Articles by Michael E.
-
Leading in a Time of Crisis: Human-Centered, Digitally-Powered, Purpose-led
Leading in a Time of Crisis: Human-Centered, Digitally-Powered, Purpose-led
By Michael E. Dunn
Activity
-
Last month, I was proud to represent Gilead Sciences at the 30th anniversary of Until There's A Cure Foundation night with the San Francisco Giants.…
Last month, I was proud to represent Gilead Sciences at the 30th anniversary of Until There's A Cure Foundation night with the San Francisco Giants.…
Liked by Michael E. Dunn
-
Inspired, energized and grateful! Four months in role as Chief Corporate Responsibility Officer at L'Oréal Groupe, and no two weeks have been alike!…
Inspired, energized and grateful! Four months in role as Chief Corporate Responsibility Officer at L'Oréal Groupe, and no two weeks have been alike!…
Liked by Michael E. Dunn
-
$14.2 Billion in sales over the course of 2 days around a "made up" retail holiday occasion?!? I had my college sophomore, who will be living off…
$14.2 Billion in sales over the course of 2 days around a "made up" retail holiday occasion?!? I had my college sophomore, who will be living off…
Shared by Michael E. Dunn
Publications
-
The Marketing Accountability Imperative
Jossey-Bass
Today's thorny marketing environment is characterized by media proliferation, audience fragmentation, marketing stagflation, and a daunting measurability divide. All of which has exacerbated the age-old question - which, if any, of our marketing investments are contributing to long-term profitable growth? This book offers a hands-on guide for CEO's, CFO's and CMO's who must grapple with this question.
Other authors -
Building the Brand-Driven Business
Josey-Basss
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization understand, live and consistently deliver against its brand promise. Pioneering the idea that building sustainable competitive advantage through brand can be a better way to grow, as long as the organization is committed to delivering it through every product or service experience, every sales or support…
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization understand, live and consistently deliver against its brand promise. Pioneering the idea that building sustainable competitive advantage through brand can be a better way to grow, as long as the organization is committed to delivering it through every product or service experience, every sales or support interaction, through every channel and touch point.
Other authorsSee publication
Projects
-
T-Mobile Un-Carrier Transformation
-
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data services. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share. Faced with this daunting business environment, T-Mobile's new CEO declared…
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data services. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share. Faced with this daunting business environment, T-Mobile's new CEO declared war on the rest of the industry, decrying competitor pricing practices and upending the traditional contract-based business model. This case follows T-Mobile's early steps to transform its market position. I worked with an amazing Prophet team alongside some very talented and committed change agents inside of T-Mobile to lay the strategic and consumer foundation to catalyze this dramatic shift.
Other creatorsSee project -
E--Commerce at Williams-Sonoma
-
Strategic partner to Pat Connolly and other key Williams-Sonoma executives to spearhead the development of an e-commerce capability and get the first e-commerce businesses launched - Williams-Sonoma Bridal Registry, Williams-Sonoma.com, PotteryBarn.com and PBKids.com. This HBR case study documents the full transformation journey.
Languages
-
Japanese
-
Recommendations received
1 person has recommended Michael E.
Join now to viewMore activity by Michael E.
-
Love to see the firm and a pair of my very talented colleagues and friends recognized for hard work, expertise and a deep commitment to clients…
Love to see the firm and a pair of my very talented colleagues and friends recognized for hard work, expertise and a deep commitment to clients…
Shared by Michael E. Dunn
-
What a delight to chat with Stanford University Graduate School of Business renowned management professor, Jeffrey Pfeifer! I have learned so much…
What a delight to chat with Stanford University Graduate School of Business renowned management professor, Jeffrey Pfeifer! I have learned so much…
Liked by Michael E. Dunn
-
Unlock. Create. Execute. Growth. When organizations can mobilize against this 3-step formula at scale, growth can be achieved. And when this…
Unlock. Create. Execute. Growth. When organizations can mobilize against this 3-step formula at scale, growth can be achieved. And when this…
Shared by Michael E. Dunn
-
We're thrilled to announce that our doors are now open at Le Grand Hotel Cayré. We are ready to welcome you for a Brillantly Considered stay. Find…
We're thrilled to announce that our doors are now open at Le Grand Hotel Cayré. We are ready to welcome you for a Brillantly Considered stay. Find…
Liked by Michael E. Dunn
-
🌟 Celebrating 10 Years of Prophet Impact Day🌟 10 years ago, in our London office, a group of employees had an idea to see if we could condense a…
🌟 Celebrating 10 Years of Prophet Impact Day🌟 10 years ago, in our London office, a group of employees had an idea to see if we could condense a…
Shared by Michael E. Dunn
-
Returning from the #CannesLionsFestival I feel incredibly inspired by what the future of the industry holds for marketers and the transformative work…
Returning from the #CannesLionsFestival I feel incredibly inspired by what the future of the industry holds for marketers and the transformative work…
Liked by Michael E. Dunn
-
When Prophet touches iconic brands and paints the sky.... learn how we helped JetBlue soar into the future with a completely revitalized brand…
When Prophet touches iconic brands and paints the sky.... learn how we helped JetBlue soar into the future with a completely revitalized brand…
Liked by Michael E. Dunn
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More