Lola Bakare

Lola Bakare Lola Bakare is an influencer

Philadelphia, Pennsylvania, United States
34K followers 500+ connections

About

***Anthem Award-winning CMO Advisor***

Author | Inclusive Marketing Strategist |…

Articles by Lola

Contributions

Activity

Experience & Education

  • be/co by Lola Bakare

View Lola’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Publications

  • How Black Women Can Navigate Pay-Gap Gaslighting

    Harvard Business Review

    This year, Black Women’s Equal Pay Day is almost a full two months later than it was just last year thanks to an ever-widening wage gap. While the burden of achieving equal pay remains on leaders, policymakers, and people in power, the author recommends strategies for Black women to fight the gaslighting that so often accompanies self-advocacy: call it by its name, embrace the discomfort, map what you’re making up for, fight fire with facts, let them tell you, and give yourself grace.

    See publication
  • Lessons for marketers from brands that have gotten Pride Month right

    Campaign

    Pride Month is here, and marketers are again navigating the increasingly blurry line between performative displays of allyship and using their power authentically to shape a more equitable future for the LGBTQIA+ community.

    While industry talking heads may question whether brands should bother with such lofty goals, studies like Edelman’s Trust Barometer continue to prove that the answer to this is an unequivocal yes. In the month of June and throughout the year, campaigns on the right…

    Pride Month is here, and marketers are again navigating the increasingly blurry line between performative displays of allyship and using their power authentically to shape a more equitable future for the LGBTQIA+ community.

    While industry talking heads may question whether brands should bother with such lofty goals, studies like Edelman’s Trust Barometer continue to prove that the answer to this is an unequivocal yes. In the month of June and throughout the year, campaigns on the right side of the line are less brand activation and more brand activism.

    See publication
  • What It Looks Like To Take A Stand: Top 2021 Inclusive Marketing Moments

    Adweek

    Even in a world where consumers across identities are 4 times more likely to trust brands that take a stand, the power of truly inclusive marketing is too often passed over. Instead, brands favor siloed multicultural marketing efforts that slice and dice us into segments and fail to bring us all together, or worse, attempts to check the box with surface-level visual representation in creative.

    However, 2021’s most-successful inclusive marketing moments reach for more by ambitiously…

    Even in a world where consumers across identities are 4 times more likely to trust brands that take a stand, the power of truly inclusive marketing is too often passed over. Instead, brands favor siloed multicultural marketing efforts that slice and dice us into segments and fail to bring us all together, or worse, attempts to check the box with surface-level visual representation in creative.

    However, 2021’s most-successful inclusive marketing moments reach for more by ambitiously addressing systemic inequities in ways that simultaneously deliver outsized business results. They show us what it looks like to embrace the reality that multiculturalism is mainstream, and a more equitable future is on all of us to create. If you’re nodding your head but still not sure what to do next, start with the three simple rules guiding the brands getting it right just by keeping it real.

    See publication

Organizations

  • The International Academy of Digital Arts & Sciences

    Executive Member

    - Present

    Presented by IADAS, the Anthem Awards recognizes the breadth of purpose & mission-driven work around the globe by honoring the organizations, brands and people creating substantive impact to make the world a better place. Founded by The Webby Awards in partnership with GLAAD, NAACP, Feeding America, NRDC, WWF and Born This Way Foundation, the Anthem Awards is a new award platform solely dedicated to purpose & mission-driven work. While other social impact awards are niche to a specific…

    Presented by IADAS, the Anthem Awards recognizes the breadth of purpose & mission-driven work around the globe by honoring the organizations, brands and people creating substantive impact to make the world a better place. Founded by The Webby Awards in partnership with GLAAD, NAACP, Feeding America, NRDC, WWF and Born This Way Foundation, the Anthem Awards is a new award platform solely dedicated to purpose & mission-driven work. While other social impact awards are niche to a specific cause, Anthem recognizes impact across all causes on one platform. And with a robust and thorough set of categories, it is the biggest and most comprehensive award of its kind. The program recognizes work across seven causes which include: Diversity, Equity & Inclusion, Sustainability, Climate & Environment, Human & Civil Rights, Humanitarian Action & Services, Health, Education, Art & Culture and Responsible Technology. It is a benchmark and a beacon for the industry - to create a world where purpose & mission-driven work becomes the status quo for all business across society.

Recommendations received

7 people have recommended Lola

Join now to view

View Lola’s full profile

  • See who you know in common
  • Get introduced
  • Contact Lola directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Lola Bakare in United States

Add new skills with these courses