Angela Kongelbak

With the Bay Area absolutely scorching under this crazy "heat wave," I was inspired to give my "We Scream for Ice Cream" 2D illustrations an incredibly realistic, drippy melting effect in 3D! As someone who's been a diehard 2D artist forever, seeing my finished artwork pop off the screen in 3D for the first time was like experiencing those jaw-dropping images from the James Webb Space Telescope – a whole new mind-blowing dimension to dive into! But after really immersing myself in this 3D world, I realized something profound: 2D has its own electrifying magic that even 3D can't quite capture. I've come to the thrilling conclusion that it's my personal, signature style that steals the show, whether in 2D or 3D: the way I boldly scratch those lines, the funky shapes I cook up, how I wildly exaggerate those events – that's the real sorcery, with the actual medium playing second fiddle! So hey, what's your take? Do those bangin' 2D illustrations just nail the vibe better than the 3D versions? I'm thinking of turning these wacky characters into actual figurines for my niece. Now asking the experts what’s the slickest workflow to make that fantasy a reality?

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Innovation in packaging can look different depending on your goals. Take a look at brands that are innovating to "solve for exclusion".

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Our client, Campbell's, faced the challenge of translating a brand’s promise to product requirements. The brand required a solution to rapidly and cost-effectively develop concepts that consumers recognize as meeting the brand promise. See how we used our unique moments-based behavioral approach to solve this problem. https://lnkd.in/da-DCj8b #BrandGrowth #BehavioralInsights #Insights #MRX

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Why choose artificial when we can embrace the ancestral? 🤔 At Primitive, we value the power of collective wisdom, passed down through millions of years and rooted in community and genuine, lasting connections—not just passing trends. We envision brands as beacons that build values uniting us in our shared humanity, reconnecting us with our roots. This post is dedicated to the monumental discovery that first set us apart from other animals: the control of fire. As we navigate the digital age, let's ensure technology brings us closer to what truly matters. Let's use our tools to improve ourselves and protect the only home we have. 🌍 #primitiveagency #ancestral #intelligence #artificialintelligence #creativity #digitalmarketing #marketingagency

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You've likely heard "pets are the new kids." But it's more nuanced than that, says Senior Creative Director Meredith Post: "We're noticing how pets are treated differently than children: they are an idyllic extension of a person's identity. We treat them better than we treat ourselves and use them as a signal of who we are and want to be.” It means pet CPG is extending into realms like personalized nutrition and luxurious self-care. For more insights from Meredith Post, Carina Sandoval and Kyle Schutte, head here: https://okt.to/fA9oNI #petbrands #petcpg #consumerstrategy #petcare

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Diversity in the workplace is essential for fostering a happier, healthier environment where creativity and productivity can thrive. This article from Birchbox explores seven key benefits of diversity, including enhanced creativity, better cultural sensitivity, increased profits, and a safer, more inclusive atmosphere for all employees. #InclusiveWorkplace #CreativeWorkEnvironment #LearnAndGrow

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Tarot decks come in a wide variety, offering different artistic styles, cultural themes, and areas of focus. Here's a breakdown of some of the main types: Traditional Decks: Rider-Waite-Smith (RWS): The most popular and influential deck, featuring Pamela Colman Smith's artwork. Many modern decks are based on this foundational system. Marseilles Decks: Older, European style decks with variations like the Marseille Tarot and Visconti-Sforza Tarot. These often have simpler imagery with symbolic meanings. Themed Decks: Mythological Decks: Explore themes from Greek, Norse, Egyptian, or other mythologies. Fairytale Decks: Use imagery from fairytales and folklore for a whimsical and relatable feel. Animal Spirit Decks: Connect with animal symbolism and spirit guides. Pop Culture Decks: Feature characters and themes from popular movies, TV shows, or video games. Focus Decks: Love & Relationship Decks: Focus on themes of love, romance, and partnership. Career & Finance Decks: Offer guidance on career paths, finances, and achieving goals. Shadow Work Decks: Designed to delve into the subconscious and explore hidden aspects of oneself. Other Variations: Oracle Decks: Similar to tarot but with a more specific focus or theme, often using fewer cards. Lenormand Decks: A separate divination system with 36 unique cards and a distinct set of meanings. Choosing a Deck: The best deck for you depends on your personal preferences and what you hope to gain from the readings. Beginners: Consider starting with a traditional RWS-based deck for easier learning. Experienced Readers: Explore themed decks or those with a focus relevant to your interests. Everyone: Choose a deck that resonates with you visually and intuitively. Remember, there's no single "right" deck! Explore different options and find one that sparks your curiosity and feels comfortable to use. #tarot #intuition #selfdiscovery #personalgrowth #lifecoaching #wellness #spiritualgrowth

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Four ways a good visual identity can boost sales for your brand. 1. Encourages Impulse Purchases: Research shows that aesthetics plays a crucial role in the decision making of consumers. Attractive and eye-catching visuals can entice your target audience to make impulse purchases. Well-designed packaging, point-of-sale displays, and promotional materials can capture attention and prompt immediate buying decisions. All these stems from a good visual identity.   2. Improving Product Perception: A well-designed visual identity can enhance the perceived value of your brand’s product or service. Well-designed visuals can make your product appear more desirable, allowing your brand to command higher traffic and boost sales volumes.   Remaining parts of this post are in the video below 👇 👇 .

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One more pattern I have made recently for my Easter Bunnies collection: a cheerful, colorful, spring floral: https://lnkd.in/eJhTiG29

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Where caring is a rainbow, and friendship shines bright. Care Bears, spreading love day and night #Bioswiss #Carebears #wellnessforeveryone #shapedbandages #bandages #health #branding #branddesign #packagingdesign #logodesign #productdesign #Bioswiss #wellness #firstaid #characterdesign #packaging #kidstoys #bandages https://lnkd.in/dbiGtXBp

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🌸 The branding deck for Athena Beauty! 🌸 Athena Beauty isn't just a makeup brand, it's a journey inspired by ancient beauty secrets. There (Our) mission? To empower you to embrace your inner goddess and celebrate your natural beauty. ✨ Our branding reflects this mission through minimalistic design. By prioritizing simplicity, we've crafted a look that's both rich and luxurious, highlighting the quality and elegance of Athena Beauty. #Luxury #Innovation #BusinessStrategy #DesignThinking #Branding #WebDesign #BusinessGrowth #CreativeStrategy #Marketing

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Is a beauty landing page only meant to be ✨ beautiful? ✨ As we write in the blog, "it should connect with the audience on an aesthetic level and provide compelling content that convinces visitors of the value of the beauty offerings." We take a closer look at what makes a great beauty product promotion page, and share some successful examples, because learning from effective projects is always the best approach. https://lnkd.in/d5cQPd73 Check out our article for inspiring tips and valuable lessons learned! 📚👀

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The boundaries that once neatly separated the worlds of health, beauty and wellness are blurring. A growing awareness of interconnected health combined with a shift in consumer perspectives and priorities is driving significant growth in this space. Personal longevity is showing up as more than just a trend, it's a profound transformation in the way consumers perceive & prioritise their health. HMc have developed an inspiring presentation looking at how brands in this space can stand out, where the white spaces are, and how to innovate and activate your brands within them. For a free presentation drop me a comment in the box below. #beautybrands #brandinnovation #beautyandwellbeing

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Sensory Branding (Brand Experience) It goes beyond the visual to engage all five senses, creating a holistic brand experience! Imagine walking into a boutique and not just seeing beautifully designed products, but also hearing calming music, smelling a signature scent, tasting a complimentary drink, and feeling the texture of curated items. Each sensory touchpoint leaves a lasting impression. Why does this matter? Because our brains are wired to remember multi-sensory experiences. By tapping into these senses, your brand becomes unforgettable. Think about Apple stores: the minimalist design, the cool touch of their devices, and even the specific scent in the air. It's all intentional. Start small. Introduce a unique scent in your workspace, select a playlist that embodies your brand's vibe, or offer a small treat that represents your brand's essence. These elements work together to create a cohesive and memorable brand experience. Make your brand not just seen, but felt, heard, tasted, and remembered! Need help with branding? Connect with us at creatives@estelitastudios.com #branding #rand development #brandidentitydesign #brand strategy #brand management #femaleentrepreneurs #femalevisionaries #femaleowned #femalebusinessowners #wellness #mindfulness #lifestyle

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What have you heard about sustainability in the collectibles industry? Just listened to this great podcast from The Toy Coach® Inc. Azhelle W. about making climate friendly toys: https://lnkd.in/dHbpicpe I'm developing a collectible product, and in our space we have a unique dilemma that I haven't heard much discussion on. That's not finger pointing. Our audience (myself included) wants their prized collectibles to last forever in perfect condition. It's confusing to know what to do. Outside of using FSC certified paper products (thanks for teaching me about this Diane Ross!), controlling or offsetting emissions, as well as ethical and humane sourcing and production practices, there's still the matter of whether it makes sense for our creations and packaging to return to the earth at some point in the future. I've seen a few exceptions: • For a while Hasbro tried out plastic free packaging: https://lnkd.in/dCgCT34J • Indie art toy creator Greasy Creeps actually collects plastic which he processes and molds himself. (Heads up, some NSFW products at the link): https://lnkd.in/dSnrSUvp So what do you think? What's the sweet spot between creating something meant to be cherished forever and making progress toward sustainability?

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📢 CALLING ALL CREATIVES! 📢 How is everyone doing? But how are you REALLY doing? Aiming to answer this question and shed light on matters that deeply impact our life quality and mental health, my dear hometown friend Fe Amarante, along with sustainability specialist Brandi Parker, created a survey to hear as many creatives as possible. Designers, copywriters, art directors, production artists, UX designers, UX researchers, strategists, filmmakers, illustrators, in-house, agency-side, freelancers, junior-level, senior-level, mid-level - is our industry giving you the right conditions you need to be... creative? Please spare 10 minutes of your time to answer the questions on this link: https://lnkd.in/gtyagYFB Your answers? Secret. The findings? Public. This survey is completely independent. The results will be unveiled in September during their keynote at HOW Design Live, with the report published on the website www.zerowastecreatives.com for free download. Thank you and feel free to spread the word. The more responses, the better.

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