“I had the pleasure of hiring and working with Katie. Katie came in and knocked it out of the park for us, which led to multiple promotions and ultimately had her leading our Marketing team. Her positive attitude and work ethic are infectious for any stage company. Katie is always my first recommendation when someone asks me for a marketing leader.”
About
Katie Perry is a strategic marketer with a diverse background in corporate marketing…
Contributions
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You want to get promoted in corporate communications. What metrics should you be tracking?
Tracking hard metrics for Comms can require a little bit of creativity and being a self-starter when it comes to designing your own system for measurement. Some thoughts: - TO/FROM Tracker: Create a table of what the past message is and what the new message is, and all of the activities and proof points that demonstrate the shift. - Get access to website analytics. Track site traffic and sources that are attributable to PR efforts. - For external PR, create a tiered scoring system based on prio outlet/reporter. Set targets for tier 1/2/3 that factor in both audience relevance as well as total reach. Report on progress to target.
Activity
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Shared some thoughts on Monday's market slide with one of the best in the business, Michelle Singletary! Challenging days like these are just the…
Shared some thoughts on Monday's market slide with one of the best in the business, Michelle Singletary! Challenging days like these are just the…
Liked by Katie Perry
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Axios lost some great people and talent this week. If you see Axions on LinkedIn looking for opportunities, please consider reaching out. I won't…
Axios lost some great people and talent this week. If you see Axions on LinkedIn looking for opportunities, please consider reaching out. I won't…
Liked by Katie Perry
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A big thanks to Zack Miller and his team at Tearsheet for telling our story at Current so well. The product ecosystem we have, with all our products…
A big thanks to Zack Miller and his team at Tearsheet for telling our story at Current so well. The product ecosystem we have, with all our products…
Liked by Katie Perry
Experience & Education
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Ursa Major Media
View Katie’s full experience
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Volunteer Experience
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Founding Member, WSJ Women's Network
The Wall Street Journal
- Present 3 years 2 months
Economic Empowerment
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MB/A Program Advisor
Learning @ Morning Brew
- Present 2 years 11 months
Education
Provide expert feedback and guidance to Morning Brew Accelerator (MB/A) cohorts.
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Publications
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The Retail Investor Report (2023)
Public.com
In February 2023, retail investors across platforms set a new all-time high for weekly inflows, with $1.5 billion dollars pouring into the market in a single week. Participation in the public markets remains high; more significantly, it has evolved. Public’s Retail Investing Report dives into what’s new and what’s next.
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Marketing Beyond the Impression: How to Build Enduring Brands in the People-Powered Future
Crowdtap
See publicationMore than 200 million people worldwide are utilizing some form of ad-blocking software, representing a 41 percent growth year-over year. Yet, as consumers are increasingly ignoring, skipping and blocking ads, they are sharing their own experiences with brands in social media.
Crowdtap's new report explores marketing's increasingly ad-free future and outlines best practices for brands vying to move to more consumer-centric models. -
The State of Influencer Marketing
Crowdtap
See publicationInfluencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves.
In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s community to understand what goes into successful brand-creator partnerships. The report reveals findings for…Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves.
In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s community to understand what goes into successful brand-creator partnerships. The report reveals findings for marketers navigating the next generation of influencer marketing, which is increasingly taking place in emerging, micro-content channels. -
The Marketer's Guide to User-Generated Content
Crowdtap
See publicationPeople have been sharing stories about brands for decades. Today, word-of-mouth messages are increasingly are taking the form of rich, multimedia experiences that are facilely created and shared by technology-enabled consumers. Welcome to the user-generated content revolution.
Crowdtap's 32-page report, “The Marketer’s Guide to User-Generated Content,” defines UGC as it exists today and explains why the rise of consumer-generated media is one of the biggest trends in marketing right now. -
2014 360i Post-Summit Guide
360i
Comprehensive report highlighting the key takeaways and learnings from 360i's 2014 Marketing Conference. Report was distributed to the event's 300+ attendees, who represent marketing leaders at Fortune 500 brands.
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2014 SXSW HOTSHEET
360i
A digest of the the top highlights from SXSW Interactive 2014 tailored to Fortune 500 marketers.
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Honors & Awards
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Six-Star Finisher
World Marathon Majors
Organizations
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Interactive Advertising Bureau (IAB)
Member
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Word of Mouth Marketing Association
Member
- Present
Recommendations received
7 people have recommended Katie
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It's official, This Week in Fintech's OG series will be back for Season 2 this Fall/Winter! Lithic, CapitalOS, Array and Zero Hash are already…
It's official, This Week in Fintech's OG series will be back for Season 2 this Fall/Winter! Lithic, CapitalOS, Array and Zero Hash are already…
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We built the ultimate interactive NYC startup map... and sorted it by who's hiring 👀 I made a similar post a few weeks ago, and since then, dozens…
We built the ultimate interactive NYC startup map... and sorted it by who's hiring 👀 I made a similar post a few weeks ago, and since then, dozens…
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POV: 90% of your shareholders are retail investors and they have ~opinions~ on Reddit. Tilray Brands, Inc. CEO Irwin D. Simon embraces his large…
POV: 90% of your shareholders are retail investors and they have ~opinions~ on Reddit. Tilray Brands, Inc. CEO Irwin D. Simon embraces his large…
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Why is it " hims & hers " and not Hers & Hims? CEO Andrew Dudum tells me Tuesday: Actually... maybe it could and should be in the future because the…
Why is it " hims & hers " and not Hers & Hims? CEO Andrew Dudum tells me Tuesday: Actually... maybe it could and should be in the future because the…
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According to Fortune, 82% of employees are at risk of burnout THIS year! 🤯 We hear about burnout all the time. I believe there are practical ways…
According to Fortune, 82% of employees are at risk of burnout THIS year! 🤯 We hear about burnout all the time. I believe there are practical ways…
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Another day, another episode! Katie Perry and Austin Hankwitz spoke with Tilray Brands, Inc. CEO Irwin D. Simon about: • Strategic acquisitions •…
Another day, another episode! Katie Perry and Austin Hankwitz spoke with Tilray Brands, Inc. CEO Irwin D. Simon about: • Strategic acquisitions •…
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✨ The Millennial urge to quote MTV Diary at every available opportunity ✨ A new episode After Earnings (from Morning Brew ☕️) is out now with Tilray…
✨ The Millennial urge to quote MTV Diary at every available opportunity ✨ A new episode After Earnings (from Morning Brew ☕️) is out now with Tilray…
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Smriti Laxman Popenoe, CFA, co-CEO, President, & CIO of Dynex Capital, Inc. details how business doubled in five years. $DX
Smriti Laxman Popenoe, CFA, co-CEO, President, & CIO of Dynex Capital, Inc. details how business doubled in five years. $DX
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VERY BIG DAY HERE! Smooth Media has made our first acquisition: Energy Central, a leading community platform and media publication for the electric…
VERY BIG DAY HERE! Smooth Media has made our first acquisition: Energy Central, a leading community platform and media publication for the electric…
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