Juhan Sonin

IF Capability + Capacity + Priority = Impact, THEN Gaps in any of the first three variables will reduce our #design teams' impact and have a compounding effect. See my last post for more context (https://lnkd.in/g2jKt5gy) #DesignLeadership

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"Designers, now more than ever, need to master system interventions and zoom in on processes that are often skipped, ignored, rushed, or taken lightly. We have to co-create with diverse expertise, lived or learned, and learn how to collaborate with the outcomes we generate. We need to embrace the discomfort of “good-for-now” design solutions, knowing that our outcomes are in recurring need of iteration and adaptation. We must lean into co-design methods to manage bias, decentralize power, and align on shared values to meet our goals. The exponential growth in artificial intelligence is pushing us to adopt these changes faster than ever. It is holding a mirror to all our systems, presenting the opportunity for us to set the problems and learn from how we approach technology, innovate within our approach, and rethink our processes in all industries." SOUR Journal #7 shares our studio's case studies of safe-to-fail experimentation, resilient structures, and unfinished outputs through the practice of co-design. The work here reflects our synthesis of tire burnout marks of technology, and how we cross-pollinate those insights across diverse industries. Thank you Marzia Mortati Richard Buchanan Mariana Braga Fabien Girardin Ian Beacraft Luke Williams Ryan Abbott Chelsea Barabas Donella Meadows Institute Claire Gorman Seth James Saiph Savage for informing and inspiring our research in what's next in design, and welcoming the "5th Order". Enjoy! > https://lnkd.in/eS_etW_v

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In our latest blog post from noodle, we explore the importance of embracing a multidisciplinary approach in design research, exploring how diverse perspectives enrich insights, foster collaboration, and pave the way for groundbreaking solutions. Check it out today! #multidisciplinary #collaboration #design #designresearch #research #qualitativeresearch #innovation #systemsthinking #diversity

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The UX of conversational AIs will continue to evolve. How users interact and understand a new AI experience can make or break adoption. Creating that new experience within the healthcare space just increases the challenges and risks. But much of what we know about good UX still applies—clarity, feedback, context—the attributes of a great experience that impact credibility and trust with the patient are so important. Alexandra Cornille, Senior Product Designer at WillowTree, recently shared her experience designing a conversational AI for one of our healthcare clients. She highlights only a few of the many decisions that go into developing conversational AIs that help patients find answers. https://lnkd.in/gnyRFrnB

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How can you come up with innovation ideas for a mature, highly successful product and service? Today, I am writing you that one small change with the BreakBias Toolkit can break your cognitive biases and enable you and your team to generate unique perspectives for innovation. Innovating Netflix with a Simple 'Shift': Discovering New Tech Horizons Using the "Shift" tool from the BreakBias Toolkit, we've transformed how viewers interact with Netflix, turning passive binge-watching into an engaging, active experience. Here’s what we found: • Active Viewing: By shifting from continuous play to "Activity-Based Viewing," Netflix can encourage healthier habits by directly integrating viewer activities into content consumption. • Leveraging Technology for Engagement: Explore how this shift can use technology to create a more interactive viewing experience, fostering a balance between screen time and active living. • Community-Centric Viewing: See how changing from individual bingeing to a community-driven approach can enhance the social value of watching shows, making every episode a shared and more meaningful experience. Interested in how these innovative shifts can redefine entertainment? Dive deeper here: https://lnkd.in/ekGAwS7A #Netflix #Innovation #TechForGood #DigitalWellbeing #UserExperience #BreakBiasToolkit

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RECKLESS. This is the word I would use for the current Wild West of AI. So many grifters are attaching their wagon to something they fundamentally do not understand. Thank you for your work Charles! Human factors experts are the key to unlocking how technology can work in concert with humans. My prediction, human centered designers with deep respect for anthropology will rise to the occasion and correct the ship. The sentiment from the Humane founder of “We just want to build”, is reckless and self serving. It lacks the WHY. #ai is powerful and important, but please do your homework before going for that cash grab, it will bite you in the end, just like Humane. Wake up and let’s goooo! Want a real team on the right side of humanity, one who asks the why’s not just the how’s? Reach out to us at Nova, we can bring your dream to reality. #design #leadership #humanfactors

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🚀 Should We Teach Data Analytics to Designers in School? Reading this article got me thinking: how much statistics and mathematics does a designer need to apply human-centered design principles when creating AI products? Humanizing technology has always been a critical goal of user-centered design, but our traditional tools seem insufficient for humanizing AI. There's much talk about the need to put humans in control and create transparent AI. If that's the case, designers must understand the science behind algorithms—how they work and their impact on people's lives—to play their role in the system, especially regarding equity, diversity, and inclusivity. It is clear that the design world is behind in training UCD designers who can navigate AI design challenges. With my background in science, I see firsthand how much knowledge of mathematics helps me understand the challenges of AI. 🔗 Join the Conversation! Do you think data analytics should be a part of the design curriculum? What other skills do designers need to thrive in an AI-driven world? Share your thoughts below! https://lnkd.in/gxmjMucE #Design #DataAnalytics #AI #Education #FutureSkills #Innovation #HumanCenteredDesign #EthicalAI

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Highlighting one of my older articles on building a Design practice within the environment of a startup. https://lnkd.in/evuB5n-T #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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How would you like to be a Senior UX Researcher at Estée Lauder? Or a Senior UX Researcher at Microsoft? Maybe SurveyMonkey's next VP of Design & Research? Or a Senior UX Researcher for D&D Beyond at Hasbro? There are 39 freshly-reviewed, up-to-date, legitimately-available, hand-selected, Senior, Remote, UX Research positions on the List, including more from Google, Adobe, Figma, Gametime, Meta and Stripe As of today (May 31st, 2024), all of them are still open and accepting applications. A few things I've noticed over the past few months: 👉 More senior positions are opening at a faster rate 👉 Positions seem to stay open and accepting applications for about 30 days, so check the list often (or sign up for instant updates) 👉 About 15 positions have closed in the last month or so 👉 Remote work at a *senior* level is alive and well Go get 'em! https://lnkd.in/eJkpDx7J

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**DECISION DESIGN – Setting the Opportunity Space (#GG 2)** I’ve mapped decision design’s opportunity space based on the two main design parameters to enable broader discussions on the topic. This exercise is a starting point to nuance arguments around what decision design can become. Design Parameter I – FUTURES EXPOSURE: The image below shows the x-axis representing a decision-maker's possible exposure to a certain future, ranging from dystopian to utopian. The decision-maker can be an individual, a group, an organization, or any system with agency. While the spectrum of possible futures is infinite, the focus here is on plausible futures. The two normal distributions (bell curves) represent two settings: GREY: The probability of exposure in today's setting without any decision and intervention by the decision-maker, likely skewed towards dystopia by current systemic trajectories. WHITE: A setting where the designed decision flattens the curve towards a more positive futures exposure for the decision-maker (note: not necessarily for the world at large). Design Parameter II – FUTURES DESIRABILITY: The y-axis reflects the decision-maker’s attitude towards a certain future. Desirability ranges from low (dystopian) to high (utopian). Human perception is mapped with two logistic growth curves (S-curves) derived from the science of risk perception and Prospect Theory (Slovic, 1987; Kahneman & Tversky, 1979): DOTTED LINE: Without any intervention, the probability of a more dystopian future is high, and desirability at the distribution’s mean is considerably low. SOLID LINE: With decision design applied, desirability of basically any possible future can be significantly increased by, for example, shaping robust core narratives, resilient identity design, and transformational hero journey framings. THE ROLE OF DECISION DESIGN: Discover, define, develop, and deliver decision setups, guidelines, and hacks to actively shape and co-create the decision-maker’s futures exposure and futures desirability. For most decisions a reasonable probability-desirability equilibrium is the sweet spot of decision-becoming. However, design towards a more utopian individual future is possible too. At Gravity & Grandeur, the world’s first decision design studio, we aim to amplify our client’s opportunity space by systematically steer exposure towards antifragility and by elevating desirability into full-spectrum futures resonance. We are the pioneers of multi-parametric decision design. Our mission: BECOME YOUR BEST DECISION --- How to become your best decision: Check out the Gravity & Grandeur website and book a free GG Check for your next important decision (link in comments). Also, don't forget to follow us on LinkedIn for more insights on decision design and decision-becoming.

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A big misconception designers often have is that delivering high-quality experiences alone will make them successful long term. That perspective is not wrong. Just somewhat short-sighted. In our current climate, the quality of your strategic rigor is equally as important as the quality of your execution — if not more so. It starts with what you choose to work on. It needs to matter. And more importantly be strategically aligned and support the company’s broader ambitions, goals and priorities. Making well-informed decisions is everyone's responsibility. This is never confined to a specific function. Yes, some things might be outside of your control. But if you start deepening your understanding of the broader ecosystem (macroeconomic trends, evolving behaviors of consumers, emerging technologies, etc) and gaining insights into the signals and conditions that influence the company's direction and inform its product and service development for customers — interesting things start to happen. You’ll find yourself growing exponentially in multiple paradigms, beyond design. And in time, you’ll make better connections and decisions with a stronger customer lifecycle focus that converts impact to the company’s bottom line and your customers evolving needs. Work with your partners from other disciplines on this. Small things add up. Details matter. But don’t lose sight of what’s happening. The bigger picture. Especially when the winds are changing. You want to make sure you’re well-positioned and ready to contribute thoughtfully.

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Popular, but not often discussed opinion: It is significantly more fulfilling to support Product Managers/ Owners who "get" the value of User Research and data than those who don't. So this series, at least for now, is dedicated to them. After you watch it, let me know what else we should discuss.

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The automobile industry has always made user experience in the car a cornerstone of its success. They must lead the way in today's market, where the economy is driven by user experience. In-car user research is vital for exceeding user expectations, driving innovation, enhancing safety, and ensuring market competitiveness! #userresearch #UXDesign #automobileUX

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This paper from Microsoft Research presents a very interesting analysis of how to support users given the unique metacognitive demands presented by generative-ai interfaces. Kudos to the authors for the paper’s recent success at the CHI conference. 👍🎉 #HCI, #CHI, #generativeai, #UI, #UX

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PART 1 Can designers survive the Ai threat? Leading figures in the design industry discuss this important issue with T. K. Sajeev from NewspaperDesign.in. Renowned design consultant Dr. Mario Garcia is the first to share his insights. Mario Garcia TK Sajeev Kumar Newspaper Design

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On the #AI Iron Triangle https://lnkd.in/ekX-u4yh and how it makes explicit the lack of constraints in Silicon Valley for TechBros. How #ArtificialIntelligence is useless, unethical and unsustainable and they’re proud of it.

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This is some exceptional #UXResearch focused on a #WellDefinedProblem around #ContentModeration Good up-front definition of #product needs and #CustomerGoals, methodical qualitative exploratory research, and rigorous #quantitative research on #outcomes. Some of the best blend of #academic and #commerical work I’ve seen. AppealMod: Inducing Friction to Reduce Moderator Workload of Handling User Appeals https://lnkd.in/eAniW_ec

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Eric Cesal on AI: "It gives us new arguments for purging some of the more ossified practices of design culture. What was a frustrating anachronism yesterday may become a liability tomorrow, compromising our ability to train young architects and their ability to continue the profession. With AI, we finally have the means and the motive to get rid of three things traditionally endemic to the educational process: Masochism, Feitshization of the Image, and Design School as Rite of Passage." https://lnkd.in/eD5NftkV

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Great write up of the emerging patterns of interaction, affordances, and heuristics in an AI world. . . . . . #ai #heuristics #ux #productdesign

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