Meaghan Yuen

Publishers like Axios, Eater, The Guardian, theSkimm and Snopes.com are either growing or revamping their #newsletter offerings, tailoring new #emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more. #Publishers are changing up their #newsletters strategies to engage audiences as a wave of #generativeAI advancements increase the need for original content and referral traffic declines push publishers to find alternative ways to reach readers. In this piece by Sara Guaglione, we speak to Amanda Kludt of Vox Media, Mary Murcko, Justin Wohl, and Aja Whitaker-Moore.

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Sustainable newsrooms need insights for long-term audience engagement, not just page views. Learn how API’s Metrics for News data dashboard helps newsrooms surface deeper analytics to better serve audiences. 📅 Register for a demo on July 9 at 3 p.m. ET: https://lnkd.in/eAzUb4Tg #journalism #media #analyticstool

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Ad Age is putting a spotlight on LGBTQ+ leaders in advertising, and this feature focuses on our amazing colleague Amy M. Litt, VP, Communications Planning. Read 3 ways to be a LGBTQ+ advocate at work, what this looks like here at CMI, and why the pharma industry is perfectly poised to lead in inclusive media in the article here: https://lnkd.in/eHpnuqY4

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Phone calls and in-person surveys are giving way to a new era of online sample collection that makes political market research faster, more cost-effective, and more insightful for campaign strategists. Learn more: https://bit.ly/4aEYY4v #MarketResearch #OnlineSample #PoliticalCampaigns #ThinkNow

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🔥 ALL NEW IN DIVERSE MEDIA MEASUREMENT: Measure the Impact and Effectiveness of Virtual Product Placement (VPP) Campaigns with Standard TV Ad Reporting within Black, Hispanic, Asian, and LGBTQ+ owned media.    Mirriad's VPP is now measurable across linear and digital channels, offering advertisers a comprehensive view of audience reach and lower funnel outcomes like sales and store visits.   Additionally, to maximize your #HispanicHeritageMonth campaign, explore Mirriad’s signage formats giving brands the ability to run in-language messaging to effectively engage Hispanic audiences, ensuring confidence in the impact of your campaigns.   Explore the full potential of Mirriad's VPP here: https://lnkd.in/eZpRZw2s #diversemedia #multiculturalmarketing #hispanicheritagemonth

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Brands are rethinking their social media strategies in response to this year’s record-setting political ad spend. Our CEO Nadja Bellan-White (she/her/ella) shared her thoughts with Campaign US on the latest challenge facing brands. Read more about it here: https://lnkd.in/gmBZhtDM #PoliticalAds #ElectionYear #MarketingStrategy #AdSpend

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If you're looking to get started with #qualitativeresearch, look no further than our guide to qualitative research questions. You'll find 25 example questions that you can use to uncover insights into your brand (and inspire your brand and product strategy). These research questions are perfect to use in focus groups or with Attest’s Video Responses feature. Check 'em out 👇 #consumerresearch #marketresearch #brandstrategy https://lnkd.in/dBdUPpyQ

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This week, Mark Donnigan and I discuss [ 🎙 https://lnkd.in/e8xZH8j5] ad tech and how some SSPs are packaging CTV inventory into curated, omnichannel deals, resulting in CTV inventory being attached to less desirable content. While SSP auctions allow buyers to tailor bids to media quality, buyers could bid highly on packages with only some premium inventory. We also detail the report that Disney has been striking deals that call for significant rollbacks in CPM rates, discounting them by as much as 10-15%. With Amazon Prime Video’s recent decision to make its basic streaming service ad-supported and Netflix offering ads, there is a significant increase in digital ad inventory available, driving down pricing. We also show that nothing comes close to the TV viewership of NFL games compared to sports viewership numbers from the NHL, MLB, WNBA, NBA, Formula 1, U.S. Open, Indy 500, UFL and Premier League. We break out the average TV viewership numbers for NFL games across all broadcast channels for the 2022-2023 season and what will change this year when both NFL Christmas games will be on Netflix, resulting in what we expect to be the largest live-streaming event ever in the US. Finally, we talk about the history of StackPath and its announcement it has shut down the company and will liquidate its assets. Listen here: https://lnkd.in/e8xZH8j5

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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#CTV has emerged as a vital activation point for reaching and persuading voters for the #2024election cycle. Our Al Behmoiras outlines four strategies for #political advertisers to effectively reach, influence, and drive voter outcomes via MediaPost. #StreamingTV #advertising https://lnkd.in/edhHMBG6

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Gini Dietrich takes a deep dive into the 30-year climate change disinformation campaign to understand how powerful PR is and what that means for PR pros. https://lnkd.in/gzSgGFPe

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Whether you're facing skepticism in a new market, or trying to boost performance in an existing one, programmatic advertising is the best way to get high quality placements and protect your brand image. For more, head to the blog – linked in the comments.

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Major publishers say they’re stepping up their focus on subscriptions as a core revenue driver as monetizing their audiences via other means – such as advertising and commerce – becomes more challenging. Many believe robust subscription revenue is becoming increasingly important for maintaining viable businesses as the media landscape shifts quickly around them. Toolkits asked senior executives from 28 individual publishers how focused their companies are on building subscription revenue now compared with last year. Seventeen said their focus has increased, 11 said it’s about the same as it was 12 months ago, and none said their focus on subscriptions has decreased. Read more: https://lnkd.in/eQS2WGRg

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Loved these IAB insights for #podcasting from their Annual Internet Advertising Revenue Report from 2023: "Audio advertising also saw a robust expansion, growing 18.9% to reach $7 billion. It is still the fastest growing channel" https://lnkd.in/eQfiTV7K #podcast #beautypodcast

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Multicultural marketing goes beyond campaigns– a conscious effort to understand and connect with diverse consumers. Advertisers must leverage data in DSPs to tailor their content. Here are the types of accessible data: https://bit.ly/3wzN1hk #MulticulturalMarketing #DiverseConsumers #DSPS

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