Melissa Salas

Thank you to Pepperjam for having me!

I was the emcee for Affiliate Summit West 2021 Content and Influencer Tracks

I was the moderator for an influencer marketing panel at Affiliate Summit West Conference in Las Vegas 2021.

I was the moderator with 10 key fashion, beauty, health & wellness influencers in online retail in front of Streamline Media's advertiser clients to learn more about how to work best with influencers.

Presented on Brand Advocate & Influencer Marketing at Rakuten Deal Maker June 2019 in Brooklyn, NY in front of hundreds of online advertisers.

Your brand's best influencer is your existing customer who organically and authentically loves your brand. Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.

Much like content marketing and social media advertising, video marketing and influencer marketing have become two channels in which brands have invested creatively and strategically. Consumers expect video content to appear with every search they make. Brands always need new customers but more and more consumers are expecting to see real use of product before making a purchase decision. Therefore brands NEED brand validation online and YELP is not the answer.

Customer word-of-mouth advertising remains the richest path to authenticity, new customers, and ROI. Go beyond performance marketing as we know it today.

The Rise of Micro-Influencers
Social media has become a seemingly ubiquitous part of life and with the number of users increasing every year, it shows no signs of diminishing. The prevalence of social media has naturally led to the rise of the influencer. In many ways the “social media influencer” is a return to the simplest form of marketing… word-of-mouth. Consumers turn to trusted sources to get their input about any given product or service. People freely follow influencers to browse… Show more

The Rise of Micro-Influencers
Social media has become a seemingly ubiquitous part of life and with the number of users increasing every year, it shows no signs of diminishing. The prevalence of social media has naturally led to the rise of the influencer. In many ways the “social media influencer” is a return to the simplest form of marketing… word-of-mouth. Consumers turn to trusted sources to get their input about any given product or service. People freely follow influencers to browse popular content, discover new trends, and seek recommendations. While their voice is not as persuasive as a friend or family member, the social influencer represents a voice that consumers respect and selectively follow, making their posts incredibly influential. While large-scale influencers with millions of followers continue to capture the attention of brands, there is an increasing value in the micro-influencer. Rising influencer prices make it difficult for some brands to partner with macro-influencers making the micro-influencers offering brands more affordable solutions with a higher engagement rate an optimal choice. Show less

Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.

There is an observable transition in 2017 from editorial bloggers to video bloggers, thanks to the rise in Facebook Live, Instagram Stories, and SnapChat. Video and influencer marketing can help increase interaction with your brand in a positive way. Videos tell a story, and stories are more memorable than text or flashy banners.

Consumers trust reviews from friends and family, and even strangers, when deciding what products to buy more than branded messaging or celebrities. Influencers… Show more

There is an observable transition in 2017 from editorial bloggers to video bloggers, thanks to the rise in Facebook Live, Instagram Stories, and SnapChat. Video and influencer marketing can help increase interaction with your brand in a positive way. Videos tell a story, and stories are more memorable than text or flashy banners.

Consumers trust reviews from friends and family, and even strangers, when deciding what products to buy more than branded messaging or celebrities. Influencers play a growing and important role in word-of-mouth advertising. Influencer marketing is now the fastest-growing customer-acquisition channel producing high-quality content with built-in distribution at a cost-effective rate. Show less

This was a conference session titled Personal vs. Professional Marketing: What’s the Right Mix? from Affiliate Summit East 2013, which took place August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia.

I was the Emcee of Expo West Marketing Conference held at the Anaheim Convention Center where marketers, retailers and product manufactures came together to grow our industry.

This was a conference session titled "Bringing an In-Store Experience, Online" from Affiliate Summit East 2012 which took place August 12-14, 2012 at the Hilton New York in New York City.

Learn how to leverage video to increase brand engagement, time spent on site, and page views. Explore the tools and techniques to use when testing out video.

This was a conference session titled "Video Innovation in Affiliate Marketing" from Affiliate Summit West 2008 which took place in Las Vegas, Nevada