Josh Wetzel

Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

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TLDR: Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. https://lnkd.in/d4tyritu

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How are subscription professionals shifting their priorities in 2024 to achieve efficient growth amidst a rapidly changing market? Join us on April 30th for an exclusive first look into @Chargebee's upcoming state of industry report, where speakers from Chargebee and Forrester will dive into the key findings and discuss what lies ahead for subscription businesses. Register now!

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>>This is how you can understand the strengths and weaknesses of your pitch deck. Use Pitchwise to track every single page of your pitch deck and improve your pitch: https://www.pitchwise.se

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McKinsey says 65% of enterprises have adopted AI; a US Census Bureau survey of more than 1MM says adoption is less than <10% across all US businesses. How do you reconcile these numbers? In the article below, I take a close look at a wide range of survey data in the market and assess where AI adoption stands today among enterprises, SMBs, workers and agencies. Here's the link: https://lnkd.in/gibjQ4Zc

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What does great look like in Net Revenue Retention performance in 2024? Some companies continue to deliver NRR of more than 150%. How are they doing this? https://lnkd.in/gZ9hauYS #NRR #NDR #SaaS #generativeAI #pricing

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𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬 & 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞 𝐨𝐟 𝟑 GTM leaders and practitioners must analyze large amounts of market, product, and customer data for informed decision-making. They also need to communicate these decisions to key stakeholders and inspire action. While AI can help digest and structure this information, a human in the loop is still necessary for decision-making and effective communication with stakeholders. This is where synthesis and the rule of 3 come into play. 𝐖𝐡𝐚𝐭 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐈 𝐭𝐚𝐤𝐞? 💡 𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬: Set aside a regular time slot at the end of every day to process all the information from meetings, reports, emails, customer discussions, etc. Look for key themes in the data and all the notes. Align them with your and your company's core priorities and decide which ones to filter out. Then, distill it down to the core concepts. (Pro tip: Keep an rolling doc on these themes, and use it as a source for performance reviews or planning later!) 3️⃣ 𝐑𝐮𝐥𝐞 𝐨𝐟 𝟑: As one of the fundamental rules of great presenters, the rule of three encourages communicators to present their messages and takeaways in groups of three. Why three? This number is large enough to encapsulate multiple concepts, yet small enough for the audience to remember. If you are new to this, practice this rule in everyday communication with your spouse, family, and friends when summarizing a story or describing a vacation. Sometimes my family teases me when I add a filler third point just to reach three 🙂 Don't force it, not everything needs to be in 3's.

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Follow me into the M(AI)trix and learn how brands are pioneering the use of #AI for product innovation, insights, availability, pricing and more. I will be joined by an incredible panel that includes Todd Hassenfelt (Colgate-Palmolve), Lauren Kedra (MikMak), Gautam Kanumuru (Yogi) and Chris Perry and Oskar Kaszubski of firstmovr. This is the first of series of webinars that will explore AI use cases across all the 4Ps of #retail and the #digitalshelf. - Part 1: Proposition (Product): Tues, Aug 13, 2024 / 12-1:30p ET  - Part 2: Presence (PDP): Tues, Sept 17, 2024 / 12-1:30p ET - Part 3: Promotion (Media): Thurs, Oct 24, 2024 / 12-1:30p ET - Part 4: Performance (Measurement): Tues, Nov19, 2024 / 12-1:30p ET Register for FREE using the link in the comments below 👇 #ecommerce

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The largest segment of programmatic advertising is real-time bidding. And at some level, most startup marketers probably get that it's an auction for each impression. But how do the parties in that auction actually come together? How are the bids made? And then how are the ads delivered to the publisher? I wasn't sure - so I asked Richard Lowden, the CEO of RTBiQ, which is a Demand Side Platform (DSP) with a specific strength in real-time bidding. Adtech folks might know this, but for everyone else - here's an inside look at how ads are served for brands at scale. https://lnkd.in/gQZV8kwH

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Versus may be one of the few alternatives for creators to monetize content apart from advertisements.

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If you're on the fence about taking a Revenue Architecture course, either in-person in Santa Cruz June 3-4 (see comments) or remote (see our website), please read what CEOs, RevOps Leaders, GTM Strategists, CMOs, Chief Customer Success Officers, and others have to say about this program: “THAT. WAS. AWESOME. 👏” “WOW. This course blew my mind.” “The "funnel" was turned on it's side.... literally....” “I wish I had taken this course years ago, but I'm so glad to have this information in my brain now.” “📜 This course has been an absolute game-changer, equipping me with the essential models for sustainable growth that constitute the Recurring Revenue Operating Model.” “This course is simply outstanding!” “World class instructor and the course content. It was fresh, appropriate for today's realities and most importantly - tangible". "You learn it and tomorrow use it”. “I highly recommend this course as it's super relevant for revenue leaders looking to add more science and data to their recurring revenue operations”. “Anyone wanting to deepening knowledge of how to drive growth and success with a company or division should absolutely take the Revenue Architecture class” “While I thought I had an amazing understanding of SaaS and Revenue models from years of building models, board decks and working with revenue teams and leaders...not to mention my MBA classes and focus in data analytics… I learned a ton!” “I can't say enough good things about this program." "I'm really fortunate to have had the opportunity to sharpen our tools and thinking." “Highly recommend it to every revenue & marketing operations professional out there!” “This course has given me a deeper understanding of the specific, proven models and frameworks to consistently achieve revenue goals 📈” “Incredible instruction! I can’t wait to elevate what I’ve always done with the teachings from this course! 💪🏻” “The methodology taught in this course allows you to architect your revenue in a way that achieves sustainable growth by understanding the fundamental principles of recurring revenue and the specific frameworks to apply across your GTM team.” “This course has been a game-changer for me. It was an incredibly insightful journey that taught me the fundamental models for sustainable growth that make up the Recurring Revenue Operating Model and provided a wealth of practical tools and resources. Honestly, it's one of the best courses I've taken professionally! 💯” “What a great course by Winning by Design on understanding the ins and outs of recurring revenue business 📈” "This will enable you to do the right thing at the right time to maximize success 🚀” “The Revenue Architecture course was an incredible course. I learned ways to increase growth by making some minor improvements, look at GTM motions and make sure they align with my business, and take the "right" action at different inflection points on the growth curve so my company doesn't flame out.”

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My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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Cultural Fit in Vendor Selection is crucial for aligning values and ensuring smooth partnerships. Learn how to effectively evaluate and integrate cultural fit. ... \<a class="cz_readmore" href=""\>\<i class="fa czico-061-menu-4" aria-hidden="true"\>\</i\>\<span\>Read More\</span\>\</a\> https://lnkd.in/d4pMrhY6 #businessvalues #compatibilityassessment #culturalalignment #culturalassessment #culturalfit #culturalintegration #organizationalculture #partnershipsuccess #procurementbestpractices #procurementstrategy #strategicsourcing #suppliercompatibility #vendorevaluation #vendormanagement #vendorselection

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In a landscape crowded with loyalty programs, 7 Brew's approach stands tall as a prime example of excellence in customer enrollment. Every customer that enters 7 Brew’s Drive thru is prompted to provide their phone number– a move that not only drives repeat business via seamless enrollment into their loyalty program but also unlocks invaluable data insights. As you place your order, the staff member seamlessly verifies your preferences stored in the system. The transaction is completed in seconds, leaving ample time for personalized interactions or allowing you to swiftly continue your day. This calibration of efficiency and hospitality ensures that every interaction, no matter how swift, is meaningful. By streamlining transactions, staff members can focus their efforts on delivering exceptional service and fostering genuine connections with every customer. With Hang loyalty programs, brands are able to seamlessly gather a trove of customer preferences and trends across every touchpoint, whether that be in-store, online, via a third party platform like delivery apps (we’re the only platform that can do this), or even on social media. Despite this tech-driven development, brands can still maintain a human touch, prioritizing genuine connections with customers alongside operational efficiency. We’re passionate about helping brands of all sizes harness the synergistic power of next-gen loyalty programs to drive business success and cultivate authentic customer relationships. If you’re interested in learning more, shoot me a DM! https://lnkd.in/eA6fNfWk

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Check out the latest #TheGTMPack episode below 👇🏾 Al Sargent is a tenured #ProductMarketing leader who gives us leadership insights. It's never easy taking over an existing team as a new leader, figuring out how to measure PMM effectiveness, & creating an environment that gets the best out of your team. #gtm #b2b #pmm

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Button is now supercharging creator and affiliate programs for the largest retailers with impact.com! Building a business model on top of commerce is what people call future proofing. This is the direction the internet is heading, and it's great to see two of the largest players collaborating on different but complementary parts of the ecosystem to drive increased value for our customers. Combining the scale of Impact's platform with the AI powered commerce optimization Button delivers - joint customers can drive more incremental profit, additional HVAs like app installs, and improve their shoppers experiences like never before. Check out our case study below and the others on our site! #commerceisthefuture #commerceoptimization #mobileappinstalls #higherprofit #incrementalgrowth https://lnkd.in/e7mxKMqq

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This is our first major new product launch at UserEvidence. Introducing UE Research Content. The feedback from customers has been incredible - incredibly disruptive to the traditional model of expensive and slow Analyst research. Thought leadership content is crucial for building awareness and moving B2B prospects down the funnel. But here's the problem: 71% of decision-makers say less than half of thought leadership provides powerful insights (Brighttail). Original Research - e.g. the "2024 VENDOR State of INDUSTRY Report" with substantive, interesting, survey data and industry trends projections - is the way to go, and is consistently a high-performing and wide-reaching asset type that works well in Content, PR/Marcomm, Analyst Relations, and Demand Gen. But creating these original research reports is a painful, slow, expensive process, regardless if you're doing it internally, or working with an agency or Analyst firm. - source a survey panel of 500+ industry professionals - come up with good questions that pain the industry narrative/direction you want - analyze the data and write copy about they key themes and takeaways - hand it to design to turn into a designed report - atomize the report into snackable content It's par for the course for these reports to cost $60+ ($100k+ if it's Gartn3r or Forre$ter ;) - and take 4-6+ months. UserEvidence Research Content enables marketing teams to quickly and cost-efficiently (like 1/3 of the cost and 1/2 the timeline) create substantive and thought provoking long-form industry trends reports - "2024 State of X" reports, Buyers Guides, and more - and use the UserEvidence Platform to atomize and create derivative short-form content and social content from the underlying research. In the words of our first UE Research Content client (who has now done several projects with us), Immuta, "Our newest report launched only two weeks ago. We've already gotten picked up by three media outlets, are capturing leads, and the sales team is leveraging stats in their presentations" + "We couldn't be happier with the results from UE Research Content, the content is THAT good." Check out the blog post for more info, and to see example Research Content created by Immuta and others. Boost! 🚀 #thoughtleadership #contentmarketing

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With the customer trading down (a trend we’re seeing as well) best-in-class product pages become even more important for higher price point items. Why? If you have a high-end product, it has to ✨shine✨. Every feature highlighted, inspirational copy, great aspirational imagery, no question left unanswered. Not just to build customer confidence in the cost, but to justify it. Having great product page detail also increases the perceived value of a product—no matter what the price point, but especially for luxury products. #ecommerce #consumerspending #retailtrends

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