Liliana Soto

Press Secretary, Office of the Arizona Governor, Katie Hobbs, PREV. Bilingual award-winning multimedia journalist, news anchor, academic, keynote speaker, social media specialist, and public affairs

Greater Phoenix Area Contact Info
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About

10+ years of experience as a news reporter and anchor| Nine-Time Emmy Award-Winning Broadcast Journalist | Regional Edward R. Murrow & Online Journalism Awards Winner | News & Academic Visionary Leadership | Dynamic & Innovator Educator | Highly Accomplished Bilingual Journalist | Experienced Journalism Assistant Professor | News Anchoring | Reporting | Producing | Bilingual Digital Content | Expertise covering immigration, the borderlands & communities of color across Arizona | 5+ years of experience as Consultant in Communications/Public Affairs/Social Media | Skilled in Adobe Audition, Premiere and Final Cut Pro | Strong education professional with a BA, Journalism and Mass Communications focused in Broadcast Journalism from Arizona State University - Walter Cronkite School of Journalism and Mass Communication.

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Experience

  • Press Secretary

    Office of the Arizona Governor, Katie Hobbs

    - Present 5 months

    Phoenix, Arizona, United States

  • Arizona Public Media Graphic

    Bilingual news anchor, producer & reporter

    Arizona Public Media

    - 1 year 10 months

    Gather information, research, and produce quality news and enterprise stories for on-air broadcasting and digital news outlets.
    On-Air talent.

  • University of Arizona Graphic

    Assistant Professor of Practice and Assistant Director, Bilingual Journalism Program

    University of Arizona

    - 2 years 5 months

    Tucson, Arizona, United States

    Lead instructor for upper division broadcast, TV reporting and writing classes for undergraduate and graduate journalism students
    Teaches on-air skills in both English and Spanish for Cat’s Eye News students
    Leads groundbreaking projects such as the creation and production of the school’s first bilingual newscast
    Oversees the construction & design of the new Severson Family broadcasting/podcasting studio and lab Serves as an assistant director for the Bilingual Journalism Program…

    Lead instructor for upper division broadcast, TV reporting and writing classes for undergraduate and graduate journalism students
    Teaches on-air skills in both English and Spanish for Cat’s Eye News students
    Leads groundbreaking projects such as the creation and production of the school’s first bilingual newscast
    Oversees the construction & design of the new Severson Family broadcasting/podcasting studio and lab Serves as an assistant director for the Bilingual Journalism Program
    Trains the first cohorts of bilingual journalists, all from diverse background and some already working in newsrooms
    Develops multimedia classes with community focused journalism through strong research and creative video storytelling, all while continuing her journalistic work as a web/broadcast journalist for outlets as Palabra and PBS
    Serves as school advisor for the National Association of Hispanic Journalists chapter and as a mentor for the Latino Reporter, a student digital news site under the National Association of Hispanic Journalists Sits on the advisory board for the Radio/Audio Production program, at EVIT, the East Valley Institute of Technology in Mesa, AZ, the state's largest CTE public high school
    Assists as liaison and serves in committees to recruit and retain diverse faculty as well as to expand diversity and inclusion in journalism schools and newsrooms
    Prepares new generations of journalists and coaches’ students interested in covering Latino/e/x communities, immigration, and communities of color
    Helps to raise funding to develop strategic partnerships with newsrooms and digital news outlets

  • Mayo Clinic Graphic

    Senior Specialist, Public Affairs

    Mayo Clinic

    - 1 year 9 months

    Phoenix, Arizona, United States

    Provide strategic consultation to clients
    Manage Public Affairs strategies and projects that align with the institution's mission
    Facilitate the implementation of system-wide Public Affairs strategies ensuring messages are effective,
    accurate and timely
    Respond to news media requests and/or designate an alternate resource
    Support external communication needs, including media relations and social media content strategy

  • ABC15 Arizona Graphic

    Investigative Bilingual Multimedia Journalist

    ABC15 Arizona

    - 2 years 7 months

    Phoenix, Arizona Area

    Worked independently to generate finished news packages, including conducting interviews, shooting, writing, tracking, and editing for all multimedia platforms in English and Spanish
    Developed sources throughout the community, gathered information, pitched stories, wrote, and produced quality news stories -often investigative or long-form journalism
    Created a Spanish news content website for abc15.com
    Promoted community focused journalism to be a more inclusive news station…

    Worked independently to generate finished news packages, including conducting interviews, shooting, writing, tracking, and editing for all multimedia platforms in English and Spanish
    Developed sources throughout the community, gathered information, pitched stories, wrote, and produced quality news stories -often investigative or long-form journalism
    Created a Spanish news content website for abc15.com
    Promoted community focused journalism to be a more inclusive news station
    Served as a news leader and as a member of various committees to amplify the voices of underrepresented communities in our reporting, to promote diversity and inclusion among our newsroom and editorial process
    Served as expert on immigration, border issues, and Mexican-centric Latin Culture
    Uncovered exclusive stories through investigation and research
    Reported live from site of event or mobile broadcast unit
    Mentored journalism students and help recent graduates with job searches, interviewing and connecting with news directors for hiring
    Won the station’s first Emmy for an investigative report in English and Spanish
    Accomplished historical groundbreaking records by helping the station become the first English news station to win an Emmy for bilingual reporting in the market
    Became the station’s first and only multimedia journalist to report investigative and general assignment stories in English and Spanish for both on air and the web
    Produced a web-based PSA detailing Spanish language resources to deal with COVID-19
    Nominated by the National Academy of Television Arts & Sciences for my continuing coverage about the impacts of COVID-19 on the underserved and underrepresented communities in Arizona

  • National Multimedia Journalist, Freelance

    Lilysoto.com

    - 1 year 1 month

    Phoenix, Arizona Area

    Gathered information, researched, produced, shot, and edited high-quality video and interviews used for on-air broadcasting at NBCUniversal Telemundo News Network

  • Mayo Clinic Graphic

    Communications Specialist

    Mayo Clinic

    - 1 year 2 months

    Scottsdale, Arizona

    Generated, edited, created, and published written, video, and live broadcast content for
    Facebook and Twitter accounts in English and Spanish.
    Coordinated video production for patient stories in English/Spanish language
    Managed social media accounts in Spanish language
    Monitored and interpreted social media metrics to develop effective campaigns
    Delivered strategic consultation and guidance to various clients
    Provided support for media relations efforts & Public…

    Generated, edited, created, and published written, video, and live broadcast content for
    Facebook and Twitter accounts in English and Spanish.
    Coordinated video production for patient stories in English/Spanish language
    Managed social media accounts in Spanish language
    Monitored and interpreted social media metrics to develop effective campaigns
    Delivered strategic consultation and guidance to various clients
    Provided support for media relations efforts & Public Affairs
    Created presentations and appear in National Conferences on behalf of Mayo Clinic’s Social & Digital
    Innovation

  • Univision Communications Inc.

    Univision Communications Inc.

    3 years 8 months

    • Univision Communications Inc. Graphic

      Multimedia Journalist/Weekend Anchor

      Univision Communications Inc.

      - 2 years 4 months

      Phoenix, Arizona Area

      Anchored, wrote and produced weekend newscasts every Saturday and Sunday for almost three years under tight and high-pressure deadlines.
      Demonstrated outstanding work as a multimedia journalist & investigative reporter
      Developed and reported several exclusive special stories throughout the year including a year-long investigation of four Phoenix Police officers involved in a cover up case of abuse of power and discrimination.
      Published daily short-form content on Twitter and Facebook…

      Anchored, wrote and produced weekend newscasts every Saturday and Sunday for almost three years under tight and high-pressure deadlines.
      Demonstrated outstanding work as a multimedia journalist & investigative reporter
      Developed and reported several exclusive special stories throughout the year including a year-long investigation of four Phoenix Police officers involved in a cover up case of abuse of power and discrimination.
      Published daily short-form content on Twitter and Facebook to inform the community on breaking news and developing stories.
      Made various public appearances on behalf of the station at local schools, organizations and events.

    • Univision Communications Inc. Graphic

      Multimedia Journalist

      Univision Communications Inc.

      - 1 year 5 months

      Austin,Texas

      Produced, shot, wrote, and edited daily news stories using Adobe Premiere; broadcasted to almost 200 thousand homes in Greater Austin.
      Reported live, conducted interviews, and covered various breaking news under strict and tight deadlines; assigned as a news correspondent for Texas regional newscast based in Houston
      Led special investigative reports by partnering with Austin’s American Statesman newspaper
      Organized interviews and gathered materials while assisting in the production of…

      Produced, shot, wrote, and edited daily news stories using Adobe Premiere; broadcasted to almost 200 thousand homes in Greater Austin.
      Reported live, conducted interviews, and covered various breaking news under strict and tight deadlines; assigned as a news correspondent for Texas regional newscast based in Houston
      Led special investigative reports by partnering with Austin’s American Statesman newspaper
      Organized interviews and gathered materials while assisting in the production of daily live broadcast;
      Covered politics, education, court hearings, council meetings, immigration, and health as a general assignment reporter.
      Updated social media platforms, trained two new hires, and assisted the general assignment desk
      Covered Texas Legislature for Austin, Houston, San Antonio and Dallas markets.

  • News Reporter

    KNUV 1190 AM

    - 4 years 1 month

    Phoenix, Arizona Area

    Assist news anchors rewriting news from the AP Wire. Research and prepare news stories for a daily rundown
    Conduct interviews and deliver newscasts or public affair programs. Gather information on newsworthy events and cohost with on air personality. Editing using Soundtrack Pro and Adobe Audition CS6.

  • News Reporter/Anchor/ Producer

    Maricopa Colleges Television

    - 4 months

    Scottsdale, Arizona

    Produced and anchored a news program promoting success stories about college’s students and staff
    Pitched story ideas, researched, reported, produced, and wrote news stories in English and Spanish
    Conducted interviews and promoted Maricopa Community College’s ten campuses Valley-wide

Education

Honors & Awards

  • Regional Edward R. Murrow Award Winner

    the Radio Television Digital News Association (RTDNA)

    Investigative Reporting: "Don't Bring Guns to Mexico"
    The Murrow Awards are the embodiment of the values, principles, and standards set forth by Edward R. Murrow, a journalism pioneer who set the standards for the highest quality of broadcast journalism.

  • Hugh and Jan Harelson Award for Teaching Excellence

    University of Arizona

    The Hugh and Jan Harelson Award for Teaching Excellence is given annually by the school to an instructor who exemplifies the highest quality of teaching, based on nominations from students. The winner is chosen by a committee composed of the school director and at least two people from outside the school (the director can provide additional information for the committee, including teacher course evaluation scores).

  • EMMY Investigative Report

    National Academy of Television Arts & Sciences

    El Sobador De Maryvale, a potential serial sexual predator went unnoticed for many years until we revealed his alleged sexual crimes and concerning issues Spanish-speaking women face when reporting sexual assault to Phoenix PD. Five women reported a masseur for sexual assault during massage therapy, but he wasn’t questioned by police and fled the country. Our investigation, in English and Spanish resulted in 11 more claims and an investigation by the Maricopa County Attorney’s Office. An arrest…

    El Sobador De Maryvale, a potential serial sexual predator went unnoticed for many years until we revealed his alleged sexual crimes and concerning issues Spanish-speaking women face when reporting sexual assault to Phoenix PD. Five women reported a masseur for sexual assault during massage therapy, but he wasn’t questioned by police and fled the country. Our investigation, in English and Spanish resulted in 11 more claims and an investigation by the Maricopa County Attorney’s Office. An arrest warrant was issued along with a reward on his whereabouts. We exposed an unfair system that failed several women and let a potential sexual predator go free

  • EMMY Business/Consumer

    National Academy of Television Arts and Sciences (Rocky Mountain Chapter)

    Two Phoenix pastors defrauding their parishioners promising easy money while using the name of God to reel them in. I and another reporter received claims from different victims so we joined forces to investigate. We discovered how two pastors, from two different Christian churches, were inviting their congregations to participate in MYTRADERCOIN, a fraudulent company that promotes to invest in bitcoin. Videos, documents, conversations and much more demonstrated that the pastors were receiving…

    Two Phoenix pastors defrauding their parishioners promising easy money while using the name of God to reel them in. I and another reporter received claims from different victims so we joined forces to investigate. We discovered how two pastors, from two different Christian churches, were inviting their congregations to participate in MYTRADERCOIN, a fraudulent company that promotes to invest in bitcoin. Videos, documents, conversations and much more demonstrated that the pastors were receiving money from their followers in cash and checks anywhere from $1,000 to $50,000. They promised the victims that the money would multiply while they slept, without doing absolutely anything. Shortly after the story aired, one of the churches took down their name and shut down. There’s currently an investigation by The Phoenix Police Department.

  • EMMY Talent Reporter – General Assignment or Live

    National Academy of Television Arts and Sciences (Rocky Mountain Chapter)

    Chaos in Downtown Phoenix
    I was in the middle of a mob scene with flash bangs, tear gas, pepper spray and rubber bullets deployed to dispersed anti-Trump protesters after confrontations with Phoenix police officers. Regardless of the low visibility and the effects of the tear gas and pepper spray in the air I continued reporting live and interviewing witnesses in Spanish to inform our community of the dangerous situation. Throughout the night I did a Facebook live and live shots on the event…

    Chaos in Downtown Phoenix
    I was in the middle of a mob scene with flash bangs, tear gas, pepper spray and rubber bullets deployed to dispersed anti-Trump protesters after confrontations with Phoenix police officers. Regardless of the low visibility and the effects of the tear gas and pepper spray in the air I continued reporting live and interviewing witnesses in Spanish to inform our community of the dangerous situation. Throughout the night I did a Facebook live and live shots on the event for TV and Facebook.

  • EMMY Investigative report " Expediente-0101: Abuso de autoridad"

    National Academy of Television Arts and Sciences (Rocky Mountain Chapter)


    A year-long investigation of four Phoenix Police officers and a Hispanic woman involved in a cover up case of abuse of power and discrimination. It took 6 months to obtain this report due to a pending appeal to dismiss the case and 9 months to obtain critical footage and find the victim. This story presents an inappropriate arrest and a current gap between the phoenix police force and the Hispanic communities they serve. The officers were not able to appeal, but received only 40 hours of…


    A year-long investigation of four Phoenix Police officers and a Hispanic woman involved in a cover up case of abuse of power and discrimination. It took 6 months to obtain this report due to a pending appeal to dismiss the case and 9 months to obtain critical footage and find the victim. This story presents an inappropriate arrest and a current gap between the phoenix police force and the Hispanic communities they serve. The officers were not able to appeal, but received only 40 hours of unpaid leave and a transfer to a different station. Was justice served?
    https://www.univision.com/arizona/ktvw/noticias/abuso-de-autoridad/una-mujer-asegura-que-fue-victima-de-abuso-de-autoridad-por-no-hablar-ingles





  • EMMY Politics/Government "No al Muro"

    National Academy of Television Arts and Sciences (Rocky Mountain Chapter)

    We take you to the border in Naco Arizona and Sonora, Mexico. Our visits happened two weeks before Trump’s immigration speech in Phoenix and the presidential election. Our report presents the opinion about "Trump's wall" from those who live next to the border. You’ll meet John Ladd, a republican rancher in the border voting for Trump, but against the wall. On the other side, you’ll meet the “Border Bedazzlers” a group of children in Mexico painting murals on the wall to change its image…

    We take you to the border in Naco Arizona and Sonora, Mexico. Our visits happened two weeks before Trump’s immigration speech in Phoenix and the presidential election. Our report presents the opinion about "Trump's wall" from those who live next to the border. You’ll meet John Ladd, a republican rancher in the border voting for Trump, but against the wall. On the other side, you’ll meet the “Border Bedazzlers” a group of children in Mexico painting murals on the wall to change its image. You’ll learn from two different worlds about American politics and why they say a wall will never work.

  • EMMY Public/Current/Community Affairs "Sombras del Desamparo"

    National Academy of Television Arts and Sciences (Rocky Mountain Chapter)

    “Sombras del desamparo” highlights the social issues among the senior homeless community in Arizona. It opens your eyes to a heartbreaking reality about the more than 1500 homeless dying in our streets in the last decade. The story not only humanizes a current issue, but also shows how homeless and those without family or whose bodies were never claimed die with dignity with the help of a group of…

    “Sombras del desamparo” highlights the social issues among the senior homeless community in Arizona. It opens your eyes to a heartbreaking reality about the more than 1500 homeless dying in our streets in the last decade. The story not only humanizes a current issue, but also shows how homeless and those without family or whose bodies were never claimed die with dignity with the help of a group of inmates.

    https://www.univision.com/arizona/ktvw/noticias/indigentes/el-triste-destino-final-de-los-indigentes-video

    https://www.univision.com/arizona/ktvw/noticias/indigentes/bajo-la-sombra-del-desamparo-video

  • 2016 Excellence and Innovation in Visual Digital Storytelling, Medium Newsroom

    Online Journalism Awards

    An investigation in partnership with the Austin American Statesman. Winners:
    James Barragán, Liliana Soto, Ricardo Brazziell, Deborah Cannon, Kelly West, Andrew Chavez, staff.

    " In a time when Austin is listed on numerous “Top Cities” lists for innovation, job creation, growth, and the best places to live, the plight of the extremely poor and chronically homeless in the city is often forgotten.

    “Casualties of the Street” put a human face on the chronically homeless men and…

    An investigation in partnership with the Austin American Statesman. Winners:
    James Barragán, Liliana Soto, Ricardo Brazziell, Deborah Cannon, Kelly West, Andrew Chavez, staff.

    " In a time when Austin is listed on numerous “Top Cities” lists for innovation, job creation, growth, and the best places to live, the plight of the extremely poor and chronically homeless in the city is often forgotten.

    “Casualties of the Street” put a human face on the chronically homeless men and women who are dying on the streets of our city while it is touted as model of economic success. Photographer Ricardo Brazziell visited several times with homeless people living the harsh conditions we described in our story and captured in photographs and an audio slideshow the wide-ranging scope of their experience: their makeshift tent homes in the middle of wooded areas in the city, their comradery and even their panhandling.
    Deborah Cannon traveled to the sites of several deaths we reported in the piece, capturing the quotidian nature of the places where the deaths occurred: a park, a lake, an offramp on a state highway – that brought home for the reader the near invisibility of this population that is dying around us.

    In perhaps the most effective demonstration of the problem, our data team created a database of the 77 death records so reporters from both the Statesman and a local Univision affiliate could collectively report on the circumstances of each death within the 2-year span captured. Each news organization then went on to produce their own reports.

    The database was used in an online visualization to help readers understand the scope of the deaths by geography, the cause of death and other contributing factors.

    The database and the entire series was easily accessible in English and Spanish and could be changed with a quick toggle of a button.

    This reporting helped kickstart discussions by city officials and homeless advocates on how to better serve the homeless community."

  • EMMY Business/ Consumer "Atrapado en la deuda"

    National Academy of Television Arts and Sciences (Rocky Mountain Chapter)

    "Atrapado en la deuda" takes an in depth look at title loans in Arizona. It provides information about what title loans are, the annual percentage rate they offer, hidden fees, as well as testimonies from those who were trapped in debt due to these loans. Experts talk about the risks and benefits, as well as the abuses by some lenders and the rights consumers have. Atrapado en la deuda educates the viewer about the differences and similarities between title and payday loans as well as the laws…

    "Atrapado en la deuda" takes an in depth look at title loans in Arizona. It provides information about what title loans are, the annual percentage rate they offer, hidden fees, as well as testimonies from those who were trapped in debt due to these loans. Experts talk about the risks and benefits, as well as the abuses by some lenders and the rights consumers have. Atrapado en la deuda educates the viewer about the differences and similarities between title and payday loans as well as the laws to regulate them in AZ.

  • EMMY Public/Current/Community Affairs "Victimas de la calle"

    National Academy of Television Arts and Sciences (Lone Star Chapter)

    "Victimas de las calles" (Casualties of the Streets) Our nine-month investigation reveals a disproportionate number of homeless deaths by homicides, suicides, and traffic related accidents in Travis County between 2013 and 2014. Our story highlights the leading killer among this population and how they are at a higher risk of premature death than the general public. We also humanize homelessness providing heartbreaking testimonies from homeless and their families. But what is more shocking…

    "Victimas de las calles" (Casualties of the Streets) Our nine-month investigation reveals a disproportionate number of homeless deaths by homicides, suicides, and traffic related accidents in Travis County between 2013 and 2014. Our story highlights the leading killer among this population and how they are at a higher risk of premature death than the general public. We also humanize homelessness providing heartbreaking testimonies from homeless and their families. But what is more shocking throughout this investigation is the discovery of what happens to their remains after they die.

  • EMMY Teen (13 and up)"Madre a los 15"

    National Academy of Television Arts and Sciences (Rocky Mountain Chapter)

    "Madre a los 15" covers teen pregnancy in Arizona throughout the stories of two young mothers who got pregnant at the age of 14-years old and had a baby at the age of 15.The story provides resources for teen mothers to continue their studies, find shelter, clothing, and counseling. Both mothers conclude the story with an inspirational message to other teen mothers to continue fighting for their dreams.

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

Organizations

  • RIAS Berlin Commission

    Fellow

    - Present
  • NAHJ Central Texas

    Spanish Language Officer

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