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Media executive with significant experience in data driven audience targeting and ROI…
Articles by Pierre
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Brad Saul, Radio and Media Entrepreneur, Dies at 55
Brad Saul, Radio and Media Entrepreneur, Dies at 55
By Pierre Bouvard
Activity
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A dynamic back and forth with our CTO Sarah C. Foss about smart ways to leverage AI: cut down on busy work and find time for creativity and real…
A dynamic back and forth with our CTO Sarah C. Foss about smart ways to leverage AI: cut down on busy work and find time for creativity and real…
Liked by Pierre Bouvard
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The 2024 Report on the Attention Economy in Canada find some good numbers in radio (https://lnkd.in/eGpH-9Dj). Generally speaking, Podcast have very…
The 2024 Report on the Attention Economy in Canada find some good numbers in radio (https://lnkd.in/eGpH-9Dj). Generally speaking, Podcast have very…
Liked by Pierre Bouvard
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1. thx God we start talking about the impact of communication and advertising 2. doesn't look good for the beloved SoMe. anyone surprised?
1. thx God we start talking about the impact of communication and advertising 2. doesn't look good for the beloved SoMe. anyone surprised?
Liked by Pierre Bouvard
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Here's an interesting factoid that should get your attention: Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of…
Here's an interesting factoid that should get your attention: Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of…
Liked by Pierre Bouvard
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Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio…
Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio…
Liked by Pierre Bouvard
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All impressions are not equal is of course inherently understood by experienced media planners but often the pricing of actual attention is out of…
All impressions are not equal is of course inherently understood by experienced media planners but often the pricing of actual attention is out of…
Liked by Pierre Bouvard
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