Jeff Gilleland

I am delighted to share an enlightening article from Insight250 CEO Crispin Beale on the insight trends beyond AI. AI is dominating our conversation at the moment, so it is useful to remember the real issues that are impacting on our industry and effecting clients' businesses. I was particularly pleased to see Sir Martin Sorrell's perspective on the vital importance of measurement. At a time when CMOs are under increasing pressure to measure the impact of activity, the traditional metrics we have used for decades, like Share of Voice and Media Reach are eroding in their usefulness. When Crispin contacted me, I shared with him a Google Trend chart on search for Share of Voice (SOV) versus Share of Experience (SOE) - which he has kindly included - and was interested to see how SOE has been growing in popularity. Back in 2014 Keith Weed (CMO, Unilever at the time), wrote in an HBR article with other colleagues "we believe that the most important marketing metric will soon change from "share of wallet" or "share of voice" to "share of experience."" We are finding Share of Experience to be a superhero metric that has an extremely strong correlation with market share, and is helping clients to shine a light on how present their brand is in a real world context. I would love to hear more about marketing metric challenges that people are facing and the solutions that are helping them to address these. Brian Jacobs Karen Fraser MBE Renee Wynn Dana DiGregorio Clare Lawson Karen Nelson-Field PhD Jet Cooke David VanderWaal Pete Markey You are all people who's views I value enormously! #marketingmetrics #ShareofExperience #SOE #marketingeffectiveness

19

2 Comments

June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/gEFpJw86

2

June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/gfXmycsr

8

According to Gartner, one of the key action steps for CMOs in 2024 is to build AI-enabled marketing teams. Leverage more CMO insights in Gartner for Marketing & Communications' latest leadership Vision eBook. #GartnerMKTG #Marketing #CMO

3

“Just two to five years out from maturity, generative AI is a transformational technology for digital marketing,” says Gartner Director Analyst Claudia Ratterman, MBA about the most recent Gartner Hype Cycle™ for Digital Marketing.  Are you seeing trends like #AI #Privacy and #SuperApps impact your marketing efforts? Check out this article to learn more. Gartner for Marketing & Communications

9

Amid the hype over GenAI, it’s important to ask if GenAI — or another kind of AI — is really what you need. Here’s when NOT to use generative AI. #GartnerIT #GenAI #InformationTechnology

5

Amid the hype over GenAI, it’s important to ask if GenAI — or another kind of AI — is really what you need. Here’s when NOT to use generative AI. #GartnerIT #GenAI #InformationTechnology

4

At this year’s Adobe Summit, one thing was evident: AI-powered tools have progressed from the controlled experimentation phase to being production ready. Learn more about Nabmi's key takaways from #Summit2024! 🚀⭐ https://cogniz.at/3ylww9T

37

B2B marketers and sellers are often so mired in internal processes that they lose sight of (what should be) their aim: to deliver value to buyers and customers. Principal Analysts Amy Hawthorne and Rick Bradberry describe a better way to operate on this week’s Forrester podcast before their keynote session on the topic at #ForrB2BSummit North America.

9

It’s time to go from #pilots and proofs of concept to large-scale deployment. With new findings and insights from Q2, the second report from Deloitte -- The State of #GenerativeAI in the #Enterprise series, 'Getting Real About Generative AI', explores how organizations are getting down to the work of turning potential into reality. David Jarvis, Jeff Loucks, Brenna Sniderman https://lnkd.in/gtwpgbaX

30

Amid the hype over GenAI, it’s important to ask if GenAI — or another kind of AI — is really what you need. Here’s when NOT to use generative AI. Gartner for IT | #GartnerIT #GenAI #InformationTechnology

2

Amid the hype over GenAI, it’s important to ask if GenAI — or another kind of AI — is really what you need. Here’s when NOT to use generative AI. Gartner for IT | #GartnerIT #GenAI #InformationTechnology

6

"While Gen AI holds significant potential to transform CX, it is crucial to keep Human Intelligence at the heart of experience design." Check out our latest thought piece around the impact and integration of AI into journeys and experiences .. https://lnkd.in/gKa5TbSm

18

1 Comment

🚀CX professionals can drive customer retention and growth by leveraging AI, and predictive analytics. Balancing leading and lagging indicators, implementing customer health scores, and overcoming data silos are all essential for a unified and holistic view of the customer journey. #CustomerExperience #DataAnalytics #CX

7

As a former #CMO, I know that a well-defined digital marketing strategy can set CMOs and their teams apart in driving business growth. Discover the 'Genius' brands outperforming their peers and learn from their strategies in the latest Gartner Digital IQ report. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #ROI #Strategy

41

#ForrB2BSummit North America set the stage for navigating the frenetic pace of change and capitalizing on growth opportunities in B2B. Read our top five takeaways from this Forrester event.

2