the media.

Review and polish your marketing activity now that COVID-19 has moved more of your efforts online. Consider new and non-traditional ways to spark your website, LinkedIn presence, newsletter, use of video, appearance on podcasts and other marketing initiatives.

Learn how to introduce yourself to reporters using a Media Profile so you can comment on timely issues of interest to potential clients and referral sources. Understand how to write and use Press Releases. Consider the ethical issues of contact with the media.

Learn the ethics of speaking with reporters, plus how to introduce yourself to journalists with a Media Profile. Consider the ramifications of responding "No Comment" to a reporter on a client matter, among other issues.

If you don’t currently have a newsletter, why not? There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Plus, YOU control the subscriber base and the frequency of your email newsletter, not a subject-to-change algorithm of Facebook, LinkedIn and Twitter.

Learn best practices to design, write and distribute your email newsletter, while following the Model Rules and Rules of… Show more

If you don’t currently have a newsletter, why not? There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Plus, YOU control the subscriber base and the frequency of your email newsletter, not a subject-to-change algorithm of Facebook, LinkedIn and Twitter.

Learn best practices to design, write and distribute your email newsletter, while following the Model Rules and Rules of Professional Conduct. Show less

When a reporter calls you, do you know how to best articulate your point of view, share information, advocate for your client and have a memorable quote? Master ten tips to maximize a media interview.

You probably want to be seen in the news to attract more clients, keep in touch with referral sources and be recognized as a thought leader in your area of practice.

When a reporter does call, do you know what you will say?

Learn Ten Tips to Maximize a Media Interview.

Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.

Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce… Show more

Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.

Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce these new contacts to those you already know, based on their aligned interest.

You will learn a step-by-step process to introduce yourself to the leaders of the host organization whose members are likely referral sources and prospective clients. Hear tips to create a memorable elevator pitch.

Prepare to ask problem and solution questions that will prompt your new contacts to describe their business successes and ideal clients. Learn to collect business cards, plus how to use them once you have them. Show less

If you attend networking events to get new clients, you are wasting your time. Instead, learn how to adopt a new perspective and adopt the role of resource curator.

Once you assume this role, understand how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules.

During this program, you will learn to develop a… Show more

If you attend networking events to get new clients, you are wasting your time. Instead, learn how to adopt a new perspective and adopt the role of resource curator.

Once you assume this role, understand how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules.

During this program, you will learn to develop a list of provocative questions to better position yourself as the go-to expert, as well as hear the secret to gathering business cards and what to do with them once you have them. Learn proper etiquette, professionalism, best practices, ethical considerations and techniques of successful networking, the effective elevator pitch and how to position yourself for prosperous business development. Show less

Why do YOU attend networking events? Consider yourself in the role of resource curator. Then, learn how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules. Have a list of provocative questions to better position yourself as a go-to-resource. hear the secret of gathering business cards and what to do with them once you… Show more

Why do YOU attend networking events? Consider yourself in the role of resource curator. Then, learn how to introduce yourself to the leaders of an industry or professional organization that represents fertile ground for referrals to prospective clients -- while at the same time being mindful of the requirements of the ethics rules. Have a list of provocative questions to better position yourself as a go-to-resource. hear the secret of gathering business cards and what to do with them once you have them. Show less

How did your colleague get quoted in the news when you know much more about that issue? Learn to professionally introduce yourself to reporters, while adhering to the Rules of professional conduct. Clients, prospects and referral sources will see you in the media and have you top of mind.

Panel discussion on strategies for contacting the media and ethics issues at New Jersey State Bar Association's 2018 Solo and Small-firm Conference.

Mr. T Carting, one of the six largest private carting companies in New York City, and one of the ten oldest family-owned businesses in Queens, celebrated its 70th anniversary in 2017. A commemorative brochure features a history of the company with photos of the three generations leading the company and of its founder, Tom "Pop" Toscano, standing by his first truck.

Attorneys learned how to professionally introduce themselves to reporters and still remain within the boundaries of what is permissible under the ABA Guidelines and the RPC in this webinar for CLE.

The Queensboro Bridge lamppost base, which was hiding in plain sight in a Department of Transportation storage yard, was "adopted" by The Roosevelt Island Historical Society. The costs of moving, restoring, transporting and installing the ornate structure on Roosevelt Island were funded by a grant I secured. The New York Times conducted extensive interviews and published the news story with a color photo.

Nonprofit organizations with budgets under $2 million may assign Public Relations and Communications activities to a staff member who, although a strong writer, may not be experienced in press contact, website, newsletter and related projects.

The workshop was designed to help nonprofit professionals from other arms of the organization to learn -- and master -- essential Communications efforts to support the organization, while managing the multiple tasks that are the core… Show more

Nonprofit organizations with budgets under $2 million may assign Public Relations and Communications activities to a staff member who, although a strong writer, may not be experienced in press contact, website, newsletter and related projects.

The workshop was designed to help nonprofit professionals from other arms of the organization to learn -- and master -- essential Communications efforts to support the organization, while managing the multiple tasks that are the core responsibilities of their role. This workshop was presented at the Support Center for Nonprofit Management and Partners in Philanthropy. Show less

Does your company's Season's Greetings card effectively express your brand? Not if it could be sent by a competitor or a dentist. Some ideas for thought and implementation.

Put your best foot forward with the media. Prepare three essential points and create memorable examples using visual imagery, rhyme, alliteration and word play to be quotable. A workshop for the Nonprofit Resource Group of consultants advising nonprofit organizations; the workshop guided participants for their own business development and to advise their respective clients.

Small business owners learned the essentials of Public Relations and Advertising in a two-hour workshop sponsored by The Thypin Oltchick Institute.

How does a pianist get to Carnegie Hall?

Practice, practice and publicity.

Ka Kit (Chris) Yip is an adult piano student at The Brooklyn Music School. I promoted a benefit concert that he performed in February 2011.

As a result of media outreach (see Brooklyn Music School Benefit Concert below), The New York Times and The New York Daily News wrote articles about police officer Yip and took photos of him practicing the piano in his street clothes and a portrait in his police… Show more

How does a pianist get to Carnegie Hall?

Practice, practice and publicity.

Ka Kit (Chris) Yip is an adult piano student at The Brooklyn Music School. I promoted a benefit concert that he performed in February 2011.

As a result of media outreach (see Brooklyn Music School Benefit Concert below), The New York Times and The New York Daily News wrote articles about police officer Yip and took photos of him practicing the piano in his street clothes and a portrait in his police officer's uniform.

The media coverage brought Yip to the attention of the members of The New York Piano Society. The group presents free concerts with artists whose primary profession or field of study lies outside the field of music.

Yip auditioned and was selected to be one of eight non-professional musicians who performed at the NYPS annual Gala Benefit Concert in March at Weill Recital Hall of Carnegie Hall.
Show less

Media Relations to promote event generated TRIPLE the expected attendance at the Roosevelt Island Cherry Blossom Festival. Coverage included large photo in The New York Times Weekend Calendar.

Secured media coverage of adult piano student in The Daily News and The New York Times. The hook? Ka Kit (Chris) Yip is a police officer. News stories generated increased ticket sales for Brooklyn Music School's Benefit Concert.

This distinctive holiday card effectively raised awareness of the Staten Island Historical Society and Historic Richmond Town, New York City’s only historic village. A woman in late 19th Century dress posed next to a Victorian-style Christmas tree. Inside was a 17th Century recipe for candied fruit. On the back was printed the standard description of Historic Richmond Town with address, phone and URL. The experience of admiring the unusual photo and reading the recipe transported the recipient… Show more

This distinctive holiday card effectively raised awareness of the Staten Island Historical Society and Historic Richmond Town, New York City’s only historic village. A woman in late 19th Century dress posed next to a Victorian-style Christmas tree. Inside was a 17th Century recipe for candied fruit. On the back was printed the standard description of Historic Richmond Town with address, phone and URL. The experience of admiring the unusual photo and reading the recipe transported the recipient to Staten Island’s past. The card was mailed to business, community and political leaders of Staten Island and helped improve communication and strengthen relationships. Show less

Learn 10 tips to be more prepared, more quotable and more memorable when speaking to reporters.