Joe Teixeira

Become a Google guru with these effective tips, tricks, and techniques
Sure, you use Google. But do you really use Google—and everything it has to offer—in the most effective way possible? Wish you could just sit down with a Google expert who would show you how to take your Google savviness to the next level? With Google Secrets, you can! Tech expert Jerri Ledford reveals the ins, outs, and little-known facts about Google to show you how to sharpen your skills so you can get more done, more… Show more

Become a Google guru with these effective tips, tricks, and techniques
Sure, you use Google. But do you really use Google—and everything it has to offer—in the most effective way possible? Wish you could just sit down with a Google expert who would show you how to take your Google savviness to the next level? With Google Secrets, you can! Tech expert Jerri Ledford reveals the ins, outs, and little-known facts about Google to show you how to sharpen your skills so you can get more done, more efficiently. You may already be familiar with Google's most popular applications, but this indispensable guide puts your knowledge to the test with insider tips, valuable insights, and unbeatable advice on Gmail, Google Voice, Google Sketchup, Google Analytics, and dozens more.

Explores the dozens of Google applications that help you stay in touch, collaborate more effectively, and locate all the information you need to accomplish almost any task
Builds on your already-savvy set of Google skills and takes your smarts to the next level with little-known secrets, unique tips and tricks, and helpful hints
Reveals the powerful capabilities of the entire spectrum of Google applications, such as Gmail, Google Docs, Picasa, Google Buzz, Google Maps, and much more
If you demand more than just the basics, then Google Secrets is the book you’ve been waiting for! Show less

Get the most out of Google's trifecta of tools and optimize your Web presence!
Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data… Show more

Get the most out of Google's trifecta of tools and optimize your Web presence!
Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more
Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide. Show less

Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.

You'll discover what information to track, how to choose the… Show more

Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.

You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.

-Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers
-Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
-Shares techniques for converting end users into customers
-Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use

With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Show less