Neil Bhay

Yahoo Advertising is doing the work today to bring back the "good internet". Identity testing is a critical part of where we're all going, at Yahoo we have both proprietary options and industry partnerships in place (like Privacy Sandbox). This is a great podcast where Jim Lazone talks about how Yahoo is investing in sustainable solutions to bring back the good internet.

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At last week's AWS summit, our VP of Innovation, Dan Shamir, shared how our AI video solution makes video creation easy for businesses of all sizes. Want to see some #AI video examples? Watch them here: https://hubs.ly/Q02DKSMg0

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What do we do when most traffic is paid traffic because that's the only way to get in front of a user within a distribution platform? The anti-paid narrative is one of those definitely not nice things all publishers should be up in arms over! Even if you have never paid for traffic in your history of publishing, I'm sure you have watched core algo updates with baited breath praying to come out unscathed...I'm sure you can also envision a pay to play future where some amount of marketing is necessary to maintain relevance. "...demonizing paid traffic is literally one of the worst things we could be doing. Paid traffic is the method by which publishers can take control of their future – they can successfully advertise whatever content they may have to audiences that want it, and then find ways to properly engage with those audiences such that they make more money from their users than they have to spend to get additional users."

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How has the new wave of AI impacted QA? Come find out in the latest clip of "Baked, Baking, or Dough?"

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In 2023, AI advancements revolutionized content creation, boosting efficiency and personalization across industries. 2024 is all about AI taking action as you saw with GPTs and Actions, if you don't know what that is, I encourage you to get caught up. The same thing is coming with Gemini as part of their Gems functionality. If you focus solely on content generation, you might miss broader AI advancements. Expect continued exponential improvements, making knowledge from just six months ago quickly outdated. I have some ideas about where we are going next. It should be exciting, a little scary and much closer to Jarvis.

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Here’s a story of a migration that was ... pretty easy(!) 😮 The Philadelphia Inquirer recently migrated to a third email service provider in about four years. The previous migration was tough. It was so challenging that ended up building a custom app so that most of our journalist users would never have to log in to the actual email service provider, which had a complex and hard-to-learn user interface. Instead, the journalists continued writing in their primary content management system. Then they filled in a few simple fields in the custom app, previewed the email, sent tests and the newsletter. The only training required was peer-to-peer, and it took minutes. And, here's the real magic: When we migrated to yet another email service provider, sure, we had to rebuild quite a bit on the backend. But very little to nothing changed for the users of our custom application. No re-training needed. No workflow changes. No major disruptions. The app has also enabled The Inquirer to be nimble when developing new newsletter products — over the last couple years we’ve added alert formats, curation tools and custom ad production. That’s resulted in massive gains in newsletter audience and newsletter-driven revenue. 👇Swipe through the case study for lots more details. [ Credits: Kayo Tran, Hilbert Tran, Nickie Tran, Perri Duncan, Lindsay Grow Ashley Hoffman, Alyssa Passeggio, Toan Dang, Talor Nguyen, Sarah Pham, Kate Connolly + the dozens of other engineers and newsroom users who have contributed feedback and ideas for improvements 🙏 ] #newsletters #newsproduct #tools #workflow

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Some great insights from our VP of Product, Chris Allsopp on building a platform designed for a diverse set of users. "...We implemented a consistent design language across the platform while allowing for customizable views and access levels. We've created a fluid platform where actions on one side seamlessly influence another." This quote from Chris does a great job encapsulating one of our core values at Growthware of creating a fluid platform. Click the link in the comments to read the full article. #ui #ux #saas

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If you missed our MFA (Made for Advertising) Webinar last week, where Tyler Loechner, Melwin James Poovakottu and I went over a number of insights we have seen, view the recording here - https://lnkd.in/gfMC95P3 And please don't hesitate to ping me with any questions! #MFA #Adquality #advertising

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The programmatic industry has benefited greatly from supply side transparency standards (sellers.json & SCO) - a resounding success. However, the value of buyers.json and DCO (the same transparency spec, but moving in the other direction from buyer to publisher) is less obvious to the industry and is hamstrung by a lack of adoption from the buyside. I'm thrilled PubMatic is adopting and supporting buyers.json and DCO, and hope that publishers find value from the (currently limited) buyer information passed back in the bid responses, and use that value to help persuade DSPs and agencies to participate more fully. Transparency is currently a one way street - let's make it a treelined boulevard benefiting all parties in programmatic space! PubMatic Raptive

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Great interview by MarTech Series with Actian's own, Jennifer Jackson! 🌟 Read about her journey from chemical engineering to CMO, her insights on B2B SaaS marketing, and insights on using data and AI for success. #Actian #Leadership #MarTechSeries

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The countdown to Rakuten Optimism is on! Thrilled to connect, learn, and glean insights from industry mavens. If you're joining, let's carve out some time to meet up and chat in person. #RakutenOptimism #affiliate #affiliatemanagement #affiliatemarketing #performancemarketing

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Dashboards and storyboards are not the same things. What's the difference? Dashboards have relatively basic and universal indicators that help a few number of people (i.e. operators) understand the status of things that they already understand. All automobiles indicate speed on their dashboards. But your organization doesn't move like every other organization does. Storyboards help you take business insights much further. They communicate not only metrics and trends, but understanding and knowledge as well. One Model went with the storyboard approach because our mission is to drive better decisions for more decision makers across the enterprise.

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Picking up the personal writing habit again! Fair warning: short posts, won’t always be about tech. Mostly about things I’m learning, writing is a great tool to process new ideas as we all know. Using it for those purposes mostly, and because it’s fun! This post is about AI product management. Fun fact: I created a voice clone with ElevenLabs for the voiceover, so that’s AI and not really me. Probably one of the coolest things I’ve seen with AI so far. Enjoy! https://lnkd.in/gKzUJDVz #product #ai #productmanagement #ideas #writing

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If you missed this session and want to know more about current AI driven tools that can provide you the best bang for your buck feel free to reach out directly :)

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"The company recommends enhancing employer branding and reputation, fostering a more positive work environment, and implementing flexible work arrangements such as hybrid and remote work or flexible hours are ways SMBs can mitigate talent shortage issues. Thirty percent of respondents said talent shortages are impacting their procurement abilities." #supplychain #talentacquisition #economy #inflation #employeeretention #remotework #talentshortage #hybrid https://lnkd.in/e2x9qQ6J

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Does anyone out there know of a service that makes managing localized pricing for IAP on the App Store and Google Play easier? Ideally a tool that would handle bulk changes, make recommendations for rounding to user-friendly numbers, and make it easy to implement those changes. Something like Corrily, but for IAP?

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