Kristen Groh

The mutual enhancement of creativity and AI interaction can lead to innovative thinking and remarkable outcomes. 

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How KPMG’s CMO is promoting Generative AI within the consulting giant by Drew Neisser 𝗧𝗵𝗶𝘀 𝗾𝘂𝗼𝘁𝗲 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁: "We’ve realized that AI won’t replace humans—but humans using AI will replace those who aren’t." I applaud Lauren Wagner Boyman’s commitment to upskilling the marketing team's AI acumen. This is the necessary step to transform business as usual in an AI world. I'm curious how your company prepares its workforce to incorporate AI into your team members' everyday work.  Comment below ⤵️

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As we continue to measure these key metrics over time and by country, industry, role, and age, we gain a deeper understanding and uncover insights into new work patterns to design better workplaces for the future. https://hubs.ly/Q02x2YHh0

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Many leaders recognize the importance of digital transformation, but few understand how to effectively integrate systems, people, and processes together. This is an insightful conversation on how businesses can succeed and remain flexible in their transformation journeys. #DigitalTransformation #NeverJustTech #BusinessStrategy

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How do you put thought to action in AI? Over the last 8 years, we've worked with dozens of organizations who are trying to establish a plan for AI, and more recently, with GenAI taking over everyone's brains, the rush to develop programs and products has intensified even more. There are key fundamentals to what we've seen work and not work for brands. In this webinar with Stuart Willson and Ross Hale, we're going to try to distill what has worked best for us, our clients, and the market in general.

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Dive into the future of consumer experiences with generative research. Uncover how to align your brand with customer desires and spark meaningful innovation. Explore our insights for a deeper connection: https://bit.ly/3PVEX1B #GenerativeResearch #ConsumerInsights #InnovationStrategy #thrivethinking

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What do customers actually want from a #loyalty program? Often, it’s a personalized experience that makes them feel unique. BCG’s G. Edward Crouch joins The So What #podcast to discuss how loyalty marketing and personalization can transform customer relationships. Discover what this means for your company.

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A “great” workplace includes three experience drivers: “beauty,” “welcoming,” and “inspires new thinking.” Design matters. Uniqueness matters as well. An “exceptional” workplace differentiates by including unique factors both in and out of the office. https://hubs.ly/Q02xmT4z0

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According to Mike Treff of Code and Theory, animated logos and interactive elements on websites can effectively communicate brand stories and deepen consumer relationships. Brands that leverage motion to make their digital assets more memorable and compelling, thereby increasing user interaction and product visibility. The strategic use of motion in digital branding not only enhances user experience but also sets a precedent for how brands can creatively engage consumers in an increasingly competitive digital landscape. #BrandStrategy

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By integrating these insights into our lives, we can build a future where truth, innovation, well-being, and empowerment are the cornerstones of our progress.

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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Recent insights from SmartBrief highlight the significant impact when brands thoughtfully engage with the AAPI community. Brands that recognize and authentically market to this diverse group not only build stronger relationships but also see tangible business growth. Key takeaways: 1. Cultural Sensitivity: Understanding and respecting cultural nuances is paramount. 2. Representation Matters: Inclusive visuals and narratives resonate deeply. 3. Community Engagement: Partnering with AAPI influencers and organizations fosters genuine connections. It’s not just about reaching an audience; it’s about building trust and loyalty through meaningful engagement. Inclusive marketing can make every community feel seen and valued. 🌏💬✨ #InclusiveMarketing #AAPI #BrandStrategy #CommunityEngagement #DiversityAndInclusion

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The fusion of AI, AR, and CGI is revolutionizing the marketing sector. From creating immersive shopping experiences that blur the lines between the real and the virtual to crafting lifelike digital avatars that engage audiences in novel ways, these technologies are setting new standards for innovation and creativity. As brands leverage these tools to connect with consumers on a deeper level, the focus remains on delivering value-rich content that educates, entertains, and inspires. #AI #digitalmarketing  

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Interesting read from McKinsey on the adoption of AI in the first six months of 2024, highlighting a significant increase in the use of Gen AI, which has doubled during this period. It's intriguing to note that some individuals may underestimate their AI usage, often not identifying themselves as "Power Users" despite leveraging the technology. #AI #ArtificialIntelligence #TechnologyTrends https://lnkd.in/e6znN_-3

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November 2024. Something all of us are probably actively trying to avoid discussing in social settings. But the different outcomes are something companies need to start planning for. Join Ipsos's May 22 Insights to Activate webinar, where experts from Ford, Regeneron, and Ipsos will explain how strategic foresight can help mitigate risk and set your brand up for success, regardless of who ends up in the White House. Check out our POV & webinar registration here! https://lnkd.in/eY7yqNYA

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As a branding & comms person, I often code switch to a "commercial marketer" so I can hope to gain a perceived (aka better), more strategic seat around the business table. But watching how attribution and GPTs can sanitize brands into oblivion I'm wearing my Storytelling badge with renewed pride. Storytelling is far from a "soft" skill in the business world; it is the essential, and often, missing piece in marketing strategy. This MIT Sloan School of Management article highlights several key benefits that storytelling delivers such as "sustained winning," solidifying its importance in driving business success: 1️⃣ Enhanced Understanding and Engagement: Storytelling makes complex data more accessible and engaging, helping teams and stakeholders understand and retain information better. This improved comprehension leads to more informed decision-making. 2️⃣ Improved Collaboration and Cohesion: Internal storytelling fosters a sense of connection and shared purpose among team members, building cohesion and inspiring cultural change. This unity is crucial for driving collective efforts towards common goals. 3️⃣ Strategic Impact: Combining data with storytelling enhances the strategic impact of marketing efforts. It allows for creating compelling narratives that resonate with target audiences, driving engagement and loyalty. Better yet, stories are easy to re-tell meaning your brand awareness gets a nice bump. The MIT article underscores that storytelling can be a critical component for achieving sustained performance and success in data-driven teams and beyond. #storytelling #brands https://lnkd.in/gBmK88fJ

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