Poppy Shen

Have you read the executive summary for our 2024 Communications Benchmark Report? Find out what communicators really think about AI + other key insights: https://lnkd.in/gNV8diGm

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Hitting for the Corporate Event Cycle: From Earnings to Investor Days Step up your game in investor communications! Join us on June 18th at 2PM EDT in a collaborative webinar with Zoom. Learn how to leverage technology to build trust with influencers through seamless corporate access and to create engaging hybrid experiences and build a unified event strategy. Reserve your spot today! https://bit.ly/4b2fcnK #InvestorRelations #EarningsReimagined

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Discover how AI can enhance podcasts with synthesized voices that mimic various accents, tones, and inflections, taking inclusivity and diversity to new heights.

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New eBook access unlocked: "Step-by-Step Guide to Launching Retargeting Campaigns." This comprehensive guide is designed to help you master the art of retargeting, boost your campaign performance, and achieve your marketing goals with ease. In this eBook, you'll discover: 💡 The fundamentals of retargeting and why it’s crucial for your marketing strategy. 💡 Detailed, step-by-step instructions to set up and launch successful retargeting campaigns. 💡 Best practices and tips to optimize your efforts and maximize ROI. BONUS: Gain access to expert tips from the UBIDEX team at every stage of your journey. Get your free copy at https://lnkd.in/dXjawggj #UBIDEX #Retargeting #CookielessRetargeting #RetargetingStrategies

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In a world where information is abundant, speaking your customers' language can make all the difference. By speaking your customers' language, you not only increase engagement but also boost brand loyalty and trust. Join the conversation below and share your insights on the impact of localization on consumer decision-making.🌐💬

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China's growing CTV landscape offers advertisers a powerful channel to reach audiences. iPinYou leverages this growth, employing sophisticated audience segmentation and exclusive, high-demand content across the biggest CTV platforms. This ensures advertisers connect with the right viewers on the most relevant platforms at the optimal time. Explore China's leading CTV biddable platforms and unlock this dynamic advertising opportunity. #CTV #Advertising #DigitalMarketing #OTT #China #Media #Martech #MarketingStrategy #Innovation

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Enhance your election campaign strategy! Nielsen identified the incremental reach potential of local streaming, which boosted voter engagement by 12% vs linear TV alone. Dive into our case study to see how this solution can elevate your media strategy. Learn more: https://bit.ly/3Lqt0yc  📊📈

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The Remerge team is heading to #ChinaJoy2024 this month! Don’t miss the chance to chat with Pan K., Yoyo Ding, Julane Jia and Mirzat Ghayrat about mobile retargeting strategies and the latest ad tech trends! #retargeting #programmatic #adtech #gaming #mobilemarketing

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Publishers like Axios, Eater, The Guardian, theSkimm and Snopes.com are either growing or revamping their #newsletter offerings, tailoring new #emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more. #Publishers are changing up their #newsletters strategies to engage audiences as a wave of #generativeAI advancements increase the need for original content and referral traffic declines push publishers to find alternative ways to reach readers. In this piece by Sara Guaglione, we speak to Amanda Kludt of Vox Media, Mary Murcko, Justin Wohl, and Aja Whitaker-Moore.

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AI is a game-changer in content marketing, but it comes with serious pitfalls. Whether you’re new to AI or refining your approach, our free Marketer’s AI Playbook offers essential insights to make your content resonate with your audience. Get your free guide here: https://hubs.li/Q02CQpmQ0 #MarketersAIPlaybook #AI #AIPlaybook #marketing #marketingplaybook #AIinmarketing #GovExec #governmentmarketing #contentmarketing

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Navigating the Mainland China Media Landscape The mainland China media market is vast and diverse, with numerous digital channels catering to specialized audiences. To extend your media exposure, press release distribution on prominent platforms can enhance your brand's Baidu SEO. NDN has collaborated with clients to amplify their presence in this market. Their work with Wheelock resulted in over 100 digital media placements across national, provincial, and industry-specific publications, boosting Baidu SEO. NDN provides simplified Chinese press release content, ensuring compliance with local regulations. Their efficient 3-day turnaround from approval to publication streamlines the process. To explore NDN's first-trial package, contact info@newdigitalnoise.com with "PR in China" in the subject, along with your name, email, and phone number. #chinamarketing #seo #baidu #newdigitalnoise #pr #pressrelease

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🚀 Are you effectively leveraging AI for localization? Discover how with our FREE guide! 📘✨ Whether you're a small business or a large enterprise, this comprehensive guide offers practical insights and actionable steps to harness the power of AI in localization. 🌍🤖 Don't miss out! Download it today and take your business to the next level! 📈 #Localization #AI #BusinessGrowth #FreeGuide #DownloadNow #TechInnovation

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The discovery process for finding video content can be better. When viewers sit down to find something new to watch, 65% of them are spending more than 6 minutes searching. Our new report is aimed at helping content owners and streaming platforms understand how audiences are navigating the content discovery process, and provides insights into how the experience can be improved for both viewers and the brands looking to reach them in premium video environments. Download Content Discovery in a Multiscreen TV World here: https://lnkd.in/efmF9YDJ

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With vibrant imagery and an engaging story, an animated explainer video is perfect for capturing your audience's attention!

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