There’s nothing like the power of collaboration. It’s the future for successful local news operations. With TAPinto.net - Local News and Digital Marketing and the Hyperlocal News Network license platform, working together and sharing are core to our success.
We’ve seen firsthand how fostering collaboration among independent local news sites can increase revenue, drive audience engagement, and improve content quality.
Here are 5 key ways our collaborative approach with TAPinto franchisees and HNN licensees is making a tangible impact:
🤝 Content Sharing: Our sites seamlessly share content, filling coverage gaps and enriching the news variety available to readers. This ensures comprehensive coverage, especially during major events, that no single site could achieve alone.
🛠️ Shared Technology and Tools: We provide a robust suite of tools to streamline operations. Our user-friendly CMS enables publishers to quickly and easily go to market, including full newsletter functionality. From providing a top CRM, to graphic design, to media liability insurance and many other services, we help publishers focus on quality journalism while reducing backend operational costs.
💰 Collaborative Revenue Programs: Our network offers successful revenue programs including sponsored content, email marketing, site advertising and video advertising. Our custom CMS allows publishers to sell ads across each other’s publications, creating a “network effect” that boosts revenue. This attracts regional companies and businesses seeking a larger, diverse audience. By pooling resources, our publishers offer competitive advertising options, enhancing revenue for all.
👩💻 Training and Support: We offer extensive training and ongoing support, ensuring our publishers thrive. This includes expert advice and responsive coaching, helping both new and experienced publishers navigate the modern media landscape.
💬 Community Engagement: By empowering local entrepreneurs to produce valuable news and providing an outlet for local organizations to share their stories, we ensure each community gets the news coverage it deserves.
Our collaborative model works. TAPinto has grown to nearly 100 sites covering more than 125 municipalities, reaching millions of readers, and achieving long-term sustainability and profitability. Our advertising clients say working with us is “one of the best decisions we have ever made.” With the HNN license platform, we’ve extended the benefits of our collaborative approach to more publishers and places.
I believe that by working together, we can upend the challenges facing local journalism and ensure trustworthy, high-quality news remains accessible to all.
What collaborative effort is making the biggest impact at your organization? 🌟
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