Josh Stinchcomb

This week, Mark Donnigan and I discuss [ 🎙 https://lnkd.in/e8xZH8j5] ad tech and how some SSPs are packaging CTV inventory into curated, omnichannel deals, resulting in CTV inventory being attached to less desirable content. While SSP auctions allow buyers to tailor bids to media quality, buyers could bid highly on packages with only some premium inventory. We also detail the report that Disney has been striking deals that call for significant rollbacks in CPM rates, discounting them by as much as 10-15%. With Amazon Prime Video’s recent decision to make its basic streaming service ad-supported and Netflix offering ads, there is a significant increase in digital ad inventory available, driving down pricing. We also show that nothing comes close to the TV viewership of NFL games compared to sports viewership numbers from the NHL, MLB, WNBA, NBA, Formula 1, U.S. Open, Indy 500, UFL and Premier League. We break out the average TV viewership numbers for NFL games across all broadcast channels for the 2022-2023 season and what will change this year when both NFL Christmas games will be on Netflix, resulting in what we expect to be the largest live-streaming event ever in the US. Finally, we talk about the history of StackPath and its announcement it has shut down the company and will liquidate its assets. Listen here: https://lnkd.in/e8xZH8j5

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Power to the Mighty Middle!!! "Designed from the ground up to give mid-sized agencies and brands the same kind of data, audience modeling, trade area development, optimization, and media execution capabilities that historically have only been available to much larger organizations."

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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The intricacies of ‘one of the worst kept secrets in ad tech M&A offer a curious insight into dealmaking in 2024. Ronan Shields reports on #adtech and #M&A https://lnkd.in/eFkpyhvy

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If you're at #DMSBYLUMA, hope you are at the CTV Opportunity panel with industry experts including tvScientific (Chris Riedy), LG Ad Solutions (Serge Matta), Magnite (Michael Barrett), Innovid (Zvika Netter) and TVREV (Alan Wolk), discussing how to navigate challenges and seize opportunity as CTV brings precision to a growing group of marketers in the channel. #DMSBYLUMA #CTV #OutcomeDriven #PerformanceAdvertising

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In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Advertising pioneer and author Michael Farmer, veteran brand and agency procurement guru Sabrina Traskos and XR Extreme Reach President Jo Kinsella discuss what's real and what's bull "shite" when it comes to the current advertising market, creative utilization and outcomes relative to growth brands need and deserve. Jo - As an industry, we haven't spent any time focusing on the creative. That's broken. Creative is the New KPI. Michael - Sabrina, if you were dictator for the day, what would you do to fix things? Sabrina - First, you have to fix all the broken practices. True or False 1) More creative is better than fewer? Jo: More valuable is better than more or less. 2) AI? Jo: Not holy grail but important. Not the Ozempic of adtech. Proceed with caution and use it intelligently. Use it to facilitate a marketplace where all sides win. AI should help us govern and optimize ads to truly reflect and align creative with audience. #AdTechEconomicForum #ATEF24

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🚀 The key ingredients for the TRANSFORMATION of digital media and effective advertising >>> 🔎 TRANSPARENCY ⚖ QUALITY 📈 OPTIMIZATION Many thanks to MediaVillage.org and legend Jack Myers for this energizing write-up of my speech at the Association of National Advertisers 'Advertising Financial Management' conference in Orlando. DM me to learn more about how a Digital Control program can help you transform your digital media, save money and power your brands to growth. #BrandsDeserveBetterMedia #MediaForGrowth ID Comms

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A recent Wall Street Journal article by Isabella Simonetti (gifted link below) reveals that TV networks are embracing their aging viewership and challenging the notion that younger demographics are the most valuable targets for advertisers. With the median age of viewers now in their 50s and 60s (MTV viewers average 51 years old!) for many networks, executives argue that reaching consumers based on their purchasing habits, rather than age, is the key to effective advertising. Older viewers often have more disposable income, are less sensitive to price increases, and are still making brand decisions. By focusing on the mass-market reach of TV and targeting people likely to buy a product, regardless of age, media buyers are adapting to the changing landscape of television viewership. As media and entertainment professionals, it's crucial to recognize the importance of this demographic shift and adapt our approaches accordingly. What do you think about this? #advertising #consumerhabits #mediastrategies #mediaproduction

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Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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What does the current TV media buying landscape look like? I think Nielson's Alison Gensheimer nails it on the head - "TV isn’t going anywhere, it’s going everywhere." Today's TV media buying landscape is becoming more like programmatic media buying, and I think that's a good thing. For advertisers, its always has been about finding the right audience, and now more than ever programmatic TV is leading the way and paving a path for how the future of linear TV buying will be done. #MediaBuying #TV #MediaBuyers #programmaticmediabuying

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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Recently Omnicom Media Group and Flywheel launched a white paper examining today’s shifting and fluid path to purchase. Co-authored by Omnicom Media Group Chief Intelligence Officer Joanna O'Connell and Flywheel VP, Retail Insights Xian W. Wang, the study provides a road map to help marketers navigate the new landscape. This excerpt published in AdAge also offers a preview of a key theme we will be exploring in Cannes, diving deep into the changing customer journey, and revealing how OMG and Flywheel are partnering to help brands drive growth in the modern consumer marketplace. #TransformExperiences #OmnicomCannes #AdAge

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