Contributions
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How can you use user testing to improve your digital strategy?
User testing is obviously critical, but I’ve often seen issues with the results arise, based on: 1. Questions developed with the intention of leading to a desired response 2. An over-focus on what’s deemed a trend in responses based on too small a sample pool 3. Leaning too heavily into feedback that’s easiest to respond to/execute against It’s fairly obvious, but recruiting a diverse panel of testers is too often overlooked for ease of recruitment. Those who respond most quickly to participate are often not representative of your widest potential pool of consumers. Separately, the goal of the testing has to be learning as opposed to validation so people too close to it should establish information buckets and extract themselves.
Activity
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All I've decide to start a substack... Hope you all will read as I share my thoughts over time. I decided to do this as many of you have reach out…
All I've decide to start a substack... Hope you all will read as I share my thoughts over time. I decided to do this as many of you have reach out…
Liked by Riva Syrop
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Behind every triumph is a mountain of trials and tribulations. Or more often, a rugged mountain range. While I am inspired by the triumphs (the end…
Behind every triumph is a mountain of trials and tribulations. Or more often, a rugged mountain range. While I am inspired by the triumphs (the end…
Liked by Riva Syrop
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Exciting day here at Apartment Therapy Media as we launch our inaugural collaboration with Aera. Inspired by our audience’s love of home fragrances…
Exciting day here at Apartment Therapy Media as we launch our inaugural collaboration with Aera. Inspired by our audience’s love of home fragrances…
Shared by Riva Syrop
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Today, Vox Media is thrilled to unveil a new sports and culture podcast from world champion athletes, Sue Bird and Megan Rapinoe. With new episodes…
Today, Vox Media is thrilled to unveil a new sports and culture podcast from world champion athletes, Sue Bird and Megan Rapinoe. With new episodes…
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