Jennifer Morgan

Is pricing a priority in your C-suite? It is at the C level in an increasing number of market leading companies. Read our SVP's open letter to manufacturing and distribution leaders.#OpenLetter #Leadership #PricingStrategy Thomas CSER Pricefx

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Thinking about how your company can successfully adopt AI? I recommend reading the recent Wall Street Journal Q&A with Mark Wakelin, Executive Vice President of Global Professional Services at Salesforce to learn how you should start thinking about it.

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View our on-demand #webinar "6 Ways to Simplify Today's People Processes" and see how Criterion HCM can make your business better. http://ow.ly/ekkr50IoN5X

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Looking forward to tomorrow's webinar 'Why Salesforce + Data Integration is important to the Sales Leader' at 11AM CT. Greg Ernst from Intel and Jason Mitchell from PeerIslands will share practical insights on how Salesforce and data integrations can enhance your sales team's efficiency. #SalesLeadership #Salesforce #DataIntegration #Data

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Here’s No. 3 of the 10 best practices I've learned over 10 years building and leading #ABM programs. (Ten years have flown by because #ilovemyjob!) Create a program structure and process that constantly reinforces the importance of the message. Technology should enable your program, but not define it. Know your customer--what are their business objectives and what hurdles do they need to overcome to achieve them. Clearly identify how your company can help the customer achieve those objectives and overcome those hurdles. Focus on the message. Develop a UNIQUE value proposition. Create unique content. Then package/deliver that content in a way that its interesting, applicable and drives action by the target audience. Tools like #Draup, #6Sense, #SFDC, #Marketo, #Postal and #Folloze are excellent at informing, actioning, and making your content look beautiful. But they can’t make any impact if you start with a weak or irrelevant message. PS. Partner with a great ABM agency like #Hut3 to create your message! #accountbasedmarketing #contentisking

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With Salesforce's new innovative SF Eval Framework, we're testing our limits (and our outputs) with the power of AI. Discover how this tool is transforming AI testing and enhancing performance for Einstein:

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What is the meaning of Single Pane of Glass in Revops. Here is a video illustrating how Aviso helps. https://lnkd.in/gqap23AT #revops #ai #singlepaneofglass

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What does it take for a merger or acquisition to be successful? Explore 5 lessons from M&A leaders from their experiences in post-merger integration, and equip yourself for a smoother transition and greater success. https://dy.si/ZKnpA4

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Big news for #WorkdayAI as we kick off #WDAYDevCon this week. I'm excited to share how Workday is helping #developers leverage new AI tools to build and innovate at scale. #TeamWDAY

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The Gartner Sales podcast on The State of Women in B2B Sales is out 🎙️ Tune in to join Gartner Sales experts and hosts as they discuss the opportunities a sales career offers, the barriers women face and the actions you can take to attract and retain top women in the field. #GartnerSales #Podcast #GTM #B2BSales

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Agreements are everywhere. It's important how you manage them. Our President & GM of Growth, Robert Chatwani, covers the state of agreements, what the Agreement Trap is, and how organizations can escape it. Watch the entire conversation with #Docusign, Deloitte, and iCIMS here: https://ow.ly/NOrP50SBHhi

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Learn how the unique relationship between Salesforce Data Cloud, Snowflake, and CRM Analytics is creating new ways for financial services firms to realize the value of customer data.

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We're excited to kick off Salesforce Days! 🎉 Why should you participate? Salesforce credentials help you: 🌟 Win business 🌟 Deepen your partnership 🌟 Elevate your career Choose from over 10 specialized learning tracks to earn valuable credentials. Watch our Salesforce Days Kickoff video to hear about the value of credentials, this year’s credential tracks, and how to register for sessions in PLC.

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Tune into the on-demand webinar featuring General Dynamics Information Technology as they reveal strategies for FSIs and Aerospace/Defense companies to elevate their growth marketing strategy using Salesforce Marketing Cloud. Discover how to unlock first-party data to enrich the customer experience, personalize customer interactions, execute targeted marketing campaigns, and make data-informed decisions. #Salesforce #Government #FSIs #Aerospace

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