Mary Furlong

Lafayette, California, United States Contact Info
15K followers 500+ connections

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About

We help companies with go-to-market strategies in the Longevity Marketplace • We produce…

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Experience & Education

  • Mary Furlong & Associates

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Volunteer Experience

  • Centre for Aging + Brain Health Innovation Graphic

    Advisory Council Member

    Centre for Aging + Brain Health Innovation

    - Present 7 years 4 months

    Science and Technology

    CC-ABHI facilitates collaborations between leading seniors' care organizations in North American and those innovators from around the globe having promising solutions in the following areas: non-invasive medical devices, emerging technologies, wellness and digital health solutions, health-care delivery practices, therapeutic approaches, and practitioner/caregiver training and support.

  • Thrive Center Inc. Graphic

    Advisory Board Member

    Thrive Center Inc.

    - Present 7 years

    Science and Technology

    Located in the heart of NULU in downtown Louisville, KY, the center occupies 7,500 square foot space that features innovative technology, specialized programming to enhance elder wellness and a series of educational programs for the community. Through its innovative products, dynamic programming for elders and clinical assessment tools, the Thrive Center is poised for global impact as a cutting-edge innovation facility to promote healthy aging.

  • LifeSite Graphic

    Advisor

    LifeSite

    LifeSite Vault® is the most comprehensive life and family management platform, providing a single secure place for critical personal information related to all family records and documents. And the LifeSite Vault mobile app provides safe anytime, anywhere access to such important information from any mobile device.

  • CareLinx Graphic

    Advisor

    CareLinx

    CareLinx is a nationwide professional caregiver marketplace, empowering families to easily find, hire, manage and pay licensed caregivers online. The platform has more than 200,000 caregivers across the country.

  • Embodied Labs Graphic

    Advisor

    Embodied Labs

    Embodied Labs activates transformational cultural change in long term care, home health, government, non-profit, and academic organizations by changing the way professional and family caregivers view — and care for — older adults.

Publications

  • Turning Silver into Gold: How to Profit in the New Boomer Marketplace

    FT Press

    Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new life stage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they’re about to make.

    Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious…

    Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new life stage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they’re about to make.

    Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.

    See publication

Projects

  • What's Next Longevity Innovation Summit

    - Present

    Mary serves as the Executive Producer of the What's Next Longevity Innovation Summit. This annual event in Washington, DC helps leaders in the longevity ecosystem connect, and informs entrepreneurs and investors how to navigate the regulatory environment and build relationships with government and the nonprofit sector.

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  • What's Next Longevity Venture Summit & Business Plan Competition

    - Present

    Mary serves as the Executive Producer of the What's Next Longevity Venture Summit & Business Plan Competition. This summit has sourced the top entrepreneurs in the longevity market and helped them get financing from leading venture capital firms and develop their go-to-market and partnership strategies.

    Venture firms and corporate investors involved in SV include Kleiner Perkins, Comcast, DFJ, McKesson, Ziegler Link•age Longevity Fund, L.P., and Viant Capital.

    See project

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