About
Articles by Mat
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We Have Something Special in Common: A PFLAG Campaign That Never Ran
We Have Something Special in Common: A PFLAG Campaign That Never Ran
By Mat Zucker
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Brand supports demand, but how does demand lift brand?
Brand supports demand, but how does demand lift brand?
By Mat Zucker
Contributions
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You're facing skepticism from clients. How can you keep your confidence and composure intact?
The two biggest client compliments that always stick with me are: 1. You get us (our business, our product) and 2. You listened. So when I face skepticism about the recommendation or strategy or even the work process, staying positive and providing evidence are certainly helpful in tone and substance but the real progress is in the empathy and responding from close listening and pausing to think about it. Maybe not rushing to an answer even. The relationship is often stronger afterwards because of it too.
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What are some of the best practices for leading and managing a creative team?
One way I learned to do this in consulting is not just by encouraging more opinions, but by encouraging (and being encouraged to) ask more questions. Questions are a very comfortable and practical way to open up the aperture and even bring up uncomfortable or provocative ideas without the rest of the group feeling dumb or naive.
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What are some of the best practices for leading and managing a creative team?
Very important for the leader to do it for all or to involve the broader team in what that looks like. It can be a vision or an inspirational "bar" of what good looks like for us so people know what is the standard that is expected and what great could look like. At one organization, I literally drew (with black tape) a bar on the wall at the mid-section and then attached creative examples above / at / below the bar to illustrate what I thought fit and then did two worksessions with the team to change/edit and/or add to it. Felt like we walked away with a shared vision even if it was directed/led by one person.
Activity
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There's only one week left to become a Certified Guest Service Professional for FREE through Dutchess Tourism and the American Hotels & Lodging…
There's only one week left to become a Certified Guest Service Professional for FREE through Dutchess Tourism and the American Hotels & Lodging…
Liked by Mat Zucker
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Hyundai is recognizing what brand and demand marketers already know —creative and performance are both crafts that you need to be superb at. The risk…
Hyundai is recognizing what brand and demand marketers already know —creative and performance are both crafts that you need to be superb at. The risk…
Shared by Mat Zucker
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Hyundai Motor America announced it's dividing its marketing group into two divisions - creative and performance. https://lnkd.in/eqaCQKgD Prophet…
Hyundai Motor America announced it's dividing its marketing group into two divisions - creative and performance. https://lnkd.in/eqaCQKgD Prophet…
Liked by Mat Zucker
Experience & Education
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Prophet
View Mat’s full experience
See their title, tenure and more.
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Licenses & Certifications
Publications
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Brand & Demand Marketing: The New Power Couple
American Marketing Association
Cover story of AMA Marketing magazine. Once rivals, these two disciplines are collaborating and finding new ways to drive revenue
Other authors -
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Forbes CMO Network
Forbes
See publicationClips from ongoing blog at Forbes.com on creativity, digital strategy, and creative leadership. Posts include creative relationships with CMOs, Waiting for Yahoo! and wisdom gleaned from the Hindsight Career Project.
Projects
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Vision Impact Institute
The Vision Impact Institute demonstrates the global impact of vision economics and increase awareness and support for the work that can be done.
Other creators -
Organizations
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CMO Council
Member
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Dutchess Certified Tourism Ambassadors
Certified Tourism Ambassador
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Academy of Interactive & Visual Arts
Member
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Think Dutchess Alliance for Business
Digital Ambassador
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American Marketing Association (New York)
Member
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Cornell Pride
Communications / Social Media
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The Podcast Academy
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Recommendations received
38 people have recommended Mat
Join now to viewMore activity by Mat
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Hey all! I am hiring for a VP of Product Marketing to work directly with me on shaping the future of mental and behavioral health at Spring Health! ✨…
Hey all! I am hiring for a VP of Product Marketing to work directly with me on shaping the future of mental and behavioral health at Spring Health! ✨…
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🚨 Hiring 🚨 I'm continuing to build out our Integrated Marketing team and am looking for (3) great professionals to lead the planning, production,…
🚨 Hiring 🚨 I'm continuing to build out our Integrated Marketing team and am looking for (3) great professionals to lead the planning, production,…
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Great to have our brand work with FM in Brand New. Congrats, team and clients!
Great to have our brand work with FM in Brand New. Congrats, team and clients!
Shared by Mat Zucker
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Hold Steel • New Logo and Identity for FM by Prophet — 🧑💼 ABOUT THE CLIENT (Est. 1835) “FM is one of the world’s largest commercial property…
Hold Steel • New Logo and Identity for FM by Prophet — 🧑💼 ABOUT THE CLIENT (Est. 1835) “FM is one of the world’s largest commercial property…
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Your Friday #Ogilvyism Download a copy of the first-ever official book of David Ogilvy quotations. https://okt.to/FKA7Pf #Ogilvy75
Your Friday #Ogilvyism Download a copy of the first-ever official book of David Ogilvy quotations. https://okt.to/FKA7Pf #Ogilvy75
Liked by Mat Zucker
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I lead a very human kind of company, a co-op to be specific, and I had to think deeply about the future of Stock Media in an AI world before I took…
I lead a very human kind of company, a co-op to be specific, and I had to think deeply about the future of Stock Media in an AI world before I took…
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Why winning an Effie made me so proud to be a marketer News today that Ascential have just done a deal with the Effies made me very nostalgic for…
Why winning an Effie made me so proud to be a marketer News today that Ascential have just done a deal with the Effies made me very nostalgic for…
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It was a privilege to a part of this story and lead the business for five wonderful years. There are too many amazing clients and colleagues to…
It was a privilege to a part of this story and lead the business for five wonderful years. There are too many amazing clients and colleagues to…
Liked by Mat Zucker
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Great day at Prophet Chicago with some of my favorite people talking client stuff and watching the Blue Angels rehearse up above. Marisa Mulvihill…
Great day at Prophet Chicago with some of my favorite people talking client stuff and watching the Blue Angels rehearse up above. Marisa Mulvihill…
Shared by Mat Zucker
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We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions…
We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions…
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