Meaghan Carlson

Los Angeles, California, United States Contact Info
2K followers 500+ connections

Join to view profile

About

Have led Sensei’s brand and marketing team for the first two property openings in Hawaii…

Experience & Education

  • Sensei

View Meaghan’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Volunteer Experience

Publications

  • CBS

    CBS Small Business Pulse

    Leadership and Business Strategy POV:

    4 Tips for Attracting Female Applicants and Increasing Balanced Leadership within your Business:
    http://cbspulse.com/2016/11/10/4-tips-attracting-female-applicants-increasing-balanced-leadership/
    (Syndicated over regional CBS networks)

    See publication
  • CBS Small Business Contributor

    CBS

    Brand Strategy and Marketing Expert POV:

    Ballin’ On A Budget: 10 Tips For Building A Solid Brand Foundation, Cheaply: http://cbspulse.com/2016/02/02/ballin-budget-10-tips-building-solid-brand-foundation-cheaply/ (Front page of marketing section)

  • Crunch Network Contributor

    TechCrunch

    Millennial Expert and FinTech Trends POV:

    The Disruption of Millennial Investing: http://tcrn.ch/1MuSQM3
    (Shared over 1,000 times)

    See publication

Projects

  • Head of Customer Experience at Swell Investing (Contract)

    - Present

    Consulting in-house on end-to-end customer experience and digital marketing to get Swell to public launch.

    Customer Experience puts users at the center to uncover their needs and develop compelling insights that shape our marketing, product and content strategies.

    -Oversee holistic customer journey and work cross functionally to implement consistent messaging and communications across all touchpoints.
    -Establish metrics to monitor customer conversions through funnel…

    Consulting in-house on end-to-end customer experience and digital marketing to get Swell to public launch.

    Customer Experience puts users at the center to uncover their needs and develop compelling insights that shape our marketing, product and content strategies.

    -Oversee holistic customer journey and work cross functionally to implement consistent messaging and communications across all touchpoints.
    -Establish metrics to monitor customer conversions through funnel, demonstrating continued improvement in conversion from lead to customer. Work with marketing and product to double down on highest performing channels and features.
    -Lead internal research initiatives through a variety of methods, including design sprints, qualitative interviews, focus groups, online experiments, surveys and benchmark studies. Synthesize findings into meaningful insight presentations, persona documents and reports.

    See project
  • Freelance Consumer Insights & Qualitative Research Analyst

    -

    •Report to Founder of Wild Alchemy Agency
    •Harvest consumer insights while coordinating mediation of in-depth qualitative focus groups
    •Contribute to brand insight reports for Widmer Brewing, Kona Coffee, Guayaki Yerba Mate, Keen Footwear, First Independent Bank, GoalZero Solar, Velveeta Shells & Cheese, SmartWool, House of Marley and Pacific Natural Foods
    •Interface with consumers, internal contractors, agency and client representatives on a daily basis
    •Construct consumer…

    •Report to Founder of Wild Alchemy Agency
    •Harvest consumer insights while coordinating mediation of in-depth qualitative focus groups
    •Contribute to brand insight reports for Widmer Brewing, Kona Coffee, Guayaki Yerba Mate, Keen Footwear, First Independent Bank, GoalZero Solar, Velveeta Shells & Cheese, SmartWool, House of Marley and Pacific Natural Foods
    •Interface with consumers, internal contractors, agency and client representatives on a daily basis
    •Construct consumer research surveys and discussion guides for use in focus groups
    •Compile survey, interview and focus group results into client-friendly reports
    •Craft meaningful recommendations through comprehensive research and analysis

    See project

Honors & Awards

  • Best Financial Blog

    Fit Small Business

    http://fitsmallbusiness.com/best-financial-blogs/

  • Webby's: Financial Category

    The Webby Awards

    http://webbyawards.com/winners/2016/websites/general-website/financial-servicesbanking/

    Named to the Top 5 Financial Category Websites alongside household name brands Morgan Stanley and H & R Block.

  • 100 Most Brilliant Companies

    Entrepreneur

    https://www.entrepreneur.com/article/245908 (was printed in the June 2015 issue of Entrepreneur Magazine)

    Named to the Finance and Capital category of Entrepreneur's Annual 100 Most Brilliant Companies Issue

Recommendations received

4 people have recommended Meaghan

Join now to view

View Meaghan’s full profile

  • See who you know in common
  • Get introduced
  • Contact Meaghan directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Meaghan Carlson in United States

Add new skills with these courses