Lila Hoffman-Byer

🚀 Excited to share a recent success story from Q4 2023 that highlights the power of creative collaboration and innovative advertising! Our team had the privilege of working with TikTok on a groundbreaking campaign for Grande Cosmetics, and the results were nothing short of spectacular. By leveraging TikTok Shop Ads, we crafted a strategy that not only boosted engagement but also drove impressive conversions. Here's a quick overview of what made this campaign stand out: ✨ Targeted Creative: We developed visually captivating and trend-driven content that resonated with TikTok’s dynamic audience. ✨ Shop Integration: Seamless integration with TikTok's shopping features allowed users to explore and purchase products effortlessly. ✨ Data-Driven Insights: By analyzing performance metrics in real time, we continually optimized the campaign to enhance results. This case study underscores the potential of TikTok as a powerful platform for e-commerce, and I'm proud of the results we achieved together! https://lnkd.in/eTCUkmTA #TikTok #Ecommerce #DigitalMarketing #CaseStudy #Innovation

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Today, I'm thrilled to have Tre Ankton join me in the studio. Tre is a former college student turned successful vending business owner and now, a dynamic content creator. His journey hasn't been easy—facing significant challenges including financial struggles, being scammed, and overcoming family skepticism about his unorthodox path. But through determination and the crucial support of his mother, Tre transformed these hurdles into stepping stones towards his success. In this episode, we delve deep with Tre about his bold decision to drop out of college to pursue his dreams, the pivotal moments of hitting rock bottom, and the powerful breakthroughs that followed. We'll also explore the generational shift in mindsets about work and life decisions, highlighting how Tre's experiences reflect broader changes in our approach to careers and personal happiness. Join us as Tre shares valuable insights on staying true to oneself, leveraging adversity, and the transition from traditional business to digital content creation—a journey filled with laughter, learning curves, and the pivotal realization that sometimes, leaving the 'traditional path' leads to a more fulfilling life. https://bit.ly/4d4m8TA #contentcreator #vending #collegedropout #passiveincome

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Today, I'm thrilled to have Tre Ankton join me in the studio. Tre is a former college student turned successful vending business owner and now, a dynamic content creator. His journey hasn't been easy—facing significant challenges including financial struggles, being scammed, and overcoming family skepticism about his unorthodox path. But through determination and the crucial support of his mother, Tre transformed these hurdles into stepping stones towards his success. In this episode, we delve deep with Tre about his bold decision to drop out of college to pursue his dreams, the pivotal moments of hitting rock bottom, and the powerful breakthroughs that followed. We'll also explore the generational shift in mindsets about work and life decisions, highlighting how Tre's experiences reflect broader changes in our approach to careers and personal happiness. Join us as Tre shares valuable insights on staying true to oneself, leveraging adversity, and the transition from traditional business to digital content creation—a journey filled with laughter, learning curves, and the pivotal realization that sometimes, leaving the 'traditional path' leads to a more fulfilling life. https://bit.ly/4d4m8TA #contentcreator #vending #collegedropout #passiveincome

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Today, I'm thrilled to have Tre Ankton join me in the studio. Tre is a former college student turned successful vending business owner and now, a dynamic content creator. His journey hasn't been easy—facing significant challenges including financial struggles, being scammed, and overcoming family skepticism about his unorthodox path. But through determination and the crucial support of his mother, Tre transformed these hurdles into stepping stones towards his success. In this episode, we delve deep with Tre about his bold decision to drop out of college to pursue his dreams, the pivotal moments of hitting rock bottom, and the powerful breakthroughs that followed. We'll also explore the generational shift in mindsets about work and life decisions, highlighting how Tre's experiences reflect broader changes in our approach to careers and personal happiness. Join us as Tre shares valuable insights on staying true to oneself, leveraging adversity, and the transition from traditional business to digital content creation—a journey filled with laughter, learning curves, and the pivotal realization that sometimes, leaving the 'traditional path' leads to a more fulfilling life. https://bit.ly/4d4m8TA #contentcreator #vending #collegedropout #passiveincome

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Today, I'm thrilled to have Tre Ankton join me in the studio. Tre is a former college student turned successful vending business owner and now, a dynamic content creator. His journey hasn't been easy—facing significant challenges including financial struggles, being scammed, and overcoming family skepticism about his unorthodox path. But through determination and the crucial support of his mother, Tre transformed these hurdles into stepping stones towards his success. In this episode, we delve deep with Tre about his bold decision to drop out of college to pursue his dreams, the pivotal moments of hitting rock bottom, and the powerful breakthroughs that followed. We'll also explore the generational shift in mindsets about work and life decisions, highlighting how Tre's experiences reflect broader changes in our approach to careers and personal happiness. Join us as Tre shares valuable insights on staying true to oneself, leveraging adversity, and the transition from traditional business to digital content creation—a journey filled with laughter, learning curves, and the pivotal realization that sometimes, leaving the 'traditional path' leads to a more fulfilling life. https://bit.ly/4d4m8TA #contentcreator #vending #collegedropout #passiveincome

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Today, I'm thrilled to have Tre Ankton join me in the studio. Tre is a former college student turned successful vending business owner and now, a dynamic content creator. His journey hasn't been easy—facing significant challenges including financial struggles, being scammed, and overcoming family skepticism about his unorthodox path. But through determination and the crucial support of his mother, Tre transformed these hurdles into stepping stones towards his success. In this episode, we delve deep with Tre about his bold decision to drop out of college to pursue his dreams, the pivotal moments of hitting rock bottom, and the powerful breakthroughs that followed. We'll also explore the generational shift in mindsets about work and life decisions, highlighting how Tre's experiences reflect broader changes in our approach to careers and personal happiness. Join us as Tre shares valuable insights on staying true to oneself, leveraging adversity, and the transition from traditional business to digital content creation—a journey filled with laughter, learning curves, and the pivotal realization that sometimes, leaving the 'traditional path' leads to a more fulfilling life. https://bit.ly/4d4m8TA #contentcreator #vending #collegedropout #passiveincome

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As someone that works in social media and having it rooted in my identity as a Gen Z, I always thought being *on* 24/7 was the key to staying ahead of trends, building engagement, and just keeping up with the digital hustle. But lately, I’ve had a major epiphany: sometimes, you need to *disconnect* to truly stay connected. 🔌 **Unplugging Helps Creativity**: Stepping away from the screen every once in a while allows your mind to wander, giving you fresh ideas and perspectives that can’t come from scrolling through the same feeds. 🧠 **Mental Health Matters**: It’s easy to get lost in the digital noise. Taking time for yourself, offline, helps recharge your mental batteries and brings a clearer, more focused mindset to your work. 🌿 **Genuine Connections**: IRL interactions remind us why we do what we do. Networking, brainstorming, and just hanging out with people face-to-face can create deeper, more meaningful connections than a DM ever could. So, if you’re feeling overwhelmed by the endless notifications and the pressure to always be online, remember: it’s okay to log off. Disconnecting can be the best way to reconnect with yourself and what truly matters. #DigitalDetox #SocialMedia

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This Mistake Could Cost You Big on Social Media! ⚠️ Ever feel like brands just talk at you, not with you?🙂‍↕️ You scroll through their feed: beautiful pictures, creatives, catchy captions, but no real conversation. 📉 Why It's a Problem: Authentic interactions foster community, trust, and loyalty— the essential ingredients for any successful brand that ultimately drives growth and sales. It's like having a room full of potential customers, but instead of talking with them, you just shout your message into the void. 𝑰𝒕’𝒔 𝒊𝒔 𝒂 𝒔𝒐𝒄𝒊𝒂𝒍 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎, 𝒏𝒐𝒕 𝒂 𝒃𝒊𝒍𝒍𝒃𝒐𝒂𝒓𝒅!🚨 Here's why ignoring engagement is a HUGE mistake: 👉🏻𝐈𝐭 𝐟𝐞𝐞𝐥𝐬 𝐢𝐦𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥: Imagine walking into a store and the staff just ignores you. That's the vibe brands give off when they don't respond to comments or messages. 👉🏻𝐈𝐭 𝐦𝐢𝐬𝐬𝐞𝐬 𝐨𝐮𝐭 𝐨𝐧 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬: Every comment or message is a chance to connect with a potential customer, understand their needs, and build a relationship. 👉🏻𝐈𝐭 𝐟𝐨𝐫𝐠𝐞𝐭𝐬 𝐚𝐛𝐨𝐮𝐭 𝐥𝐨𝐲𝐚𝐥𝐭𝐲: Likes are nice, but real conversations build trust and loyalty. 🎯 Focus on building relationships with your audience, not just broadcasting messages. Remember, the goal is to build a community, not just a follower count. Authentic engagement transforms followers into loyal customers and advocates for your brand. PS: Need help in developing a social media strategy? Have done it for 14+ brands, will do it for you too! #engagement #socialmedia #socialmediamanager

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Collab Posts on TikTok? 🤭😲 Just saw this post via Fenty Beauty shared in collaboration w/ Fenty Hair + Fenty Skin. It’s the first time I’ve officially seen that on the platform (following the lead of Meta who previously rolled out the collab feature for both IG & FB) Fellow Social Media Managers: Have you noticed this new feature? Will you be giving it a try? #tiktok #socialmediamanager #socialmediamarketing

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I’m thrilled to make this grand debut and start this exciting journey! Through VersaTale Content, I use the power of words to transform ideas into captivating narratives. 🎨 Services Offered: ✨ Engaging Blog Posts ✨ Eye-Catching Ads ✨ Attention-Grabbing Social Posts ✨Fact-Packed Case Studies ✨ And more! 📈 Whether you're a startup aiming to build your brand, a business looking to engage your audience, or anyone with a story to tell, I want to make your content stand out! �� Check out the website versatalecontent.com and discover how I can bring your vision to life! 🔔 Follow to stay updated with the latest tips, trends, and tales! #VersaTaleContent #ContentCreation #Storytelling #Blogging #NewBeginnings

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Clean makeup brand Kosas has unlocked the secret to TikTok success, doubling their following and raking in a cool average of $2M/month: So what's their secret sauce? 🍝 I did some digging, and here's what I found: 1. 🌊 They've got a silky-smooth funnel from TikTok to their site, creating a lead generation opportunity with a quiz (& some discounts!) 2. 🌟 Their content is authentic, trendy, and product-focused without being pushy. They educate and inspire, not just sell. 3. 🛍️ They use shoppable plugins such as Tolstoy to seamlessly cross-promote their TikTok and website, helping customers discover new faves. Having a smooth funnel is the most important key to success. If you have a stellar customer experience without friction, customers will keep coming back (aka loyaltyyyyy ✨ ). How are you making your funnels frictionless? #tiktokmarketing #communityovercompetition #healthandwellness #ecommerce

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New eBook access unlocked: "Step-by-Step Guide to Launching Retargeting Campaigns." This comprehensive guide is designed to help you master the art of retargeting, boost your campaign performance, and achieve your marketing goals with ease. In this eBook, you'll discover: 💡 The fundamentals of retargeting and why it’s crucial for your marketing strategy. 💡 Detailed, step-by-step instructions to set up and launch successful retargeting campaigns. 💡 Best practices and tips to optimize your efforts and maximize ROI. BONUS: Gain access to expert tips from the UBIDEX team at every stage of your journey. Get your free copy at https://lnkd.in/dXjawggj #UBIDEX #Retargeting #CookielessRetargeting #RetargetingStrategies

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Mentorship Monday is back! This week, we're highlighting Glossier, Inc. - a beauty brand that's mastered the art of speaking Gen Z's digital language. Key elements in Glossier's flawless marketing look: 1️⃣ User-Generated Content Turning customers into micro-influencers. 2️⃣ Inclusive Messaging Celebrating diversity in product range and marketing. 3️⃣ Social-First Approach Creating highly shareable, aesthetic content. 4️⃣ Community Building They are leveraging social media for two-way conversations. 5️⃣ Minimalist Design Appealing to Gen Z's preference for authenticity. What's your take on Glossier's digital strategy? Drop your thoughts below! #DigitalMarketing #Glossier #GenZMarketing #BeautyIndustry

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We need to stop normalizing social media addiction. ESPECIALLY if you work in social media. "I'm doing research!" is not an excuse to spend hours mindlessly scrolling on TikTok or Instagram. As a social media manager, I'll be the first to admit my screen time used to range from 4-7 hours depending on the day. And while yes, sometimes it really IS research... It's usually not. When social media is your job, it can be extremely hard to "leave work at work." You're constantly moderating mentions, checking if those 6 am scheduled posts went up okay, and researching trending topics because what's hot right now will be old news in 15 minutes. But if I'm honest, there's a fine line between professional obligation and personal obsession. Spending hours and hours consuming content is not healthy, no matter what way you pitch it. The purpose of social is to connect with people, foster community, and inspire change. Let's not forget that we can do it offline, too.

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🎉*My Tiktok Shop Journey into Private Label & White Label 🚀 Over the past 8 months, our journey with TikTok Shop has been nothing short of exhilarating. From navigating the nuances of dropshipping (and overcoming a few hurdles along the way) to strategically shifting our focus towards lucrative avenues like private labels and white labels, it's been a remarkable transformation. I'm excited to announce that we're now at the helm of managing 1 thriving private labels and overseeing 2 successful white-label accounts in the vibrant market of the USA! Here's why I'm bullish on TikTok Shop: 🌟 Massive Engagement: Tap into a highly engaged audience eager for fresh discoveries and engaging content. 🌟 Authentic Community: Foster trust and brand loyalty by delivering genuine, creative content that resonates with your audience. 🌟 Seamless Shopping: Simplify the purchasing journey for your customers with an effortless in-app buying experience. If you're eager to elevate your brand presence and explore the realm of multi-channel selling, TikTok Shop offers an unparalleled platform to amplify your reach and drive meaningful growth. . . . . #tiktokshop #privatelabel #whitelabel #successful #usamarket #muhammadmateen

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✨ Personal brand building on Instagram ✨ 👉 Define Your Personal Brand: Make sure to define the mission and vision for your brand. Your brand should embody the values that you want to exemplify. It should be personal to you and align with your specific interests, such as someone passionate about fitness starting a gym-wear clothing store instead of just any other type of store. 👉 Optimize your profile: Write a compelling bio for your profile, featuring a clear profile picture, an engaging headline, a value statement (introduce yourself), a website link (if applicable), and a strong call to action. 👉 Content Strategy: Plan out content for your brand. This content strategy should be based on your targeted audience and their issues. Cultivate a unique selling point for your brand, which sets you apart from the competition. Try to incorporate your ideas as much as possible into building the brand. People buy your products because of your ideology, not just because of the brand's significant features. 👉 Leverage Instagram features: Remember to use a variety of content types on Instagram such as stories, reels, and IGTV. Instagram's algorithm favors users who make the most of its features, resulting in increased traffic to your page. Use stories to share behind-the-scenes content, and updates, and engage with your audience through polls. Reels are great for creating engaging music and point-of-view content. IGTV is ideal for showcasing longer-form content like interviews and in-depth discussions. 👉 Engagement strategy: Respond to customers who engage with the brand. Engage with other accounts in your niche, regardless of size, to increase visibility for your brand. Host contests and giveaways. Once your brand is established, explore influencer marketing. 👉 Improving consistently: Analysis of Instagram analytics to gain insights into your content and engagement strategy. Identify your potential customers and tailor content to their preferences. Prioritize building your brand organically before considering advertisements. #personalbrand #brandbuilding #socialmediaspecialist #socialmediamanager #Instagrambrandbuilding

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The ultimate no-BS guide to creating effortless content and consistently showing up! In my latest episode of Staying Sweet, I dive into the essentials of content creation, perfect for those just starting out or looking to hone in their content pillars. I share essential tips and tricks to help you grow your online presence and engage your audience. From mastering social media to crafting compelling content, this episode breaks down how to build your channels #podcast #femalepodcast #femalepodcaster #womeninbusiness #femalefounder #femaleleaders #contentcreator #socialmedia

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Good step, Instagram! ⬇️ They're working on "Peek," a feature that lets you share unedited, real-time snaps of your life. This could be a game changer for many who feel the platform has too often been a showcase for photoshopped images, filters, and seemingly perfect lifestyles. It's time to peel back the curtain and expose the real world, helping the new generation see life as it truly is—unfiltered. This shift towards more genuine interactions and smooth, direct contact with our audience is much needed. What are your thoughts on embracing authenticity on social media? #Unfiltered #InstagramPeek #RealLife #Instagram #SocialMedia #SocialMediaUpdate #DigitalMarketing ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍

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