About
As an AdTech Specialist at Midwest Direct, I help clients leverage the power of…
Articles by John
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JT's Bagel Bar & More Social Media Marketing Report
JT's Bagel Bar & More Social Media Marketing Report
By John Hassler
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BIGGEST SALES CALL MISTAKE Feature dumping. Don’t tell buyers *how* your product works. Tell them the *results* they’re going to get. Instead of…
BIGGEST SALES CALL MISTAKE Feature dumping. Don’t tell buyers *how* your product works. Tell them the *results* they’re going to get. Instead of…
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Digital fatigue is real. Screens everywhere. Endless scrolling. People are tuning out. Enter print. Yes, PRINT! 🖨️ Imagine your audience…
Digital fatigue is real. Screens everywhere. Endless scrolling. People are tuning out. Enter print. Yes, PRINT! 🖨️ Imagine your audience…
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While a majority of my posts are related to the digital front of things, I wanted to touch base on the core of Midwest- mail! In a Lob study…
While a majority of my posts are related to the digital front of things, I wanted to touch base on the core of Midwest- mail! In a Lob study…
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Midwest Direct
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From over 14,000 cold calls since last May 2023, my success rate on connected calls is about 27%. 27% of the time when I get the right person on…
From over 14,000 cold calls since last May 2023, my success rate on connected calls is about 27%. 27% of the time when I get the right person on…
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🚀 Sales Burnout Alert! Digital prospecting keeps your sales team focused on what they do best— 🌟 pitching and closing 🌟 —while avoiding burnout…
🚀 Sales Burnout Alert! Digital prospecting keeps your sales team focused on what they do best— 🌟 pitching and closing 🌟 —while avoiding burnout…
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Proud son moment. Cool story below: When my oldest daughter Heidi was a toddler, she was a little rough with our family dogs. She wasn't doing it…
Proud son moment. Cool story below: When my oldest daughter Heidi was a toddler, she was a little rough with our family dogs. She wasn't doing it…
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"Doomscrolling".... a term that has been coined to define the endless technique of trying to find your next interesting video or post while browsing…
"Doomscrolling".... a term that has been coined to define the endless technique of trying to find your next interesting video or post while browsing…
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When it comes to the term "marketing", seemingly infinite thoughts pour into the brain 🧠 🤔 . Messaging, social media, you name it... there are a…
When it comes to the term "marketing", seemingly infinite thoughts pour into the brain 🧠 🤔 . Messaging, social media, you name it... there are a…
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With the Olympics only taking place every 4 years, the games are always highly anticipated. From dominant performances in the pool, to high-flying…
With the Olympics only taking place every 4 years, the games are always highly anticipated. From dominant performances in the pool, to high-flying…
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Stop going for a home run on every cold call. Instead, get your prospect to commit to a 5-10 minute callback. Cold calling is interrupting, and…
Stop going for a home run on every cold call. Instead, get your prospect to commit to a 5-10 minute callback. Cold calling is interrupting, and…
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Join the Canton Regional Chamber of Commerce and Caribou Coffee for the Grand Opening of their latest location in Jackson Township on AUGUST 14. Open…
Join the Canton Regional Chamber of Commerce and Caribou Coffee for the Grand Opening of their latest location in Jackson Township on AUGUST 14. Open…
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The OTT streaming industry is undergoing a major transformation. Rising subscription costs 📈 are pushing consumers towards more affordable…
The OTT streaming industry is undergoing a major transformation. Rising subscription costs 📈 are pushing consumers towards more affordable…
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Be willing to waste! 🗑 #ceo #business #advice #life #entrepreneur #30seconds2success #livelucky Black Clover
Be willing to waste! 🗑 #ceo #business #advice #life #entrepreneur #30seconds2success #livelucky Black Clover
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The need for a physical presence is more powerful now than ever. Let’s get you in front of your most intentional audience while marrying the…
The need for a physical presence is more powerful now than ever. Let’s get you in front of your most intentional audience while marrying the…
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I asked ChatGPT to proof a letter and it said, "Your letter is already quite strong." I have never blushed this much. This reaction raised bigger…
I asked ChatGPT to proof a letter and it said, "Your letter is already quite strong." I have never blushed this much. This reaction raised bigger…
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Searching for your next big marketing move? What if there was a seamless way to make it small? Simplify and enhance your marketing strategies by…
Searching for your next big marketing move? What if there was a seamless way to make it small? Simplify and enhance your marketing strategies by…
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Cold Calling "consistently" should NOT mean "daily". After 150,000 Cold Calls, I can tell you this: If you want to achieve more from your…
Cold Calling "consistently" should NOT mean "daily". After 150,000 Cold Calls, I can tell you this: If you want to achieve more from your…
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I appreciate that cold-calling/business generation is hard. But, you're not doing yourself any favors with a message like this one: "Hi, Joel, this…
I appreciate that cold-calling/business generation is hard. But, you're not doing yourself any favors with a message like this one: "Hi, Joel, this…
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When you're reading advice from productivity gurus claiming "the morning is the best time to get work done," the following holds true: 1. They're…
When you're reading advice from productivity gurus claiming "the morning is the best time to get work done," the following holds true: 1. They're…
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