“Jorge lead the analytics practice at Neo during my tenure. I can honestly say that Jorge is the person who has had the most impact on my career in terms of learning something new. I was tasked with a challenging set of clients and in collaboration with him and his team we were able to bring big data to tell a great story in a succinct and measurable way. I am very grateful to have spent time working with and learning from him. His knowledge of the space combined with his passion for the work he does makes him an incredible force in our industry and someone that will always be at the very top of my list to work with again. ”
Contributions
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Here's how you can shape R&D initiatives with strategic thinking.
IMHO, one addition I'd have to this thread is that beyond having SMART goals, I think there is an unique set of skills that should nurtured among R&D managers: (1) the ability to ask great questions and communicate them persuasively, and (2) the ability to manage a project with the expectation that success is as much about the contribution as it is about successfully ensuring the 'hand-off' to subsequent owners. Great findings can be discovered in the lab, but how to best hand-over that success into subsequent teams that need to take action on it?
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Here's how you can get ready for the industry's artificial intelligence surge in Product Marketing.
One way I've been thinking about this is the notion of applied utility to both the user and the builder. What I mean by this is how does the given GenAI use-case genuinely help make something more effective or more efficient (in my case, its often marketers to help them understand marketing effectiveness). The way I've been thinking about this as of late is to first break down the merit of such systems if they can help improve the 3 necessary components of operational rigor that makes or break systems over time: Classification, Automation, and Prediction. Or, as I like to call it, "CAP".
Activity
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Chrome is no longer deprecating third-party cookies. I wish they were because I believe marketing measurement is better without third-party cookies.…
Chrome is no longer deprecating third-party cookies. I wish they were because I believe marketing measurement is better without third-party cookies.…
Liked by Jorge Ruiz
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Elon Musk doesn't understand advertising, and Linda Yaccarino is failing as CEO of X. It's true. But why call this out now? I'm not even in the…
Elon Musk doesn't understand advertising, and Linda Yaccarino is failing as CEO of X. It's true. But why call this out now? I'm not even in the…
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Publications
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TMRE TV - Online Video Interview
The Market Research Event
Video Interview with TMRE on what I advice clients to consider for great Advertising Effectiveness research
Other authorsSee publication
Honors & Awards
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Certificate Winner, Innovation Award, ARF Great Mind Awards 2013
The Advertising Research Foundation
http://www.thearf.org/great-mind-13.php
Languages
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Spanish
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Recommendations received
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I’m really excited to announce that after 2.5 years at The Wall Street Journal, I will be returning to CNBC to be deputy editor of technology…
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On September 17-18 I will be at the #IABConnectedCommerce Summit: Retail Reimagined, in New York City, to talk about how TikTok is Driving Commerce…
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Everyone knows gaming is massive. So why is in-game ad spend still so low? The gaming industry is worth more than $180bn annually, and two in five…
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I love it when a good plan comes together! We now have TikTok campaign data running through our Unified Measurement veins. Super exciting for the…
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Now is the time to further TikTok learning agendas as we head into the back half of the year. Big thank you to iSpot.tv for the collaboration as we…
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